Demo-Graphics: The State of Indie/Small Press Comics

Earlier this week I brought you demographic reports based off of Facebook data for Marvel, and DC. Up next is independent/small press comics! Basically, everyone not the “big two.”

For this report I looked at comic book publisher likes that are not the big two or part of the big two. For this report, Vertigo, Zuda, Icon, are not included though they share similar comics as to other in this report. For this report, terms like IDW Publishing, BOOM! Studios, Fantagraphics were included. Manga was left out of this as well.

You can check out the stats for 2014 as well as those for 2015, and 2016.

Facebook Population: Over 4,200,000 in the United States

The indie/small press population has dropped about 2.6 million individuals. The previous year gained 2.4 million. With explosive growth for both DC and Marvel it’s interesting to see this drop and especially drop that much.

In 2014 and 2015 Spanish speakers accounted for 12.50%. In 2016 the percentage increased to 16.18%. 2017 sees the percent drop to 14.76%.

Gender and Age

In 2014 men accounted for 57.50% of the population and women 40.63%. A year later, that shifted with men accounting for 59.09% and women 40.91%. 2016 saw women account for 51.47% and men 48.53%.

It looks like women have mainly dropped interest accounting for 40.48% in 2017 while men increased to 59.52%. Men decreased about 800,000 while women decreased 1.8 million.

With men being a majority again things have shifted once again. Women are a majority age 17 and under but it looks like the 20s and 30s is where there’s the greatest loss in women.

Relationship Status

With a smaller populate, every demographic took a dive, though there’s a larger percentage that are “unspecified,” a trend we’ve seen elsewhere. “Single” also saw an increase in percentage.

Education

With such a change in gender breakdowns, there’s absolutely shifts here.

Gender Interest

“Men interested in men” and “men interested in men and women” both remained steady since last year as far as percentage. Women is where things dropped but that’s expected due to the overall population decrease.

Ethnicity

Compared to last year all ethnicities decreased in overall population but precentage is mixed. African Americans and Asian Americans both increased as a percentage while Hispanics dropped. Interestingly, English-dominant Hispanics increased slightly in percentage.

Generation

And not shockingly populations dropped here too. Generation X and Millennials saw a slight increase in percentage while Baby Boomers saw a loss.

Join us tomorrow when we look at comicdom as a whole!