Tag Archives: demographics

Demo-Graphics: Comic Fandom on Facebook – US Edition

Each month I run demographic data of comic “fans” based on data mined from Facebook.

This data is compiled using key terms, “likes,” users have as part of their profiles. Primarily terms are focused on generic ones such as “comics” or “graphic novels” or publishers. I stay away from specific characters, creators or series, because this does not indicate they are a comic book fan. Over 100 terms are used for this report.

This data is important in that it shows who the potential comic audience could be. This is not purchasers, these are people who have shown an affinity for comics and are potential purchasers and those with an interest.

Also, with this being online/technology, due to laws and restrictions, those under the age of 13 are likely underrepresented.

Facebook Population: Over 45,000,000 in the United States

That’s an increase of 4 million compared to last month. Worldwide, the estimate is 327,711,486 which is an increase of about 21 million compared to last month.

The Spanish-speaking population last month was 22.93%, and this month the population has decreased to 21.33%. The population increased, but not as fast as the overall population.

Gender and Age

Last month men accounted for 60.98% and women were 39.02%. Women made some gains while men dipped this past month. Women account for 40.00% while men account for 57.78%.

facebook-comics-gender-12-1-16

Women continue to never become a majority even though they do so in the general Facebook population.

facebook-comics-gender-age-12-1-16

Relationship Status

Pretty much across the board things gained due to the bigger population. Interestingly men listed as “open relationship” and “separated” both dipped.

facebook-comics-relationship-12-1-16

Education

There’s been some shifts from the previous month and it’s interesting to see where women are the majority.

facebook-comics-education-12-1-16

Gender Interest

Women gained overall, and you of course see that here. Men interesting in men, women interested in women, and women interested in both men and women all saw gains too.

facebook-comics-gender-interest-12-1-16

Ethnicity

African Americans are the only overall group that saw gains this month with 1 million more individuals. Interestingly the individual Hispanic group all saw gains, but it was not enough to shift the overall Hispanic total.

facebook-comics-ethnicity-12-1-16

Generation

And the overall gains are seen reflected here.

facebook-comics-generation-12-1-16

And come back next month for a new look at the data! And on November 15th we’ll have the second report of Europe’s data!

Demo-Graphics: Comic Fandom on Facebook – European Edition

Each month I run demographic data of comic “fans” based on data mined from Facebook. Due to popular demand I have split out and launched a “European edition” that runs on the 15th of every month!

This data is compiled using key terms, “likes,” users have as part of their profiles. Primarily terms are focused on generic ones such as “comics” or “graphic novels” or publishers. I stay away from specific characters, creators or series, because this does not indicate they are a comic book fan. Over 100 terms are used for this report.

This data is important in that it shows who the potential comic audience could be. This is not purchasers, these are people who have shown an affinity for comics and are potential purchasers and those with an interest.

Also, with this being online/technology, due to laws and restrictions, those under the age of 13 are likely underrepresented. Europe also has some other data restrictions that will be discussed below.

Facebook Population: Over 61,000,000 in Europe

That’s an increase of 4 million individuals from Europe last month and 20 million more individuals than compared to what I reported for the United States in the beginning of the month. Worldwide, there’s an estimated 306,654,04 individuals interested in comics.

Gender and Age

Last month women account for 45.61% while men account for 52.63%. This month men continued to decrease and now stand at 52.46% with women increasing to 47.54%.

comics-facebook-gender-11-15-16

Compared to last month the percents and general trends between men, women, and age remain similar.

comics-facebook-gender-age-11-15-16

The increase from last month is widespread with folks ages 22 to 57 increasing and those 17 and under remaining steady.

Relationship Status

There’s some changes from last month with big changes in those “single,” “married,” and “unspecified” all increasing by over a million.

comics-facebook-relationship-11-15-16

Education

Things haven’t changed a ton since last month. The gaps have expanded for some, but generally the populations just grew in similar amounts.

comics-facebook-education-11-15-16

Gender Interest

And here’s where data privacy differs. In some European nations this information can’t be reported which means either removing those countries or just not reporting on this. I chose the latter for now.

And come back next month for a new look at the data and the first comparison of just Europe!

Demo-Graphics: Comic Fandom on Facebook – US Edition

Each month I run demographic data of comic “fans” based on data mined from Facebook.

This data is compiled using key terms, “likes,” users have as part of their profiles. Primarily terms are focused on generic ones such as “comics” or “graphic novels” or publishers. I stay away from specific characters, creators or series, because this does not indicate they are a comic book fan. Over 100 terms are used for this report.

This data is important in that it shows who the potential comic audience could be. This is not purchasers, these are people who have shown an affinity for comics and are potential purchasers and those with an interest.

Also, with this being online/technology, due to laws and restrictions, those under the age of 13 are likely underrepresented.

Facebook Population: Over 41,000,000 in the United States

That holds steady from the previous month. Worldwide, the estimate is 306,654,045 which is a decrease of about 1 million compared to last month.

The Spanish-speaking population last month was 23.41%, and this month the population has decreased to 22.93% which likely has to due to the decrease in the Hispanic population.

Gender and Age

Last month men accounted for 58.54% and women were 41.46%. Women dipped a bit while men gained over the past month. Women account for 39.02% while men account for 60.98%.

facebook-comics-11-1-16-gender

Women continue to never become a majority even though they do so in the general Facebook population.

facebook-comics-11-1-16-gender-age

Relationship Status

For the most part this month’s data was similar to last month’s. Those “engaged” and “in a relationship” both dipped compared to last month while those “married” and “unspecified” both saw gains.

facebook-comics-11-1-16-relationship-status

Education

There’s been some shifts from the previous month and it’s interesting that women continue to be the majority in high school while men and women are now equal for those in college.

facebook-comics-11-1-16-education

Gender Interest

Those interested in the same gender was very similar to last month. Men interested in men increased a bit as well as men interested in both men and women. Women interested in women decreased. This could be due to the shifts in the gender make-up of the overall population.

facebook-comics-11-1-16-gender-interest

Ethnicity

African Americans and Asian Americans each saw an increase in the past month. Hispanics who speak English dominantly and also speak Spanis dominantly both decreased over the month.

facebook-comics-11-1-16-ethnicity

Generation

These stats remained almost completely unchanged other than a couple of shifts when it comes to the male and female population for each.

facebook-comics-11-1-16-generation

And come back next month for a new look at the data! And on November 15th we’ll have the second report of Europe’s data!

Demo-Graphics: Comic Fandom on Facebook – European Edition

Each month I run demographic data of comic “fans” based on data mined from Facebook. Due to popular demand I have split out and launched a “European edition” that runs on the 15th of every month!

This data is compiled using key terms, “likes,” users have as part of their profiles. Primarily terms are focused on generic ones such as “comics” or “graphic novels” or publishers. I stay away from specific characters, creators or series, because this does not indicate they are a comic book fan. Over 100 terms are used for this report.

This data is important in that it shows who the potential comic audience could be. This is not purchasers, these are people who have shown an affinity for comics and are potential purchasers and those with an interest.

Also, with this being online/technology, due to laws and restrictions, those under the age of 13 are likely underrepresented. Europe also has some other data restrictions that will be discussed below.

Facebook Population: Over 57,000,000 in Europe

That’s an increase of 2 million individuals from Europe last month and 16 million more individuals than compared to what I reported for the United States in the beginning of the month. Worldwide, there’s an estimated 307,542,149 individuals interested in comics.

Gender and Age

Last month women account for 45.45% while men account for 54.55%. This month men remain the same with the overall number, but dipped to 52.63%, while women increased to 45.61% due to an increase in population.

comics-facebook-europe-10-15-16

Compared to last month the percents and general trends between men, women, and age remain similar.

comics-facebook-europe-age-gender-10-15-16

The below is where things get interesting. The population remains relatively unchanged under the age of 25. At 26 and older is where we see all of the gains. It makes me wonder if Europe’s comic reading population skews older in their activity. This will be something to watch as we go forward.

comics-facebook-europe-age-gender-raw-10-15-16

Relationship Status

There’s come changes from last month, but nothing huge. Mainly Those “engaged,” “in relationship,” and “married” all saw gains.

comics-facebook-europe-realtionship-10-15-16

Education

There’s some interesting changes in education since last month. Women became the majority of those listed as “in college” and “in high school” saw a large increase in men and women. It’s unknown as to the cause of that.

comics-facebook-europe-education-10-15-16

Gender Interest

And here’s where data privacy differs. In some European nations this information can’t be reported which means either removing those countries or just not reporting on this. I chose the latter for now.

And come back next month for a new look at the data and the first comparison of just Europe!

Demo-Graphics: Comic Fandom on Facebook – US Edition

Each month I run demographic data of comic “fans” based on data mined from Facebook.

This data is compiled using key terms, “likes,” users have as part of their profiles. Primarily terms are focused on generic ones such as “comics” or “graphic novels” or publishers. I stay away from specific characters, creators or series, because this does not indicate they are a comic book fan. Over 100 terms are used for this report.

This data is important in that it shows who the potential comic audience could be. This is not purchasers, these are people who have shown an affinity for comics and are potential purchasers and those with an interest.

Also, with this being online/technology, due to laws and restrictions, those under the age of 13 are likely underrepresented.

Facebook Population: Over 41,000,000 in the United States

That’s an increase of 4 million almost returning to the population size before last month’s weird decrease of 6 million. Worldwide, the estimate is 307,542,149 which is an increase of about 28 million compared to last month.

The Spanish-speaking population last month was 22.97%, and this month the population has increased up to 23.41% which was due to an increase in those identified as Spanish speaking.

Gender and Age

Last month men accounted for 62.16% and women were 37.84%. Women saw gains this past month as their population was the majority of the increase. Women now account for 41.46% while men accounted for 58.54%.

facebook-comics-gender-10-1-16

Women continue to never become a majority even though they do so in the general Facebook population.

facebook-comics-gender-age-10-1-16

You can see the above data below in its raw form.

facebook-comics-gender-age-raw-10-1-16

Relationship Status

For the most part this month’s data was similar to last month’s. Those “married” saw a little gain as those “single” dipped a bit.

facebook-comics-relationship-10-1-16

Education

There’s been some shifts from the previous month and it’s interesting in that women are a majority in high school and college.

facebook-comics-education-10-1-16

Gender Interest

Those interested in the same gender was very similar to last month. Most of the shifts can be attributed in the gain of women.

facebook-comics-relationship-interest-10-1-16

Ethnicity

African Americans and Hispanics each saw gains this month.

facebook-comics-ethnicity-10-1-16

Generation

Every group saw gains with Baby Boomers gaining as a percentage of the population.

facebook-comics-generation-10-1-16

And come back next month for a new look at the data! And on October 15th we’ll have the second report of Europe’s data!

The Comics Are All Right: The Power in Data

comic-unit-sales-not-300The point of the “Comics Are All Right” articles are to do a couple of things, but most importantly give a more analytical data driven approach to the comic market. The first article discussed the reality of the comic market and what the few numbers we know tell us. The second attempted to define what exactly the comic market is.

While both paint a more positive look at the comic market, that doesn’t mean there aren’t places for improvement.

This third article begins to dive into that and more importantly how data can be leveraged to expand the buyers, the fans, the buzz.

If you work for a publisher I want you to ask these questions:

  • The average age, gender, income, education, ethnicity of my readers are?
  • My readers live in ____?
  • My readers also like to purchase ____?
  • My readers also read ____?

Now ask those questions for each title you sell.

I’m sure a lot of you answered, “I don’t know.”  There’s nothing to be embarrassed about that, partially due to the fact the comic industry just straight up lacks a feedback loop to get information back. Publishers sell to distributors. Distributors sell to stores. Stores sell to individuals. Very little information goes back up the chain. The loop is broken.

Now, imagine a different scenario.

Publishers sell to distributors. Distributors sell to stores. Stores sell to individuals and get the information they can at the point of sale and that information is then returned back to the distributor and publisher. Imagine what that opens up.

Better targeting of marketing. Knowing who is purchasing and thus being able to better find look-alike individuals. Knowing what stores are underperforming so that help can be provided. Knowing what areas could benefit from a tour of individuals. Knowing sell-through, how long things are on shelves, the list goes on and on.

Information is Power

2016-09-20_1507I work in politics. Based on certain information (age, gender, income, education, etc.) I can figure out if you’re likely to vote, vote for my candidate, support my cause, donate money.  We have targeting and micro-targeting down to a science and here’s a bit of how we do it.

If you don’t believe the above statement, stop reading now, because you will fundamentally disagree with my point and my pitch. In Democratic politics we have some major databases, a national voter database and data warehouses.  That national voter database is a first stop for many campaigns. It has the voting history of voters in America.  I can look you up and tell you when you’ve voted, what primaries, and with a little bit of information and looking at your history I can predict how likely you’re going to vote. Imagine taking that voter information but combining it with purchasing data, demographic data, whatever you’re willing or unknowingly giving.

Through those two databases, and a little legwork, data models can be created to figure out who supports candidates and causes and the likelihood of individuals to vote or give money or take action. Through that information, I can then target accordingly with the right ask and right message. If I know men who are part of the NRA, drive pick-up trucks, and read Maxim are unlikely to vote for my candidate, I won’t spend money to court them. Also, if a group is more than likely to vote for my candidate I’d seek those individuals out and more importantly individuals who are like them and target my outreach to them.

The first question the comic industry needs to stop and ask is not who do I want to target, but who is currently reading? The above is a simplified version of what occurs, but I can predict elections down to percentage points.  Imagine the power of the above for marketing comics?

The Data

2016-09-20_1506As I stated above, the needed feedback loop to really get the information needed is lacking in the direct market. But, information can be gleaned from elsewhere. Facebook, website traffic, Twitter demographics, can all be leveraged to find individuals who will likely support your comics. They’ve shown interest by seeking you out already.

Digital comics have the greatest potential to spark this data revolution. With each digital purchases data is directly gained such as the frequency of purchases, what is purchased, and potentially even how much is read. Email addresses unlock a treasure trove of data as it can be used to append commercial data. At a 30% to 40% match rate you can know the gender and age of purchasers for instance. You can know if they’re parents, own a home, their estimated income, and more. One particular data vendor I’ve worked with offers over 250 data points that you can begin to append for just change a record.

That data becomes powerful when used for marketing. If you know individuals regularly purchase certain comics you can make that comic front and center in your marketing emails. You can tailor images to the individual, for instance showing women’s or men’s sizes based on the gender data you’ve appended. And, if you notice one particular segment is more likely to buy a book, you can then find more people like them and market that specific book to them.

While this might seem like a herculean task only available to the biggest of publishers, this is something the individual creator can do if they want.

And there are absolutely differences between publishers. Marvel fans enjoy Call of Duty, Xbox, and Playstation far more than DC Comic fans. None of that ranks high for Image fans. Marvel fans enjoy the UFC, NBA, WWE, and NFL compared to DC’s NBA, WWE, and UEFA Champions League. Image fans just enjoy the NBA apparently. Should Marvel advertise to the UEFA? Should DC advertise to the UFC? According to this, that’s not the best strategy. Image might find success by teaming up with the NBA from what I see. For very little investment you can test these things to see what works for you.

I gathered the above data differences for free in five minutes.

The Pitch

2016-09-20_1510The Democratic and Republican parties have something of what I’m about to describe. There’s numerous parts to this and I’ve laid it out to some folks who don’t seem to see the big picture.

1) National Database – Someone needs to do it.  A database that goes from the publishing level down to the store and blog level. Data can be appended and a good idea of who is purchasing can be truly known. Data can be walled off, but general data/demographics would be made so that everyone can gain.

People like telling you about themselves. Through questionnaires or even appending the data through purchases you’ll know you is buying what. All it takes is an email address to start believe it or not. When following up asking for an email address with a survey, online I got high 70’s to low 80’s conversion to filling out the form, with pretty personal questions.

2) Universal platform – Imagine a national platform. A national database of comics. A website in a box. All tied into the above database. The proposed would tie in weekly releases, sales, stock management, ordering, bloggers, website capabilities, and most importantly ways to capture data. Blogs would have community tools, stores would have stock management and websites, and all of that data would trickle up eventually to the publishers. Better targeting, printing and shipping would occur since the data is real time and real customers.

Those two items can be implemented tomorrow. But the above is just the tease.  I’m not about to lay it all out there for you, I need some secrets. The bells and whistles are held close to my chest, but hopefully you get the idea.

Imagine knowing who buys your comic and where those people really live. You can better advertise, send artists and writers to events, schedule promotions. As publishers and creators you’d be able to grow your business and sales intelligently. Stores would be able to use the information and tools to better keep in touch with customers, find new ones and easily promote themselves.

A win – win situation for all.

When I described the above to a few folks I’ve been told “It’s been tried before” or “it’s too complicated.”  The response to that is bullshit. It may have been tried, but when was it attempted? Who were involved? What technology was used? If you can get entire parties to subscribe to versions of the above, an industry can do it if they have the will. It’s just who wants to opt-in and gain and who wants to sit on the sidelines and fade to obscurity.

What is needed

It all comes down to vision and leadership.  Instead of bitching about sinking sales and what genders may or may not be reading, we as a whole should figure out who is reading and how to reach more people like them. We should be focusing on the right questions to ask? We should stop rehashing the same convesations we’ve been having for decades. It’s about a vision forward. Now, who wants to take up the cause and lead?

Demo-Graphics: Comic Fandom on Facebook – European Edition

Each month I run demographic data of comic “fans” based on data mined from Facebook. The monthly report is focused on the United States and runs the first of every month. Due to popular demand, today launches a European edition that will run on the 15th of every month!

This data is compiled using key terms, “likes,” users have as part of their profiles. Primarily terms are focused on generic ones such as “comics” or “graphic novels” or publishers. I stay away from specific characters, creators or series, because this does not indicate they are a comic book fan. Over 100 terms are used for this report.

This data is important in that it shows who the potential comic audience could be. This is not purchasers, these are people who have shown an affinity for comics and are potential purchasers and those with an interest.

Also, with this being online/technology, due to laws and restrictions, those under the age of 13 are likely underrepresented. Europe also has some other data restrictions that will be discussed below.

Facebook Population: Over 55,000,000 in Europe

That’s 18 million more individuals than compared to what I reported for the United States in the beginning of the month. What’s interesting is that using the same terms as those used in the US report there are 54 million individuals. Adding in European publishers an additional 1 million individuals are added.

Worldwide, the estimate is 279,069,449 which is an increase of about 15 million compared to last month.

Gender and Age

In the United States at the beginning of the month women were reported as 37.84% of comic fandom while men accounted for 62.16%. In Europe, women account for 45.45% while men account for 54.55%.

facebook-comics-europe-gender-9-15-16

This month in the United States at no point do women become a majority of fans. In Europe men and women age 38 to 46 are about in even numbers. Eventually men become the majority again at age 65 and up.

facebook-comics-europe-gender-age-9-15-16

Part of the chance above is reflected below. Men increased in population age 46 and up while women dropped across the board at every age.

facebook-comics-europe-gender-age-raw-9-15-16

Relationship Status

Compared to the United States, the relationship status of individuals is actually pretty different. “Single,” “In Relationship,” “Divorced,” and “Married” are all much lower when it comes to percentage. Those “Engaged” is a little higher, but what’s much higher is the individuals marked “Unspecified,” and those as “Civil Union,” “Domestic Partnership,” and “Open Relationship.”

facebook-comics-europe-relationship-status-9-15-16

Education

Compared to the United States those with Doctorate or Master’s Degrees are lower, but College Grads, in College are higher. I don’t know how Europe generally compares to the US as far as education, but differences are probably reflected here.

facebook-comics-europe-education-9-15-16

Gender Interest

And here’s where data privacy differs. In some European nations this information can’t be reported which means either removing those countries or just not reporting on this. I chose the latter for now.

And come back next month for a new look at the data and the first comparison of just Europe!

Demo-Graphics: Comic Fandom on Facebook

Each month I run demographic data of comic “fans” based on data mined from Facebook.

This data is compiled using key terms, “likes,” users have as part of their profiles. Primarily terms are focused on generic ones such as “comics” or “graphic novels” or publishers. I stay away from specific characters, creators or series, because this does not indicate they are a comic book fan. Over 100 terms are used for this report.

This data is important in that it shows who the potential comic audience could be. This is not purchasers, these are people who have shown an affinity for comics and are potential purchasers and those with an interest.

Also, with this being online/technology, due to laws and restrictions, those under the age of 13 are likely underrepresented.

Facebook Population: Over 37,000,000 in the United States

That’s a decrease of 6 million people compared to last month. Worldwide, the estimate is 279,069,449 which is an increase of about 15 million compared to last month.

The Spanish-speaking population last month was 20.93%, and this month the population has increased up to 22.97% which was due to the overall population decreasing.

Gender and Age

Last month men accounted for 55.81% and women were 44.19%. Women saw a decrease from last month. While men decreased by 1 million, women decreased by 5 million. Women now account for 37.84% while men are 62.16%.

facebook comics 9.1.16

We’ll next look at how the percentage of women and men break down through age. What’s interesting is that women generally become the majority in the 40ish age span. This month, women never become a majority. That’ll be explained below.

facebook comics gender age 9.1.16

Part of the chance above is reflected below. Men increased in population age 46 and up while women dropped across the board at every age.

facebook comics gender age raw 9.1.16

Relationship Status

Everything has decreased when it comes to this and with men being a larger part of the population, their percentages increased.

facebook comics relationship 9.1.16

Education

There’s been some shifts from the previous month and a lot is due to men being a larger part of the population.

facebook comics education 9.1.16

Gender Interest

Women interested in women saw a big increase over the month, but percentages for other folks interested in the same gender decreased.

comics facebook gender interest 8.1.16

Ethnicity

African Americans held steady since last month, while Asian Americans and Hispanics both saw dips.

facebook comics ethnicity 9.1.16

Generation

Every grouping dropped this month. Baby Boomers are down 1 million, Generation X is down 1.1 million, and Millennials are down 3 million.

facebook comics generation 9.1.16

And come back next month for a new look at the data!

Demo-Graphics: The State of “Gamers” 2016

It’s been a little over a year since I did a report about “gamers” and with Gen Con kicking off today, it felt appropriate to visit this data. So, welcome to the third annual State of Gamers.

This data is gained through mining Facebook and includes over 175 different terms from a variety of games, publishers, and more. The terms I used are varied, and many, from the name of games to the name of publishers and terms like collectible card game. For this I did my best to stay away from generic terms for genres (like Fantasy) and terms that specifically mentioned video games. I also avoided games like Monopoly or Scategories, I wanted to focus on the games you’d find at Gen Con.

We’ll compare this report to last year’s data set.

Facebook Population: Over 33,000,000 in the United States

That’s some steady growth from last year with 2 million more individuals in the United States falling into this demographic.

Spanish speakers account for now 7.3 million fans. That’s 22.12% a vast increase from last year’s 12.58% in the United States.

Gender and Age

In 2015 Men accounted for 51.61% compared to women at 48.39%. That percentage shifted a bit from last year with men now accounting for 54.55% and women accounting for 45.45%

gamers facebook 8.3.16

We’ll next look at how the percentage of women and men break down through age. It’s similar but shifted. Women now become the majority around age 46 as opposed to around age 38 last year.

gamers facebook age gender 8.3.16

And the raw data below.

gamers facebook age gender raw 8.3.16

Relationship Status

The stats this year are very similar to last though those “Married” took a drop and those “Unspecified” increased.

gamers facebook relationship status 8.3.16

Education

The education stats haven’t shifted much since last year.

gamers facebook education 8.3.16

Gender Interest

Women interested in women increased from last year while Men interested in Men and Men and Women interested in Men and Women all saw decreases.

gamers facebook gender interest 8.3.16

Ethnicity

This is the second year for this data. African Americans saw big gains as well as Hispanics. Asian Americans saw a raw increase, but their percentage decrease.

gamers facebook ethnicity 8.3.16

Generation

Baby Boomers saw a sharp decrease over the last year dropping over 50%. Generation X also saw a bit of a dip, while Millennials saw an increase.

gamers facebook generation 8.3.16

And that wraps up our look at who the gamers are in the United States! Happy gaming!

Demo-Graphics: Comic Fandom on Facebook

Each month I run demographic data of comic “fans” based on data mined from Facebook.

This data is compiled using key terms, “likes,” users have as part of their profiles. Primarily terms are focused on generic ones such as “comics” or “graphic novels” or publishers. I stay away from specific characters, creators or series, because this does not indicate they are a comic book fan. Over 100 terms are used for this report.

This data is important in that it shows who the potential comic audience could be. This is not purchasers, these are people who have shown an affinity for comics and are potential purchasers and those with an interest.

Facebook Population: Over 43,000,000 in the United States

That’s an increase of 1 million people compared to last month. Worldwide, the estimate is 264,832,517 which is a decrease of about 15.5 million compared to last month.

The Spanish-speaking population last month was 20.48%, and this month the population has increased up to 20.93%.

Gender and Age

Last month men accounted for 54.76% and women were 45.24%. The population increase was just men, so they saw a slight gain and now account for 55.81% and women account for 44.19%.

comics facebook gender 8.1.16

We’ll next look at how the percentage of women and men break down through age.

comics facebook gender age 8.1.16

Generally, all of the age brackets have increased from last month, though those age 38 and up have remained steady. Interestingly, women age 17 and under has dropped  compared to last month.

comics facebook gender age raw 8.1.16

Relationship Status

There’s been some shifts compared to last month. Those “engaged,” “in relationship,” “married,” “unspecified,” “domestic partnership,” “divorced,” and “widowed” all increased compared to last month.

comics facebook relationship 8.1.16

Education

There’s been some shifts from the previous month but it’s still interesting to see where men and women are in equal numbers when it comes to education.

comics facebook education 8.1.16

Gender Interest

Women interested in women saw a big increase over the month, but percentages for other folks interested in the same gender decreased.

comics facebook gender interest 8.1.16

Ethnicity

African Americans saw gains while Asian Americans dipped a bit from last month.

comics facebook ethnicity 8.1.16

Generation

All groups saw gains compared to last month.

comics facebook generation 8.1.16

And come back next month for a new look at the data!

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