Each month I run demographic data of comic “fans” based on data mined from Facebook. Due to popular demand, I have split out and launched a “European edition” that runs on the 15th of every month!
This data is compiled using key terms, “likes,” users have as part of their profiles. Primarily terms are focused on generic ones such as “comics” or “graphic novels” or publishers. I stay away from specific characters, creators or series, because this does not indicate they are a comic book fan. Over 100 terms are used for this report.
This data is important in that it shows who the potential comic audience could be. This is not purchasers, these are people who have shown an affinity for comics and are potential purchasers and those with an interest.
Also, with this being online/technology, due to laws and restrictions, those under the age of 13 are likely underrepresented. Europe also has some other data restrictions that will be discussed below.
Facebook Population: Over 47,000,000 in Europe
Due to my spacing out, I missed January’s report, but since December, that’s a decrease of 17 million individuals. But, that’s still 11 million more individuals compared to what I reported for the United States in the beginning of the month. Worldwide, there’s an estimated 286,826,575 individuals interested in comics.
Gender and Age
In December women accounted for 45.31% while men accounted for 53.13%. This month men saw some gains but things generally remained steady. Men account for 53.19% while women account for 44.68%.
The drop in population is primarily of those over the age of 18. Those under 18 remained steady compared to last month. There’s also much more parity between men and women across the board on for all ages.
For most things, there was a drop across the board for relationship statuses. Some remained steady, like those widowed, but generally the overall populations dropped reflecting the smaller overall population.
Things haven’t changed a ton since last month. The gaps have expanded for some, but generally, the populations remain steady.
And here’s where data privacy differs. In some European nations this information can’t be reported which means either removing those countries or just not reporting on this. I chose the latter for now.
And come back next month for a new look at the data and the first comparison of just Europe!