Demo-Graphics has generally focused on the demographics of comic fans but occasionally we have also reported on other fandoms and communities. In August 2025, we kicked off a new regular look at those interested in tabletop games. That includes board games, roleplaying games, and card games. Why? The question still remains… who are the fans of tabletop games?

What is Demo-Graphics?

Each month I dive into data from Facebook looking at the various demographics it can tell us about comic, and now tabletop game, fans. This isn’t hard numbers, purchasers, or “Wednesday warriors,” but best used to show trends in the industry and the potential of the market out there.

How does it work?

We use key terms, “likes”, that users have indicated and have come up with our own set to measure each month. There’s over 50 terms used (and no I won’t release them). We stick to specific terms for the industry such as “board games” and “collectible card games” as well as publishers and leave out broad terms.

Other things to know…

This data is important in that it shows who the potential audience could be. These are not purchasers, these are people who have shown an affinity for tabletop games, are potential purchasers, and those with a clear interest.

Also, with this being online/technology, due to laws and restrictions, those under the age of 13 are underrepresented.

The data that is presented as a wide range. I’ve taken the average of the range. So, if it’s presented as somewhere between 500 and 1,000 people, the number would be 750.

So, let’s kick off the first entry with the big question…

Facebook “Tabletop Gamer” Population: Around 85.4 million in the United States

The overall Facebook population in the US decreased by about 1.3 million in January, but the tabletop gaming community saw an increase of about 3.65 million. Since August, the tabletop gaming Facebook population increased by about 6.4 million

Gender

In January, women remained majority with 41.9 million compared to men at 41.5 million. Women were behind men by about 850,000 in the previous month.

Age

Every age group saw an increase from the previous month to varying degrees. The percentages remained fairly consistent with some shifts in the tenths of a percent.

Relationship Status

The relationships status’ all gained from the previous month and percentages only shifted a little for each. For the most part, “single,” and “in a relationship” lost ground in the percentages.

More Stats!

For Education we’re tracking individuals who have at least a college degree. 23.4 million individuals, 27.40% of the population have at least a college degree. That’s an increase in the number of individuals but the percentage saw a decrease by about a half a percentage point. In 2022, 37.7% of the American population had at least a college degree.

15.7 million fans, 18.38%, are parents! That’s an increase of 900,000.

And finally, what’s the crossover with fans of board games and video games? 52.15 million, 61.07% of board game fans also enjoy comics. 55.65 million, 65.16% also enjoy video games. Combined, 74.1 million like board games or video games and 33.3 million enjoy board games and video games. Get your licensing engines revving!