Category Archives: Demo-Graphics

Demo-Graphics: Tabletop Game Edition – May continues the drop as Facebook users gain

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Demo-Graphics has generally focused on the demographics of comic fans but occasionally we have also reported on other fandoms and communities. In August 2025, we kicked off a new regular look at those interested in tabletop games. That includes board games, roleplaying games, and card games. Why? The question still remains… who are the fans of tabletop games?

What is Demo-Graphics?

Each month I dive into data from Facebook looking at the various demographics it can tell us about comic, and now tabletop game, fans. This isn’t hard numbers, purchasers, or “Wednesday warriors,” but best used to show trends in the industry and the potential of the market out there.

How does it work?

We use key terms, “likes”, that users have indicated and have come up with our own set to measure each month. There’s over 50 terms used (and no I won’t release them). We stick to specific terms for the industry such as “board games” and “collectible card games” as well as publishers and leave out broad terms.

Other things to know…

This data is important in that it shows who the potential audience could be. These are not purchasers, these are people who have shown an affinity for tabletop games, are potential purchasers, and those with a clear interest.

Also, with this being online/technology, due to laws and restrictions, those under the age of 13 are underrepresented.

The data that is presented as a wide range. I’ve taken the average of the range. So, if it’s presented as somewhere between 500 and 1,000 people, the number would be 750.

So, let’s kick off the first entry with the big question…

Facebook “Tabletop Gamer” Population: Around 76.7 million in the United States

The Facebook population increased by about 3.85 million over the month but the tabletop community dropped by about 1.75 million. This is the fourth month in a row tabletop fans has decreased and second where Facebook saw a user increase but tabletop fans dropped. The comic fans also saw a drop, with similar oddities in the report. Some reporting came back with results that made little sense, indicating either a glitch in Facebook or something has changed with the data reported.

Gender

Men remained the majority increasing slightly to 50.7%, up from the previous month’s 50.16%. While the percentage increased, the overall population decreased by 950,000. The previous month saw the population remain the same but percentage increase because the overall population decreased. Women saw their percentage decrease slightly to 47.52%, up from the previous month’s 47.99%. Women decrease by about 1.2 million. Those who are not reported as either gender increased by 400,000 going from 1.85% to 2.41%.

Gender breakdown for tabletop games in May 2026

Age

The data for “age” is rather interesting with a mix of some groupings increasing and others decreasing while others remained the same. “18 and under” increased in the population while “19-24” and “25-29” remained the same. The rest all decreased by varying degrees with the drop being anywhere from 50,000 to 450,000.

Age breakdown for tabletop games in May 2026

Relationship Status

This status saw some bizarre returns, the same happened with our monthly “comic fan” reporting. Both “engaged” and “unspecified” dropped to less than 1,000. “In a relationship” saw a steep drop of 4.05 million and “married” decreased by 8.8 million. We’ll see if these numbers return to much more expected results next month.

Facebook tabletop relationship status May 2026

More Stats!

Spanish Speakers: NEW STAT! – 15.45 million (20.14%)

Education: This is another state with a very weird result. 12.35 million, 16.10% have a college degree or higher, a drop of 8.45 million from the previous month. In 2022, 37.7% of the American population had at least a college degree.

Parents: 11.65 million, 15.19%, are parents! That’s a decrease of 2.05 million individuals from the previous month.

And finally, what’s the crossover with fans of board games and video games? 44.8 million, 58.41% of board game fans also enjoy comics. 42.55 million, 55.48% also enjoy video games. Combined, 63.1 million like board games or video games and 24.3 million enjoy board games and video games. Get your licensing engines revving!

Demo-Graphics: Comic Fans Continue to Tumble While Facebook Continues to Grow

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Demo-Graphics is back! Demo-Graphics was relaunched in 2025 because the question still remains… who are comic fans?

What is Demo-Graphics?

Each month I dive into data from Facebook looking at the various demographics it can tell us about comic fans. This isn’t hard numbers, purchasers, or “Wednesday warriors,” but best used to show trends in the industry and the potential of the market out there. This has shown the shift towards women being a major force in readers and a shift to the younger demographic.

How does it work?

We use key terms, “likes”, that users have indicated and have come up with our own set to measure each month. There’s over 50 terms used (and no I won’t release them). We stick to specific terms for the industry such as “comics” and “graphic novels” and “one-shots” as well as publishers and leave out broad terms like specific characters or stories. Just because someone likes Batman doesn’t mean they like comics.

Other things to know…

This data is important in that it shows who the potential comic audience could be. These are not purchasers, these are people who have shown an affinity for comics, are potential purchasers, and those with a clear interest.

Also, with this being online/technology, due to laws and restrictions, those under the age of 13 are underrepresented.

Since the last time this feature was run, Facebook has made adjustments as to what it can report so some data is no longer available and we’ve also added in new data that hasn’t been reported before, and it now presents the data as a wide range. I’ve taken the average of the range. So, if it’s presented as somewhere between 500 and 1,000 people, the number would be 750.

So, let’s kick off the latest entry with the big question…

Facebook “Comic Fan” Population: Around 75.7 million in the United States

After last month’s adjustment, comic fans decreased this month by about 5.9 million individuals. That’s on top of the 2 million individuals from the previous month. But, overall, Facebook gained around 3.85 million individuals on top of last month’s 2.15 million individuals. Men decreased by 2.8 million while women decreased by 3.05 million. The population that doesn’t list either gender decreased by about 50,000.

It’s possible there’s an issue with Facebook itself, as there’s some strange changes that will be discussed below but this could be a sign of rockier times for the industry to come.

Gender

Women remained a majority of the population with 50% of the population. Last month they accounted for 50.1%. Men increased as a percentage from last month’s 48.1% to 48.2%. Those who don’t report themselves as “male” or “female” account for 1.8%, up from 1.78%.

Age

The biggest issue with all of this reporting is the limitation of those under the age of 13 using the system. With new laws limiting the use of social media by children, it’ll be interesting to see if this shifts at all. But, compared to the previous month, the percentages have changed very little with a few going up or down a tenth of a percent.

Facebook Comic Age May 2026

Relationship Status

This is one of the stats that has been odd. Those marked “engaged” and those as “unspecified” each dropped to less than 1,000 individuals from the previous month’s 1.5 million and 21.3 million. We’ll see if things return to more expected numbers next month but it’s one of the odd results.

Facebook Comic Relationship Status April 2026

New Stats!

Spanish Speakers: New for the month, there’s 15.35 million Spanish speakers who are comic fans in the US.

Education: This is another stat that’s rather odd. This month 12 million have at least a college degree, down from the previous month’s 21.8 million. About 36.4% of Americans have a bachelor degree or better while about 26.72% of comic fans do.

Parents: This continues to slide down to 10.9 million from a 22.65 million in January and 3 million from April 2026.

Board Game Fans: 48.3 million (63.8%)
Video Game Fans: 38.3 million (50.59%)
Board Game and Video Game Fans: 26.6 million (35.14%)
Board Game or Video Game Fans: 59.95 million (79.19%)

Demo-Graphics: Tabletop Game Edition – April sees a bit of a decrease as Facebook users gain

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Demo-Graphics has generally focused on the demographics of comic fans but occasionally we have also reported on other fandoms and communities. In August 2025, we kicked off a new regular look at those interested in tabletop games. That includes board games, roleplaying games, and card games. Why? The question still remains… who are the fans of tabletop games?

What is Demo-Graphics?

Each month I dive into data from Facebook looking at the various demographics it can tell us about comic, and now tabletop game, fans. This isn’t hard numbers, purchasers, or “Wednesday warriors,” but best used to show trends in the industry and the potential of the market out there.

How does it work?

We use key terms, “likes”, that users have indicated and have come up with our own set to measure each month. There’s over 50 terms used (and no I won’t release them). We stick to specific terms for the industry such as “board games” and “collectible card games” as well as publishers and leave out broad terms.

Other things to know…

This data is important in that it shows who the potential audience could be. These are not purchasers, these are people who have shown an affinity for tabletop games, are potential purchasers, and those with a clear interest.

Also, with this being online/technology, due to laws and restrictions, those under the age of 13 are underrepresented.

The data that is presented as a wide range. I’ve taken the average of the range. So, if it’s presented as somewhere between 500 and 1,000 people, the number would be 750.

So, let’s kick off the first entry with the big question…

Facebook “Tabletop Gamer” Population: Around 78.45 million in the United States

The Facebook population increased by about 2.15 million over the month but the tabletop community dropped by about 550,000. The comic fans also saw a drop, though one that was far more dramatic.

Gender

Men remained the majority increasing slightly to 50.16%, up from the previous month’s 50%. Women saw their percentage increase slightly o 47.99%, up from the previous month’s 47.78%. Both of those gains come from “other,” those whose gender are unknown and not reported, which dipped to 1.85% from 2.22% in March. There were drops in the population across the board with men down 150,000, women down 100,000, and “other” down 300,000.

Gender breakdown for tabletop games in April 2026

Age

When it comes to percentages, the age groupings shifted very little. There’s some slight changes in tenths of a percent but no wild swings. All of the groupings either remained the same or dropped from the previous month.

Age breakdown for tabletop games in April 2026

Relationship Status

All relationship statuses either remained the same or dropped a bit from the previous month. Both “in a relationship” and “unspecified” decreased by 100,000 each.

Facebook tabletop relationship status April 2026

More Stats!

For Education we’re tracking individuals who have at least a college degree. 20.8 million individuals, 26.51% of the population have at least a college degree. That’s a decrease in the number of individuals and percentage from the previous month which was 21 million and 26.58%. In 2022, 37.7% of the American population had at least a college degree.

13.7 million fans, 17.46%, are parents! That’s an decrease of 100,000 individuals and 0.01 percentage points.

And finally, what’s the crossover with fans of board games and video games? 48.1 million, 61.31% of board game fans also enjoy comics. 47.8 million, 60.93% also enjoy video games. Combined, 66.6 million like board games or video games and 28.55 million enjoy board games and video games. Get your licensing engines revving!

Demo-Graphics: Comic Fans Dip While Facebook Overall Grows

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Demo-Graphics is back! Demo-Graphics was relaunched in 2025 because the question still remains… who are comic fans?

What is Demo-Graphics?

Each month I dive into data from Facebook looking at the various demographics it can tell us about comic fans. This isn’t hard numbers, purchasers, or “Wednesday warriors,” but best used to show trends in the industry and the potential of the market out there. This has shown the shift towards women being a major force in readers and a shift to the younger demographic.

How does it work?

We use key terms, “likes”, that users have indicated and have come up with our own set to measure each month. There’s over 50 terms used (and no I won’t release them). We stick to specific terms for the industry such as “comics” and “graphic novels” and “one-shots” as well as publishers and leave out broad terms like specific characters or stories. Just because someone likes Batman doesn’t mean they like comics.

Other things to know…

This data is important in that it shows who the potential comic audience could be. These are not purchasers, these are people who have shown an affinity for comics, are potential purchasers, and those with a clear interest.

Also, with this being online/technology, due to laws and restrictions, those under the age of 13 are underrepresented.

Since the last time this feature was run, Facebook has made adjustments as to what it can report so some data is no longer available and we’ve also added in new data that hasn’t been reported before, and it now presents the data as a wide range. I’ve taken the average of the range. So, if it’s presented as somewhere between 500 and 1,000 people, the number would be 750.

So, let’s kick off the latest entry with the big question…

Facebook “Comic Fan” Population: Around 81.6 million in the United States

After last month’s adjustment, comic fans decreased this month by about 2 million individuals. But, overall, Facebook gained around 2.15 million individuals. Men decreased by 1.35 million while women decreased by 800,000. The population that doesn’t list either gender increased by about 150,000.

Gender

Women remained a majority of the population but now over half of fans. Last month they accounted for 49.9% of the population but now are 50.12%. Men decreased as a percentage from last month’s 48.6% to 48.1%. Those who don’t report themselves as “male” or “female” account for 1.78, up from 1.6%.

Facebook Comic Gender April 2026

Age

The biggest issue with all of this reporting is the limitation of those under the age of 13 using the system. With new laws limiting the use of social media by children, it’ll be interesting to see if this shifts at all. But, compared to the previous month, the percentages have changed very little with a few going up or down a tenth of a percent.

Facebook Comic Age April 2026

Relationship Status

Compared to the previous goofed stats, the percentages for this month remains pretty steady interestingly. Like “ages” above, they have all shifted up or down a tenth of a percent with no major swings.

Facebook Comic Relationship Status April 2026

New Stats!

Education: 21.8 million have a college degree or higher. About 36.4% of Americans have a bachelor degree or better while about 26.72% of comic fans do.

Parents: 13.9 million (17.03%)

Board Game Fans: 51.5 million (63.11%)
Video Game Fans: 47.1 million (57.72%)
Board Game and Video Game Fans: 31.15 million (38.17%)
Board Game or Video Game Fans: 67.05 million (82.17%)

Demo-Graphics: Tabletop Game Edition – March sees a Drop, But less Than Facebook Overall

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Demo-Graphics has generally focused on the demographics of comic fans but occasionally we have also reported on other fandoms and communities. In August 2025, we kicked off a new regular look at those interested in tabletop games. That includes board games, roleplaying games, and card games. Why? The question still remains… who are the fans of tabletop games?

What is Demo-Graphics?

Each month I dive into data from Facebook looking at the various demographics it can tell us about comic, and now tabletop game, fans. This isn’t hard numbers, purchasers, or “Wednesday warriors,” but best used to show trends in the industry and the potential of the market out there.

How does it work?

We use key terms, “likes”, that users have indicated and have come up with our own set to measure each month. There’s over 50 terms used (and no I won’t release them). We stick to specific terms for the industry such as “board games” and “collectible card games” as well as publishers and leave out broad terms.

Other things to know…

This data is important in that it shows who the potential audience could be. These are not purchasers, these are people who have shown an affinity for tabletop games, are potential purchasers, and those with a clear interest.

Also, with this being online/technology, due to laws and restrictions, those under the age of 13 are underrepresented.

The data that is presented as a wide range. I’ve taken the average of the range. So, if it’s presented as somewhere between 500 and 1,000 people, the number would be 750.

So, let’s kick off the first entry with the big question…

Facebook “Tabletop Gamer” Population: Around 79 million in the United States

The Facebook population dropped by about 4.5 million but tabletop games is only down 3.2 million from the previous month.

Gender

Men remained the majority making up exactly 50%. There were drops in the population across the board with men down 1.2 million, women down 1.65 million, and “other” down 350,000.

Gender breakdown for tabletop games in March 2026

Age

When it comes to percentages, the age groupings shifted very little. There’s some slight changes in tenths of a percent but no wild swings. Almost all groups decreased, “19-24” remained the same, and “18 and under” increased slightly.

Age breakdown for tabletop games in March 2026

Relationship Status

All relationship statuses dropped from the previous month and there’s a few that came close to decreasing 1 percentage point.

Facebook tabletop relationship status March 2026

More Stats!

For Education we’re tracking individuals who have at least a college degree. 12 million individuals, 26.58% of the population have at least a college degree. That’s a decrease in the number of individuals and percentage from the previous month which was 22.5 million and 27.37%. In 2022, 37.7% of the American population had at least a college degree.

13.8 million fans, 17.47%, are parents! That’s an increase of 700,000 individuals and 1.5 percentage points.

And finally, what’s the crossover with fans of board games and video games? 48.2 million, 61.01% of board game fans also enjoy comics. 48.35 million, 61.2% also enjoy video games. Combined, 67.05 million like board games or video games and 28.7 million enjoy board games and video games. Get your licensing engines revving!

Demo-Graphics: The One We Adjust Some Key Words…

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Demo-Graphics is back! Demo-Graphics was relaunched in 2025 because the question still remains… who are comic fans?

What is Demo-Graphics?

Each month I dive into data from Facebook looking at the various demographics it can tell us about comic fans. This isn’t hard numbers, purchasers, or “Wednesday warriors,” but best used to show trends in the industry and the potential of the market out there. This has shown the shift towards women being a major force in readers and a shift to the younger demographic.

How does it work?

We use key terms, “likes”, that users have indicated and have come up with our own set to measure each month. There’s over 50 terms used (and no I won’t release them). We stick to specific terms for the industry such as “comics” and “graphic novels” and “one-shots” as well as publishers and leave out broad terms like specific characters or stories. Just because someone likes Batman doesn’t mean they like comics.

Other things to know…

This data is important in that it shows who the potential comic audience could be. These are not purchasers, these are people who have shown an affinity for comics, are potential purchasers, and those with a clear interest.

Also, with this being online/technology, due to laws and restrictions, those under the age of 13 are underrepresented.

Since the last time this feature was run, Facebook has made adjustments as to what it can report so some data is no longer available and we’ve also added in new data that hasn’t been reported before, and it now presents the data as a wide range. I’ve taken the average of the range. So, if it’s presented as somewhere between 500 and 1,000 people, the number would be 750.

So, let’s kick off the latest entry with the big question…

Facebook “Comic Fan” Population: Around 83.6 million in the United States

This month’s amount might seem like a big drop from the previous month but… we noticed in some changes with Facebook, they added a bunch of key words that have little to do with comics (ex. “publishing”). We removed two or three terms from the previous month causing the dip… sigh. We’ll be far more vigilant in future months to make sure things remain consistent and no erroneous terms are added.

Overall, the Facebook population dropped by about 4.5 million individuals, so we’d have likely seen a drop and before catching the error, the total “comic” population dipped by about 3 million. So, there was likely a decrease this month, we just don’t know by how much.

Gender

Women remained a majority of the population with 49.9%. The biggest shift is that those who don’t report themselves as “male” or “female” account for 1.6%.

Facebook Comic Gender February 2026

Age

The biggest issue with all of this reporting is the limitation of those under the age of 13 using the system. With new laws limiting the use of social media by children, it’ll be interesting to see if this shifts at all.

Facebook Comic Age March 2026

Relationship Status

Compared to the previous goofed stats, the percentages for this month remains pretty steady interestingly.

Facebook Comic Relationship Status March 2026

New Stats!

Education: 22.85 million have a college degree or higher. About 36.4% of Americans have a bachelor degree or better while about 27.33% of comic fans do.

Parents: 14.45 million (17.28%)

Board Game Fans: 50.8 million (60.77%)
Video Game Fans: 48.95 million (58.55%)
Board Game and Video Game Fans: 31 million (37.08%)
Board Game or Video Game Fans: 68.35 million (81.76%)

Demo-Graphics: Tabletop Game Edition – February sees a Massive drop of 3.2 million

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Demo-Graphics has generally focused on the demographics of comic fans but occasionally we have also reported on other fandoms and communities. In August 2025, we kicked off a new regular look at those interested in tabletop games. That includes board games, roleplaying games, and card games. Why? The question still remains… who are the fans of tabletop games?

What is Demo-Graphics?

Each month I dive into data from Facebook looking at the various demographics it can tell us about comic, and now tabletop game, fans. This isn’t hard numbers, purchasers, or “Wednesday warriors,” but best used to show trends in the industry and the potential of the market out there.

How does it work?

We use key terms, “likes”, that users have indicated and have come up with our own set to measure each month. There’s over 50 terms used (and no I won’t release them). We stick to specific terms for the industry such as “board games” and “collectible card games” as well as publishers and leave out broad terms.

Other things to know…

This data is important in that it shows who the potential audience could be. These are not purchasers, these are people who have shown an affinity for tabletop games, are potential purchasers, and those with a clear interest.

Also, with this being online/technology, due to laws and restrictions, those under the age of 13 are underrepresented.

The data that is presented as a wide range. I’ve taken the average of the range. So, if it’s presented as somewhere between 500 and 1,000 people, the number would be 750.

So, let’s kick off the first entry with the big question…

Facebook “Tabletop Gamer” Population: Around 82.2 million in the United States

The overall Facebook population in the US increased by about 100,000 in February, but the tabletop gaming community saw a decrease of about 3.2 million. Since August, the tabletop gaming Facebook population increased by about 3.2 million

Gender

In January, women became the minority after being the majority in January 2026. They were 39.4 million compared to men at 40.7 million. Women were a majority of 400,000 in January 2026.

Gender breakdown for tabletop games in February 2026

Age

While “18 and under” increased and “19-24” remained the same, every other age group dropped from the pervious month.

Age breakdown for tabletop games in February 2026

Relationship Status

“Single” increased from the previous month by about 300,000 and “Engaged” remained the same. The other groupings all saw decreases from the previous month.

Facebook tabletop relationship status February 2026

More Stats!

For Education we’re tracking individuals who have at least a college degree. 22.5 million individuals, 27.37% of the population have at least a college degree. That’s a decrease in the number of individuals and percentage from the previous month which was 23.4 million and 27.4%. In 2022, 37.7% of the American population had at least a college degree.

13.1 million fans, 15.94%, are parents! That’s a massive drop of 2.6 million individuals and 3.44 percentage points.

And finally, what’s the crossover with fans of board games and video games? 50.15 million, 61.01% of board game fans also enjoy comics. 52.45 million, 63.81% also enjoy video games. Combined, 70.7 million like board games or video games and 31.55 million enjoy board games and video games. Get your licensing engines revving!

Demo-Graphics: Comic Fandom Dips a Bit in February as Men Drop Off

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Demo-Graphics is back! Demo-Graphics was relaunched in 2025 because the question still remains… who are comic fans?

What is Demo-Graphics?

Each month I dive into data from Facebook looking at the various demographics it can tell us about comic fans. This isn’t hard numbers, purchasers, or “Wednesday warriors,” but best used to show trends in the industry and the potential of the market out there. This has shown the shift towards women being a major force in readers and a shift to the younger demographic.

How does it work?

We use key terms, “likes”, that users have indicated and have come up with our own set to measure each month. There’s over 50 terms used (and no I won’t release them). We stick to specific terms for the industry such as “comics” and “graphic novels” and “one-shots” as well as publishers and leave out broad terms like specific characters or stories. Just because someone likes Batman doesn’t mean they like comics.

Other things to know…

This data is important in that it shows who the potential comic audience could be. These are not purchasers, these are people who have shown an affinity for comics, are potential purchasers, and those with a clear interest.

Also, with this being online/technology, due to laws and restrictions, those under the age of 13 are underrepresented.

Since the last time this feature was run, Facebook has made adjustments as to what it can report so some data is no longer available and we’ve also added in new data that hasn’t been reported before, and it now presents the data as a wide range. I’ve taken the average of the range. So, if it’s presented as somewhere between 500 and 1,000 people, the number would be 750.

So, let’s kick off the latest entry with the big question…

Facebook “Comic Fan” Population: Around 115.8 million in the United States

The first half of 2025 was off to an interesting start as we saw a decrease in the overall population for five months in a row. From January 2025 to June 2025, there was a loss of 8.45 million individuals. But, July stopped the slide with an increase of about 3.5 million individuals. August saw a jump of 24.8 million individuals while Facebook in the United States saw a decrease of about 500,000 individuals. September saw another bump of 850,000 while overall Facebook population increased by 2.2 million. October was a slight decrease in “comic fans” but also in the overall Facebook user population for the US. While November and December 2025 also saw drops.

January 2026 saw an increase of about 400,000 individuals. That turned out to be a short jump as February saw a decrease of 200,000 individuals, a rounding difference. Men dropped 400,000 while those that don’t have their gender identified increased by 200,000.

Facebook Comic Population February 2026

Gender

The overall population of comic fans dipped a little from the previous month. February saw a decrease of 200,000 individuals, a rounding difference. Men dropped 400,000 while those that don’t have their gender identified increased by 200,000.

Facebook Comic Gender February 2026

Age

February saw some slight shifts from the previous month. “18 and under,” “40-44,” “50-54,” and “55-59” all increased. “19-24,” “25-29,” and “30-34” all decreased. The rest remained the same. These were small shifts, nothing major.

Facebook Comic Age February 2026

Relationship Status

Those marked “Single” saw a big jump from the previous month, 700,000 individuals. “Married” saw an increase of about 450,000 and “Unspecified” increased 250,000.

Facebook Comic Relationship Status January 2026

New Stats!

Education has been combined to see how many individuals have at least a college degree. This month saw an increase in both percentage and population size with 35.5 million, up about 350,000 individuals to 30.66%. In 2024, 31.3% of the American population had at least a college degree.

20.5 million fans are parents! That’s a decrease from the previous month which was 22.65 million.

And finally, what’s the crossover with fans of board games and video games? 64.2 million, 55.44% of comic fans also enjoy board/tabletop/card games, a massive increase from the previous month. An increase from the previous month, 70.4 million, 60.79% also enjoy video games. Combined, 91.85 million like board games or video games and 42.1 million enjoy board games and video games. Get your licensing engines revving!

Demo-Graphics: Tabletop Game Edition – Women Hold the Majority as the Population Increases

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Demo-Graphics has generally focused on the demographics of comic fans but occasionally we have also reported on other fandoms and communities. In August 2025, we kicked off a new regular look at those interested in tabletop games. That includes board games, roleplaying games, and card games. Why? The question still remains… who are the fans of tabletop games?

What is Demo-Graphics?

Each month I dive into data from Facebook looking at the various demographics it can tell us about comic, and now tabletop game, fans. This isn’t hard numbers, purchasers, or “Wednesday warriors,” but best used to show trends in the industry and the potential of the market out there.

How does it work?

We use key terms, “likes”, that users have indicated and have come up with our own set to measure each month. There’s over 50 terms used (and no I won’t release them). We stick to specific terms for the industry such as “board games” and “collectible card games” as well as publishers and leave out broad terms.

Other things to know…

This data is important in that it shows who the potential audience could be. These are not purchasers, these are people who have shown an affinity for tabletop games, are potential purchasers, and those with a clear interest.

Also, with this being online/technology, due to laws and restrictions, those under the age of 13 are underrepresented.

The data that is presented as a wide range. I’ve taken the average of the range. So, if it’s presented as somewhere between 500 and 1,000 people, the number would be 750.

So, let’s kick off the first entry with the big question…

Facebook “Tabletop Gamer” Population: Around 85.4 million in the United States

The overall Facebook population in the US decreased by about 1.3 million in January, but the tabletop gaming community saw an increase of about 3.65 million. Since August, the tabletop gaming Facebook population increased by about 6.4 million

Gender

In January, women remained majority with 41.9 million compared to men at 41.5 million. Women were behind men by about 850,000 in the previous month.

Gender breakdown for tabletop games in January 2026

Age

Every age group saw an increase from the previous month to varying degrees. The percentages remained fairly consistent with some shifts in the tenths of a percent.

Age breakdown for tabletop games in January 2026

Relationship Status

The relationships status’ all gained from the previous month and percentages only shifted a little for each. For the most part, “single,” and “in a relationship” lost ground in the percentages.

Facebook tabletop relationship status January 2026

More Stats!

For Education we’re tracking individuals who have at least a college degree. 23.4 million individuals, 27.40% of the population have at least a college degree. That’s an increase in the number of individuals but the percentage saw a decrease by about a half a percentage point. In 2022, 37.7% of the American population had at least a college degree.

15.7 million fans, 18.38%, are parents! That’s an increase of 900,000.

And finally, what’s the crossover with fans of board games and video games? 52.15 million, 61.07% of board game fans also enjoy comics. 55.65 million, 65.16% also enjoy video games. Combined, 74.1 million like board games or video games and 33.3 million enjoy board games and video games. Get your licensing engines revving!

Demo-Graphics: Comic Fandom Kicks off 2026 with some Growth

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Demo-Graphics is back! Demo-Graphics was relaunched in 2025 because the question still remains… who are comic fans?

What is Demo-Graphics?

Each month I dive into data from Facebook looking at the various demographics it can tell us about comic fans. This isn’t hard numbers, purchasers, or “Wednesday warriors,” but best used to show trends in the industry and the potential of the market out there. This has shown the shift towards women being a major force in readers and a shift to the younger demographic.

How does it work?

We use key terms, “likes”, that users have indicated and have come up with our own set to measure each month. There’s over 50 terms used (and no I won’t release them). We stick to specific terms for the industry such as “comics” and “graphic novels” and “one-shots” as well as publishers and leave out broad terms like specific characters or stories. Just because someone likes Batman doesn’t mean they like comics.

Other things to know…

This data is important in that it shows who the potential comic audience could be. These are not purchasers, these are people who have shown an affinity for comics, are potential purchasers, and those with a clear interest.

Also, with this being online/technology, due to laws and restrictions, those under the age of 13 are underrepresented.

Since the last time this feature was run, Facebook has made adjustments as to what it can report so some data is no longer available and we’ve also added in new data that hasn’t been reported before, and it now presents the data as a wide range. I’ve taken the average of the range. So, if it’s presented as somewhere between 500 and 1,000 people, the number would be 750.

So, let’s kick off the latest entry with the big question…

Facebook “Comic Fan” Population: Around 116 million in the United States

The first half of 2025 was off to an interesting start as we saw a decrease in the overall population for five months in a row. From January 2025 to June 2025, there was a loss of 8.45 million individuals. But, July stopped the slide with an increase of about 3.5 million individuals. August saw a jump of 24.8 million individuals while Facebook in the United States saw a decrease of about 500,000 individuals. September saw another bump of 850,000 while overall Facebook population increased by 2.2 million. October was a slight decrease in “comic fans” but also in the overall Facebook user population for the US. While November and December 2025 also saw drops.

January 2026 sees an increase of about 400,000 individuals. Whether this is a temporary bump, seasonal changes, or something else, we’ll have to wait and see.

Facebook Comic Population January 2026

Gender

The overall population of comic fans grew but that doesn’t mean it did so for each gender. “Men” dropped about 500,000 individuals while women saw an increase of 250,000.

Facebook Comic Gender January 2026

Age

Like gender, age too wasn’t consistent in gains. “18 and under,” “35-39,” and “65+” all saw gains while the rest remained the same or dipped.

Facebook Comic Age January 2026

Relationship Status

Generally, all of these actually decreased in population over the month. “Engaged” saw a slight increase of about 50,000 and “unspecified” remained the same. Beyond that, all other demographics saw a decrease.

Facebook Comic Relationship Status January 2026

New Stats!

Education has been combined to see how many individuals have at least a college degree. This month saw a decrease in both percentage and population size with 35.15 million, down about 200,000 individuals. In 2024, 31.3% of the American population had at least a college degree.

22.65 million fans are parents! That’s an increase from the previous month which was 22.1 million.

And finally, what’s the crossover with fans of board games and video games? 66.45 million, 57.28% of comic fans also enjoy board/tabletop/card games, a massive increase from the previous month. An increase from the previous month, 71.1 million, 61.29% also enjoy video games. Combined, 93.2 million like board games or video games and 44.4 million enjoy board games and video games. Get your licensing engines revving!

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