Demo-Graphics is back! Demo-Graphics was relaunched in 2025 because the question still remains… who are comic fans?

What is Demo-Graphics?

Each month I dive into data from Facebook looking at the various demographics it can tell us about comic fans. This isn’t hard numbers, purchasers, or “Wednesday warriors,” but best used to show trends in the industry and the potential of the market out there. This has shown the shift towards women being a major force in readers and a shift to the younger demographic.

How does it work?

We use key terms, “likes”, that users have indicated and have come up with our own set to measure each month. There’s over 50 terms used (and no I won’t release them). We stick to specific terms for the industry such as “comics” and “graphic novels” and “one-shots” as well as publishers and leave out broad terms like specific characters or stories. Just because someone likes Batman doesn’t mean they like comics.

Other things to know…

This data is important in that it shows who the potential comic audience could be. These are not purchasers, these are people who have shown an affinity for comics, are potential purchasers, and those with a clear interest.

Also, with this being online/technology, due to laws and restrictions, those under the age of 13 are underrepresented.

Since the last time this feature was run, Facebook has made adjustments as to what it can report so some data is no longer available and we’ve also added in new data that hasn’t been reported before, and it now presents the data as a wide range. I’ve taken the average of the range. So, if it’s presented as somewhere between 500 and 1,000 people, the number would be 750.

So, let’s kick off the latest entry with the big question…

Facebook “Comic Fan” Population: Around 80.5 million in the United States

After three months of decreases, the “comic fan” population on Facebook increased by about 1 million last month. August continues to see an increase, this time by about 5.2 million. That increase is impressive as the Facebook population in the United States decreased by 1.5 million during that same time period.

As noted below, there’s some oddities for reporting where numbers that made sense normally suddenly decreased and remained low this month.

Gender

Women increased 2.45 million from the previous month while men increased 2.5 million. Those unknown increased by about 250,000. Women account for 50.1% of the population, a decrease from last month’s 50.3%. Men are 47.7%, the same as last month. Those who don’t report a gender account for 2.2%, an increase from last month’s 2.0%.

Age

All segments increased from the previous month with little shift when it comes to the percentage of the population.

Relationship Status

This is one of the stats that has been odd. Those marked “engaged” and those as “unspecified” each dropped to less than 1,000 individuals months ago and has remained there. We’ll see if things ever return to more expected numbers so take the percentages here with a grain of salt.

New Stats!

Spanish Speakers: Last month there were 15.35 million individuals that were “comic fans” and Spanish speakers but this month sees an increase to 16.3 million, the highest amount we’ve reported so far.

Education: This is another stat that’s rather odd. Three months ago, 12 million had at least a college degree, down from the previous month’s 21.8 million. It then increased slightly to 12.1 million and remained there. It has increased slightly this month to 12.75 million individuals.

Parents: After a slide down to 10.65 million in June 2026 from 22.65 million in January, things increased in July to 12.3 million, and now 12.75 million in August.

Board Game and Comic Fans: 50.9 million
Video Game and Comic Fans: 43.05 million
Board Game and Video Game Fans and Comic: 29.4 million
Board Game or Video Game Fans and Comic: 64.65 million