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Facebook Fandom Spotlight: Captain America: The Winter Soldier

Captain America: The Winter Soldier dominated the box office this past weekend and we’re again given the opportunity to compare the demographics on Facebook with what we know was the audience of the film.

According to reports the film was 65% male. I’ll first compare the gender breakdown with that of Facebook fans and expect an update later with the age breakdown as well.

The fans of the specific term for the film are overwhelmingly male, 86.54% right now. But, when you include the second film and Captain America, that percentage drops to about 70.37%. That’s pretty close to who saw the film.

winter soldier gender 4.7.14

 

 

Facebook Fandom Spotlight: Who are the US Comic Fans?

It’s the first of the month and that means a new Facebook Fandom Spotlight looking at the general comic book fan population on Facebook. It continues a brand new year of stats and tracking comic book fans on Facebook.

For this report, I looked at the terms we used in previous reports, 102 “likes” on Facebook, primarily focused on terms like “comics” or “graphic novels” or publishers. I stay away from specific characters, creators or series, because this does not indicate they are a comic book fan.

Facebook Population: Over 26,000,000 fans in the US

That’s an increase of 2 million individuals from the previous month. We looked, and the increase is generally across the board when it comes to terms. That 26 million has shifted a bit with some of the younger population disappearing and being replaced with older fans.

Spanish speakers account for 3,6000,000 fans, 13.85%. That amount has held steady from the previous month, but the percentage has gone down due to the fact the population has increased.

Gender and Age

Last month men accounted for 55.83% and women for 47.50%. This month women slipped a bit and are now 45.38% of the population while men are 56.92%. That’s over 100%, so the round numbers given probably aren’t so round in reality. The relationship status actually puts the number at closer to 27 million fans. Going by that data, women are 43.69%.

US Comic Fans

gender 4.1.14

We’ll next look at how the percentage of women and men break down through age.

US Comic Fans

gender age trend 4.1.14

Below is the above’s raw data. Compared to last month, the under 17 population shrank.

US Comic Fans

gender age raw 4.1.14

Relationship Status

We’re continuing to look at the expanded data of relationships which debuted last month. Overall, things have remained relatively steady compared to last month. I’d expect as more people notice the expanded options over time, we’ll see some movement.

US Comic Fans

relationship status 4.1.14

And for those that like pie charts.

US Comic Fans

relationship status pie chart 4.1.14

Education

Much like relationship status last month, education details have also changed. We have much greater detail as to where individuals are when it comes to their education. Below you’ll see our first details of the new results. Out of the new results, it stands out to me that male and female comic “fans” are pursuing a master’s degree in similar amounts.

US Comic Fans

education 4.1.14

Gender Interest

We’re continuing to track the expanded results for this statistic. Like education, and relationships, gender interest has expanded with much greater detail. Compared to last month, the results have not shifted much.

US Comic Fans

gender interest 4.1.14

And that wraps up this month’s Facebook Fandom Update of comic fans in the US. Join us next Monday for a brand new report!

Facebook Fandom Spotlight: Comic Fans and Politics

Work is underway for the 2014 elections for the Senate, House and more. We’ll be tracking how comic fans break down in the political spectrum throughout this election year. It’s the first of the month so I again dove into Facebook to figure out how it all shakes out and what has changed since last month’s statistics.

For these stats, I used the terms I’d normally use to determine other demographic breakdowns of comic fans. Facebook also provides the ability to break down those stats into convenient groups as far as politics which I have used. However, Facebook is now providing even more data including voter registration and donation habits.

According to Facebook 9.2 million “comic fans” are “active” politically in the United States, that’s 600,000 more than the previous month. This breaks down further into 5 million men (53.35%), and 4 million women (46.65%). Women have increased slightly from the previous month. That also makes political active “comic fans” 18.55% of the individuals active politically which account for just under 50 million of the 180 million individuals in the United States.

political active 4.1.14

Party affiliation is pretty clear as folks can indicate a party or none (which I assume is what the non-partisan stat is). The non-partisans make up the majority of comic fans with 51.80%, liberals are 25.18% of comic fans and 23.02% of comic fans or conservative. Both conservatives and non-partisans gained percentage wise from the previous month, but only slightly.

political party 4.1.14

Further breakdown of gender when it comes to party affiliation:

  • Conservative: 56.25% men, 46.88% women
  • Liberal: 51.43% men, 45.71% women
  • Non-Partisan: 56.94% men, 43.06% women

What’s new though is voter registration as well as donation data. The voter registration is based on the current voter registration databases and must be verified by two sources. The donation data is based on surveys and the donations themselves. Lets look up the donors first.

According to Facebook, just under 1 million comic fans  have donated to a liberal or conservative cause and there even is some overlap of about 80,000 individuals. For “comic fans” the conservative are a bit more likely to donate than those interested in liberal causes.

political donations 4.1.14

Next up is voter registration. Not shockingly Democrats have a slight edge (voter registration is a strong point of the party) and make up 50.22% of those registered, only a few percentage points more than Republicans who account for 47.27%. Below is the raw data for these stats.

political voter registration 4.1.14

We’ll keep watching to see how the political winds might be reflected through this.

Facebook Fandom Spotlight: Moviegoers

At CinemaCon, the MPAA releases statistics on the previous year’s moviegoers. Some of those statistics are demographic based, like the gender, and race of those attending movies. I felt for this Facebook Fandom, it’d be nice to see how Facebook likes compare to this released data. Partially, this will hopefully quiet the naysayers who think the statistics I look up are complete bunk.

According to the report 52% of the moviegoing public are women. This is from the report:

Females have comprised a larger share of moviegoers (people who went to a movie at the cinema at least once in the year) consistently since 2009.

Lets look at this public stat to see how it compares on Facebook. The statistics below are all based on information within the United States.

Percent of Women on Facebook vs. Percent of Women in the United States

facebook vs usAccording to the United States Census Bureau, women make up 50.8% of the population in the United Sates as of 2012. Now, this isn’t quite equal to the number of people who are located in the United States, but overall, the numbers are within a few percentage points of each other.

Percent of Women Who “Like” Movies on Facebook vs. Percent of Moviegoers that are Women According to the MPAA

facebook vs mpaaFacebook again is a few percentage points  higher, but take into account that the population already skews 2.53 percentage points higher, and the number of those “likes” versus the statistic provided by the MPAA gets a lot closer. In fact, I’d argue one backs up the other.

The MPAA also released data on the Hispanic population, the one ethnicity we can somewhat find on Facebook. The website admits that this term is for people who have shown an affinity for Hispanic things. It’s not quite an even comparison, but lets see the results. The United States Census Bureau puts that portion of the population at 16.9% as of 2012.

Percent of Hispanics on Facebook vs. Percent of Hispanics in the United States

 hispanic facebook vs hispanic us

Here we see things are rather skewed on Facebook. Hispanics are under represented according to the social network’s data by 4.68 percentage points, a much larger difference than with women. According to the MPAA report, Hispanics make up 25% of the ticket purchasing audience.

Percent of Hispanics Who “Like” Movies on Facebook vs. Percent of Moviegoers that are Women According to the MPAA

hispanic facebook vs hispanic mpaaHere we see a much greater difference. But, when we take into account the under representation of Hispanics on Facebook, then that gap shrinks and we can guess it’s closer to 5 percentage point difference, compared to the almost 11 shown above. Again, the statistics are very close.

So, when we’ve looked at two statistics as far as Facebook “likes” and compared it to released data as well as census data, we find the Facebook data isn’t too far off from the released study.

Join us tomorrow when we look at the general Facebook comic “fan” population and see how its shifted since last month!

Facebook Fandom Spotlight: Divergent

The popular book Divergent came to the screen this past weekend, launching the latest YA novel to movie adaptation. The movie did well, opening up in first place and a $56 million opening. It’s reported that the audience was heavy female, with their making up 69% of the audience.

For this week’s Facebook Fandom, I decided to see how that percentage compares to the Facebook likes for the series. For this, I broke down the various terms, grouped them together, and also added in the two stars of the film.

Overall, these stats show 78.72% female, with fans of the film and book skewering a bit higher. 50% of the audience had read the book, and without seeing how that broke down, it’d be hard to determine differences for these stats. It’s possible some of those men were there as dates, so skewed the percentage a bit.

Below are the raw stats and percentages.

divergent 3.24.14

Facebook Fandom Spotlight: Comic Book Writers

It’s Monday which means it’s a brand new Facebook Fandom where I look at statistics of some subset of a fandom using Facebook. This week I wanted to look at comic book writers and see if there’s anything that stands out for each of them.

To pull this data, I manipulate Facebook’s advertising platform, in this case using their name. I went with 50 different writers, using Facebook’s suggestions to pick additions to the list.

What stood out to me is that Facebook recommended very few female writers. There’s some on this list, but not that many, about a half dozen or so.

The next thing that stood out was how lopsided the male/female breakdown was, even with female writers. There were very few writers with the majority being female fans, and a few where the ration was pretty close to 50/50.

Overall, the data isn’t to far off from the overall comic fandom. Out of the 9.2 million individuals found this way, 36.96% of them are female, and the general comic fandom is about 46%. With some adjustment and additional indie writers, the gap between the two stats might decrease.

Below is the data, and to explain it:

  • Total – the number of individuals around the world who are connected with the term.
  • US – the individuals in the United States who like the term.
  • Negative Results – Facebook rounds data and isn’t down to the single digit, this rounding causes negative results at times.

The individuals highlight in green are those with a majority female likes.

writers data 3.17.14

Facebook Fandom Spotlight: 300. This. Is. Data!

It’s Monday and that means a new Facebook Fandom Spotlight looking at the general comic book fan population on Facebook. This week it felt appropriate to look at fans of the comic and movie 300 whose sequel opened this past weekend.

For this report, I looked at terms related to the movie or comic for instance “300 (comics)” and “300 (movie). There weren’t many terms, but a handful.

Facebook Population: Over 3,600,000 fans in the US

The size of the number of likes is decent for only a few terms. Spanish speakers account for 460,000 fans, 12.78%. That’s lower than the general comic fans 15%.

Gender and Age

While comic fans are about 46-47% female, fans of 300 breaks down 72.22% male and 25% female. It’s reported the opening weekend the audience for the latest movie was 62% male, so take into account date night, and this makes sense.

300 Fans

gender 3.9.14

We’ll next look at how the percentage of women and men break down through age.

US Comic Fans

300 age gender 3.9.14

Below is the above’s raw data. You can see this population is older than the general comic population.

US Comic Fans

300 age gender raw 3.9.14

Relationship Status

This data has expanded providing more results than ever before and new terms such as “civil union” and “domestic partnership” among others.

US Comic Fans

300 relationship 3.9.14

And for those that like pie charts.

US Comic Fans

300 relationship pie chart 3.9.14

Education

I higher percent of individuals are in college compared to the general comic population.

US Comic Fans

300 education 3.9.14

Gender Interest

Like relationships, this has changed as well providing us with people who are interested in both men and women and those that are unspecified.

US Comic Fans

300 gender interest 3.9.14

And that wraps up a new Facebook Fandom Update. Join us next Monday for a brand new report!

Facebook Fandom Spotlight: Comic Fans and Politics

Work is underway for the 2014 elections for the Senate, House and more. We’ll be tracking how comic fans break down in the political spectrum throughout this election year. Again, I dove into Facebook to figure out how it all shakes out.

For these stats, I used the terms I’d normally use to determine other demographic breakdowns of comic fans. Facebook also provides the ability to break down those stats into convenient groups as far as politics which I have used.

According to Facebook 35.83% or 8.6 million comic fans are “active” politically in the United States, that’s 200,000 more than the previous month. This breaks down further into 4.6 million men (53.49%), and 4 million women (46.51%).

political active 2.28.14

Party affiliation is pretty clear as folks can indicate a party or none (which I assume is the non-partisan stat). The non-partisans make up the majority of comic fans with 51.15%, liberals are 25.95% of comic fans and 22.90% of comic fans or conservative. Conservatives gained 0.07 percentage points from the previous month while the percentage of the other two shrank.

party 2.28.14

Further breakdown of gender when it comes to party affiliation:

  • Conservative: 53.33% men, 46.67% women
  • Liberal: 52.94% men, 47.06% women
  • Non-Partisan: 55.22% men, 44.78% women

We’ll keep watching to see how the political winds might be reflected through this.

Facebook Fandom Spotlight: Who are the US Comic Fans?

It’s the first of the month and that means a new Facebook Fandom Spotlight looking at the general comic book fan population on Facebook. It continues a brand new year of stats and tracking comic book fans on Facebook.

For this report, I looked at the terms we used in previous reports, 102 “likes” on Facebook, primarily focused on terms like “comics” or “graphic novels” or publishers. I stay away from specific characters, creators or series, because this does not indicate they are a comic book fan.

Facebook Population: Over 24,000,000 fans in the US

That hold steady from the previous month. However the breakdown of that 24 million has shifted a bit with some of the younger population disappearing and being replaced with older fans.

Spanish speakers account for 3,6000,000 fans, 15.00%. That’s an increase of just less than one percentage point.

Gender and Age

Last month men accounted for 54.17% and women for 46.67%. This month women made some gains, now accounting for 47.50% of the population and men 55.83%. That’s over 100%, so the round numbers given probably aren’t so round in reality. The relationship status actually puts the number at closer to 25 million fans. Going by that data, women are 46.14%.

US Comic Fans

gender 2.28.14

We’ll next look at how the percentage of women and men break down through age.

US Comic Fans

age gender tred 2.28.14

Below is the above’s raw data. Compared to last month, the under 17 population shrank.

US Comic Fans

age gender raw 2.28.14

Relationship Status

This data has expanded providing more results than ever before and new terms such as “civil union” and “domestic partnership” among others.

US Comic Fans

relationship status 2.28.14

And for those that like pie charts.

US Comic Fans

relationship status pie chart 2.28.14

Education

With the shedding of some of the younger fans, those in high school decreased it’s not surprising that the college grad stats have increased as that population grew

US Comic Fans

education 2.28.14

Gender Interest

Like relationships, this has changed as well providing us with people who are interested in both men and women and those that are unspecified.

US Comic Fans

gender interest 2.28.14

And that wraps up this month’s Facebook Fandom Update of comic fans in the US. Join us this Monday for a brand new report!

Facebook Fandom Spotlight: Comic Based Movies

It’s Monday and that means a brand new Facebook Fandom spotlight where I look at the statistic of Facebook users when it comes to some part of geek fandom. With so much buzz recently about comic book movies and casting, I thought it might be interesting to look at various comic-based movies and how they did individually and as a series when it comes to gender.

The first thing that stands out to me is that both Catwoman and Elektra have women as the majority of their “likes.” Men in Black as a franchise does well, but though it shows women as a majority, they are most likely just under 50% due to Facebook’s returning fuzzy results with large numbers such as this.

But, what also stands out is Superman Returns being split exactly 50/50 when it comes to men and women. Director Bryan Singer has spoken about how he wanted a movie that would appeal to women as well as men, and it looks like he achieved that according to these numbers.

Many movies on this list came out well before Facebook existed, but overall the results are interesting to me.

Constantine which will soon be a television series does shockingly well when it comes to gender, with 45% women, and the recently rumored Fantastic Four casting had me interested in those results, which was some of the worst when it came to women with 16.67% for the franchise.

comic movies

 

 

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