Tag Archives: facebook fandom

Demo-Graphics: Big Hero 6 vs Interstellar

It’s Monday, and I’m looking at more demographic data via Facebook. For this week I decided to look at this past weekend’s box-office results and see if Facebook good have predicted Big Hero 6‘s victory at the box-office over Interstellar.

When you look at the below stats, I think it becomes pretty clear why Big Hero 6 topped the box-office. Their stats show a much more diverse audience. The film clearly appealed to both men and women, as well as young and old.

big hero 6 vs interstellarIt’ll be interesting to see how each does over the next few weeks and months.

And that wraps up this week’s report.

About these ads

Demo-Graphics: Comics and Politics

Today is election day and for those who haven’t voted, what are you doing reading this? Get out there and vote! We have a handy tool to help you out with that, including finding your polling location.

With that out of the way, we’ve been tracking a lot of information, not just demographic info of those who “like” comic related things on Facebook, but also their registration, political views, and if they donate to political causes. This data is compiled using the same data that’s used for the monthly comic demographic data breakdown.

It felt appropriate to present the year’s worth of data today! So, get ready for the first ever Comics and Politics roundup!

Voter Registration

Voter registration is a key to winning elections, and as we can see through the past year things have been a bit stagnant until August on, which us about when a lot of political organizations would get their voter registration going. There’s a sudden spike in September, but that drops. This data I believe is purchased by Facebook from the open voter roles and then matched to Facebook users.

The below is the total number of people registered for all of Facebook.

Registration Grand TotalHere’s the same information above, but just for those who like comics. You can see the same increase later in the year.

Comic Registration TotalWhere it gets really interesting is when the information is broken down by gender. You can see some of the greatest gains when it comes to registration for Democratic Women, who overtake Democratic Men towards November.

Comic Registration GenderParty Affiliation

Voter registration is one thing, but how one labels their political views is another. Facebook allows individuals to list whatever they’d like as far as party, and the system then categorizes them into Conservative, Liberal, Non-Partisan, etc. In September, they changed that a bit, eliminating Non-Partisan and adding Moderate, Very Conservative, and Very Liberal.

Party affiliation facebookIn May, there was a rather strange drop in data that I can’t explain that only showed up when I added the interests of folks. The data was checked multiple times over a few days and the same thing happened. The data returned to normal the following month. Here’s the same data above, except just those who like comics.

Party affiliation comicsWhile non-partisan dominates the below stats when it comes to gender, when that’s removed in September those that consider themselves Liberal for both men and women becomes the majority and top two results. Those that consider themselves Conservative drops in September.

Party affiliation comics genderDonations

The final thing we can look at is the habits of individuals who donate to conservative and liberal causes. We see the same strange spike we saw in voter registration in September, which makes me think there was an issue with Facebook’s data.

Donations facebookBelow is the above data, but just for comic fans. Interesting enough, the spike we see above occurs to a lesser extent in October instead of September.

Donations comicsInteresting though is when you break out the gender, men donate the least to liberal causes, while liberal women are the most generous. Overall, women became much more generous as the year went on.

Donations comics gender

And that wraps up our first report! Now, go out and vote, there’s still time!

Demo-Graphics: Video Games

VideogameretaildisplayIt’s Monday, and I’m looking at more demographic data via Facebook. In this case,  we’re expanding things a bit, and looking at the gender breakdown of those interested in video games. We’ve covered games in the past, but that focus was mostly board games, card games, miniature games, not video games.

The data is gathered using Facebook’s advertising platform, and in this case pre-generated categories put together by Facebook. The categories are based on habits, and likes from individuals. This does not look at individual games, the plan is to start looking at each of these categories separately and going into more detail.

Demographic data of video game players is nothing new. The Entertainment Software Association puts together a yearly report of the data. Their report finds that 48% of gamers are female.

Superdata Research also recently looked into gamers and found that “women play more PC games overall than men,” though it’s very close to a 50/50 split. They found that when it comes to the RPG genre women made up 53.6% of the market. MMOs and FPS’ were dominated by men with 66 percent. Also 58% of mobile gamers are women.

I broke down the data from Facebook a few different ways. What first needs to be stated is my data is for the United States only. It doesn’t include popular gaming populations like Japan or South Korea. That will be looked at down the road. Overall, in Facebook’s “game”s category women account for 53.70%. What’s surprising is, that’s a total of 108 million individuals in the United States. There’s 184 million in the United States, which makes 58.7% of the population interested in games of some kind.

What also needs to be mentioned is that the Facebook generic “games” category includes “board games,” “card games,” “casino games,” and “gambling.” I take those as not just being video games, but games in general. When those categories are removed women account for 54% of the population.

Those interested in “game consoles” is also a category to look at. In the United States, that’s 46 million individuals. Men are the majority here with 52.17%.

When you take out those questionable categories (like board games) and add in “console games” women are the majority at 52.94%.

On Facebook, women are the majority of those who like “games,” “board games,” “browser games,” “card games,” “casino games,” “first-person shooter games,” “gambling,” puzzle video games,” “video games,” and “word games.”

You can see the full data below.

video games facebook data

And that wraps up this week’s report.

Demo-Graphics: Comic Fandom on Facebook

It’s the first of the month and that means a new look at the demographics of people who “like” comics on Facebook. This data is compiled using demographic data from Facebook, and is limited to the United States.

This data is compiled using key terms, “likes,” users have as part of their profiles. Primarily terms are focused on generic ones such as “comics” or “graphic novels” or publishers. I stay away from specific characters, creators or series, because this does not indicate they are a comic book fan. Over 100 terms are used for this report.

Facebook Population: Over 26,000,000 in the United States

The total population dropped by 2 million, returning back to 26 million which was the amount two months ago. It’s unknown where the 2 million-ish people went to. The Spanish-speaking population last month was 15%, and this month is 14.62%.

Gender and Age

Last month women accounted for 46.43% and men were 53.57%. Even with the population decrease, the results this month as far as percent is nearly identical. Women account for 46.15% and mean account for 53.85%.

facebook gender 11.1.14We’ll next look at how the percentage of women and men break down through age.

facebook gender age 11.1.14Compared to last month, the big difference is the inclusion of those age 65 and over. That percentage has come primarily from those under the age of 25.

facebook gender age raw 11.1.14Relationship Status

Compared to last month, the results are almost exactly the same. The percentage of those single dropped, while those married increased about that same percentage.

facebook relationship 11.1.14And for those that like pie charts.

facebook relationship pie chart 11.1.14Education

Compared to last month, there’s been a drop of folks in college and lower in education, which matches up the general percentage shifts above.

facebook education 11.1.14Gender Interest

Compared to last month these stats are almost exactly the same when it comes to percentage.

facebook gender interest 11.1.14And that wraps up this month’s report.

Demo-Graphics: Comics on TV

It’s Monday and that means another dive into Facebook‘s data. This week I decided to do another multi-part study where I gather data now, and then will look at it again down the road. This week I decided to dive into the data concerning television shows based on comic book shows that are currently on the air and have debuted. I’ll again look at the data during the fall break, the spring launch, and then when the seasons are complete.

I think you’ll see the data gets interesting, and isn’t when I expected (some I did). Arrow has the strongest female following, while it’s sister show on The CW, The Flash has the least. We’ll see if that changes over the season. I also included the percent of the individuals in the coveted 18-49 demographic. The Flash is the best when it comes to the 18-49 demographic, while Arrow is the worst.

Facebook comic tv showsAnd that wraps up the latest edition of the Facebook Fandom Spotlight.

Demo-Graphics: The Walking Dead

Its been almost a year since we last looked at The Walking Dead‘s demographics via Facebook’s data. With the new season underway, it felt like an appropriate time to see how things have changed for the record setting show, and best selling comic book series.

For this report, we’re looking at fans within the United States that enjoy The Walking Dead in comics, television, books, games, or even the characters. We’ll also compare the latest results to those of last year. Keep in mind though, while the terms are generally similar, Facebook’s  system has been upgraded and the data returned is more prevalent and richer.

Facebook Population: Over 17.8 million fans in the US

That’s an increase of over 5 million fans since last year. Spanish speakers account for 1.08 million fans, 6.07%. That’s a significant drop from last year of about 500,000 individuals, and the percentage has been cut in half.

Gender and Age

When it comes to gender in 2013Walking Dead fans break down 59.38% male and 40.63% females. In the year since, we’ve seen a surge of female fans with their now accounting for 47.19% compared to the men who now account for 52.81%. This is close to the changes we’ve also seen for the general comic population.

facebook gender 10.20.14Below is the trend line which looks at the age and gender of the individuals together.

facebook gender age 10.20.14

Below is the raw data for The Walking Dead fans. The population has shifted slightly older compared to last year, but not by much.

facebook gender age raw 10.20.14Relationship Status

The stats for relationships has expanded greatly since last year, with many more options, so it’s hard to compare the two statistics.

facebook relationship 10.20.14And for those that like pie charts.

facebook relationship pie chart 10.20.14Education

Like relationships, education has changed a lot since last year, so we can’t really compare this year’s stats to last year’s.

facebook education 10.20.14Gender Interest

Gender interest too has changed since last year. But generally those interested in the same sex for men and women has dipped from last year.

facebook gender interest 10.20.14But how does the fandom compare to itself based on how it’s being consumed? For The Beat, I compared how The Walking Dead stacked up in comics, television, games, and books. I return to see how the gender breaks down for each.

Interesting enough, the comic fandom has dropped since last year with video games and television both seeing an increase in overall fans. Both television and comics see women make major gains, while video games continue to be the domain of men who increased percentage wise. Books remain almost exactly the same when it comes to gender compared to last year.

twd media 10.20.14

And that wraps up the latest edition of the Facebook Fandom Spotlight.

Demo-Graphics: Comic Fandom on Facebook

It’s the first of the month and that means a new look at the demographics of people who “like” comics on Facebook. This data is compiled using demographic data from Facebook, and is limited to the United States.

This data is compiled using key terms, “likes,” users have as part of their profiles. Primarily terms are focused on generic ones such as “comics” or “graphic novels” or publishers. I stay away from specific characters, creators or series, because this does not indicate they are a comic book fan. Over 100 terms are used for this report.

Facebook Population: Over 28,000,000 in the United States

The total population has jumped beyond the previous high of 26 million, and increased from last month’s 24 million. The Spanish-speaking population last month was 14.17%, and this month is 15%.

Gender and Age

Last month women accounted for 45% and men were 58.33%, the results over 100% is a quirk of the platform. Women have increased this month to account for 46.43% with men now accounting for 53.57%.

facebook gender 10.1.14We’ll next look at how the percentage of women and men break down through age.

facebook age gender 10.1.14Compared to last month, the growth in percentage is primarily for those over the age of 26.

facebook age gender raw 10.1.14

Relationship Status

Compared to last month, it looks like a lot of folks have gotten married which saw a boost, and there’s also a higher percentage of folks who are “unspecified.”

facebook relationship 10.1.14

And for those that like pie charts.

facebook relationship pie chart 10.1.14

Education

Compared to last month, the results for education is pretty much the same, women make up the majority of quite a few sections.

facebook education 10.1.14

Gender Interest

Compared to last month those interested in the same sex has dipped a bit.

facebook gender interest 10.1.14

And that wraps up this month’s report.

Demo-Graphics: Thor

This week sees a changing of the guard as Marvel‘s Thor sees a new wielder of the mythical hammer Mjolnir. It just so happens that new wielder is a woman. With the discussion of gender in comics, both the characters and who reads comics, I thought it’d be interesting to release the first benchmark to see where Thor is now when it comes to gender demographics, and then check again in a few months to see what has changed, if anything. To get this data I looked into Facebook’s data with each line representing a specific term.

I previously looked at Thor’s demographics back in November 2013 when Thor 2 opened in theaters. Using similar terms, back then women accounted for 36.5% of the population. In the almost year since, the female population has increased, now accounting for 37.31% for all the Thor related terms.

Here are the latest stats:

thor facebook dataThat 37.31% is below the 45% women that make up the general comic fandom. It is better than Marvel’s general 36.84%, but just barely. We’ll track this though and see over the next year how this might shift with a woman wielding the hammer.

Thor_1_Cover

Demo-Graphics: Comic Fandom on Facebook

It’s the first of the month and that means a new look at the demographics of people who “like” comics on Facebook. This data is compiled using demographic data from Facebook, and is limited to the United States.

This data is compiled using key terms, “likes,” users have as part of their profiles. Primarily terms are focused on generic ones such as “comics” or “graphic novels” or publishers. I stay away from specific characters, creators or series, because this does not indicate they are a comic book fan. Over 100 terms are used for this report.

Facebook Population: Over 24,000,000 in the United States

The total population has remained the same from last month. The Spanish-speaking population last month was 13.33%, and this month is 14.17%.

Gender and Age

Last month women accounted for 45% and men were 57.50%. Women remained the same as last month, but men increased to 58.33%. The results add up to over 100% due to the fact Facebook with large numbers doesn’t give an exact amount to the single digit.

facebook gender 9.1.14We’ll next look at how the percentage of women and men break down through age.

facebook gender age 9.1.14Compared to last month, those under the age of 25 have shrunk percentage wise. The gain was in those age 26 to 33. Here’s all of the raw data.

facebook gender age raw 9.1.14Relationship Status

Compared to last month, the numbers have remained pretty steady. The amount of individuals married dipped a bit as well as those in complicated relationships and those divorced. Those separated increased from last month.

facebook relationship 9.1.14And for those that like pie charts.

facebook relationship pie chart 9.1.14Education

Compared to last month, the results for education is pretty much the same.

facebook education 9.1.14Gender Interest

Compared to last month those marking their interest as unspecified has increased.

facebook relationship interest 9.1.14

And that wraps up this month’s report.

Demo-Graphics: Doctor Who

It’s Monday and we’re looking at the latest Facebook Fandom breakdown. It’s been about a year since I did a report about Doctor Who, and with the latest season premiering this past weekend, it seemed like a perfect time to follow-up on last year’s report.

This data is gained through mining Facebook and includes about 50 terms related to Doctor Who, its characters, etc.

Since last year’s report some of the terms used have changed as well as general improvements to Facebook’s algorithm and system have occurred. So, changes in results may be due to that.

Facebook Population: Over 4,600,000 in the United States

That’s a decent increase of about 600,000 individuals since last year.

Spanish speakers account for now 520,000 fans, 11.3% in the United States.

Gender and Age

Previously, women made up of 50% of the population. Now, men now account for 52.17%, and women 47.83%. Both have made gains since last year, it’s just men have done so more.

doctor who genderWe’ll next look at how the percentage of women and men break down through age. It’s interesting that women that are 17 and under are a majority in their age group.

doctor who gender ageHere’s the above data in its raw form.

doctor who gender age

Relationship Status

This statistic has changed a lot since last year with many more options available to choose from. The percentages have shifted to the new categories, but it’s not easy to compare the two. What has stood out to me in the new stats is the amount of women married or widowed.

doctor who relationshipAnd for those that like pie charts.

doctor who relationship pie chart

Education

Like relationships, the education choices have expanded, so it’s difficult to compare it to last year. But, what’s amazing is women outnumbering men in almost every category other than “doctorate degree,” “college grad, and “high school grads.”

doctor who education

Gender Interest

This category too has expanded with more choices than ever before. But, compared to last year, it looks like there’s been a slight decrease in those interested in the same sex.

doctor who gender interest

« Older Entries