Category Archives: Marketing

Nuclear Family banner ad

Get a First Look at the Hellfire Gala with the Hellfire Gala Guide

This June, Marvel fans everywhere are invited to the Hellfire Gala! Running through 12 issues of your favorite X-Men titles, the Hellfire Gala will be a first-of-its-kind X-Men crossover that will reveal the status quo-shaking plans the X-Men have for the Marvel Universe. And this Wednesday, fans can get a first look at this highly-anticipated event with the Hellfire Gala Guide.

Available digitally and at participating comic shops, the Hellfire Gala Guide provides exclusive first looks at some of the high fashion designs that the characters will be wearing on the green carpet, an interview with the hostess herself, Emma Frost, and more! Check with your local comic shop for availability and stay tuned for more exciting Hellfire Gala reveals in the weeks ahead!

Hellfire Gala Guide

Hank Howard, Pizza Detective in Caligula’s Safe… for 24 Hours Only

It was April Fools’ day yesterday so Bad Idea made an announcement that seemed like a joke but wasn’t. A new comic, Hank Howard, Pizza Detective in Caligula’s Safe will be released this May 12 for 24 hours only. The 16-page comic from Robert Venditti and David Lapham will be available for $1.

Every Bad Idea Destination Store will be set an amount of copies matching their full original allotment of ENIAC #1 (or Tankers #1 for the Wave 2 stores). The comic will have to be sold in 24 hours on Wednesday, May 12th.

They can sell in-store, off-the-shelf sales, and mail-order (which needs to be mailed the same day), phone order, and pre-orders. It just needs to be done in 24 hours.

Any unsold copies can not be sold once May 13th arrives and all unsold copies have to be returned to Bad Idea using materials they provide.

Hank Howard, Pizza Detective in Caligula's Safe

Matt Kindt Recorded Hundreds Of Custom Bad Idea Day ENIAC Video Messages For Fans

This Wednesday, ENIAC #1, the first comic from Bad Idea, goes on sale in Bad Idea Destination Stores around the world and the publisher has a smorgasbord of activities planned to celebrate.

One thing is writer Matt Kindt has recorded shoutout videos! In fact, he likes them so much he’s recorded hundreds of custom “ENIAC #1 IS ON SALE NOW” shoutouts for Bad Idea Day. This Wednesday, every Bad Idea Destination Store will get their own Matt Kindt shoutout!

On Wednesday aka Bad Idea Day, the publisher will be sending retail partners and every Bad Idea fan who inquired about a pre-order at whereisbadidea.com a video letting them know that at long last, it’s ENIAC time, baby!

Watch the BRZRKR #1 Trailer Voiced by Keanu Reeves

BOOM! Studios has released a trailer for BRZRKR #1, the premiere issue of the twelve-issue limited series from the iconic Keanu Reeves in his comic book writing debut alongside co-writer Matt Kindt, artist Ron Garney, colorist Bill Crabtree, and letterer Clem Robins, available on March 3, 2021. BRZRKR #1 is the highest-selling original comic book launch in nearly 30 years and the trailer features a voiceover by creator Keanu Reeves.

The man known only as B. is half-mortal and half-god, cursed and compelled to violence…even at the sacrifice of his sanity.  But after wandering the world for centuries, B. may have finally found a refuge – working for the U.S. government to fight the battles too violent and too dangerous for anyone else. In exchange, B. will be granted the one thing he desires – the truth about his endless blood-soaked existence…and how to end it.

BRZRKR #1 features main cover art by superstar illustrator Rafael Grampá and variant cover art by superstar artists Mark Brooks, Dan Mora, and Lee Bermejo, as well as a 1-in-1000 variant cover with art by Jonboy Meyers and signed by Keanu Reeves, and more.

First! Get Rewarded as The First ENIAC #1 Customer at Your Comic Store

First Copy Reward Program

ENIAC #1 – the anticipated FIRST ISSUE 48-page spectacular from Matt Kindt, Doug Braithwaite, and Diego Rodriguez– will drop in comic stores around the world on March 3rd and officially launch Bad Idea. To celebrate the launch of their first series, Bad Idea, has announced the First Copy Reward Program.

Beginning with ENIAC #1, and continuing with select releases, they will be sending each BAD IDEA Destination Store location a mysterious and bewildering gold metallic pin. These pins of lore, known to the song singers as the One Pin, were forged by the Dark Lord Josh Johns – between the time when the hordes descended on The Hero Trades and the rise of the comics of the launch wave – to give the first buyers dominion over anyone too sane to wait outside a comic shop before it opens.

You see, these pins are strictly to be awarded only to the first customer to purchase a copy of ENIAC #1 at each Bad Idea Destination store location. That’s right, the first customer to walk in during official store hours and pick up a copy – that includes early-bird Wednesday Warriors buying at the counter, someone picking up a pre-order, a random making a purchase, even the guy who really needs the restroom but then locks eyes with ENIAC – you just have to be the first.

These pins are badges of honor and should be worn proudly and with much pageantry! Each pin will arrive in a sweet (super not collectible so you better wear them!) pin backing that brandishes the BAD IDEA logo and is inscribed with the following:

You will ABSOLUTELY want to be the very first to get a copy of ENIAC #1 at your local comic shop the second it opens on March 3rd. Remember, if you’re not first…you’re last. That’s just math.

If you manage to secure an illustrious pin make sure to post about it on social and tag @badideahello so that its crack social media team can amplify it and spread the word.

Demo-Graphics: Comic Fandom on Facebook – European Edition

We hinted at the return of some long-shelved regular features on the site, and the first back is Demo-Graphics! Earlier this month, we ran the statistics for comic fans within the United States and today (after a bit of a delay) we’re back with the second reporting of statistics from Europe!

What is Demo-Graphics?

Each month I dive into data from Facebook looking at the various demographics it can tell us about comic fans. This isn’t hard numbers but best used to show trends in the industry and the potential of the market out there. This has shown the shift towards women being a major force in readers and a shift to the younger demographic.

How does it work?

We use key terms, “likes”, that users have indicated and have come up with our own set to measure each month. There’s over 50 terms used (and no I won’t release them). We stick to specific terms for the industry such as “comics” and “graphic novels” and “one-shots” as well as publishers and leave out broad terms like specific characters or stories. Just because someone likes Batman doesn’t mean they like comics.

Other things to know…

This data is important in that it shows who the potential comic audience could be. These are not purchasers, these are people who have shown an affinity for comics and are potential purchasers and those with an interest.

Also, with this being online/technology, due to laws and restrictions, those under the age of 13 are underrepresented.

Since the last time this feature was run, Facebook has made adjustments as to what it can report so some data is no longer available and we’ve also added in new data that hasn’t been reported before (but some of it has been tracked over the years).

Facebook Population: Over 100,000,000 in Europe

That’s an increase of 2 million compared to the previous month. That’s 33 million more individuals compared to what I reported for the United States earlier this week.

Gender and Age

Interestingly, men account for the majority of fans. They account for 51.0% of the population compared to 50% of women. That’s a flip of the statistics in the United States where women are the majority. When looking at the data broken down by ages, women are a slight majority with about 2 million more individuals. So, it’s best to probably think of this fandom as pretty split between men and women.

There can be issues when breakdowns like this are close on Facebook as the app tends to round up and down with large numbers causing discrepancies and results greater than 50%.

Europe Facebook Gender February 2021

Similar to the previous month, things remain the same with men becoming a slim majority in the age 22-25 age group and then lose it in the 34-37 age group. It’s a similar statistic to the United States.

Europe Facebook Gender Age February 2021

Relationship Status

Compared to last month’s results things have changed slightly. While the overall population grew about 2 million, these stats increased about 1.4 million.

Highlights:

  • “In Relationship” increased by 200,000
  • “Unspecified” increased by 1 million
  • “Domestic Partnership” increased by 10,000
  • “Divorced” increased by 10,000
  • “Widowed” increased by 10,000
Facebook demographics relationship comic fans in Europe 1.1.21

Education

Things remain pretty steady when it comes to education. The percentages remain pretty much unchanged.

Facebook demographics education comic fans in Europe 2.1.21

Up next, we’ll compare the two groups of comic fans!

Exclusive: Savage Circus Trailer

Heavy Metal Magazine and creator Brendan Columbus take us to the Savage Circus, which kicked-off in the landmark Heavy Metal #300, on-sale now. Savage Circus is Columbus’ first foray into comics and is a collaboration with artist Al Barrionuevo.

Savage Circus tells the story of a fictional town, Basin Bay, where a circus train carrying a ferocious circus menagerie collected by mad ringleader Lewis Savage has overturned on the only road in or out after a crash with an armored car filled with the town’s stolen fortune. With no power, no communications, and animals on the loose, it’s looking to be a blood-red Christmas.

Savage Circus #1-2 are on-sale now at your local comic shop or at HeavyMetal.com. Look for issue #3 at your LCS on 2/17.

Read our reviews of the first and second issue.

Don’t Miss BRZRKR #1 in February. Keanu Reeves explains how to pre-order

Don’t miss the highly anticipated BRZRKR #1, the premiere issue of the twelve-issue limited series from the iconic Keanu Reeves in his Must Read comic book writing debut alongside New York Times bestselling co-writer Matt Kindt, acclaimed artist Ron Garney, colorist Bill Crabtree, and letterer Clem Robins, available on February 24, 2021.

The man known only as B. is half-mortal and half-god, cursed and compelled to violence…even at the sacrifice of his sanity.  But after wandering the world for centuries, B. may have finally found a refuge – working for the U.S. government to fight the battles too violent and too dangerous for anyone else. In exchange, B. will be granted the one thing he desires – the truth about his endless blood-soaked existence…and how to end it.

BRZRKR #1 features main cover art by superstar illustrator Rafael Grampá and variant cover art by superstar artists Mark Brooks, Lee Bermejo, and Dan Mora, as well as the 1-in-1000 signed edition variant cover with art by Jonboy Meyers, and more.

Explore Mutantkind’s Greatest Mysteries in the X-Men Legends Trailer

X-Men history will be revisited and revealed when X-Men Legends #1 debuts next month. This first-of-its-kind series will feature the return of the franchise’s most influential creators—including Louise Simonson, Chris Claremont, and more— in all-new, in-continuity stories set during their groundbreaking runs. Starting things off will be Fabian Nicieza with a two-part tale that finally reveals the truth behind one of the most talked-about mutant mysteries: Adam-X and his startling connection to the Summers bloodline!

Introduced during Nicieza’s explosive work on the X-Men in their nineties heyday, the beginnings of this storyline can be traced back to 1993’s X-Men #23. Since then, X-Men fans have endlessly speculated, theorized, and debated what became known as the “third Summers brother” mystery. Now, all will be answered as one the most infamous comic book plot danglers of all time is resolved! Take an exhilarating trip through the history behind this iconic piece of X-Men lore in the action-packed X-Men Legends #1 trailer, featuring never-before-seen artwork!

Each month, X-Men Legends will dive into the rich history of the X-Men to tie up loose ends, resolve long-standing plot danglers, and reveal shocking truths that will change the past and future of the X-Men! Don’t miss these revelatory tales when X-Men Legends #1 hits stand on February 17th!

Bad Idea Has some Promotional Ideas

Bad Idea Crass Promotional Module v1

With their launch in March 2021 with ENIAC #1, Bad Idea is loading comic shops up with promotional material to get comic readers excited.

The Bad Idea Crass Promotional Module v1 gives a preview of the various series coming our way. It features 16 pages of preview content of titles including:

  • ENIAC #1 by writer Matt Kindt (Mind MGMT) & artist Doug Braithwaite (Justice)
  • TANKERS #1 by Robert Venditti (Justice League) & Juan Jose Ryp (Wolverine)
  • WHALESVILLE #1 by Matt Kindt (Mind MGMT) & Adam Pollina (X-Force)
  • THE LOT #1 by Marguerite Bennett (Animosity) & Renato Guedes (DCeased)
  • SLAY BELLS #1 by Zeb Wells (Hellions) & David Lafuente (Ultimate Spider-Man)

Plus: This bad boy also has A BUNCH OF SUPER-SECRET SURPRISES that you shouldn’t take pictures and tweet, SO DEFINITELY DON’T DO THAT!!!

Stores aren’t just a shop, they’re an art gallery — and it’s about damn time that someone treated it as such. That’s why Bad Idea is sending stores a museum-worthy framed poster. Yes, framed. And not just in one of those stylish, modern-thin black frames that looks good everywhere, but in a garish, lavishly adorned, 16×20 overly ornate gold frame that is impossible to miss. (Retailers: check your emailed instructions for the minimum required time it needs to be displayed, per “the rules.”) But don’t worry, Bad Idea will be sending a new 16×20 promo poster to pop in there every month, and they’ll be rounding out the minimum display time with one hell of a poster surprise, too!

This display stands approximately 16 inches high and handles two (count ’em!) rows of up to 25 comics apiece. That’s double-sided header cards promoting Bad Idea’s upcoming March 3, 2021 launch date and ENIAC #1, too, for once you’ve got those puppies in hand. In the meantime, you can pop your Bad Idea promo books in there or whatever in there once those run out. BUT REMEMBER: This lives on your counter. It is now an immovable part of your counter. These are the sacred rules of Bad Idea, and they are inflexible and unchanging.

Fish Kill side ad
« Older Entries