Category Archives: Marketing

Tongues Book Release and Art Show with Anders Nilsen September 7

Award-winning comics artist Anders Nilsen will officially unveil his new book Tongues at Floating World Comics in Portland on September 7th.

Original artwork from the book will be on display in conjuction with Portland’s First Thursdays Art Walk, and Nilsen will give a short talk about the book and the process of putting it together.

Set in Modern Central Asia Tongues follows the intertwined stories of an imprisoned god, an East African orphan on an errand of murder and a young American man with a teddy bear, lost on the tattered fringes of the human world. It is a story of adventure and revenge and a meditation on human nature in this fraught present moment.

The full-color, large-format Tongues is Nilsen’s most ambitious work to date and marks a return to something a bit closer to the more traditional comics form he last explored in his multiple award winning Big Questions (Drawn and Quarterly, 2011). The artist is serializing the book in large-format, full-color comics to be self-published and distributed in conjunction with No Miracles Press over the next few years until the story is complete.

WHO: Anders Nilsen
WHAT: Tongues book release and art show
WHEN: Thursday, Sept. 7, 6-9pm
WHERE: Floating World Comics, 400 NW Couch St.

Demo-Graphics: Comic Fandom on Facebook – European Edition

Each month I run demographic data of comic “fans” based on data mined from Facebook. Due to popular demand, I have split out and launched a “European edition” that runs on the 15th of every month!

This data is compiled using key terms, “likes,” users have as part of their profiles. Primarily terms are focused on generic ones such as “comics” or “graphic novels” or publishers. I stay away from specific characters, creators or series, because this does not indicate they are a comic book fan. Over 100 terms are used for this report.

This data is important in that it shows who the potential comic audience could be. This is not purchasers, these are people who have shown an affinity for comics and are potential purchasers and those with an interest.

Also, with this being online/technology, due to laws and restrictions, those under the age of 13 are likely underrepresented. Europe also has some other data restrictions that will be discussed below.

Facebook Population: Over 9,000,000 in Europe

That number decreases (1 million) since last month. That’s still 7 million more individuals compared to what I reported for the United States in the beginning of the month. Worldwide, there’s an estimated 239,542,206 individuals interested in comics.

Gender and Age

In July women accounted for 45.00% while men accounted for 52.50%. This month things shifted a bunch. Men now account for 51.28% and women 46.15%.

Things have shifted a bunch when it comes to age as you can see as you move right. We’ll have to wait a month to see if this was a glitch or a new shift.

Relationship Status

The latter half of the data wasn’t returned so that’s left blank. It’s unknown if these terms are being abandoned and we’ll have a better idea next month.


Like the relationship status, education too had some issues, so we’ll have to see if this was just a glitch in the next report.

Gender Interest

And here’s where data privacy differs. In some European nations this information can’t be reported which means either removing those countries or just not reporting on this. I chose the latter for now.

And come back next month for a new look at the data and the first comparison of just Europe!

Me Like Bees Teams with Image Comics in New Music Video

Music and comics are being tied together more and more and we have another example. Me Like Bees is teaming up with Image Comics for a soundtrack for the new comic series The Realm.

A music video for the first of five singles “The River Divides” has been released. You can watch it below.

The Realm is a post-apocalyptic high fantasy comic series about a group who are coming to grips with a hostile new world. They also struggle with their checkered pasts that pale in comparison to the horrors they are forced to survive daily.

The Realm is out in comic shops September 13. The series was co-created by Seth M. Peck and Jeremy Haun. It also features colors by Nick Filardi and letters by Thomas Mauer.


Action Lab Announces a Spencer & Locke Plushie Contest!

Heads up, Spencer & Locke fans — there’s a panther on the loose! To celebrate the release of the Spencer & Locke trade paperback in comics shops and ComiXology now, writer David Pepose, artist Jorge Santiago, Jr. and publisher Action Lab: Danger Zone are giving away an exclusive, limited-edition Spencer doll to one lucky reader!

Just post a photo of yourself with a copy of Spencer & Locke by Wednesday, August 9, and tag David Pepose (@peposed), Jorge Santiago, Jr. (@jorgesantiagojr) and Action Lab: Danger Zone (@actionlabdanger) for a chance to win!

You can read our review of the first trade but in short, go to your shop and buy it!

Valiant Announces a Bloodshot Salvation Body Count Contest

Before the first issue of the fall’s blockbuster new ongoing series slams into comic shops everywhere on September 20th, Valiant has announced the Bloodshot Salvation #1 Body Count Contest – a back-issue scavenger hunt challenging readers to tabulate the number of kills that Valiant’s nanite-enhanced soldier has racked up since his bone-breaking return in 2012!

Break out your longboxes to recount all of Bloodshot’s greatest exploits, and then post your guess to Twitter by August 23rd, just before Bloodshot Salvation #1 – the FIRST ISSUE of the brand new series from writer Jeff Lemire and artists Lewis LaRosa and Mico Suayan – sends Ray Garrison back into the line of fire!

Now, with Ray Garrison’s most brutal mission just around the corner, the question still stands: Just how many evil-doers and enemies have fallen at Bloodshot’s hand?

The official tally will soon be revealed in the “Bloodshot’s Body Count” bonus feature, available only in the Bloodshot Salvation #1 Rampage Redux edition – a FREE, LIMITED EDITION, and FULL-LENGTH COMIC BOOK polybagged alongside the Bloodshot Salvation #1 #1 Pre-Order Edition — on September 20th. Available only as a pre-order exclusive, the Bloodshot Salvation #1 Rampage Redux is the complete look into Ray Garrison’s violent past, complete with other revelatory bonus features like “Top-Secret Mission Reports,” “The Biology of Bloodshot,”  and “The Complete History of Bloodshot”…along with a complete black and white presentation of Bloodshot Salvation #1!

But, before that day comes to pass, Valiant is spot-checking with the most knowledgable fans in comics with the Bloodshot Salvation #1 Body Count Contest! Do you think you know Bloodshot better than anyone else? Then send your count with these simple instructions:

  1. Estimate your total of Bloodshot’s definitive on-panel kills between Bloodshot #1 (2012) and across all Valiant titles released by August 1st, 2017. Make as many guesses as you want, or scour through your back issues and collections for a more accurate number!
  2. Post your estimate to the official Valiant Twitter account using the hashtag #BLOODSHOTBODYCOUNT between now and August 23rd, 2017.
  3. Participants with the winning number will have their name printed in the Bloodshot Salvation #1 Rampage Redux!
  4. Valiant will randomly pick one participant with the winning number for the grand prize: A Bloodshot Salvation prize pack and Bloodshot Salvation #1 #1 Gold Edition!
  5. Valiant will then randomly pick five other participants with the winning number for the second prize: A Bloodshot Salvation #1 #1 Gold Edition!

A bloody and vengeful new beginning for Jeff Lemire’s Eisner Award-nominated Bloodshot saga begins on September 20th as Ray Garrison escapes his violent past to build the one thing he never thought he’d earn: a family. But when a hateful secret from his true love’s past threatens their fragile peace, Bloodshot will be forced to run headlong into a barrage of blood, bullets, and broken bones for a revenge-fueled assault that will have crushing consequences for those he holds most dear…

BOOM! Announces The Not-So Secret Society Events & Educational Guides

Discover science, candy, and awesome adventure in The Not-So Secret Society, an all-new all-ages graphic novel from BOOM! Studios, available now in comic shops and bookstores everywhere!

The writing team of Matthew Daley and Arlene Daley call on 25 years of combined education experience to create this thrilling coming-of-age adventure featuring five young friends inventing a candy-making machine for their school’s annual science fair…and unintentionally unleashing a colossal candy creation that could destroy the city!

Co-created by Macrocosm’s Trevor Crafts and Ellen Crafts, and illustrated by Wook Jin ClarkThe Not-So Secret Society is an all-ages adventure that celebrates the value of teamwork and lifelong friendships. This original graphic novel is supplemented by parent guides and educator guides (newly expanded to celebrate the release) included in the book and more to be found online.

To support the launch of this original graphic novel, the creators at Macrocosm will appear at a variety of upcoming Not-So Secret Society interactive events including signings, meet and greets, presentations on creating comics, and special gummy bear raffles!

  • Children’s Book World in Los Angeles on Saturday, August 19th from 2:30-3:30pm
  • Barnes & Noble at the Grove in Los Angeles on Saturday, September 9th at 1:00-2:00pm

For more on The Not-So Secret Society check out their website where you can get FREE downloadable activities for kids, parent and educator guides, information on upcoming live events from the creator team, and even listen to the official theme song!

Demo-Graphics: Comic Fandom on Facebook – US Edition

Each month I run demographic data of comic “fans” based on data mined from Facebook.

This data is compiled using key terms, “likes,” users have as part of their profiles. Primarily terms are focused on generic ones such as “comics” or “graphic novels” or publishers. I stay away from specific characters, creators or series because this does not indicate they are a comic book fan. Over 100 terms are used for this report.

This data is important in that it shows who the potential comic audience could be. This is not purchasers, these are people who have shown an affinity for comics and are potential purchasers and those with an interest.

Also, with this being online/technology, due to laws and restrictions, those under the age of 13 are likely underrepresented.

Facebook Population: Over 32,000,000 in the United States

That’s a slight dip from last month’s 34 million but up from 29 million two months ago. Worldwide, the estimate is 239,542,206 which is a decrease of about 24 million compared to last month putting it right about where it was two months ago.

The Spanish-speaking population last month was 16.76%, and this month the population has decreased to 15.94%.

Gender and Age

Last month men accounted for 52.94% and women were 50%. Due to rounding you can get over 100% in Facebook. Things have shifted a bit more with each now making up 50% of the population. When looking at the data for ages men account for 16.9 million and women are 15.8 million. When it comes to relationship status men are 16.4 million and women are 15.8 million. So, it’s probably closer to 52/48 or 51/49 split between men and women.

Women continue to be the majority under the age of 18, but things remain close in the 18-21 demographic as well.

Relationship Status

With a smaller population, things have decreased here as expected when it comes to raw numbers. When it comes to percentages things have shifted very little.


And with a smaller population, here too we see things have decreased but remain similar to the previous month.

Gender Interest

And things are almost exactly the same as last month when it comes to percentages for those interested in the same gender.


African Americans remained the same in population size while Asian Americans dipped by 90,000 and Hispanics dipped by 300,000.


Millennials saw the biggest decrease from last month, a drop of 2 million. Generation X dipped 800,000, and Baby Boomers dropped 200,000.

And come back next month for a new look at the data! And on February 15th we’ll have the next report of Europe’s data!

They’re Back! Marvel Legacy Re-Introduces Marvel Value Stamps to Play Off Your Nostalgia

Who saved them? Who clipped them? Who collected them? This fall, the Marvel Universe returns to an untapped corner of its expansive history for Marvel Legacy with the return of the Marvel Value Stamps. Just as Marvel Legacy is bridging the past and the future of Marvel’s iconic universe, this nostalgia-based program is designed to appeal not only to core fans, but to give new readers an added extra bonus when they jump in on the start of Marvel Legacy. Comic fans may remember these fondly, while new fans and the uninitiated will be able to enjoy them without destroying their prized possessions!

Inspired by the classic 1970’s program where different stamps could be clipped from the letters page of Marvel books, fans will be able to collect stamps featuring all their favorite Marvel characters. These stamps will be on inserts within the regular cover editions for all first issue Marvel Legacy titles, beginning with titles debuting in October. And a proper homage to these collectible stamps wouldn’t be complete without a collectible stamp album – to be revealed!

Don’t miss your chance to enjoy a part of Marvel’s history…as you dive into its past and future. Be sure to stop by your local comic shop this fall to collect your Marvel Value Stamp today!

FOX Invokes The Holocaust to Promote The Gifted

The Gifted is one of my most anticipated television shows of the fall. Airing on FOX, the show brings Marvel‘s X-Men to the small screen after a half dozen big screen adventures. The story follows a family on the run after they discover the children are mutants.

It’s not too surprising that the show was one of the many properties that was being pushed at this past weekend’s San Diego Comic-Con. Con goers were treated to an ARG like building wrapping on the Hilton Bayfront parking lot urging individuals to be tested and giving a tie-in website fans can check out.

When I first saw the above a quick take was it was nice that someone had ponied up the money to raise HIV testing awareness. That same thought crossed others I chatted with later at the show. It wasn’t until Sunday as I was wrapping up my convention the show’s promotion took a more ominous tone.

Often at the convention the local trains are wrapped with promotions and apparently without thought as to what it invokes FOX chose this promotion for the show.

As someone raised Jewish (not practicing) the visual of trains with bars on the window and the words “Mutant Transport” isn’t something that gets me to want to watch the show, it’s something that gets me to want to turn away and run.

In today’s world with Anti-Semitism front and center (arguably on the rise) in so many ways, it feels like a mistake and obliviousness to invoke the Holocaust to promote your show. This doesn’t say mutant roundup, this screams gas chamber. This isn’t some cheeky promotion like the building wrap, this is a vision of a possible future. Like so many X-Men comics, I flashed a future where I’m on one of those trains.

The Holocaust isn’t something that has to be avoided, Oscar winning films have touched upon the subject, but to use its imagery to sell a television show feels shallow and diminishes the deaths of millions for a cash in, especially when early press has said it has a “Civil Rights” tone. Add in trains like this and Mutants aren’t stand-ins for the Civil Rights Movement or in today’s comics LGBT. Instead the trains make it an allegory for today’s Jews who “hide among” the people and bring doom according to many on both the left and right. In a year where I’ve questioned what I am due to my Jewish roots, Mutant might be the closest to reality. Attempting to hide lest I be run out with pitchforks, burning torches, and avoiding pogroms.

At a convention where so much of it is bright, sunny, inviting, fun, this train wrap wasn’t just a stumble but an outright fumble by a company that has done some impressive marketing surrounding the X franchise.

The Gifted is set to begin airing on October 2, 2017.

Harley Quinn Turns 25 and Promptly Takes over Batman Day

In celebration of Harley Quinn’s 25th Anniversary, this year the bubbly Super-Villain will take over DC’s annual Batman Day celebration on September 23, 2017. The announcement was made on the DC Harley Quinn: Celebrating 25 Years panel at SDCC. The panel included moderator and current Harley Quinn writer Jimmy Palmiotti, and panelists Amanda Conner, Paul Dini, Chad Hardin, Alex Sinclair, Tara Strong and more!

Harley Quinn debuted on Batman: The Animated Series in the episode “Joker’s Favor,” which originally aired in September 1992. Co-created by the acclaimed Paul Dini and Bruce Timm Harley Quinn spawned the now popular and plentiful comic series and is one of the fastest growing characters in DC history, becoming a top ten character in only the last 25 years.

DC will celebrate the 25th anniversary of Harley Quinn in a big way, with key new releases in the coming months including, Harley Quinn: A Rogues Gallery – The Deluxe Cover Art Collection, Harley Quinn 25th Anniversary Special, and an oversized anniversary issue featuring Harley’s entire cast of crazy characters, Harley Quinn #25.

Stay tuned for more details on Harley Quinn’s takeover of Batman Day on September 23.

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