Category Archives: Marketing

Demo-Graphics: The Comparisons

This week I’ve been releasing demographic breakdowns of various comic related populations on Facebook. You can see what’s already posted for Marvel, DC and Indie/Small Press general Comic Fans and Facebook itself.

But here’s a nice handy post showing off those various groups compared to each other in some handy graphs.


When it comes to women, Indie/Small Press comics outperforms the general comic population and is close to matching Facebook as a whole. The largest gap between men and women is Marvel who lags far behind.

Stats Gender 7.19.16African Americans

When it comes to percentage, comics generally outperform Facebook as a whole with the general comic fandom having the highest percentage of African Americans and Marvel being second. DC lags far behind, so they have work to do.

Stats African Americans 7.19.16Asian Americans

General Comic Fans, Marvel outperform Facebook as far as Asian Americans as a percent of the population. Marvel is the leader with about 50% more than Facebook. DC Comics is about event. Interestingly Indie/Small Press lags a bit behind.

Stats Asian Americans 7.19.16Hispanics

Across the board comics has more Hispanics as part of their population compared to Facebook as a whole. Almost all outperform by about 50% and every segment is about even with the general Comic Fandom being the best.

Stats Hispanics 7.19.16Generation

Millennials appear to be more into comics than they are Facebook when it comes to percentage. This is across the board by a wide margin with Millennials flocking to DC Comics the most.

Stats Generation 7.19.16

Demo-Graphics: Comic Fandom on Facebook

Earlier this month I posted the statistics of the general comic fandom on Facebook. As we release all stats, here’s a repeat of that post.

Here’s the data already released for Marvel, DC and Indie/Small Press.

This data is compiled using key terms, “likes,” users have as part of their profiles. Primarily terms are focused on generic ones such as “comics” or “graphic novels” or publishers. I stay away from specific characters, creators or series, because this does not indicate they are a comic book fan. Over 100 terms are used for this report.

This data is important in that it shows who the potential comic audience could be. This is not purchasers, these are people who have shown an affinity for comics and are potential purchasers and those with an interest.

Facebook Population: Over 42,000,000 in the United States

Has remained steady this month. After a bit of fluctuation over the last few months, it’s now settled at a consistent amount. Worldwide, the estimate is 280,326,308.

The Spanish-speaking population last month was 15.17%, and this month the population has increased up to 20.48%.

Gender and Age

The population has remained steady and the gender split has also remained steady. Men account for 54.76% and women account for 45.24%.facebook comics gender 6.1.16We’ll next look at how the percentage of women and men break down through age.

facebook comics gender age 7.1.16While the population has remained steady there has been some shifts in the raw data below. The population last month was 41.14 million and this month its increased to 42.57 million. The shift is for those age 26 to 64 which increased in population size. Those age 25 and under decreased.

facebook comics gender age raw 7.1.16Relationship Status

Relationship stats have shifted last month. “Single,” “Unspecified,” and “Open Relationship” all increased from last month.

facebook comics relationship 7.1.16Education

There’s been some shifts from the previous month but it’s still interesting to see where men and women are in equal numbers when it comes to education.

facebook comics education 7.1.16Gender Interest

Men interested in men and women interested in women both increased compared to last month.

facebook comics gender interest 7.1.16Ethnicity

African Americans and Asian Americans bother increased while Hispanics remained steady compared to last month.

facebook comics ethnicity 7.1.16Generation

Both Baby Boomers and Generation X both decreased from last month.

facebook comics generation 7.1.16And come back tomorrow to see where everyone stands!

Valiant Sponsors Pokemon Go Lures at Comic Shops Nationwide

Valiant-Logo-Red_primary_webValiant has announced that it is partnering with comics retailers nationwide for a special Pokémon Go sponsorship program designed to increase foot traffic and “lure” in new readers! Beginning today, join the excitement as your local comic shop transforms into your next PokéStop when Valiant drops Pokémon Go Lures at a slate of specially designated comic book retailers! As the elusive Pokémon populate each newly active PokéStop for a limited time, comics fans and mobile gamers can come together at 11 U.S. retailers – stretching coast to coast from New York to California – for a one-of-a-kind Pokémon Go experience sponsored exclusively by Valiant Entertainment!

Then: Swing by each designated comic shop PokéStop to survey Valiant’s renowned slate of comics and trade paperbacks that racked up a record-setting 50 nominations at this year’s Harvey Awards! Stay tuned to the official Valiant Twitter account (@ValiantComics) throughout the week as Valiant rolls out its limited-time lure drops at these comic book shops across the country:

Bulletproof Comics
4506 Fort Hamilton Pkwy, Brooklyn, NY 11219

Carmine Street Comics
34 Carmine St, New York, NY 10014

Comickaze Comics Books and More
Madison Square Shopping Center
5517 Clairemont Mesa Blvd, San Diego, CA 92117

Collector’s Paradise
7131 Winnetka Ave, Winnetka, CA 91306

Forbidden Planet
832 Broadway, New York, NY 10003

Hi De Ho Comics
1431 Lincoln Blvd, Santa Monica, CA 90401

Level Up Entertainment
Hamilton Mall, 4403 E Black Horse Pike, Mays Landing, NJ 08330

Meltdown Comics & Collectibles
7522 Sunset Blvd, Los Angeles, CA 90046

Midtown Comics Downtown
64 Fulton St, New York, NY 10038

Midtown Comics Grand Central
459 Lexington Ave, New York, NY 10017

Midtown Comics Time Square
200 W 40th St, New York, NY 10018

Demo-Graphics: The State of Indie/Small Press Comics

Earlier this week I brought you demographic reports based off of Facebook data for Marvel, and DC. Up next is independent/small press comics! Basically, everyone not the “big two.”

For this report I looked at comic book publisher likes that are not the big two or part of the big two. For this report, Vertigo, Zuda, Icon, are not included though they share similar comics as to other in this report. For this report, terms like IDW Publishing, BOOM! Studios, Fantagraphics were included. Manga was left out of this as well.

You can check out the stats for 2014 as well as those for 2015.

Facebook Population: Over 6,800,000 in the United States

The indie/small press population has grown since last year by about 2.4 million individuals. That’s double the amount as last year and the year before which each grew 1.2 million.

In 2014 and 2015 Spanish speakers accounted for 12.50%. In 2016 the percentage increased to 16.18%.

Gender and Age

In 2014 men accounted for 57.50% of the population and women 40.63%. A year later, that shifted with men accounting for 59.09% and women 40.91%. The past year has brought some impressive changes as women now are a majority with 51.47% and men account for 48.53%.

indie facebook gender 7.19.16This is how gender changes as far as percent over age. With women being a majority things are clearly different, but interestingly men overtake the majority around age 22 and lose it at about 33.

indie facebook gender age 7.19.16And the raw data.

indie facebook gender age raw 7.19.16Relationship Status

Compared to last year those engaged took a serious drop, decreasing about 12 percentage points. Those Married double in percentage and over tripled in raw number. Those that are Single dipped slightly too, dropping about 4 percentage points.

indie facebook relationship status 7.19.16Education

With such a change in gender breakdowns, there’s absolutely shifts here.

indie facebook education 7.19.16Gender Interest

With less Men, those all saw dips as far as how much they make up in percentage. Women interested in Women almost doubled while Women interested in both Men and Women increased about 0.7 percentage points.

indie facebook gender interest 7.19.16Ethnicity

Compared to last year all ethnicities increased a few percentage points.

indie facebook ethnicity 7.19.16Generation

The gains here all all in Generation X and Millennials, but what’s striking is again Generation X is majority women while Millennials are now about 50/50 parity.

indie facebook generation 7.19.16Join us tomorrow when we look at comicdom as a whole!

Demo-Graphics: The State of Marvel Comics

In July of 2014, I looked at the Facebook demographics of Marvel. I followed that up in 2015. With San Diego Comic-Con kicking off this week, we’re returning to see how things stand. Yesterday was DC Comics‘ stats, and tomorrow will be Indie/Small Press comics.

For those that don’t know, this data is mined from Facebook’s demographic data using terms that correspond to likes, groups, etc. For this report, we’re not looking at Marvel Comics specifically, but also Marvel Studio, Marvel Entertainment, and more. So think of this as the Marvel brand.

Facebook Marvel Comics Fan Population: Over 15,000,000 United States

That’s a massive drop from last year’s 22 million. That’s a drop of 7 million from last year. There was a term that was a slight difference in terms used which could account for that difference. There could be other explanation such as dud accounts removed. The answer remains a mystery and won’t be answered.

Since last year, Spanish speakers has increased to 19.33%. In 2014, they were 14.39% and in 2015 accounted for 13.18%.

Gender and Age

In 2014 Men made up about 63.16% of the population and women were 36.84% for those interested in Marvel. In 2015 men accounted for 77.27% while women accounted for 20%. This year women made gains as they now account for 34% while men account for 66%. That’s better than 2015, but still worse than 2014.


marvel facebook 7.19.16Here’s how the gender plays out over age. Unlike last year, women so gain a majority briefly and this is most likely due to the general trend of those who have signed up for Facebook in general.

marvel facebook age gender 7.19.16Marvel saw population loss for those age 25 and under. Women under age 17 decreased percentage wise though saw gains at all other age groups.

marvel facebook age gender raw 7.19.16Relationship Status

While a lot of the percentages are similar to last year, those Single decreased, while those Married and Unspecified increased.

marvel facebook relationship status 7.19.16


As expected, with an older population higher degrees of college and up have increased when it comes to percentage.

marvel facebook education 7.19.16Gender Interest

While Men interested in Men and Men interested in both Men and Women remained relatively the same as far as percentage, Women interested in Women and Women interested in both Men and Women saw large increases.  Both were close to doubling as far as their percentage of the population.

marvel facebook gender interest 7.19.16Ethnicity

Compared to last year African Americans increased as a percentage of the population by about 1.3 percentage points. Hispanics too saw an increase of close to 5 percentage points. Asian Americans saw a large decrease dropping by about 3 percentage points.

marvel facebook ethnicity 7.19.16Generation

Baby Boomers increased in both population size and percent while Generation X just saw an increase in percentage. Millennials saw a decrease in raw numbers and as a percent of the population.

marvel facebook generation 7.19.16Join us again tomorrow when we’ll look at indie/small press comics!

Demo-Graphics: The State of DC Entertainment

With San Diego Comic-Con about to begin we’re looking at the demographic data for various publishers and comics. We’ve already posted Facebook‘s general stats, and tomorrow will be Marvel, followed by Indie comics, and the industry as a whole. Up now is DC Entertainment.

This statistic breakdown, we’ve looked at terms like DC Comics and Vertigo Comics, but not specific comic series or characters. It’s a focus on DC Entertainment and its publishing imprints. Think of it as looking at the DC brand.

Facebook DC Comics Fan Population: Over 11,000,000 US

DC Comic’s stats have shifted in interesting ways since 2015. Last year the population stood at 12 million individuals, so the overall population has shifted some. In 2014 it was 7.6 million, so it’s still up compared to two years ago.

In 2014 Spanish speakers accounted for 14.55%, 2015 it was 14.17%, and in 2015 it’s now 18.18% with 2 million individuals.

Gender and Age

In 2014, men accounted for 68.18% and women were 28.64% of the DC population. In 2015 men accounted for 73.33% and women were 27.50%. In 2016 we see a hell of a change with 56.36% of the population being male and 40% female.

The general comic population is men accounting for 54.76% and women account for 45.24%, so DC isn’t that far off from that.

And here’s the stats in a handy pie-chart.

DC Facebook gender 7.18.16And here’s how gender shapes up by percent over age. Compared to last year this graph has changed a lot. Women never become a majority last year but this year we see women overtaking men and becoming a majority at the 50-53 age range. This is a bit older than the general comics population which is at 42-45.

Last year men spiked at 26-29 and this year men spike at 30-33, a bit older. There has been a shift.

dc facebook gender age 7.18.16Compared to last year there’s been a drop in raw population for those under the age of 38. Those under 17 dropped a lot, close to 800,000 individuals. While women saw a big leap in the overall population, those under the age of 17 gained just 0.15 percentage points.

dc facebook gender age raw 7.18.16Relationship Status

While a lot of the relationship status is similar to last year, those that are “Single” saw the largest drop while those “In Relationships” and “Married” saw gains when it comes to their percentage.

dc facebook relationship status 7.18.16Education

With a smaller population than last year the raw numbers have dropped, but the percentages generally remain the same. There is a drop with younger individuals which can be expected due to that loss of them as mentioned above.

dc facebook education 7.18.16Gender Interest

There’s been some very interesting shifts when it comes to percentages comparing this year and last year. Men interested in Men, Women interested in Women, and Women interested in both Men and Women are all up. Men interested in Men and Women is just down slightly.

dc facebook gender interest 7.18.16Ethnicity

Here things are a bit better too compared to last year, but not by a whole lot. African Americans remain the same in overall population, but African American women went up about 17 percentage points. Asian Americans increased by 50,000 since last year with women almost doubling. Hispanics increased by 100,000 since last year with those saying their bilingual seeing the largest increase. In fact, those who identify as bilingual and those who are English dominant flipped in the overall population size.

dc facebook ethnicity 7.18.16Generation

Baby Boomers and Generation X both increased in overall population while Millennials saw a drop since last year.

dc facebook generation 7.18.16Come back tomorrow when we’ll look at stats for Marvel!

Demo-Graphics: Facebook US Users

With San Diego Comic-Con kicking off this week, I’ll be looking at a whole bunch of data crunched from mining Facebook. To kick this off, I thought it’d be good to look at how Facebook itself might have changed. It’s been over a year since I last looked at the data, and much has changed, including some of the process itself and what is returned as far as data.

We’ll also be using this data to see how things might impact the comic fan population, and how comic fans compare to the general Facebook population.

Unlike my other reports, this one focuses just on people who are on Facebook and located in the United States. No terms are used at all as far as likes, interests, etc.

Facebook Population: Over 198,000,000 in the United States

Since January of 2015, the population of Facebook users has increased by 7 million individuals. It’s been about 18 million since 2014. Of that, Spanish speakers now account for 13.64% with 27 million of them. In 2015 that population was 19 million or 9.95%.

Gender and Age

In 2014, men accounted for 45.56% and women were 53.33%. In 2015 it was 53.40% women and 46.07% men. In 2016 women account for 54.04% while men account for 45.45%.

In the United States as a whole, women account for 51%, while men are about 49%, that was as of the 2010 Census. So, Facebook skewers slightly more female.

Facebook Gender 7.15.16We’ll next look at how the percentage of women and men break down through age. Unlike comic fans, there’s never a point where men are a clear majority. At most there’s parity from ages 22 to 29. That parity also existed last year.

facebook gender age 7.15.16And here is all of the data presented in its raw form. Compared to 2015, what we see is interesting. Under 17 has shrunk again as far as population, and so has those 56 and up.

facebook gender age raw 7.15.16Relationship Status

Compared to last year Unspecified received the greatest gain, with all of the other stats shifting a little higher or lower.

facebook relationship 7.15.16Education

While the population grew this year, these stats have remained pretty steady compared to last year.

facebook education 7.15.16Gender Interest

Things here has remained relatively steady as well. Unspecified saw gains as far as percentage which caused others to dip a bit. The most was Men interested in Women and Women interested in Men which both decreased about 1 percentage point.

facebook gender interest 7.15.16Ethnicity

The African American population remained steady, while Asian Americans and Hispanics both saw large gains. Hispanics grew by 6 million compared to last year.

facebook ethnicity 7.15.16Generation

Baby Boomers dipped a bit as both Generation X and Millennials both grew.

facebook generation 7.15.16Now that we know where Facebook as a whole stands, we can explore more specifics! Join us tomorrow when we start to dive into specific stats, up first DC Entertainment!

Lack of Disclosure Strikes Video Games as Warner Bros. Settles with the FTC

FTC-logoI’ve written pretty extensively about the need for proper disclosure and transparency in the world of geek blogging. Transparency is one of the things this site was founded on and it’s something I take seriously. We probably over disclose in the other end. But, better to be honest and forthcoming than be caught later on. There are pretty clear guidelines the Federal Trade Commission (FTC) has laid out as to what blogs/online personalities need to disclose when receiving goods or payments for endorsements, testimonials, and reviews.

It was announced Monday that the FTC has settled with Warner Bros. Home Entertainment over their promotion for the video game Middle Earth: Shadow of Mordor. hey failed to adequately disclose that the company paid influencers. This added up to thousands of dollars to post positive gameplay videos on YouTube and other social media. The game has a score in the mid 80s on Metacritic. The game was released in 2014 and altogether the promotion was viewed about 5.5 million times.

Shadow_of_Mordor_cover_artWarner Bros. through Plaid Social Labs hired the “online influencers” to create gameplay video and post it on YouTube as well as promote it on Twitter and Facebook. Named in the announcement was YouTube personality PewDiePie. It should be noted that his video currently says “this video was sponsored by Warner Brother” in the info section but was not verbally said in the video I watched. However, that specific set-up is specifically mentioned in the FTC’s release. The disclosure was hard to find, if present at all, for the videos on YouTube, Facebook, or elsewhere. Some reviewers only disclosed they received early access and in at least one instance Warner Bros. approved the video itself.

Warner Bros. paid anywhere from hundreds to tens of thousands of dollars on top of a free advance release copy of the game and told influencers to promote it. They then used those paid promotions to further promote their game without disclosing they were indeed paid promotion.

Warner Bros. is now barred from failing to make sure disclosures in the future and can’t “misrepresent that sponsored content.” They must also educate influencers about sponsorship disclosures, monitor sponsored influencers for compliance, and if need be terminate or withhold payment for non-compliance.

The decision by the FTC is open for public comment for 30 days, through August 10, 2016. At that time the Commission will decide whether to make the proposed consent order final. Those who want to submit comments can do so here.

This is the second time within a year that video games have caught the eye of the FTC. Last year Machinima was busted for similar issues and not disclosing payments to promote the Xbox One.

Doctor Who Comics Day: Titan Comics Reveals Full Plans For July 9 Event!

Doctor Who Comics Day Logo (1)Now in its third year, Doctor Who Comics Day, being held Saturday, July 9th, 2016, is set to be bigger and better than ever with the launch of a new crossover event comic – Doctor Who: Supremacy of the Cybermen that includes special variant covers. Doctor Who Comics Day is inspired by Titan ComicsDoctor Who comic books and will feature events, signings, contests, and fun activities. Doctor Who is under license from BBC Worldwide North America.

The spectacular five-part, bi-weekly adventure, Doctor Who: Supremacy of the Cybermen, stars the Ninth, Tenth, Eleventh and Twelfth Doctors, and is penned by best-selling comic authors George Mann and Cavan Scott, with art by Alessandro Vitti, Ivan Rodriguez and Nicola Righi. The story features one of the Doctor’s most iconic foes, the Cybermen, who celebrate their 50th anniversary this year! The series also features beloved companions including Rose (Billie Piper) and Captain Jack (John Barrowman). Leading up to the release of Supremacy of the Cybermen, Titan will be releasing nine exclusive one-page teasers – featuring Doctors from up and down the timeline – in each of Titan’s four ongoing Doctor Who stories.

Doctor Who signings will take place across the U.S. on Doctor Who Comics Day with talent including Blair Shedd at Newbury Comics (Boston), Andrew Pepoy and Jason Millet at Graham Crackers (Chicago), Mark Wheatley at Beyond Comics (Frederick, MD), Todd Nauck at Big Red Comics (Orange, CA), Kelly Yates and Tony Shasteen at Borderlands (Greenville, SC), and Richard Starkings at Pulp Fiction (Long Beach, CA).

Titan’s Doctor Who story, from this year’s Free Comic Book Day event will be available for FREE on digital devices. This Free Comic Book Day edition features four all-new short tales of the Ninth, Tenth, Eleventh, and Twelfth Doctors written and drawn by the creative teams from Titan’s four ongoing Doctor Who titles.

Titan continues the celebration by offering Doctor Who Comics Day t-shirts and mugs featuring art by Supremacy of the Cybermen artist Alessandro Vitti, and a limited edition Doctor Who Titans: “Army Of Ghosts” Cyberman 3-inch vinyl figure – only available at comic book stores nationwide.


Titan will release multiple variant covers to collect, including Supremacy of the Cybermen variants by Alessandro Vitti, photo variant by Will Brooks, a cool Cyberman cover by Fabio Listrani, a blank sketch variant, a fun coloring variant, and exclusive retailer variants at Forbidden Planet and Books-A-Million.  There will be  special variant covers across Titan’s comics line throughout July, including Fourth Doctor #4 variant by Andrew Pepoy and Jason Millet, Ninth Doctor #3 variant by Dan Boultwood, Tenth Doctor Year Two #12 variant by Blair Shedd, Eleventh Doctor Year Two #11 variant by Rod Reis, and Twelfth Doctor Year Two #7 variant by Todd Nauck & Hi-Fi.

For the first time this year, Titan is supplying Doctor Who fans with kits to host their own reading group events on the same day. Over 300 parties are planned across the globe to read and celebrate Doctor Who comics.

A Doctor Who Twitter marathon contest is planned for the day via Titan Comics’ Twitter page @ComicsTitan. Doctor Who comic creators Cavan Scott and George Mann will be answering fan questions at 11:00am EST that day via Titan Comics’ Twitter page. Fans can ask questions using the hashtag #DWCD.

Titan is encouraging all fans to get creative and visit their local participating store on Doctor Who Comics Day in cosplay, then tweet pictures to @ComicsTitan.

Trick-or- Treat with Mini-Comics This Halloween

Be the coolest house on the block this Halloween by handing out comic books to trick-or-treaters with the Halloween ComicFest mini-comic packs. Each pack contains 25 mini-comics appropriate for readers of all ages and is available to pre-order exclusively from your local comic book shop. Mini-comic packs will be available for pick-up and purchase starting September 28th and throughout the month of October leading up to Halloween.

Give kids an extra treat in their Halloween goodie bags with 13 great mini-comic titles to choose from, including Archie’s Madhouse, The BoooOOOoooM! Box Halloween Special, Grumpy Cat, Tim Burton’s The Nightmare Before Christmas: The Manga, Pokémon X&Y, and more. Each pack carries a retail price of $4.99 and contains 25 copies each of a single kid-friendly mini-comic title. Parents, educators, comic book fans—and of course, dentists!—can feel at ease knowing they are providing kids with a healthier alternative to candy while giving kids a fun surprise on Halloween.

For an easier ordering process, fans are encouraged to download the Mini-Comic Order Sheet to fill out and place orders at their local comic shop.

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