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SDCC 2018: Demo-Graphics: Comic Fandom on Facebook – European Edition

Each month I run demographic data of comic “fans” based on data mined from Facebook. Due to popular demand, I have split out and launched a “European edition” that runs on the 15th of every month! But, we’ve delayed it one day to kick off our San Diego Comic-Con annual data roundup!

This data is compiled using key terms, “likes,” users have as part of their profiles. Primarily terms are focused on generic ones such as “comics” or “graphic novels” or publishers. I stay away from specific characters, creators or series, because this does not indicate they are a comic book fan. Over 100 terms are used for this report.

This data is important in that it shows who the potential comic audience could be. This is not purchasers, these are people who have shown an affinity for comics and are potential purchasers and those with an interest.

Also, with this being online/technology, due to laws and restrictions, those under the age of 13 are likely underrepresented. Europe also has some other data restrictions that will be discussed below.

Facebook Population: Over 97,000,000 in Europe

That’s a decrease of 13 million compared to the previous report. That’s 26 million more individuals compared to what I reported for the United States in the beginning of the month.

Gender and Age

In the last report, women accounted for 49.09% while men accounted for 46.36%. This month things shifted. Men now account for 48.45% and women 51.55%.

When looking at the data for age, the breakdown is 51.01% women and 48.36% men and when looking at relationships, it’s 51.73% women and 49.27% men.

Similar to the previous month, things remain the same with men becoming a slim majority in the age 22-25 age group and then lose it in the 30-33 age group.

Relationship Status

The population has shrunk this month and we see that reflected here. Mostly though, the percentages remain pretty constant from the previous month.

Education

Again, like the above, things have shifted only slightly from the previous month.

 

And come back next month for a new look at the data on the 1st and 15th of the month!

The Walking Dead Day’s Collectible Blind Bag Editions Artists Revealed

Image Comics and Skybound Entertainment have announced the full list of Walking Dead Day blind bag variant artist covers as well as offer fans an enticing sneak peek at a selection of exclusive Walking Dead Day swag that will be available at participating comic shops.

This year’s Walking Dead Day, on October 13th, in celebration of the series’ 15th anniversary, will feature collectible blind bag editions of milestone issues from Robert Kirkman and Charlie Adlard’s Walking Dead Day.

Fans will enjoy a surprise when they purchase any of the Walking Dead Day Blind Bag editions. Each of the following issues will be available to purchase as a blind bag item, where customers have a chance of opening one of multiple trades dress variants (color, color virgin, black and white, and a black and white virgin) of each iconic issue. Covers will retail for $3.99 each and the final order cutoff deadline for comics retailers is Monday, July 9th.

  • WALKING DEAD #1 15TH ANNIVERSARY BLIND BAG DAVID FINCH VARIANT – MAY188674
  • WALKING DEAD #2 15TH ANNIVERSARY BLIND BAG CHRIS SAMNEE VARIANT – MAY188675
  • WALKING DEAD #7 15TH ANNIVERSARY BLIND BAG DANIEL WARREN JOHNSON VARIANT – MAY188676
  • WALKING DEAD #19 15TH ANNIVERSARY BLIND BAG J. SCOTT CAMPBELL VARIANT – MAY188677
  • WALKING DEAD #27 15TH ANNIVERSARY BLIND BAG DECLAN SHALVEY VARIANT – MAY188678
  • WALKING DEAD #48 15TH ANNIVERSARY BLIND BAG CHRIS BURNHAM VARIANT – MAY188679
  • WALKING DEAD #53 15TH ANNIVERSARY BLIND BAG KIM JUNG GI VARIANT – MAY188680
  • WALKING DEAD #92 15TH ANNIVERSARY BLIND BAG CORY WALKER VARIANT – MAY188681
  • WALKING DEAD #98 15TH ANNIVERSARY BLIND BAG WES CRAIG VARIANT – MAY188682
  • WALKING DEAD #100 15TH ANNIVERSARY BLIND BAG JAMES HARREN VARIANT – MAY188683
  • WALKING DEAD #108 15TH ANNIVERSARY BLIND BAG EMMA RIOS VARIANT – MAY188684
  • WALKING DEAD #127 15TH ANNIVERSARY BLIND BAG MATTEO SCALERA VARIANT – MAY188685
  • WALKING DEAD #132 15TH ANNIVERSARY BLIND BAG ASHLEY WOOD VARIANT – MAY189518
  • WALKING DEAD #167 15TH ANNIVERSARY BLIND BAG SANA TAKEDA VARIANT – MAY188687
  • WALKING DEAD #171 15TH ANNIVERSARY BLIND BAG JEN BARTEL VARIANT – MAY188688

WALKING DEAD DAY SPECIAL giveaway issue by Kirkman and Adlard, featuring a cover newly re-colored by Dave McCaig. This special issue contains four short stories featuring Michonne, The Governor, Morgan and Tyrese, and explores these fan-favorite characters in-depth.

WALKING DEAD DAY Walker mask swag

WALKING DEAD DAY Postcard swag

WALKING DEAD DAY Button swag

WALKING DEAD DAY Bookmark swag

Demo-Graphics: Comic Fandom on Facebook – US Edition

Each month I run demographic data of comic “fans” based on data mined from Facebook.

This data is compiled using key terms, “likes,” users have as part of their profiles. Primarily terms are focused on generic ones such as “comics” or “graphic novels” or publishers. I stay away from specific characters, creators or series because this does not indicate they are a comic book fan. Over 100 terms are used for this report.

This data is important in that it shows who the potential comic audience could be. This is not purchasers, these are people who have shown an affinity for comics and are potential purchasers and those with an interest.

Also, with this being online/technology, due to laws and restrictions, those under the age of 13 are underrepresented.

Facebook Population: Over 71,000,000 in the United States

That’s a decrease from the previous month by about 1 million individuals. Men and women decreased by 1 million each. Those unknown increased by 1 million.

The Spanish-speaking population last month was 12.22%, and this month the population has increased to 12.96%.

Gender and Age

Last month men accounted for 45.83% and women were 54.17%. This month Women account for 53.52% and men account for 45.07%. When looking at the data for ages men account for 45.51% and women are 53.51%. When it comes to relationship status men are 45.77% and women are 53%.

This is the ninth month in a row that women are the majority of fans. Things began to change in October when the universe was split 50/50 and they have continued to change since. These numbers tend to be ahead of noticeable changes in the industry so expect both a positive trajectory for the industry and also women leading the charge.

This month’s distribution of gender by age is similar to the previous month’s.

Relationship Status

This month’s stats are pretty similar to the previous month. This “In Relationship” dipped by 200,000 while those “unspecified” dropped by 1 million.

Education

Things are very similar to the previous month when it comes to the statistics for education.

Ethnicity

Despite a decreased overall population there are some gains here. Asian Americans increased by 100,000 individuals. Hispanic individuals who are bilingual increased by 100,000 as well while those who list English dominant or Spanish dominant decreased 100,000 each.

 

 

And that wraps up this month’s data. We’ll be back on the 15th for our first look at the European data of the year!

Fantastic Four #1 Gets Midnight Release and Launch Parties

This summer, Marvel invites you to celebrate the debut of Fantastic Four #1, 57 years to the date of the First Family’s original debut! To celebrate this exciting occasion, Marvel will partner with participating retail stores to host Fantastic Four #1 Launch Parties.

Retailers can choose to hold their launch parties on Wednesday, 8/8, or they can hold their launch parties during a special midnight release. In addition to exclusive variant covers, free window clings, and a July 2018 Spotlight Free Previews issue which will have a preview of Fantastic Four #1, participating retail stores will receive exciting promotional items.

In addition, retailers and readers are advised to be lookout for a nationwide TV spot that will air in prime time the weekend following the release of Fantastic Four #1 on August 8th!

All participating retailers will receive the following incentives as part of the Fantastic Four #1 Launch Party:

  • FANTASTIC FOUR LAUNCH PARTY BACKERBOARDS and FANTASTIC FOUR BY ROMITA CLASSIC LAUNCH PARTY PINS (Bundles of 25)

Retailers who choose to opt into the party will also be able to order the following items:

  • ADDITIONAL BUNDLES OF 25 FANTASTIC FOUR LAUNCH PARTY BACKERBOARDS (MAY189315 – place orders by 7/16)
  • ADDITIONAL BUNDLES OF 25 ROMITA CLASSIC LAUNCH PARTY PINS (MAY189229 – place orders by 7/16)
  • FANTASTIC FOUR 1 BIANCHI VENOMIZED FF PARTY VARIANT (JUN180777)

  • FANTASTIC FOUR 1 RIBIC PREMIERE VARIANT (JUN180764)

Additional offers celebrating FANTASTIC FOUR #1 are available to retailers and do not require a party opt-in to order:

  • FANTASTIC FOUR 2018 BY ALEX ROSS POSTER (MAY181003)
  • FANTASTIC FOUR 2018 BY RIBIC POSTER (MAY181004)
  • FANTASTIC FOUR BY JOHN BYRNE CLASSIC POSTER (MAY180997)
  • FANTASTIC FOUR BY KIRBY CLASSIC POSTER (MAR188169)
  • FANTASTIC FOUR BY PEREZ CLASSIC COVER POSTER (MAY180998)
  • FANTASTIC FOUR BY ROMITA CLASSIC POSTER (MAY180999)

A selection of variant covers are also available to order. In addition, top retailers will receive free FANTASTIC FOUR window clings for use in their store. Retailers can check with Diamond for more information.

Infinity Wars #1 Gets a Launch Party

Acclaimed creators Gerry Duggan and Mike Deodato Jr. are bringing you an Infinity Stone story that will change the lives of those who wield the cosmic gems! This summer, Infinity Countdown ignites…Infinity Wars!

To celebrate, Marvel will partner with participating retail stores to host Infinity Wars #1 Launch Parties. In addition to exclusive variant covers, participating retail stores will receive exciting promotional items.

All participating retailers will receive the following incentives as part of the Infinity Wars #1 Party:

  • AVENGERS INFINITY WAR POSTER (BUNDLE OF 25) (MAY188995)*

Retailers who choose to opt into the party will also be able to order the following items:

  • INFINITY WARS #1 PARTY VAR (JUN180795)
  • INFINITY WARS #1 (OF 6) DEODATO PREMIERE VAR (JUN180794)

Additional offers celebrating INFINITY WARS #1 are available to retailers and do not require a party opt-in to order:

  • INFINITY WARS #1 by DEDODATO JR POSTER (JUN180997)
  • INFINITY WARS #1 LIM VARIANT (JUN180796)
  • INFINITY WARS #1 RAMOS CONNECTING VARIANT (JUN180798)
  • INFINITY WARS #1 (OF 6) JONES PROMO VARIANT (JUN180797)
  • INFINITY WARS #1 (OF 6) MARTIN VARIANT (JUN180792)
  • INFINITY WARS #1 (OF 6) SHIRAHAMA VARIANT (JUN180790)
  • INFINITY WARS #1 (OF 6) KUDER VARIANT (JUN180791)
  • INFINITY WARS #1 (OF 6) TEDESCO VARIANT (JUN180793)

*Note retailers may also order these promo items individually through Diamond. Check Marvel Mailer/Diamond for details.

Retailer can opt-in before Monday, July 9th. Infinity Wars #1 is out August 1, 2018.

Demo-Graphics: Comic Fandom on Facebook – European Edition

Each month I run demographic data of comic “fans” based on data mined from Facebook. Due to popular demand, I have split out and launched a “European edition” that runs on the 15th of every month!

This data is compiled using key terms, “likes,” users have as part of their profiles. Primarily terms are focused on generic ones such as “comics” or “graphic novels” or publishers. I stay away from specific characters, creators or series, because this does not indicate they are a comic book fan. Over 100 terms are used for this report.

This data is important in that it shows who the potential comic audience could be. This is not purchasers, these are people who have shown an affinity for comics and are potential purchasers and those with an interest.

Also, with this being online/technology, due to laws and restrictions, those under the age of 13 are likely underrepresented. Europe also has some other data restrictions that will be discussed below.

Facebook Population: Over 110,000,000 in Europe

That’s an increase of 13 million compared to the previous report. The previous month increased by 14 million. That’s 38 million more individuals compared to what I reported for the United States in the beginning of the month.

Gender and Age

In the last report, women accounted for 50.52% while men accounted for 48.45%. This month things shifted. Men now account for 46.36% and women 49.09%. Those not listing their gender jumped to 5 from the previous month’s 1 million.

When looking at the data for age, the breakdown is 50.26% women and 47.82% men and when looking at relationships, it’s 50.41% women and 48.15% men.

Similar to the previous month, we see men become the majority at age grouping 22-25 and become the minority at the group 30-33 (last month was 34-37 and the previous 30-33).

Relationship Status

While some of the numbers have changed, generally the percentages have shifted just a bit for each demographic. “Unspecified” looks to be where the majority of new individuals are with a jump of 5 million.

Education

Education has shifted slightly compared to last month much like the relationship status and quite a few remained the same to the previous month as well.

 

And come back next month for a new look at the data on the 1st and 15th of the month!

Captain America #1 Gets a Teaser Trailer

On July 4th, New York Times Best-Selling Author Ta-Nehisi Coates and international superstar artist Leinil Francis Yu usher in a new epic for the Star Spangled Avenger with Captain America #1!

After the creative team’s debut in their Free Comic Book Day issue, fans and critics are raving about Steve Rogers’ new adventures – and Marvel invites you to take a look at the promotional TV spot that aired nationwide last weekend, which included some brand-new, never before seen art!

Deftones’ Chino Moreno Unveils “Brief Exchange,” a Solo Track in Celebration of Dark Nights: Metal

Chino Moreno from Deftones has released a solo track entitled “Brief Exchange,” inspired by DC Entertainment’s new graphic novel Dark Nights: Metal: Deluxe Edition available now in comic book shops, bookstores and digitally on Tuesday, June 12. This also marks Moreno’s first collaboration with DC.

This deluxe hardcover collects issues #1-6 of the Dark Nights: Metal monthly series and is written and drawn by the best-selling creative team of writer Scott Snyder and artist Greg Capullo. Batman has uncovered an ancient and evil mystery… One that could destroy the very fabric of the DC Universe! A Dark Multiverse has been revealed, full of devastating threats and vile creatures that have been loosed upon the DCU, with only The World’s Greatest Super-Heroes rising to the challenge of defending it!

Produced by Grammy Award-winning icon Mike Elizondo and film composer and former Marilyn Manson guitarist Tyler Bates, “Brief Exchange” spotlights Moreno.

“Brief Exchange” features Bates on guitar, Elizondo on bass and Gil Sharone from Dillinger Escape Plan, Puscifer behind the drum kit. Its dark lyrics remain befitting of the graphic novel’s themes. “Brief Exchange” showcases yet another facet of one of rock music’s most prolific forces.

This release marks the 2nd in this series of tracks inspired by DC Comics’ new graphic novel, beginning with “Red Death” by Brann Dailor—co-vocalist, drummer, and co-founder of Grammy Award-winning heavy rock juggernaut  Mastodon. “Red Death” is available now.

The Department of Defense Presents a Day with Comic Writer Phillip Kennedy Johnson

Phillip Kennedy Johnson is an Eisner nominated comic writer as well as a musician in the Army. The Department of Defense has put together a video to take us into a day in the life of Johnson. Phillip has written The Power of the Dark Crystal, Smoketown, Last Sons of America, Warlords of Appalachia, Adventure Time, Aquaman, and more. His Smoketown has been optioned and being developed as a film.

Find out more about Phillip as he balances his multiple roles of a soldier, musician, teacher, father, and comic book writer!

Netflix Launches a Trailer for Mark Millar and Olivier Coipel’s The Magic Order

From the minds of Mark Millar and Olivier Coipel, The Magic Order is Netflix‘s first comic book series.The first issue arrives at your local comic book shop June 13.

Netflix has begun to heavily promote their first comic series with videos, much like they would a Netflix series. A teaser trailer has seen over 300,000 views since launch and the trailer is almost 400,000 views as of this article.

While the video promotes ordering in comic shops, the videos provide no way or direction to do so. Will Netflix’s juice be able to boost orders and sales? We’ll find out when sales numbers are released in July.

Teaser:

Trailer:

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