Category Archives: Marketing

Pretty Deadly: The Rat Gets a Trailer

Announced in June, Pretty Deadly returns to comic book stores on September 4th, 2019 with Pretty Deadly Volume 3: The Rat.

Clara Fields, a pretty young filmmaker, has died in Los Angeles. Her death appears a suicide. Her uncle, known as The Conjure-Man, enlists Deathface Ginny from across the veil to help him investigate. Their first clue is an unfinished film, a tale of monsters; of fame, addiction and obsession.

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Something is Killing the Children Gets a Trailer

In a sleepy town in the heart of America, children have started to die in horrific ways. The local police are mystified by the brutal murders, and frantic to catch the killer. But they refuse to believe reports of impossible creatures that lurk in the shadows snatching children and tearing them to pieces, especially since the only people who claim to have seen these so-called monsters are other children. Enter Erica Slaughter, a mysterious stranger who rides into town and claims she can solve their “monster” problem. But can the townspeople trust this dangerous outsider with their children’s lives? And more importantly, can the children trust this strange adult with their secrets?

The first issue of the hotly-anticipated new series by award-winning author James Tynion IV and artist Werther Dell’Edera will be available on September 4, 2019.

Marvel Celebrates 80 Years on August 31

On August 31, 1939, Marvel Comics #1 opened the doors to the Marvel Universe for the first time ever, creating a tapestry of Super Heroes and stories that have gone on to shape pop culture for generations of fans around the world. As Marvel continues to celebrate its 80th anniversary this year, join fans everywhere to celebrate Marvel’s Birthday on August 31 – starting with an all-new commemorative piece of art by comic book legend Adam Kubert!

Marvel will be celebrating its birthday with a week of festivities and events at various retailers and Marvel exhibitions & experiences, including the historic debut of Marvel Comics #1000!

As a massive, oversized, special edition book, Marvel Comics #1000 will feature the greatest array of luminaries from both classic and current comic books (and beyond!), revealing a long-kept secret and some startling discoveries along the way. Participating comic shops will be hosting Marvel birthday party events and will have a brand-new edition of the Marvel Universe Magazine available free to customers. This magazine will feature exclusive art and behind-the-scenes content for some of Marvel’s top comic releases in the fall, so readers will surely want to pick this up along with Marvel Comics #1000!

In addition to comic shops, stores around the country including Disney store, Amazon, Box Lunch, and FYE will be hosting Marvel birthday celebrations with new and exclusive merchandise, special offers, giveaways and more! Additional details will be revealed in the coming weeks.

Marvel Comics Adam Kubert Poster

For 80 years, Marvel has reflected the world outside your window – inspiring millions of fans with iconic characters and timeless stories that brought the Marvel Universe to the forefront of pop culture today. Celebrate Marvel’s historic 80th Anniversary all year long with your favorite Marvel comics, games, shows, collectibles, fashion, and more!

Witness the Birth of the Marvel Universe in the History of the Marvel Universe Trailer

The secrets of the Marvel Universe are revealed! The entire history of the MU from the big bang to the heat death of the universe will be chronicled in this incredible series! Learn all about this record-breaking issue in a new trailer featuring Executive Editor Tom Brevoort and writer Mark Waid!

From the dawn of time to the end of the world, an innumerable amount of stories have been told in the Marvel Universe – and there are still countless more to tell! Gods, Eternals, cowboys, mutants, monsters, heroes, and villains – all will get their due and more in this millennia-spanning saga! Plus – the story of Galactus and Franklin Richards in the twilight of reality!

History of the Marvel Universe is available July 24, 2019.

House of X and Powers of X Gets a Trailer! Fight for the Future of Mutantkind!

Marvel Comics presents House of X and Powers of X! These two intertwining series form an all-new redefining event for the X-Men. In this all-new trailer, learn about these earth-shaking issues from Editor-in-Chief C.B. Cebulski, Senior Editor Jordan D. White, and writer Jonathan Hickman!

In this epic story starring almost every single mutant in the Marvel Universe, Jonathan Hickman takes the reins of the X-Men and will revolutionize everything you know about mutants. Shocking secrets will be revealed throughout Marvel history that will affect every member of mutantkind, especially the X-Men. Follow this incredible story and witness the most important scene in X-Men history!

House of X #1 arrives on July 24th and Powers of X #1 arrives on July 31st  .

BOOM! Studios and ComicHub Join Forces to Promote Once & Future

ComicHub

BOOM! Studios and ComicHub have announced a new partnership for comic shop retailers in support of Once & Future #1, kicking an anticipated new series from New York Times bestselling writer Kieron Gillen and Russ Manning Award-winning artist Dan Mora.

Through this partnership, BOOM! Studios will pair its industry-leading retailer incentives in support Once & Future with the burgeoning international reach of ComicHub’s network of comic book specialty stores to directly promote the series to customers utilizing the platform. Additionally, retailers who are also members of the BOOM! Guarantee program can sign up for ComicHub and receive $100 off their startup fee when they sign up at Retailer.Comichub.com. The combination of risk-free, affidavit returns on the entire Once & Future comic series and eventual collection combined with ComicHub’s next-generation suite of customer, retailer, and publisher tools will allow the publisher to assist retailers directly in maximizing their sell-through at launch.

Debuting in August 2019, Once & Future explores the mysteries of the past, the complicated truths of our history and the power of family to save the day…especially if that family has secret bunkers of ancient weapons and decades of experience hunting the greatest monsters in Britain’s history!

When a group of Nationalists use an ancient artifact to bring a villain from Arthurian myth back from the dead to gain power, ex-monster hunter Bridgette McGuire pulls her unsuspecting grandson Duncan, a museum curator, into a world of magic and mysticism to defeat a legendary threat. Now the two must navigate the complicated history of the McGuire family and combat the deadly secrets of England’s past that threaten its very future.

This partnership, the first between ComicHub and a comic book publisher, lines up with the company’s stated goal to “ensure the print comic industry continues to thrive in the digital era”. With innovative data technology and services that ensure that comics retailers give the very best service available to their customers, ComicHub has quickly made a name for itself as the newest standard for Retail Information Flow and Point Of Sale services in the comics industry.

Once & Future #1, featuring a cover by Dan Mora, will be available for sale on August 14, 2019.

Once & Future #

DC Brings All Their Publishing Under a Single Brand

DC Logo

There have been rumors of a shake-up at DC with a lot of speculation as to what that means and now we know. Beginning in 2020, all DC content will be under one brand with age-specific labels to identify them. The labels are DC Kids, DC, and DC Black Label.

The segmentation with a new rating system will launch in January 2020.

This includes the recently launched, and successful, DC Zoom and DC Ink which both will now be under DC Kids and DC depending on the content and audience. Vertigo will also go away at the end of the year.

The labels are:

  • DC Kids will focus on readers ages 8-12 and offer content created specifically for the middle-grade reader
  • DC, focusing on ages 13+, will primarily be the current DC universe of characters
  • DC Black Label will focus on content appropriate for readers 17 and older

In the announcement DC Publisher Dan DiDio said:

We’re returning to a singular presentation of the DC brand that was present throughout most of our history until 1993 when we launched Vertigo to provide an outlet for edgier material. That kind of material is now mainstream across all genres, so we thought it was the right time to bring greater clarity to the DC brand and reinforce our commitment to storytelling for all of our fans in every age group. This new system will replace the age ratings we currently use on our material.

DC Publisher and Chief Creative Office Jim Lee added:

What we’ve done here is apply an ages and stages organizing philosophy that will strengthen what we’re already doing well, whether that is our move into the young adult and middle grade audience or our long track record of success with creator-driven pop-up lines. We will also continue to publish creator-owned projects, and will evaluate and assign to the appropriate label to help our fans find the best books for their interests. These new labels not only bring greater consistency and focus to our characters, but they also open up a wealth of new opportunities for the talent working on our books.

(via DC)

Marvel Reveals Details on Powers of X and House of X in their Latest X-Men: The Seminal Moments Video

Just a month before the highly-anticipated debut of House of X and Powers of X, Marvel released an all-new episode of X-Men: The Seminal Moments featuring series writer Jonathan Hickman and other legendary Marvel creators as they shed light on what the future holds for mutants across the universe!

As House of X and Powers of X is set to shake the Marvel Universe to its core, Hickman revealed what fans might expect from the series:

House of X and Powers of X – written by Jonathan Hickman with art by Marvel’s Young Gun Pepe Larraz, R.B. Silva, and colorist Marte Gracia – will build from every major X-Men milestone since 1963 up through the current X-Men series and storylines fans know and love, including some of Marvel’s most iconic characters from over the decades.

The next seminal moment in the history of the X-Men begins this July!

Over 1.35 Million Fans Headed to Comics Shops for Free Comic Book Day

Free Comic Book Day 2019

Free Comic Book Day (FCBD) was once again a success according to Diamond Comic Distributors. The celebration of comics resulted in an estimated $4 million in free publicity and an estimated 1.35 million people attending the event.

This year, over 5.2 million comics were distributed at over 2,200 participating comic book shops worldwide on Saturday, May 4th. The FCBD festivities were covered by over 700 TV broadcast stations and several thousand news outlets. It also received exposure on the Reuter’s Board in Times Square. The total coverage created an uptick in press mentions, generating $4 million in free publicity for the event, comic shops, and the comics industry overall.

Word of this year’s event also spread through social media channels such as Twitter, Facebook, Instagram, YouTube, Snapchat, and others. Several thousand tweets referenced Free Comic Book Day on Twitter, resulting in the event trending nationally at the #2 spot on Twitter. FCBD also received support and promotion on social media from celebrities such as Krypton actor, Cameron Cuffe, and soccer star, Cristiano Ronaldo.

The Free Comic Book Day website recorded over 118,000 unique visitors on the day of the event, exceeding the previous years’ unique visitor count by over 20%.

The total publicity generated helped send an estimated 1.35 million people to comic book shops all across the world, leaving retailers extremely pleased with the outcome of their events. According to a survey of participating Free Comic Book Day retailers by Diamond, 92% of retailers felt “extremely positive” or “positive” with the outcome of their events, and 58% said FCBD was their highest sales receipt of the year.

Next year’s Free Comic Book Day takes place May 2, 2020.

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