Category Archives: Marketing

Check out Gerard Way’s Spotify Doom Patrol Playlist

Musician and comic writer Gerard Way has released a playlist to go along with his Doom Patrol published by DC ComicsYoung Animal imprint. The official playlist coincides with the release of Way’s debut collected edition.

With his feet planted in both music and comics it’s not a shock that he’d have a playlist in mind for the series. It’s also the latest crossover of music and comics with many comics being released today influenced by music and even including their own suggestions. It’s a concept we’re taking on with our own “Panels to Chords” podcast.

His playlist matches the books many moods–the punk explosion of the Damned, the raw power of Iggy and Judas Priest, the mournfulness of Spiritualized—it’s all here.

Advertisements

Black Mask Studios Announces the “Calexit: Comics Change The World Tour”

What if California refused to be ruled by a tyrannical President? Comic book readers will discover the answer to that question starting on July 12, 2017, when Black Mask Studios publishes the first issue of the eagerly anticipated comic book series Calexit a week before San Diego Comic Con 2017. The Los Angeles based indie publisher Black Mask is promoting the sure-to-be-controversial ongoing series by writer Matteo Pizzolo and artist Amancay Nahuelpan with The “Calexit: Comics Change The World Tour” of comic stores to promote the new series, the publisher announced today.

Pizzolo and Nahuelpan will be joined by other Black Mask Studios creators at Calexit: Comics Change The World Tour events throughout the year:

Calexit: Comics Change The World Tour Wave 1

  • 4 Color Fantasies, Rancho Cucamonga
  • Alakazam Comics, Irvine
  • Brian’s Comics, Petaluma
  • Cape & Cowl Comics, Oakland
  • Comickaze, San Diego
  • Comics Conspiracy, Sunnyvale
  • Comics Factory, Pasadena
  • Comix Experience, San Francisco
  • Escapist Comics, Berkeley
  • Golden Apple Comics, Hollywood
  • Hypno Comics, Ventura
  • Meltdown Comics, West Hollywood
  • Mission: Comics & Art, San Francisco
  • Njoy Comics & Games, Northridge
  • POP Comics, Anaheim
  • Pulp Fiction Comics, Long Beach
  • Pulp Fiction Comics, Culver City
  • A Shop Called Quest, Claremont
  • A Shop Called Quest, Downtown LA
  • A Shop Called Quest, Redding
  • Southern California Comics, San Diego
  • More locations to come

Wave 2 will be in Pacific Coast Sister Cities this summer, with signings in Tijuana, Oregon, and Washington State. Wave 3 will be a Red State Tour in the Fall.

In Calexit, the citizens of California will struggle to seize power back from an autocratic government. The ongoing series tells the story of Jamil, a 25-year old courier (aka smuggler), and Zora, a 27-year old leader in the Pacific Coast Sister Cities Resistance, who escape together from a prison camp in Occupied Los Angeles, where martial law has been in place for the past year —  ever since America’s demagogue President signed an executive order to deport all immigrants, and California responded by proclaiming itself a Sanctuary State. Each issue of Calexit will also include non-fiction material about local sustainability and grassroots campaigning for 2018 elections.

Demo-Graphics: Comic Fandom on Facebook – European Edition

Each month I run demographic data of comic “fans” based on data mined from Facebook. Due to popular demand, I have split out and launched a “European edition” that runs on the 15th of every month (ok, one day late this month)!

This data is compiled using key terms, “likes,” users have as part of their profiles. Primarily terms are focused on generic ones such as “comics” or “graphic novels” or publishers. I stay away from specific characters, creators or series, because this does not indicate they are a comic book fan. Over 100 terms are used for this report.

This data is important in that it shows who the potential comic audience could be. This is not purchasers, these are people who have shown an affinity for comics and are potential purchasers and those with an interest.

Also, with this being online/technology, due to laws and restrictions, those under the age of 13 are likely underrepresented. Europe also has some other data restrictions that will be discussed below.

Facebook Population: Over 43,000,000 in Europe

That number increases a little (1 million ) since last month, but continues the rebound from the dip of the previous months before that. But, that’s still 14 million more individuals compared to what I reported for the United States in the beginning of the month. Worldwide, there’s an estimated 267,973,263 individuals interested in comics.

Gender and Age

In May women accounted for 42.86% while men accounted for 57.14%. This month things shifted a bunch. Men now account for 53.49% and women 46.51%.

Things are pretty similar to last month when it comes to the graph of gender and age though women retake a majority at age 65+.

Relationship Status

“Single” took a dip compared to last month with this “married” and “unspecified” each seeing significant gains.

Education

Things haven’t shifted here much compared to last month. Women mostly saw gains across the board due to their increased population.

Gender Interest

And here’s where data privacy differs. In some European nations this information can’t be reported which means either removing those countries or just not reporting on this. I chose the latter for now.

And come back next month for a new look at the data and the first comparison of just Europe!

Alterna Comics Thanks Readers and Retailers In A Big Way

Alterna Comics is running three major promotions right now to give thanks to their readers, promote retailers, and reward new readers for trying out their titles.

The first major promotion has been a staple at Alterna for over a year now: signing up for their newsletter gets you 30 free digital comics from their lineup. This gives readers a chance to try out a host of titles at the company without even spending a cent.

The next promotion is a giveaway contest that also helps to promote local comic shops. Alterna’s Monthly Graphic Novel Giveaway is easy to enter, as there’s just two easy steps.

1) Take a picture of the Alterna Comics titles that you purchase from your local store.

2) Post the picture to Alterna on Twitter, Facebook, or Instagram with the hash tag #BringingBackNewsprint and mention the store where you got them. That’s it!

One reader will then be chosen on the first of the next month and notified that they’ve won the contest. This promotion will not only reward readers for purchasing titles from Alterna’s lineup, but it will also promote the stores that carry Alterna’s titles.

The last promotion provides a thank you gift/bonus to readers that pre-order Alterna Comics titles at their local comic shop. By visiting alternacomics.com/preorderbonus, readers can sign up to receive a 4″x3″ “I love the smell of comics on a Wednesday” sticker, 4″x4″ Alterna Comics window cling, and an Alterna Comics pen. Comic shops are also encouraged to reach out to Alterna to provide these bonus items directly to those that pre-order Alterna’s titles in their shop.

Alterna Comics made waves recently by publishing a sold out line of newsprint comics that have prices between $1.00 to $1.50 each. They have also secured newsstand distribution for these comics, which will be debuting in July at several hundred Barnes & Noble, Books-A-Million, convenience stores, specialty shops, and other various stores across the world.

The Unsound Gets a Trailer from BOOM! Studios

BOOM! Studios has released a one-minute, live-action comic book trailer for its new horror series, The Unsound, created and written by Cullen Bunn and hauntingly illustrated by Jack T. Cole. The video is produced by Mister & Mystic Productions.

The Unsound #1 is on sale now in comic book shops.

Demo-Graphics: Comic Fandom on Facebook – US Edition

Each month I run demographic data of comic “fans” based on data mined from Facebook.

This data is compiled using key terms, “likes,” users have as part of their profiles. Primarily terms are focused on generic ones such as “comics” or “graphic novels” or publishers. I stay away from specific characters, creators or series because this does not indicate they are a comic book fan. Over 100 terms are used for this report.

This data is important in that it shows who the potential comic audience could be. This is not purchasers, these are people who have shown an affinity for comics and are potential purchasers and those with an interest.

Also, with this being online/technology, due to laws and restrictions, those under the age of 13 are likely underrepresented.

Facebook Population: Over 29,000,000 in the United States

That drops from the previous month’s 30 million. Worldwide, the estimate is 240,994,240 which is an increase of about 186,000 compared to last month.

The Spanish-speaking population last month was 18.33%, and this month the population has decreased slightly to 18.28%.

Gender and Age

Last month men accounted for 66.67% and women were 33.33%. Things have shifted a little with men accounting for 65.52% and women account for 34.14%. That’s due to the overall drop of the population with women only decreasing a fraction of that.

Things are very similar to last month when it comes to the arc and line graphic of gender percents as they relate to age compared to last mont.

Relationship Status

Things generally dipped with the decrease of the overall population, but interestingly those “engaged” increased.

Education

And as is expected with women decreasing we see that here too, but men increased of those in college and lower in education.

Gender Interest

When it comes to percents, things don’t shift that much.

Ethnicity

With a lower overall population you see that here too though Asian Americans increased by 30,000 from last month.

Generation

Finally, Baby Boomers and Generation X decreased by 100,000 each compared to last month.

And come back next month for a new look at the data! And on February 15th we’ll have the next report of Europe’s data!

Image+ Gets an Ongoing Wytches Comic, Ed Piskor Strip, and More Content

Image Comics has announced that the Diamond Gem Award-winning IMAGE+ magazine, Vol. 2 #1 will feature an overall increased page count, an original autobiographical comic strip from Ed Piskor, and the return of Scott Snyder and Jock’s smash hit Wytches. Vol. 2 of the magazine will hit comic book shops this August.

Fans have been eagerly awaiting the return of the chilling horror series Wytches ever since the first season ended on a brutal cliffhanger. Now, Snyder and Jock are back with a taste for the upcoming second season of the series by serializing what happens next in IMAGE+. How did Sailor make it to safety? What has she been doing since? The answers can be found exclusively in IMAGE+ with an extra-sized first chapter this issue.

In addition to the return of Wytches, IMAGE+ will also feature an original, recurring, autobiographical comic strip from Ed Piskor titled, Image of Youth!

This new chapter in IMAGE+ will weigh in at a hefty 80 PAGES at no additional cost—meaning more room for meatier, in-depth interviews, exciting sneak peeks into new titles, and long-form features on comics, creators, cosplay, conventions, and comics culture. IMAGE+ remains the number one source for news and information about Image Comics, and now is the perfect time for fans to get in on the ground floor.

IMAGE+ Vol. 2 #1 will be available to consumers to purchase for $1.99 at their local comic shop. Better yet, beginning with this Vol. 2 #1 issue, IMAGE+ will once again be available for free for anyone already purchasing a copy of Diamond’s Previews Catalog.

Activate Yourself with Secret Weapons #1 #WorstPowerEver Name Tags!

With the first issue of the summer’s most anticipated new series just weeks away, Valiant is proud to reveal the Secret Weapons #1 #WorstPowerEver name tags – a custom-made sheet of promotional stickers allowing fans everywhere to showcase their special abilities in celebration of the Valiant Universe’s most unlikely superteam! Simply visit a comic shop near you and pick up yours before Secret Weapons #1 – the FIRST ISSUE of the extraordinary new limited series from the masterclass creative team of Academy Award-nominated writer Eric Heisserer and visionary artists Raul Allen and Patricia Martin – marches into stores on June 28th!

Nikki Finch can talk to birds… Owen Cho can conjure any object, but he can’t choose what or when… To most, these are remarkable, but mundane abilities. But to Valiant’s technopathic heroine Livewire, they are ripe with potential…waiting to be revealed. Now, she’s taking charge of these abandoned recruits from the Harbinger Foundation to find the hidden purpose behind their arcane and perplexing gifts. Do you have an under-appreciated ability that could earn you a place on Livewire’s one-of-a-kind team of new heroes? This summer, Valiant is letting fans tell the world – and jump in on the action themselves – at local comic shop across the country with Secret Weapons #1 #WorstPowerEver name tags! Show what makes you a secret weapon and let your extraordinary abilities be known by following these simple steps:

  1. Head to your participating retailer and claim your SECRET WEAPONS #1 #WorstPowerEver name tag.
  2. Write down what your unique ability would be in clean and legible writing on your SECRET WEAPONS #1 #WorstPowerEver name tag.
  3. Take a photo of yourself wearing your SECRET WEAPONS #1 #WorstPowerEver name tag and post it on the official Valiant Twitter account using the #WorstPowerEver hashtag.

Retailers interested in obtaining SECRET WEAPONS #1 #WorstPowerEver name tags can contact Valiant directly at retailers@valiantentertainment.com. Fans seeking name tags can have their local retailer contact Valiant for stock as well.

Dustin Weaver’s Paklis Gets a Release Party May 31

Image Comics introduces Paklis—a new anthology series from writer/artist Dustin Weaver—where the characters in three mind-bending stories find themselves faced with dark, existential questions that will haunt readers.

In “MUSHROOM BODIES,” Greg struggles with knowing what’s real and fears becoming complacent in a world of human insects. In the first installment of “SAGITTARIUS A*,” war hero Linus Rad is on a mission to the center of the galaxy to learn the dark secrets of his dead father’s scientific experiments. In the first chapter of “AMNIA CYCLE,” Tara, a young Jet-Wing pilot, goes AWOL in the war against the Nuriel in order to help Amnia, a mysterious alien with no memory of where she came from and a desperate need to stop a terrible disaster! When Amnia disappears, it sends Tara on an adventure into the Shadow Zone.

Step into the unknown. Journey into the shadows. There you’ll find Paklis.

WHO: Dustin Weaver
WHAT: PAKLIS #1 release party and signing
WHEN: Wednesday May 31, 5-7pm
WHERE: Floating World Comics, 400 NW Couch St Portland, OR 97209

Demo-Graphics: Comic Fandom on Facebook – European Edition

Each month I run demographic data of comic “fans” based on data mined from Facebook. Due to popular demand, I have split out and launched a “European edition” that runs on the 15th of every month (ok, one day late this month)!

This data is compiled using key terms, “likes,” users have as part of their profiles. Primarily terms are focused on generic ones such as “comics” or “graphic novels” or publishers. I stay away from specific characters, creators or series, because this does not indicate they are a comic book fan. Over 100 terms are used for this report.

This data is important in that it shows who the potential comic audience could be. This is not purchasers, these are people who have shown an affinity for comics and are potential purchasers and those with an interest.

Also, with this being online/technology, due to laws and restrictions, those under the age of 13 are likely underrepresented. Europe also has some other data restrictions that will be discussed below.

Facebook Population: Over 42,000,000 in Europe

That number dips a little (2 million ) since last month, but generally is a rebound from the dip of the previous months before that. But, that’s still 12 million more individuals compared to what I reported for the United States in the beginning of the month. Worldwide, there’s an estimated 240,808,941 individuals interested in comics.

Gender and Age

In April women accounted for 45.45% while men accounted for 54.55%. This month things shifted slightly with men remaining the same in population size and women dipped a little. Due to that, men account for 57.14% and women 42.86%.

Things are pretty similar to last month when it comes to the graph of gender and age though men retake a majority at age 65+.

Relationship Status

Things remain pretty steady since last month other than “married” which dropped 900,000 individuals and “unspecified” also dropped 1 million. That’s where most of the month’s change comes from.

Education

Things haven’t shifted here much compared to last month.

Gender Interest

And here’s where data privacy differs. In some European nations this information can’t be reported which means either removing those countries or just not reporting on this. I chose the latter for now.

And come back next month for a new look at the data and the first comparison of just Europe!

« Older Entries