Category Archives: Marketing

Valiant’s Heroes Hit the Road with the 2017 Vans Warped Tour

The Vans Warped Tour presented by Journeys and Valiant Entertainment today announced a new partnership to bring Valiant’s award-winning library of comic book superheroes on the road with America’s longest-running touring music festival for an immersive collaboration spanning the summer 2017 season.

Multiple fan-favorite characters from Valiant’s 2,000-plus-strong library will make Warped Tour history as the centerpieces of the 2017 tour’s “comic book” theme. All summer long, Valiant’s most iconic heroes – including X-O Manowar, Faith, Bloodshot, Livewire, Ninjak, and more – will adorn posters, promotional pieces, merchandise, and more at over 40 tour dates across the United States. The 2017 Vans Warped Tour artwork was designed by acclaimed Valiant comic book artist Kano.

Additionally, Valiant will exhibit at select Vans Warped Tour dates across the summer with a mobile comic book art installation and appearances by major comics creators – the first time that a major comics publisher has joined the touring roster of America’s longest-standing and most renowned touring music festival in more than a decade.

Valiant’s appearances on the 2017 Vans Warped Tour will benefit the publisher’s ongoing charitable partners at The Keep A Breast Foundation – a leading nonprofit organization with a mission to empower young people around the world with breast health education and support.

Now in its 23rd year, the 41-date tour will commence June 16 in Seattle, WA and end on August 6 in Southern California. The entire lineup will be released on Wednesday, March 22nd. Tickets will also go on sale Wednesday, March 22nd at 10:00AM local time.

As a bonus for early ticket buyers, the first 500 tickets sold for each show will be at the lowest price available and will include a digital download of the Official Vans Warped Tour 50-song compilation.

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Aces Weekly Asks You to Pick a Card, Any Card

Aces Weekly, the on-line comic magazine, founded in 2012 by David Lloyd and Bambos Georgiou, has announced the release of a set of collectible “trading cards”, which give purchasers access to volumes of the award-winning publication.

Each of the ten cards features an image from a specific volume on one side and a unique code on the other, which allows access to that volume. Volumes feature at least six different stories spanning seven issues and are often over 200 pages in length.

The cards are limited editions of 100 per volume, and are available from direct sales comic shops retailing for £6.99 for one card.

The first ten volumes feature a stellar line-up of established talent such as David Lloyd,  Herb Trimpe, Marc Hempel, Henry Flint, James Hudnall, Val Mayerik, JC Vaughn, Mark Wheatley, Phil Hester, John McCrea, Yishan Li, Algesiras, Alain Mauricet, Alexandre Tefenkgi, Roger Langridge, Dan Christensen, Kev Hopgood, Ferg Handley, Dave Hine, Shaky Kane, Keith Burns, Lew Stringer, Carl Critchlow, Phil Elliott, Lew Stringer, Stephen Baskerville, Jim Hansen, Mychailo Kazybrid, David Leach, Batton Lash, Jimmy Broxton and Bambos Georgiou.

Aces Weekly has also managed to launch plenty of breakout creators during those first ten volumes, including Paul McCaffrey, David Hitchcock, Ben Dickson, Gavin Mitchell, Esteban Hernandez, Kathryn Layno, Jok, Santullo, Rachael Smith and Lawrence Beveridge of the Fearless Vampire Killers, to name but a few.

The cards feature the following artist;

Volume 1 David Lloyd
Volume 2 Henry Flint
Volume 3 Marc Hempel
Volume 4 Herb Trimpe
Volume 5 Shaky Kane
Volume 6 Roger Langridge
Volume 7 Nardo Conforti
Volume 8 Paul McCaffrey
Volume 9 Val Mayerik
Volume 10 Keith Burns

Comic shops can obtain wholesale prices and order sets of cards by contacting Bambos Georgiou at info@acesweekly.co.uk

Demo-Graphics: Comic Fandom on Facebook – European Edition

Each month I run demographic data of comic “fans” based on data mined from Facebook. Due to popular demand, I have split out and launched a “European edition” that runs on the 15th of every month!

This data is compiled using key terms, “likes,” users have as part of their profiles. Primarily terms are focused on generic ones such as “comics” or “graphic novels” or publishers. I stay away from specific characters, creators or series, because this does not indicate they are a comic book fan. Over 100 terms are used for this report.

This data is important in that it shows who the potential comic audience could be. This is not purchasers, these are people who have shown an affinity for comics and are potential purchasers and those with an interest.

Also, with this being online/technology, due to laws and restrictions, those under the age of 13 are likely underrepresented. Europe also has some other data restrictions that will be discussed below.

Facebook Population: Over 47,000,000 in Europe

Due to my spacing out, I missed January’s report, but since December, that’s a decrease of 17 million individuals. But, that’s still 11 million more individuals compared to what I reported for the United States in the beginning of the month. Worldwide, there’s an estimated 286,826,575 individuals interested in comics.

Gender and Age

In December women accounted for 45.31% while men accounted for 53.13%. This month men saw some gains but things generally remained steady. Men account for 53.19% while women account for 44.68%.

comics-facebook-gender-2-15-17

The drop in population is primarily of those over the age of 18. Those under 18 remained steady compared to last month. There’s also much more parity between men and women across the board on for all ages.

comics-facebook-gender-age-2-15-17

Relationship Status

For most things, there was a drop across the board for relationship statuses. Some remained steady, like those widowed, but generally the overall populations dropped reflecting the smaller overall population.

comics-facebook-relationship-status-2-15-17

Education

Things haven’t changed a ton since last month. The gaps have expanded for some, but generally, the populations remain steady.

comics-facebook-education-2-15-17

Gender Interest

And here’s where data privacy differs. In some European nations this information can’t be reported which means either removing those countries or just not reporting on this. I chose the latter for now.

And come back next month for a new look at the data and the first comparison of just Europe!

Marvel Spotlights Monsters Unleashed

Marvel Comics is proud to present an all-new approach in introducing the world to Marvel Comics and the next great Marvel Super Hero event – Monsters Unleashed! Masterfully mixing animated comics with in-depth narration and commentary, this new video series is designed to present a whole new audience to the world of Marvel’s gargantuan monsters, timed with the debut of the brand new comic book series Monsters Unleashed.

Brought to you by superstar creators Cullen Bunn and Steve McNiven Monsters Unleashed #1 brings you a colossal first issue full of wall-to-wall action as the Avengers, the Champions, the Guardians of the Galaxy, the X-Men, the Inhumans, and more band together and go toe-to-toe with towering beasts the size of skyscrapers!

Continuing the excitement surrounding the massive monster mayhem in Monsters Unleashed #1, Marvel has worked with Pat Carney of The Black Keys, to incorporate the track “Just Couldn’t Tie Me Down” into its latest Marvel Music Spotlight Video.

Matt Kindt & Tyler Jenkin’s Grass Kings Gets an Original Song and Video, Kingdom of Grass

Tied to its upcoming original series Grass Kings by Matt Kindt and Tyler Jenkins, BOOM! Studios is excited to debut “Kingdom of Grass,” an original song and video by the band, Godkin, which features Jenkins on vocals and guitar.

Grass Kings is a rural mystery centered around the tragic lives of three brothers who rule a trailer park kingdom that’s a beacon for the hopeless, the lost, and the desperate poor seeking a promised land. But will one brother’s decision to take in an enigmatic young woman destroy everything the Grass Kings have built?

Final orders for Grass Kings #1 are due on Monday, February 13, and the issue goes on sale in comic shops on Wednesday, March 8. It features covers by Jenkins, Kindt, and Fiona Staples.

DC All Access Presents the LEGO Batman Movie w/ Guest Host Will Arnett!

It’s not every day that Batman himself drops by the set of DC All Access, even though sometimes it feels like it. But this time it’s for real as Will Arnett – the star of LEGO Batman joins Jason as the new co-host. No sidekick. All hero. Then join Will for a special interview with Will. Lastly, find out the amazing giveaway that Will is offering. Plus find out what’s hot in DC and Vertigo comics news this week.

The Comics Are All Right: Break the Marketing Mold

sink-1While many are discussing the spiral death of the comic industry excuses as to the cause seem to vary depending on the position the person is in. Store owners often blame publishers for putting out too much, not marketing enough, incorrect pricing, lackluster product, a broken preordering system, and more. Indie creators focus on an antiquated distribution system, a market too focused on a few publishers, fans unwilling to take a chance. Fans blame stores for not reading their minds and ordering what they want, publishers for the product, creators who fight with fans.

In reality, it’s not one thing, it’s many that lead to the ups and downs of the comic industry.

But, there are some who are bucking the system. Creators who are talking directly to fans. Publishers who are going around the current distribution system. Stores who are finding customers and building their own communities.

There are roughly 284,163,264 individuals interested in comics according to Facebook demographics. That’s a large group of folks to advertise directly to. Stores, like Third Eye Comics in Maryland, are doing just that with engaging advertising to get folks to come to their store. Three years since I first covered Third Eye’s fantastic ad program they’re still going strong, so it must be working for them, right?

When I started these columns, I didn’t just want to highlight problems of the industry, I wanted to spotlight those who are doing things that go around the system and pave their own path like Third Eye Comics.

A prime example of this entrepreneurial attitude is ComixTribe headed up by Tyler James who recently spoke to us about Kickstarter and the things the publisher is doing there. The publisher definitely is blazing their own path working within and outside of the current system to create their own corner of comicdom and doing so by building a community.

Their latest project to break the mold is Sink. The series by writer John Lees, artist Alex Cormack, letterer Colin Bell has done its own thing to build its audience.

First: A series of emails to the ComixTribe list teased the new series

Second: After a series of teasers the comic’s first issue was given away for FREE to the dedicated email list. ComixTribe often gives away free first issues to incentivize individuals to join their list.

Third: A limited amount of print copies were released primarily at conventions.

Fourth: A Kickstarter has been launched to fund an offset printing for the comic before it’s released to mass markets later this year.

330 individuals, and $3,300 above the goal raised as of this article being published, the Kickstarter and marketing plan is a success.

But, the email list could have been it to build a promotion. ComixTribe has gone an extra step with what I see as a rarity this day, a physical mailing. It feels like far to few publishers and creators take advantage of a cheap communication platform like email, but to see one send out a physical mailing is impressive, to say the least.

comixtribe-1 comixtribe-2

You think this is would be a pretty big outlay right? Some Google search has each postcard pegged at about 30 cents a piece. A 5,000 person mailing would cost about $1,500. With the postcards just hitting mailboxes, the return on investment most likely hasn’t been seen… yet, but the project is already above its goal.

If 5,000 individuals seems like too few individuals for your $1,500 investment, that same amount of money on Facebook gets you about 63,000,000 views of individuals who said they are interested in comics. If 1% of 1% of those views take action, that’s 630 new Kickstarter pledges, almost double the current amount of individuals pledged for this project.

With ComixTribe, what we’re seeing is a new type of marketing being used, one that bucks the press release, blog, individual, shop, dynamic that’s dominated the industry. And by doing this sort of hard work, ComixTribe is building their own community, one that will follow them through ups and downs and the market and most importantly, they can talk to directly.

ComixTribe might be a small publisher, but their ideas are pretty big, and they’re showing the industry you don’t have to beholden to the current paradigm, you can create your own and find success.

Michael DeForge on tour with Sadie Dupuis!

michael-deforge-on-tour-with-sadie-dupuisJoin Michael DeForge for a live reading and book signing as he introduces the world to Sticks Angelica, Folk Hero. Sticks has escaped her heritage for the refuge of the woods and through her story, DeForge delivers another deeply humane work, one that subtly questions the integrity of the political state and contemporary journalism, all while investigating our relationship to the natural world.

Michael will be joined by musician Sadie Dupuis (Sad13, Speedy Ortiz) who will play a solo set following the reading in Providence, Philadelphia, Chicago, Cambridge, and Brooklyn. Come out for a celebratory lo-fi comics night!

TOUR DATES

TORONTO, ON:
Wednesday, March 15th at 7:00 pm
Type Books, 883 Queen St W, M6J 1G5

MONTREAL, QC:
Thursday, March 16th at 7:00 pm
Librairie D+Q, 211 Rue Bernard O, H2T 2K5

PROVIDENCE, RI
Wednesday, March 22 at 7:00 pm
AS220 with Ada’s books, 115 Empire St. 02903
*with Sadie Dupuis & Mickey Zacchilli

PHILADELPHIA, PA
Thursday, March 23 at 7:00 pm
Brickbat Books, Fabric Row Shopping Center, 709 S 4th St, 19147
*with Sadie Dupuis

CHICAGO, IL
Saturday, March 25 at 7:00 pm
Quimby’s Bookstore, 1854 W North Ave, 60622
*with Sadie Dupuis

CAMBRIDGE, MA
Tuesday, March 28 at 7:00 pm
Harvard Book Store, 1256 Massachusetts Ave, 02138
*with Sadie Dupuis

BROOKLYN, NY
Wednesday, March 29 at 7:00 pm
Rough Trade NYC, 64 N 9th St, 11249
*with Sadie Dupuis

Demo-Graphics: Comic Fandom on Facebook – US Edition

Each month I run demographic data of comic “fans” based on data mined from Facebook.

This data is compiled using key terms, “likes,” users have as part of their profiles. Primarily terms are focused on generic ones such as “comics” or “graphic novels” or publishers. I stay away from specific characters, creators or series because this does not indicate they are a comic book fan. Over 100 terms are used for this report.

This data is important in that it shows who the potential comic audience could be. This is not purchasers, these are people who have shown an affinity for comics and are potential purchasers and those with an interest.

Also, with this being online/technology, due to laws and restrictions, those under the age of 13 are likely underrepresented.

Facebook Population: Over 36,000,000 in the United States

That’s a decrease of 2 million compared to last month. Worldwide, the estimate is 284,163,264 which is an decrease of about 10 million compared to last month.

The Spanish-speaking population last month was 15.79%, and this month the population has decreased to 15.00%. The population decreased and we’ll discuss that more later.

Gender and Age

Last month men accounted for 52.63% and women were 50.00%. Women made some gains while men dipped this past month. Women account for 47.22% while men account for 52.78%.

Men decreased by 1 million individuals compared to last month while women decreased by 2 million.

comics-facebook-gender-2-1-17

Women continue to be the majority of fans under the age of 18 and eventually become the majority of fans as age increases.

comics-facebook-gender-age-2-1-17

Relationship Status

“Single,” “In Relationship,” “Married,” and “Unspecified” all dropped significantly since the previous month.

comics-facebook-relationship-2-1-17

Education

There’s not much of a change as far as the percentages for each educational level and the men and women who make up each.

comics-facebook-education-2-1-17

Gender Interest

There’s some slight changes as far as percentages compared to last month, but we’re talking tenths of a percent.

comics-facebook-gender-interest-2-1-17

Ethnicity

Compared to last month African Americans and Asian Americans both saw a dip. Hispanics though saw an overall increase driven by those who are bilingual and English dominant. Spanish dominant decreased.

comics-facebook-ethnicity-2-1-17

Generation

With a decrease of the overall population, we see that reflected here. There’s no major changes from the previous month.

comics-facebook-generation-2-1-17

And come back next month for a new look at the data! And on February 15th we’ll have the next report of Europe’s data!

Celebrate Image Day this February 1, 2017

On February 1, 1992, seven comics superstars Erik Larsen, Jim Lee, Rob Liefeld, Todd McFarlane, Whilce Portacio, Marc Silvestri, and Jim Valentino came together to form their own company that would change the landscape of comics forever, Image Comics. Current partners McFarlane, Valentino, Robert Kirkman, Larsen, and Silvestri collectively have brought creator-owned comics to the forefront of industry change and, after 25 years of amazing storytelling freedom, Image is pleased to celebrate the milestone anniversary with Image DayFeb. 1, 2017.

Image Comics wouldn’t have succeeded without the tremendous creativity and passion of its creators, the unwavering support of retailers, bookstores, and libraries, or the unbridled and unrelenting enthusiasm of the fans who show up each and every Wednesday to purchase Image titles. On Image Comics Day we celebrate together, nationwide, the exciting legacy that Image’s creator-owned publishing model has cultivated as we prepare for the next 25 years of amazing creator-owned comics to come.

There will be Image Comics promotions, giveaways, creator signings, social media events, and more—don’t miss out on all the festivities and check back to the events pages for more information and announcements about Image Comics Day celebrations near you.

Come together and celebrate the 25th anniversary of Image Comics—but more importantly, the 25 years of true creative freedom and history-making storytelling from the best writers and artists in the world. Find an Image Day event near you in the complete list below!

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IMAGE COMICS DAY EVENTS IN THE UNITED STATES

ARIZONA
Phoenix

Samurai Comics | 3:00 PM-7:00 PM | 1051 E. Camelback Rd., Phoenix Az 85014
Jay Fotos, Meredith McClaren, Scott Godlewski

CALIFORNIA
Los Angeles

Meltdown | 6:00 PM | 7522 Sunset Bl., Los Angeles, CA 90046
Brian K. Vaughan, Steven Seagle, Joe Casey, Matt Hawkins
A Shop Called Quest | 4:00 PM-6:00 PM | 300 S Santa Fe Ave B, Los Angeles, CA 90013
Malachi Ward, Keenan Keller, Kyle Higgins, Tom Neely, Greg Hinkle, Megan Hutchinson, Chris Burnham
The Last Bookstore | 7:30 PM-9:00 PM | 453 S Spring St, Ground Floor, Los Angeles, CA 90013
Rus Wooton, Gabriel Hardman
Golden Apple | 1:00 PM-3:00 PM | 7018 Melrose Ave, Los Angeles, CA 90038
Matt Hawkins, Darick Robertson, Marc Silvestri
The Grove Barnes & Noble | 7:00 PM | 189 The Grove Dr, Los Angeles, CA 90036
Rick Remender, Ed Brubaker, Chris Burnham

Long Beach  
Pulp Fiction Comics
Dustin Nguyen

Paradise Valley 
Collector’s Paradise5:00 PM-7:00 PM | 319 S. Arroyo Prkwy Unit 4, Pasadena, CA 91105
Sina Grace

Pasadena
Collector’s Paradise | 5:00 PM-7:00 PM | 7131 Winnetka Ave, Canoga Park, CA 91306
Garry Brown

Petaluma  
Brian’s Comics3:00 PM-6:00 PM | 1 Fourth Street Suite B, Petaluma, CA 94952
Nick Dragotta, Justin Greenwood

San Diego  
Yesteryear Comics
Brandon Thomas

San Francisco    
Mission Comics
Brian Schirmer, Ken Garing, Jeremy Saliba

Comix Experience | | 12:00 PM-2:00 PM | 305 Divisadero St., San Francisco, California 94117
Ken Garing

GEORGIA
Atlanta  

My Parents’ Basement | 6:00 PM-8:00 PM | 22 North Avondale Road, Avondale Estates, GA 30002
Rich Tommaso

ILLINOIS
Chicago 

Graham Cracker Comics11:00 AM-2:00 PM | 77 E. Madison, Chicago IL 60602
Tim Seeley

MARYLAND
Annapolis 

Third Eye | 11:00 AM | 2027-A West St, Annapolis, MD 21401
Jonathan Luna, Justin Jordan

MINNESOTA
St. Paul 

The Source Comics and Games
Otis Frampton

MISSOURI
Joplin 

Hurley’s Heroes
Jeremy Haun

Kansas City    
Elite Comics | 11:00 AM | 11842 Quivira Rd, Overland Park, KS 66210
Megan Levens, Steven Sanders

St. Louis    
Star Clipper | 11:00 AM-5:00 PM | 1319 Washington Ave, St. Louis, MO 63103
Kyle Starks

NEW YORK
New York 

Forbidden Planet | 8:00 AM | 832 Broadway, New York, NY 10003
Cliff Chiang, Joe Harris, Brenden Fletcher, W. Maxwell Prince, Alex de Campi, Brandon Montclare, Cameron Stewart, Jason Katzenstein, Amy Reeder, Ivan Brandon, Karen Berger

OREGON
Portland 

Floating World6:00 PM-8:00 PM | 400 NW Couch St., Portland, OR
Joe Keatinge, Sloane Leong, Leila del Duca, Emi Lenox, Eric Stephenson, Brandon Graham, Farel Dalrymple

Excalibur
Kurt Busiek

Bridge City | 5:00 PM-7:00 PM | 3725 N Mississippi Ave, Portland, Oregon 97227
Joseph Bergin III

Books with Pictures | 6:00 PM-8:00 PM | 1100 SE Division Street, Portland, Oregon 97202
Kelly Sue DeConnick, Matt Fraction

Cosmic Monkey | 11:00 AM | 5335 NE Sandy Blvd, Portland, Oregon 97213
Steve Lieber, Tony Parker

PENNSYLVANIA
Philadelphia  

Fat Jack’s Comicrypt 
Bryan J.L. Glass

TEXAS
Austin  

Austin Books | 8:00 AM-9:00 PM | 5002 N Lamar Blvd, Austin, Texas 78751
Donny Cates, Nick Pitarra

Dallas
Zeus Comics
Michael Lark, Jordan Boyd

WASHINGTON
Lacey  

Olympic Cards and Comics | 10:00 AM-11:59 PM | 4230 Pacific Ave SE, Lacey, WA 98503
Greg Rucka

Vancouver 
I Like Comics | 1715 Broadway St., Vancouver, WA 98663
Michael Oeming

INTERNATIONAL IMAGE COMICS DAY EVENTS:

AUSTRALIA
Melbourne
All Star Comics *will take place on February 4* | 11:00 AM-5:00 PM | 53 Queen St., Melbourne, Victoria, 3000
Fil Barlow, Helen Maier

Sydney
Kings Comics | 5:00 PM-7:00 PM | 310 Pitt St., Sydney, Australia 2000
Nicola Scott

CANADA
British Columbia
Kelowna  

Okanagan Sports Cards & Comics | 1795 Harvey Ave, Kelowna, British Columbia
Ed Brisson

Vancouver  
Golden Age Comics | 852 Granville Street, Vancouver, British Columbia V6Z 1K3
Kaare Kyle Andrews, Steve Skroce, Nathan Fairbairn, Colin Lorimer

Ontario
Toronto 

The Beguiling | 6:00 PM-8:00 PM | 319 College Street, Toronto, Ontario M5T1S2
Chip Zdarsky, J. Bone

Silver Snail | 4:00 PM-6:00 PM | 329 YONGE ST., TORONTO ONT. M5B1R7
Raffaele Ienco

REPUBLIC OF IRELAND
Dublin  

Big Bang | 6:30 PM | Unit 2.3, Sandyford Road, Dundrum Town Centre, Dublin 16, Ireland
Declan Shalvey, Jordie Bellaire, Simon Spurrier

UNITED KINGDOM
Leeds  

Travelling Man 
Antony Johnston

London  
Forbidden Planet | 6:00 PM-7:00 PM | 179 Shaftesbury Avenue, London WC2h 8JR
Sara Kenney, Tradd Moore

Orbital5:00 PM-7:00 PM | 8 Great Newport Street, London, WC2H 7JA
Kieron Gillen, Alison Sampson

Gosh!
Dan Watters, Caspar Wijngaard

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