Each month I run demographic data of comic “fans” based on data mined from Facebook.
This data is compiled using key terms, “likes,” users have as part of their profiles. Primarily terms are focused on generic ones such as “comics” or “graphic novels” or publishers. I stay away from specific characters, creators or series because this does not indicate they are a comic book fan. Over 100 terms are used for this report.
This data is important in that it shows who the potential comic audience could be. This is not purchasers, these are people who have shown an affinity for comics and are potential purchasers and those with an interest.
Also, with this being online/technology, due to laws and restrictions, those under the age of 13 are likely underrepresented.
Facebook Population: Over 32,000,000 in the United States
That’s a slight dip from last month’s 34 million but up from 29 million two months ago. Worldwide, the estimate is 239,542,206 which is a decrease of about 24 million compared to last month putting it right about where it was two months ago.
The Spanish-speaking population last month was 16.76%, and this month the population has decreased to 15.94%.
Gender and Age
Last month men accounted for 52.94% and women were 50%. Due to rounding you can get over 100% in Facebook. Things have shifted a bit more with each now making up 50% of the population. When looking at the data for ages men account for 16.9 million and women are 15.8 million. When it comes to relationship status men are 16.4 million and women are 15.8 million. So, it’s probably closer to 52/48 or 51/49 split between men and women.
Women continue to be the majority under the age of 18, but things remain close in the 18-21 demographic as well.
With a smaller population, things have decreased here as expected when it comes to raw numbers. When it comes to percentages things have shifted very little.
And with a smaller population, here too we see things have decreased but remain similar to the previous month.
And things are almost exactly the same as last month when it comes to percentages for those interested in the same gender.
African Americans remained the same in population size while Asian Americans dipped by 90,000 and Hispanics dipped by 300,000.
Millennials saw the biggest decrease from last month, a drop of 2 million. Generation X dipped 800,000, and Baby Boomers dropped 200,000.
And come back next month for a new look at the data! And on February 15th we’ll have the next report of Europe’s data!