Free Comic Book Day (FCBD) was once again a success according to Diamond Comic Distributors. The celebration of comics resulted in an estimated $4 million in free publicity and an estimated 1.35 million people attending the event.
This year, over 5.2 million comics were distributed at over 2,200 participating comic book shops worldwide on Saturday, May 4th. The FCBD festivities were covered by over 700 TV broadcast stations and several thousand news outlets. It also received exposure on the Reuter’s Board in Times Square. The total coverage created an uptick in press mentions, generating $4 million in free publicity for the event, comic shops, and the comics industry overall.
Word of this year’s event also spread through social media channels such as Twitter, Facebook, Instagram, YouTube, Snapchat, and others. Several thousand tweets referenced Free Comic Book Day on Twitter, resulting in the event trending nationally at the #2 spot on Twitter. FCBD also received support and promotion on social media from celebrities such as Krypton actor, Cameron Cuffe, and soccer star, Cristiano Ronaldo.
The Free Comic Book Day website recorded over 118,000 unique visitors on the day of the event, exceeding the previous years’ unique visitor count by over 20%.
The total publicity generated helped send an estimated 1.35 million people to comic book shops all across the world, leaving retailers extremely pleased with the outcome of their events. According to a survey of participating Free Comic Book Day retailers by Diamond, 92% of retailers felt “extremely positive” or “positive” with the outcome of their events, and 58% said FCBD was their highest sales receipt of the year.
Next year’s Free Comic Book Day takes place May 2, 2020.