Category Archives: Marketing

The Walking Dead #163 Pre-Order Exceeds 730,000

the-walking-dead-163The Walking Dead #163 is the Direct Market’s highest ordered comic in nearly 20 years. Image Comics has announced The Walking Dead #163 by Robert Kirkman and Charlie Adlard has a pre-order exceeding 730,000 copies—without the aid of subscription box numbers to bolster the overall total—making the goal of expanding readership through a promotional 25¢ price point an overwhelming success.

The Walking Dead #163’s orders overtake every other high-charting comic in print today and surpass the orders of the Batman: The 10-Cent Adventure one-shot that topped Diamond’s unit sales charts in January 2002.

Coming on the heels of the bestselling “The Whisper War” storyline, this issue marks the beginning of the “Conquered” story arc in the long-running blockbuster series and provides the perfect opportunity for discovery for new readers or fans of the hit AMC TV show to get hooked on the comic series.

Image Comics’ 25¢ initiative has a goal of encouraging consumers to visit their local comic shop and beyond a temporary boost of sales its hope is to increase the exposure of some of Image’s best-known titles. The initiative begins with The Walking Dead #163 and includes Invincible #133 and Outcast by Kirkman & Azaceta #25. The company is looking for the “long-term benefits of getting more readers into stores and more of the world’s best creator-owned comics into those readers’ hands.”

This initiative is part of Image’s 25th-anniversary celebration.

The Walking Dead #163 will be available in stores on Wednesday, February 1st—just in time for fans to celebrate “Image Day”.

Invincible #133 (Diamond Code DEC160639) will be available in stores on Wednesday, February 15th. Final order cutoff is Monday, January 23rd.

Outcast by Kirkman & Azaceta #25 (Diamond Code DEC160664) will be available in stores on Wednesday, February 22nd. The final order cutoff for comics retailers is Monday, January 30th.

The Walking Dead #164 (Diamond Code DEC160746) will hit stores on Wednesday, February 15th. Final order cutoff for comics retailers is Monday, January 23rd.

Valiant Announces X-O Manowar Wednesdays and the X-O Manowar 2017 Calendar

xo2017_calendar_cover_larosaValiant has announced that, beginning on March 22nd with the release of the all-new X-O Manowar #1, the fourth Wednesday of every month will officially be “X-O Manowar Wednesday” – a consistent, monthly on-sale date that will include the latest issue of X-O Manowar alongside a brand-new launch title, jumping-on point, or key issue arriving from the best-reviewed publisher in comics! Across each and every fourth Wednesday in 2017, Valiant will now be giving fans at least two reasons to visit their local comic shop – beginning with the most important title of the year, X-O Manowar #1, arriving in stores on March 22nd right next to Bloodshot Reborn #0!

To support this unprecedented move and to reiterate Valiant’s commitment to building X-O Manowar’s brutal new beginning across 2017, Valiant is giving fans and retailers the tools they need to never miss an “X-O Manowar Wednesday” with the X-O Manowar 2017 Calendar – coming free to all participating retailers in the United States, Canada, and Europe! Marking the release date to every issue of X-O Manowar in 2017, this one-of-a-kind calendar comes complete with reminders highlighting the Initial Order Deadline (IOD), Final Order Cut-Off (FOC), and “X-O Manowar Wednesday” for the first year of X-O Manowar.

xo2017_calendar_interior_rocafortThe X-O Manowar 2017 Calendary features artwork from some of the finest talents in the industry – including Lewis LaRosa, Kenneth Rocafort, Mico Suayan, J.G. Jones, Kaare Andrews and more.

A stunning new beginning for Valiant’s most enduring icon launches into comics everywhere on March 22nd with X-O Manowar #1 – part one of “SOLDIER,” a punishing, three-issue introduction that will push Aric of Dacia beyond the farthest limits of our galaxy…and into the brutal opening salvo of the ultimate X-O Manowar tale ever told!

Born under the oppressive thumb of the Roman Empire, Aric of Dacia learned warfare at an early age. It was amid such violence that he was abducted by an alien race. Forced into slavery, he survived where others perished. His escape would come from bonding with a weapon of immeasurable power: the X-O Manowar armor. With it, he returned to Earth…only to find himself stranded in the modern day.

But that was a lifetime ago.

Now, far from home on a strange and primitive new world, Aric has begun a new life. Liberated from his past, he tends to his crops. Free from war. Free from violence. Free from the armor.

But the machinery of death marches his way once again. Conscripted into an alien army and thrown into an unforgiving conflict, the fury inside him finds voice as he is forced to embrace the armor once more. With it, he will decimate armies, topple empires and incite interplanetary warfare as he rises from SOLDIER to GENERAL to EMPEROR to VISIGOTH. They wanted a weapon. He will give them war!

X-O Manowar is being written by Matt Kindt and a rotating cast of powerhouse artists, including Tomas Giorello, Doug Braithwaite, Clayton Crain, Ryan Bodenheim, and Mico Suayan, spanning the series’ first year and beyond!


Wuvable Oaf Blood & Metal Art Exhibit and Release Party this Thursday

Still the same wuvable Bay Area bear searching for love in the big city, Blood & Metal collects a number of Oaf short stories focusing on his involvement in the local metal and wrestling scenes. Luce celebrates his love of all things wrestling/metal/queercore with his love for his cast of characters to create an immersive environment recalling Scott Pilgrim, Love and Rockets, and Archie. Also featuring tales of Oaf ’s formative childhood years, and much more!

WHO: Ed Luce
WHAT: Wuvable Oaf Blood & Metal art exhibit and release party
WHEN: Thursday, Jan. 5, 6-9pm
WHERE: Floating World Comics, 400 NW Couch St.

Ed Luce will be atht event for an art exhibit and book signing to celebrate the release of this new volume. Guests will also receive a free Goteblüd enamel pin with the purchase of a book!


Demo-Graphics: Gender Shifts Since 2013

Earlier today I presented the newest demographic details of those who “like” comics on Facebook. These stats have been compiled since late 2012 and have been interesting indicators for shifts. We can see the shrinking of the gap between men and women, and recently an expansion of the gap between the sexes. 2016 saw a volatile demographic where the overall population was consistently up and down and rather flat overall. January 2016 was 38 million individuals and January 2017 is also 38 million individuals.

It’s also interesting that the percents for men and women seem to get closer to each other towards the end of the year in each year.

Check out the shifts in raw numbers and percentage. Well have more data over the next week.

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Demo-Graphics: Comic Fandom on Facebook – US Edition

Each month I run demographic data of comic “fans” based on data mined from Facebook.

This data is compiled using key terms, “likes,” users have as part of their profiles. Primarily terms are focused on generic ones such as “comics” or “graphic novels” or publishers. I stay away from specific characters, creators or series because this does not indicate they are a comic book fan. Over 100 terms are used for this report.

This data is important in that it shows who the potential comic audience could be. This is not purchasers, these are people who have shown an affinity for comics and are potential purchasers and those with an interest.

Also, with this being online/technology, due to laws and restrictions, those under the age of 13 are likely underrepresented.

Facebook Population: Over 38,000,000 in the United States

That’s a decrease of 7 million compared to last month. Worldwide, the estimate is 294,575,230 which is an decrease of about 33 million compared to last month.

The Spanish-speaking population last month was 21.33%, and this month the population has decreased to 15.79%. The population decreased and we’ll discuss that more later.

Gender and Age

Last month men accounted for 57.78% and women were 40.00%. Women made some gains while men dipped this past month. Women account for 50.00% while men account for 52.63%. Once you get to these large numbers Facebook rounds hence how the two are over 100%.

The population drop is men who decreased by 6 million. Women on the other hand increased by 1 million.


Women finally become the majority as age increases. We haven’t seen this shift in a while, but this month is a change as men drop in population while women increase.


Relationship Status

“Single,” “In Relationship,” and “Unspecified” all dropped significantly since the previous month.



Weirdly education numbers increased overall and the shift in male/female demographics doesn’t seem to impact these numbers as much as you’d think.


Gender Interest

Men interested in men increased as part of the population, women interested in women decreased in percent, men interested in men and women decreased in percent and women interested in men and women increased.



The shifts in ethnic breakdowns is interesting. African Americans decreased by 2.2 million with men decreased by 1.3 million and women decreased by 800,000. Asian Americans dipped by 200,000 with men dropping by 120,000 and women decreasing 60,000. Hispanics saw the biggest drop which makes sense since we also see a drop in Spanish speakers. All Hispanics decreased by 5.4 million, Bilingual by 3.2 million, English dominant by 200,000, and Spanish dominant by 2.2 million. Men generally decreased more than women in the Hispanic population.



While the overall population decreased that didn’t happen overall. Baby Boomers increased by 1.1 million and Millennials decreased by 7 million. We saw above how many increased as age increases and we see it below as female Baby Boomers saw a gain of 1.1 million while men only increased by 100,000.


And come back next month for a new look at the data! And on January 15th we’ll have the second report of Europe’s data!

Black Panther: A Nation Under Our Feet – Part 8 (Featuring Kipp Stone)

Marvel Comics continues to present this year’s breakout Marvel Super Hero – the Black Panther – through a monthly video series that continues to link the world of comics and hip-hop blending animated comics along with commentary from Black Panther writer, Ta-Nehisi Coates.  Additionally, “Black Panther: A Nation Under Our Feet – Part Eight” is launching the brand new track, “100 Black Panthers” by Kipp Stone.

Within Marvel Comics’ Black Panther, written by The Atlantic national correspondent and National Book Award winner, Ta-Nehisi Coates, Black Panther’s surrogate mother, Ramonda, walks closer to death as her injuries from a bombing worsen and recovery is starting to seem like an impossibility. Plus: Shuri, Black Panther’s sister returns from the Djalia…but is she still herself? Something more? Or something of legend?

Continuing the excitement surrounding Marvel’s celebrated Super Hero T’Challa, the Black Panther, the latest episode of this revolutionary multi-artist hip-hop-inspired video series samples a brand new track, “100 Black Panthers” by Kipp Stone.

Neil Gaiman’s American Gods Covers the January 2017 PREVIEWS

The January edition of Diamond Comic Distributors’ monthly PREVIEWS catalog arrives in comic shops on December 28th and features comic books, graphic novels, toys, and other pop culture merchandise scheduled to go on sale beginning March 2017.

ON THE FRONT COVER: P. Craig Russell and Scott Hampton bring an acclaimed and award-winning Neil Gaiman novel to comics in Dark Horse Comics’ American Gods: Shadows.

ON THE BACK COVER: IDW Publishing celebrates the National Book Award won by March, the graphic novel autobiography about the Civil Rights Movement by Representative John Lewis (D-GA).

The January PREVIEWS Features

Free Comic Book Day — Free Comic Book Day returns in 2017, and this month’s PREVIEWS unveils the Gold and Silver Sponsor books as well as the Commemorative Artist t-shirt by The Fairly Odd-Parents‘ Butch Hartman and the Commemorative Artist poster by Black Panther: World of Wakanda‘s Afua Richardson.

How-to-Draw Month — Many PREVIEWS readers and comic book fans not only enjoy reading graphic literature, but want to learn all they can about the techniques and processes artists utilize to create comics and graphic novels. This month, PREVIEWS focuses on artistic tricks-of-the-trade, making it easy for aspiring artists to find how-to-draw books throughout this issue by marking them with a special icon.

Draw Your Own Hero Contest — To get readers in the mood for PREVIEWS‘ “How to Draw Month,” PREVIEWS is running a contest in January where readers can create their own super-hero and potentially win a prize pack of How to Draw books.

On The Flip Side — A new era begins for X-O Manowar in March as Valiant Entertainment’s launch title relaunches with a new direction, and PREVIEWS talks with Valiant publisher Fred Pierce about what readers can expect from the new X-O Manowar and where the series is going.

Gems of the Month — January’s PREVIEWS Gems of the Month include:

  • Dark Horse Comics’ American Gods: Shadows #1 and Rebels: These Free and Independent States #1
  • DC Entertainment’s Batwoman #1 and Savage Things #1
  • IDW Publishing’s Ghostbusters 101 #1
  • Image Comics’ Afar OGN and Royal City #1
  • Marvel Comics’ Iron Fist #1

catBUZZPREVIEWS shines a special spotlight at some of the blockbuster books and products coming in March, including Gabby Rivera and Joe Quinones’ America from Marvel Comics, an ongoing series starring fan-favorite character America Chavez of the Young Avengers and Ultimates. Plus, Jeff Lemire explores a family’s secrets and pain in Image Comics’ Royal City; the original Ghostbusters meet the Ghostbusters of 2016 in IDW Publishing’s multiverse-spanning adventure Ghostbusters 101; Art Baltazar and Franco revisit Little Archie as part of Archie Comics’ one-shot specials month; the world of Kim Newman’s best-selling horror/alternate history series Anno Dracula comes to comics in Titan Comics’ new series; Diamond Select Toys’ unleashes the power of Thor from Walt Simonson’s legendary run with their Marvel Milestones: Armored Thor Resin Statue; and HEROCROSS brings the Star Wars Hybrid Metal Figuration line of action figures to American shores.

Indie Edge PREVIEWS talks to Anthony Del Col about his upcoming book Nancy Drew & The Hardy Boys: The Big Lie from Dynamite Entertainment as well as his work on IDW Publishing’s Kill Shakespeare, plus the comics that he’s reading and enjoying today.

New Look for 2017 —Beginning this month, PREVIEWS sports a new cover stock, an updated cover design, and new page layouts, giving the comic industry’s venerable catalog a new look for the new year.

Plus: Staff Picks, the monthly Bestseller Charts, and so much more!

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Valiant Offers Exclusive Content With X-O Manowar #1-3 Pre-Order Bundle

War is coming…and, now, Valiant is rewarding fans who pre-order early with specially expanded, exclusive editions of X-O Manowar’s introductory story arc by visionary creators Matt Kindt and Tomas Giorello!

Valiant is has introduced an offering with the X-O Manowar #1-3 Pre-Order Edition Bundle – available only as a pre-order set to fans who reserve copies for the first three issues of X-O Manowar, encompassing the complete “Soldier” story arc, by the initial order date of January 26th, 2017!

Available only as a pre-order set, the X-O Manowar #1-3 Pre-Order Editions must be ordered as a complete bundle at your local comic shop by the initial order date of January 26th, 2017!  Released monthly from March through May, featuring exclusive covers by series interior artist Tomas Giorello and clocking in a colossal 48 pages each, every Pre-Order Edition comes packed with trade paperback-style extras and bonus content, including creator commentary, behind-the-scenes looks at the creation of the comics, process character designs and artwork, and first looks at upcoming issues. The first Pre-Order Edition will arrive in stores on March 22nd, 2017 alongside the standard, 40-page X-O Manowar #1.

The only way to reserve these exclusive copies is by pre-ordering all three issues at your local comic shop by January 26th, 2017. Further copies will not be available beyond that date and subsequent issues will not be offered in later solicitations, so don’t miss your chance! Simply copy one of the pre-order coupons included in this month’s Previews catalog or in every issue of Valiant’s January-shipping comics releases and present it to your local comic shop.

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Demo-Graphics: Comic Fandom on Facebook – European Edition

Each month I run demographic data of comic “fans” based on data mined from Facebook. Due to popular demand I have split out and launched a “European edition” that runs on the 15th of every month!

This data is compiled using key terms, “likes,” users have as part of their profiles. Primarily terms are focused on generic ones such as “comics” or “graphic novels” or publishers. I stay away from specific characters, creators or series, because this does not indicate they are a comic book fan. Over 100 terms are used for this report.

This data is important in that it shows who the potential comic audience could be. This is not purchasers, these are people who have shown an affinity for comics and are potential purchasers and those with an interest.

Also, with this being online/technology, due to laws and restrictions, those under the age of 13 are likely underrepresented. Europe also has some other data restrictions that will be discussed below.

Facebook Population: Over 64,000,000 in Europe

That’s an increase of 3 million individuals from Europe last month and 19 million more individuals than compared to what I reported for the United States in the beginning of the month. Worldwide, there’s an estimated 347,581,854 individuals interested in comics.

Gender and Age

Last month women account for 47.54% while men account for 52.46%. This month men saw some gains as they grew while women remained the same. Men account for 53.13% while women account for 45.31%.


Compared to last month the percents and general trends between men, women, and age remain similar with some exceptions. Those age 17 and under actually have a gap, men regain the majority at age 42-45, and there’s a larger gap between men and women age 65+.


Relationship Status

There’s some changes from last month with big changes in those “single,” “married,” and “unspecified.” The first two say dips of a million or more and the last saw a gain of 3 million.



Things haven’t changed a ton since last month. The gaps have expanded for some, but generally, the populations remain steady


Gender Interest

And here’s where data privacy differs. In some European nations this information can’t be reported which means either removing those countries or just not reporting on this. I chose the latter for now.

And come back next month for a new look at the data and the first comparison of just Europe!

BOOM! Announces Mask of the New Ranger for Mighty Morphin Power Rangers #11

In support of the release of Mighty Morphin Power Rangers #11 (on sale January 18), BOOM! Studios and Saban Brands will make available exclusively to comic book retailers collectible masks of the all-new, mysterious Power Ranger that debuted in Mighty Morphin Power Rangers #9. Issue #9 sold out at the distributor level but returns with a second printing the same day as issue #11.

The mask features artwork by Hendry Prasetya based on a design by Jamal Campbell, Saban Brands, and BOOM! Studios. Retailers will be able to order these masks in limited quantity before Final Order Cutoff of Mighty Morphin Power Rangers #11 on 12/26/16. Retailers can consult the Diamond Daily newsletter scheduled for 12/22/16.

Mighty Morphin Power Rangers #11—written by Kyle Higgins, illustrated by Hendry Prasetya, and a main cover by Jamal Campbell—picks up directly after the events of issue #9. (December’s issue #10 features a “break in the action” story featuring a solo adventure centered on the Blue Ranger, Billy Cranston). While this issue will reveal the shocking identity of this mysterious new Ranger, fans will get a chance to imagine themselves as the first new Mighty Morphin Power Ranger in 23 years with special masks arriving in stores the day of release. Fans should check with their local comic book shop on the availability of the masks.


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