Category Archives: Marketing

Avengers #675 Gets Launch Parties

This January, the end of an Avengers Era will come to the Marvel Universe in the form of Avengers: No Surender, a saga uniting the creative teams of The Avengers, Uncanny Avengers and U.S. Avengers for a story that is so big and so bold, it’s more than an adventure: it’s a weekly epic.

Beginning with Avengers #675, writers Mark Waid, Al Ewing and Jim Zub will band together to take on some of the mightiest heroes of the Marvel Universe, with art by Pepe Larraz, Kim Jacinto, and Paco Madina. With surprising new characters like the mysterious Voyager, shocking returns, and an appearance from almost every current Avenger, No Surrender is a story no fan of Marvel should miss!

To celebrate this blockbuster release, Marvel will partner with participating retail stores to host Avengers No Surrender Launch Parties. In addition to exclusive variant covers, participating retail stores will receive exciting promotional items.

All qualifying retailers will receive the following as the part of the AVENGERS #675 PARTY KIT:

  • Avengers #675 Acuna Party Variant (OCT170807)
  • Avengers #675 Premiere Variant (OCT170808)
  • Avengers #675 Party Invitational Postcards (Bundle of 100) (OCT170806)
  • Avengers #675 George Perez Poster (Bundle of 25) (SEP178147)* – this reprint of a stunning 1990’s Avengers poster continues the Marvel Legacy theme and features almost every Avenger in full 90’s regalia!

Retailers who qualify will also be eligible to order the following:

  • Avengers #675 Trading Card Variant by John Tyler Christopher
  • Avengers #675 Avengers Variant by Mike McKone
  • Avengers #675 Variant by Skottie Young
  • Avengers #675 Connecting Variant by Julian Totino Tedesco
  • Avengers #675 Variant by Alex Ross
  • Avengers #675 Sketch Variant by Alex Ross

Demo-Graphics: Comic Fandom on Facebook – European Edition

Each month I run demographic data of comic “fans” based on data mined from Facebook. Due to popular demand, I have split out and launched a “European edition” that runs on the 15th of every month!

This data is compiled using key terms, “likes,” users have as part of their profiles. Primarily terms are focused on generic ones such as “comics” or “graphic novels” or publishers. I stay away from specific characters, creators or series, because this does not indicate they are a comic book fan. Over 100 terms are used for this report.

This data is important in that it shows who the potential comic audience could be. This is not purchasers, these are people who have shown an affinity for comics and are potential purchasers and those with an interest.

Also, with this being online/technology, due to laws and restrictions, those under the age of 13 are likely underrepresented. Europe also has some other data restrictions that will be discussed below.

After missing a month, we’re back!

Facebook Population: Over 73,000,000 in Europe

That’s an increase of 34 million compared to the previous report, a massive increase. Is this a blip? Is this a permanent thing? We’ll find out next month! That’s 39 million more individuals compared to what I reported for the United States in the beginning of the month. Worldwide, there’s an estimated 261,950,834 individuals interested in comics.

Gender and Age

In August women accounted for 46.15% while men accounted for 51.28%. This month things shifted a lot. Men now account for 46.58% and women 52.05%.

Like the previous reporting the age and gender is all over the place with the majority traded off multiple times.

Relationship Status

Also happening in our last reporting, some data wasn’t returned. We’ve filled in what we can and left blank that which wasn’t returned.

Education

Like the relationship status, education too had some issues, so we’ll have to see if this was just a glitch in the next report.

Gender Interest

And here’s where data privacy differs. In some European nations this information can’t be reported which means either removing those countries or just not reporting on this. I chose the latter for now.

And come back next month for a new look at the data and the first comparison of just Europe!

New York Comic Con 2017: Alterna Reveals TV Commercials with Local Comic Shops

You have to like a comic publisher that’s willing to break the mold and broaden the audience they’re marketing to. Alterna Comics has partnered with two local comic shops in the New England area to create commercials that will be aired locally in the shops’ respective regions. Stairway to Heaven Comics in Newington, NH and Friendly Neighborhood Comics! in Bellingham, MA are both big supporters of Alterna’s initiative to bring back lower-priced newsprint comics to comic shops and newsstands.

The commercial with Stairway to Heaven Comics:

The commercial with Friendly Neighborhood Comics:

XFINITY customers in the areas listed below will be able to see these commercials aired on Sundays at 11pm during Rick and Morty (Adult Swim) and Wednesdays at 10pm during South Park (Comedy Central) during the months of October and November.

Ashland, MAWest Boxford, MA
Bellingham, MABerwick, ME
Blackstone, MADover, NH
Franklin, MADurham, NH
Holliston, MAEast Kingston, NH
Hopedale, MAEliot, ME
Hopkinton, MAEpping, NH
Marlborough, MAExeter, NH
Medway, MAFremont, NH
Mendon, MAGreenland, NH
Milford, MAHampton Falls, NH
Millis, MAHampton, NH
Plainville, MAKittery Point, ME
Woodville, MAKittery, ME
Burlington, MALee, NH
Lynnfield, MAMadbury, NH
Peabody, MANew Castle, NH
Reading, MANewfields, NH
Stoneham, MANewington, NH
Wilmington, MANewmarket, NH
Winchester, MANorth Hampton, NH
Woburn, MANottingham, NH
Beverly, MAPortsmouth, NH
Boxford, MARaymond, NH
Danvers, MARollinsford, NH
Hamilton, MARye Beach, NH
Hathorne, MARye, NH
Marblehead, MASeabrook, NH
Middleton, MASomersworth, NH
Prides Crossing, MASouth Berwick, ME
South Hamilton, MASouth Hampton, NH
Topsfield, MAStratham, NH
Wenham, MAWest Nottingham, NH

James Tynion IV, Michael Dialynas, Eryk Donovan, and Clay McLeod Chapman Appearing at Forbidden Planet in NYC

The Forbidden Planet comic book shop in New York City is holding their Annual In-Store Jam Signing—timed to take place before the start of New York Comic Con—on Wednesday, October 4, starting at 7 p.m. E.T. BOOM! Studios creators who are participating include:

James Tynion IV (writer – The WoodsEugenic, CogneticMemetic)
Michael Dialynas (artist – The Woods)
Eryk Donovan (artist – EugenicCogneticMemetic)
Clay McLeod Chapman (writer – Lazaretto)

Forbidden Planet
832 Broadway
New York, NY 10003
(212) 473-1576

Joining them will be Alan Robert (The Beauty of Horror: A GOREgeous Coloring Book.)

You can RSVP on Facebook too.

Demo-Graphics: Comic Fandom on Facebook – US Edition

Each month I run demographic data of comic “fans” based on data mined from Facebook.

This data is compiled using key terms, “likes,” users have as part of their profiles. Primarily terms are focused on generic ones such as “comics” or “graphic novels” or publishers. I stay away from specific characters, creators or series because this does not indicate they are a comic book fan. Over 100 terms are used for this report.

This data is important in that it shows who the potential comic audience could be. This is not purchasers, these are people who have shown an affinity for comics and are potential purchasers and those with an interest.

Also, with this being online/technology, due to laws and restrictions, those under the age of 13 are likely underrepresented.

Facebook Population: Over 34,000,000 in the United States

That’s an uptick from the previous month by 2 million individuals. Worldwide, the estimate is 255,692,995 which is an increase of about 17 million compared to last month.

The Spanish-speaking population last month was 15.00%, and this month the population has decreased to 14.71%.

Gender and Age

Last month men accounted for 50% and women were 50%. Again that’s the case with no changes, even with the increased population. When looking at the relationship status and ages totals the likelihood is more a 51/49 split towards men.

Women continue to be the majority under the age of 18, but things remain close in the 18-21 demographic as well.

Relationship Status

The population increased but the only major shifts are “Single” which increased by 200,000, “Married” increased by 1 million, and “Unspecified” increased by 700,000.

Education

Things remain pretty steady here as well with little change from last month.

Gender Interest

And things are almost exactly the same as last month when it comes to percentages for those interested in the same gender.

Ethnicity

African Americans increased by 300,000, Asian Americans increased by 80,000, and Hispanics increased by 1.2 million.

Generation

With a larger population, there’s increases across the board. Baby Boomers went up 400,000, Generation X by 700,000, and Millennials by 1 million.

And come back next month for a new look at the data! And on February 15th we’ll have the next report of Europe’s data!

Jane Graphic Novelist and Crazy Ex-Girlfriend Co-Creator Aline Brosh McKenna to Appear at Chevalier’s Books in LA

Aline Brosh McKenna, the writer behind the BOOM! Studios original graphic novel Jane, will be appearing at Chevalier Books, LA’s oldest independent bookstore, on Sunday, October 1, starting at 5:30 p.m., for a presentation, Q&A, and signing.

Chevalier’s Books
126 N Larchmont Blvd
Los Angeles, CA 90004

(323) 465-1334

Aline Brosh McKenna is an award-winning screenwriter for The Devil Wears Prada and co-creator of Crazy Ex-GirlfriendJane is a powerful reimagining of Charlotte Brontë’s classic novel Jane Eyre set in present-day Manhattan, where luxury masks dark secrets. The graphic novel is illustrated by Eisner Award-winning artist Ramón K. Pérez (Jim Henson’s Tale of Sand).

Growing up in a broken home in a small fishing town, Jane dreamed of escaping to art school and following the allure of New York City. When that dream becomes a reality, however, it’s not long before she feels out of place by the size of the city and the talent of her peers. She soon discovers her place as she begins to nanny a young girl named Adele, but that is upended when she falls for the girl’s father, Rochester, a sardonic man of power, wealth, and unexpected charm. Jane learns that in the world of New York’s elite, secrets are the greatest extravagance and she’ll have to decide if she should trust the man she loves or do whatever it takes to protect Adele from the consequences of his deception.

Geoff Johns Talks Doomsday Clock in a New Video

Get a sneak peek at the most anticipated series of the year, with this new trailer debuting the road to Doomsday Clock! From The New York Times best-selling writer/artist team of Geoff Johns and Gary Frank, the forthcoming twelve issue series brings together iconic characters from both the Watchmen and DC universes.

Join Johns as he speaks candidly about this thought-provoking new series. From the hints left in DC Universe: Rebirth, to his collaboration with Gary Frank, this first look digs into the origin of the series and provides more insight on how Doomsday Clock is truly a story of our time.

Doomsday Clock #1 hits shelves November 22, 2017.

BOOM! Announces a WWE Royal Rumble Print and Power Rangers Blind Box for Local Comic Shop Day

BOOM! Studios has announced a WWE Royal Rumble Print and a Saban’s Power Rangers Blind Box exclusively for Local Comic Shop Day, taking place on Saturday, November 18 at participating comics retailers. These instantly collectible items will be available in strictly limited amounts—500 units for the print, and 250 units for the blind box.

The beautifully illustrated WWE Royal Rumble Print ($19.99) by artist Brent Schoonover measures 16” x 20” and is the culmination of 12 connecting covers of BOOM! Studios’ acclaimed WWEcomic book series. This frameable image features over three dozen Superstars—including The Ultimate Warrior, Shawn Michaels, The Undertaker, Finn Bálor, and many more—as they battle it out in the Royal Rumble match of fans’ dreams.

Each Saban’s Power Rangers Blind Box ($99.99) contains a copy of the Mighty Morphin Power Rangers Year One: Deluxe hardcover; a limited-edition Mighty Morphin Power Rangers lithograph by Acme Archives featuring one of the Rangers, including rare Green and White Rangers; and two random, limited-edition variant covers from previous Mighty Morphin Power Rangers issues. In addition, 25 random blind boxes will contain copies of the hardcover signed by Saban Brands—Haim Saban (Creator of the Power Rangers franchise), Brian Casentini (Executive Producer, Power Rangers content), Melissa Flores (Director, Power Rangers Content), and Judd “Chip” Lynn (Executive Producer, Power Rangers television series)—the company behind Power Rangers.

Local Comic Shop Day is an annual event that began in 2014, conceived and implemented by ComicsPRO comic book specialty retailers to call attention to locally owned independent comic book specialty stores, celebrating their unique and vital role in being the primary fire-starters of pop culture. Pop Culture begins in your Local Comic Shop!

Retailers have until September 18 to register their stores’ participation and final orders are due from retailers by September 25.

« Older Entries