Category Archives: Marketing

Experience Excalibur #1 With this New Trailer

The next Captain Britain has been chosen! Betsy Braddock now bears the mantle, and she’s leading her allies in defense of Avalon amidst Jonathan Hickman’s new status quo for mutantkind. So get ready for a cross-dimensional caper with this launch trailer featuring Editor in-Chief C.B. Cebulski, Senior Editor Jordan D. White, and writer Tini Howard!

The Otherworld is rocked by war! The wicked sorceress Morgan le Fay has returned to noble Albion with one desire – conquest of the British Isles. Forging a new Excalibur – comprising Rogue, Gambit, Rictor, Jubilee, and former X-foe Apocalypse, the new Captain Britain must protect the realm for Queen and Country!

X-Men #1 Gets a Trailer

A new dawn has broken for mutantkind, and their current status quo has sent reverberations around the globe! Mutant mastermind Jonathan Hickman has changed the game for Homo Superior and now is ushering in an era of Marvel storytelling the likes of which has never been seen before! So prepare yourself for all-new, all-different X-Men adventures with this launch trailer featuring Editor in-Chief C.B. Cebulski, Senior Editor Jordan D. White, and writer Jonathan Hickman!

The island nation of Krakoa is firmly established, and the X-Men are finally free to truly forge their own path in the world. All mutants are living under one flag – and any of them can be called upon to be an X-Man! With a rotating cast of characters both heroic and villainous, mainstays, fan-favorites, and obscurities alike will all have their chance to shine!

X-Men #1 arrives on October 16th.  

AfterShock Deploys the AfterShock Army their Brand Ambassador Program

AfterShock Comics

After months of careful recruitment and training, AfterShock Comics has announced the first 9 members of its AfterShock Army, a team of what will grow to be at least 30 brand ambassadors based in 15 regions across North America. Each of these “agents of change” has been charged with working one-on-one with comic shops in their communities to better keep open the lines of communication between publisher and retailer, as well as assist stores in maximizing opportunities to increase sales and build business with the comics, collections and original graphic novels of AfterShock Comics.

AfterShock Army

The first 9 ambassadors and the regions they will serve are:

  • Chris La Torre – Southern California
  • Bill Noftz – Seattle, Washington
  • Stacy Lott – Southern California
  • Ben Freeman – Nashville, Tennessee
  • Matt Rector – Northern Virginia/Washington DC
  • Daniel Kibodeaux – Pacific Northwest
  • Jean Grey – Central Florida
  • Tony White – Halifax, Nova Scotia
  • Ed Catto – Central New York

Introductions between ambassadors and stores in their regions will take place this week. In addition to Pruett, Rotterdam and Thompson, Senior Retail Sales Development Manager Marc Hammond, himself a comic shop co-owner, will serve as support.

Additional ambassadors will be added to the team over the next month. As recruitment is an ongoing initiative, those interested in learning more and signing up are invited to connect.

New York Times Reinstates Graphic Books Bestseller List

The New York Times

After removing the bestseller list for graphic books in 2017, the New York Times has announced its returns.

The “Best Sellers team” will begin track Graphic Books, which includes fiction, nonfiction, children’s, adults, and manga, as well as Market Paperbacks. There will also be two new monthly children’s lists, Middle Grade Paperback, and Young Adult Paperback. The monthly Science and Sports are being retired as the lists are represented elsewhere.

The addition of those lists is due to “reader interest and market strength,” showing even without the New York Times bestseller list for two years the impact on graphic book sales has likely been negligible.

The monthly lists will begin to be published online October 2 and October 20 in print.

Vault and ComicHub Announce a New Partnership

ComicHub

Vault Comics and ComicHub have announced the two companies have partnered to promote Money Shot #1, the new sci-fi comic book series from best-selling writer Tim Seeley, comedian and co-scripter Sarah Beattie, artist Rebekah Isaacs, colorist Kurt Michael Russell, and letterer Crank!.  

The new partnership will see the two start-ups work to expand the audience for the new series. ComicHub’s direct-to-reader marketing and pre-order tools will expand Money Shot’s presence in the mind’s of retailers and readers internationally. ComicHub’s “Available At” map feature will be a key part of Vault’s strategy to help retailers in a sweeping sell-through campaign. 

Further, retailers who participate in Vault Comics’ BOOK IT pre-order system will receive a special $100 discount when they sign up for ComicHub at Retailer.Comichub.com.

Money Shot is set in the near future where space travel is ludicrously expensive and largely ignored. Enter Christine Ocampos, inventor of the Star Shot teleportation device. Her big idea: She’ll travel to new worlds, engage-intimately-with local aliens, and film her exploits for a jaded earth populace trying to find something new on the internet. Now, Chris and her merry band of scientist-cum-pornstars explore the universe, each other, and the complexities of sex in MONEY SHOT, a story about scientists having sex with aliens for the glory of mankind-and money.

Get an Inside Look at Snowpiercer: Extinction

This week, Titan Comics will be releasing Snowpiercer The Prequel: Part 1: Extinction, a brand-new prequel graphic novel set before the extinction incident that led to the events of the original Snowpiercer graphic novel trilogy.

Titan’s next installment in the critically-acclaimed and award-winning Snowpiercer graphic novel saga will be released on September 24, written by Matz, with art by the original Snowpiercer graphic novel artist Jean-Marc Rochette.

Go behind the scenes as Snowpiercer‘s Jean-Marc Rochette creates an iconic scene from the Snowpiercer graphic novel.

Enter the World of Dawn of X

The Dawn of X begins to break this October! Spiraling out of the pages of House of X and Powers of X, this tectonic shift in the world of the X-Men will kick start a new era for Marvel’s Mighty Mutants! Now get ready for the mutant revolution with a brand-new trailer for Dawn of X, featuring never-before-seen artwork!

Spearheaded by Jonathan Hickman and Leinil Francis Yu with X-Men #1, the first wave of Dawn of X titles will also include new stories and new line-ups for X-Force, the New Mutants, the Marauders, the Fallen Angels, and Excalibur. How does the world view Homo Superior in the wake of recent events? And will the X-Men still fight to protect even those that hate and fear them? Find out as we usher in a new epoch of X-Men storytelling!  

Celebrate Batman Day on September 21

Batman Day 2019

Batman Day is almost here and to celebrate the Dark Knight’s 80 years as the World’s Greatest Detective, DC and Warner Bros. are lighting up the night skies by projecting the iconic Bat-Signal, as well as producing fan celebrations, in major cities around the globe on Saturday, September 21.

Like fireworks on New Year’s Eve, the glow of the distinctive Bat silhouette will illuminate the edifices of skyscrapers and landmarks around the world in rolling fashion as the sun sets in each city. And just like a solar eclipse, this may be a once-in-a-lifetime event!

Batman 80 years

Fans can zoom in and follow the festivities with the new interactive Batman Bat-Tracker launched by DC today. As cities flip the famous switch illuminating the insignia, the Batman Bat-Tracker will mirror the real-time projections. Additional information on Bat-Signal celebrations and activations in those cities can be found at Batman80.com.

To see one of the projections in person, all that is required is to go outside shortly before 8pm local time in cities set to light up their skies. So, start deciding which Batman t-shirt to wear Melbourne, Australia because you will be the first to celebrate under the Bat-Signal at Fed Square facing Flinders Street, 9 hours ahead of London and 14 hours ahead of New York (Gotham City!).

Other cities to send up the Bat-Signal include:

  • Tokyo at MAGNET by SHIBUYA109 at Shibuya Scramble Crossing
  • Berlin at Potzdamer Platz 11
  • Paris at Galeries Lafayette
  • Barcelona at Museu Nacional d’Art de Catalunya
  • London at the Senate House
  • São Paulo at Itaúsa – LMB
  • New York TBA
  • Montreal at Complex Dupuis
  • Mexico City at Torre Reforma
  • Los Angeles at City Hall

Of course, a Batman Day celebration wouldn’t be complete without something extra special in Gotham City. Barnes & Noble Union Square is hosting a talent signing and panel discussion moderated by DC Publisher Dan DiDio and featuring award-winning Batman writers and artists Scott Snyder, Peter J. Tomasi, James Tynion, IV, and Brad Walker, as well as special activities all day long for kids and families.

In Los Angeles, DC and Warner Bros. will host a special Batman 5K night run and fan celebration. Fans can sign-up to participate. Batman runs will also take place throughout Asia (Shanghai, Manila, Singapore and Bangkok), Latin America (São Paulo and Mexico City) and Australia (Brisbane).

BATMAN COMICS FOR ALL AGES
DC Publishing will celebrate with activities at more than 2,000 international retail locations. In the U.S., comic shops and bookstores will offer free Batman Day special editions of THE BATMAN WHO LAUGHS and BATMAN: NIGHTWALKER. In Europe, in partnership with Eaglemoss, the LEGEND OF BATMAN collected edition will be available for free in the U.K., France, Germany and Spain. In select cities globally, talent appearances and signings by some of DC’s leading storytellers will also take place. Fans can visit DCComics.com/BatmanDay for participating retailers and partners, as well as suggested Batman reading lists.

BATMAN IN THE GAME
Warner Bros. Interactive Entertainment is celebrating Batman’s 80th anniversary with an “Injustice 2” Mobile Batman arena marathon event from September 13-24 in which fans can battle for Batman rewards. In addition, DC Universe Online is showing its support from September 13-30 with two new Batman-themed in-game t-shirts. One is free to claim for all players and one is exclusively for members.

BE BATMAN
Warner Bros. Consumer Products launched custom Batman curated “Presented by Amazon” shops in Chicago, Las Vegas, San Francisco and Los Angeles that will be open through September 30, offering the largest collection of limited-edition Batman 80 merchandise.

The world-famous FAO Schwarz is inviting fans of all ages to shop limited-edition toys and collectibles, as well as take part in super-charged fan and family Saturdays throughout September, featuring a lineup of interactive experiences including a photo moment with the world’s most popular Super Hero himself on Batman Day.

In addition, LEGO brand retail stores in the U.S. and Canada will celebrate Batman Day with LEGO build events, in-store giveaways, and Batman takeovers on LEGO social channels. At nationwide retailers, fans will find Mattel’s Batman 80th Multiverse figures and Funko’s Batman 80th POPS!

Fans can also gear up for Batman Day with newly released fashion and sneakers. Available now, Detective Comics #27 by Rooster Teeth is an exclusive capsule collection featuring a fresh take on classic Batman art designed on high quality t-shirts, hoodies and more. Premium fashion brands Bait, The Hundreds, and Converse are also offering new Batman apparel and footwear.

WATCH BATMAN
DC Universe digital subscription service will be celebrating Batman Day with the promotion of exclusive Batman content including interviews, merchandise, sweepstakes and more along with its extensive collection of Batman videos and comics. In addition, Cartoon Network will celebrate with Batman-themed stunts on Batman Day and throughout the month. Warner TV Asia, Warner Channel Latin America and HBO India will also showcase Batman content and promotions on their channels.

BATMAN GIVES BACK
DC is collaborating with Boys & Girls Clubs of America to recognize kids, teens and youth development professionals who stand up for positive change in their communities – just like Batman! Through AT&T Aspire, an initiative using innovation in education to drive student success in school and beyond, 30 Boys & Girls Clubs around the country will celebrate members of their Club community, who represent the qualities of DC’s most popular Super Hero on September 21.


Batman was first introduced to the public in Detective Comics #27 (March 1939) and was created for DC by Bob Kane with Bill Finger. The Bat-Signal first appeared in Detective Comics #60 (December 1941).

Snowpiercer The Prequel Part 1: Extinction Gets a Trailer

Titan Comics is publishing Snowpiercer The Prequel: Part 1: Extinction, a brand-new prequel graphic novel set before the extinction incident that led to the events of the original Snowpiercer graphic novel trilogy.

Titan’s next installment in the critically-acclaimed and award-winning Snowpiercer graphic novel saga will be released on September 24, written by Matz, with art by the original Snowpiercer graphic novel artist Jean-Marc Rochette

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