Demo-Graphics has generally focused on the demographics of comic fans but occasionally we have also reported on other fandoms and communities. In August 2025, we kicked off a new regular look at those interested in tabletop games. That includes board games, roleplaying games, and card games. Why? The question still remains… who are the fans of tabletop games?
What is Demo-Graphics?
Each month I dive into data from Facebook looking at the various demographics it can tell us about comic, and now tabletop game, fans. This isn’t hard numbers, purchasers, or “Wednesday warriors,” but best used to show trends in the industry and the potential of the market out there.
How does it work?
We use key terms, “likes”, that users have indicated and have come up with our own set to measure each month. There’s over 50 terms used (and no I won’t release them). We stick to specific terms for the industry such as “board games” and “collectible card games” as well as publishers and leave out broad terms.
Other things to know…
This data is important in that it shows who the potential audience could be. These are not purchasers, these are people who have shown an affinity for tabletop games, are potential purchasers, and those with a clear interest.
Also, with this being online/technology, due to laws and restrictions, those under the age of 13 are underrepresented.
The data that is presented as a wide range. I’ve taken the average of the range. So, if it’s presented as somewhere between 500 and 1,000 people, the number would be 750.
So, let’s kick off the first entry with the big question…
Facebook “Tabletop Gamer” Population: Around 79.45 million in the United States
After four months of gains, Facebook users identified as “tabletop gamers” saw a drop from the previous month. Tabletop games decreased by about 1.75 million. During the same time period Facebook users as a whole increased by about 6 million.
With the decrease in tabletop gamers, most of the other data pulled saw decreases with some exceptions.
Gender
While women and men both decreased, men dropped by 1.05 million and women by 800,000. While those two dropped those not identified as either increased by 100,000. Men make up 49.47% of the population, down from 40.69% the previous month. Women are 47.39% of the population up from the previous month’s 47.35%. Those not identified as either increased to 3.15% from the previous month’s 2.96%.
Age
Every grouping of age dropped from the previous month. The amounts varied but there weren’t major outliers for the the decrease from the previous month.
Relationship Status
Reporting of this data is on hold. There is an error in reporting where some segments report less than 1,000 people when it should be more. We’ll keep track of the data and start the reporting again when this technical issue is corrected.
More Stats!
Spanish Speakers: Increased to 15.9 million (20.01%) from last month’s 15.55 million (19.15%).
Education: This month is down from the previous with 12.3 million, a decrease of 500,000.
Parents: 13.95 million, 17.56%, are parents! That’s a decrease of 300,000 individuals from the previous month but a slight increase in the percentage.
And finally, what’s the crossover with fans of board games and video games?
Comic Book fans: 50.3 million (63.31%)
Video Game fans: 45.4 million (57.14%)
Comic Book and Video Game fans: 29.15 million (36.69%)
Comic Book or Video Game fans: 66.7 million (83.95%)
