Demo-Graphics has generally focused on the demographics of comic fans but occasionally we have also reported on other fandoms and communities. In August 2025, we kicked off a new regular look at those interested in tabletop games. That includes board games, roleplaying games, and card games. Why? The question still remains… who are the fans of tabletop games?

What is Demo-Graphics?

Each month I dive into data from Facebook looking at the various demographics it can tell us about comic, and now tabletop game, fans. This isn’t hard numbers, purchasers, or “Wednesday warriors,” but best used to show trends in the industry and the potential of the market out there.

How does it work?

We use key terms, “likes”, that users have indicated and have come up with our own set to measure each month. There’s over 50 terms used (and no I won’t release them). We stick to specific terms for the industry such as “board games” and “collectible card games” as well as publishers and leave out broad terms.

Other things to know…

This data is important in that it shows who the potential audience could be. These are not purchasers, these are people who have shown an affinity for tabletop games, are potential purchasers, and those with a clear interest.

Also, with this being online/technology, due to laws and restrictions, those under the age of 13 are underrepresented.

The data that is presented as a wide range. I’ve taken the average of the range. So, if it’s presented as somewhere between 500 and 1,000 people, the number would be 750.

So, let’s kick off the first entry with the big question…

Facebook “Tabletop Gamer” Population: Around 78.45 million in the United States

The Facebook population increased by about 2.15 million over the month but the tabletop community dropped by about 550,000. The comic fans also saw a drop, though one that was far more dramatic.

Gender

Men remained the majority increasing slightly to 50.16%, up from the previous month’s 50%. Women saw their percentage increase slightly o 47.99%, up from the previous month’s 47.78%. Both of those gains come from “other,” those whose gender are unknown and not reported, which dipped to 1.85% from 2.22% in March. There were drops in the population across the board with men down 150,000, women down 100,000, and “other” down 300,000.

Age

When it comes to percentages, the age groupings shifted very little. There’s some slight changes in tenths of a percent but no wild swings. All of the groupings either remained the same or dropped from the previous month.

Relationship Status

All relationship statuses either remained the same or dropped a bit from the previous month. Both “in a relationship” and “unspecified” decreased by 100,000 each.

More Stats!

For Education we’re tracking individuals who have at least a college degree. 20.8 million individuals, 26.51% of the population have at least a college degree. That’s a decrease in the number of individuals and percentage from the previous month which was 21 million and 26.58%. In 2022, 37.7% of the American population had at least a college degree.

13.7 million fans, 17.46%, are parents! That’s an decrease of 100,000 individuals and 0.01 percentage points.

And finally, what’s the crossover with fans of board games and video games? 48.1 million, 61.31% of board game fans also enjoy comics. 47.8 million, 60.93% also enjoy video games. Combined, 66.6 million like board games or video games and 28.55 million enjoy board games and video games. Get your licensing engines revving!