Demo-Graphics is back! Demo-Graphics was relaunched in 2025 because the question still remains… who are comic fans?

What is Demo-Graphics?

Each month I dive into data from Facebook looking at the various demographics it can tell us about comic fans. This isn’t hard numbers, purchasers, or “Wednesday warriors,” but best used to show trends in the industry and the potential of the market out there. This has shown the shift towards women being a major force in readers and a shift to the younger demographic.

How does it work?

We use key terms, “likes”, that users have indicated and have come up with our own set to measure each month. There’s over 50 terms used (and no I won’t release them). We stick to specific terms for the industry such as “comics” and “graphic novels” and “one-shots” as well as publishers and leave out broad terms like specific characters or stories. Just because someone likes Batman doesn’t mean they like comics.

Other things to know…

This data is important in that it shows who the potential comic audience could be. These are not purchasers, these are people who have shown an affinity for comics, are potential purchasers, and those with a clear interest.

Also, with this being online/technology, due to laws and restrictions, those under the age of 13 are underrepresented.

Since the last time this feature was run, Facebook has made adjustments as to what it can report so some data is no longer available and we’ve also added in new data that hasn’t been reported before, and it now presents the data as a wide range. I’ve taken the average of the range. So, if it’s presented as somewhere between 500 and 1,000 people, the number would be 750.

So, let’s kick off the latest entry with the big question…

Facebook “Comic Fan” Population: Around 83.6 million in the United States

This month’s amount might seem like a big drop from the previous month but… we noticed in some changes with Facebook, they added a bunch of key words that have little to do with comics (ex. “publishing”). We removed two or three terms from the previous month causing the dip… sigh. We’ll be far more vigilant in future months to make sure things remain consistent and no erroneous terms are added.

Overall, the Facebook population dropped by about 4.5 million individuals, so we’d have likely seen a drop and before catching the error, the total “comic” population dipped by about 3 million. So, there was likely a decrease this month, we just don’t know by how much.

Gender

Women remained a majority of the population with 49.9%. The biggest shift is that those who don’t report themselves as “male” or “female” account for 1.6%.

Age

The biggest issue with all of this reporting is the limitation of those under the age of 13 using the system. With new laws limiting the use of social media by children, it’ll be interesting to see if this shifts at all.

Relationship Status

Compared to the previous goofed stats, the percentages for this month remains pretty steady interestingly.

New Stats!

Education: 22.85 million have a college degree or higher. About 36.4% of Americans have a bachelor degree or better while about 27.33% of comic fans do.

Parents: 14.45 million (17.28%)

Board Game Fans: 50.8 million (60.77%)
Video Game Fans: 48.95 million (58.55%)
Board Game and Video Game Fans: 31 million (37.08%)
Board Game or Video Game Fans: 68.35 million (81.76%)

Demo-Graphics is back! Demo-Graphics was relaunched in 2025 because the question still remains… who are comic fans?

What is Demo-Graphics?

Each month I dive into data from Facebook looking at the various demographics it can tell us about comic fans. This isn’t hard numbers, purchasers, or “Wednesday warriors,” but best used to show trends in the industry and the potential of the market out there. This has shown the shift towards women being a major force in readers and a shift to the younger demographic.

How does it work?

We use key terms, “likes”, that users have indicated and have come up with our own set to measure each month. There’s over 50 terms used (and no I won’t release them). We stick to specific terms for the industry such as “comics” and “graphic novels” and “one-shots” as well as publishers and leave out broad terms like specific characters or stories. Just because someone likes Batman doesn’t mean they like comics.

Other things to know…

This data is important in that it shows who the potential comic audience could be. These are not purchasers, these are people who have shown an affinity for comics, are potential purchasers, and those with a clear interest.

Also, with this being online/technology, due to laws and restrictions, those under the age of 13 are underrepresented.

Since the last time this feature was run, Facebook has made adjustments as to what it can report so some data is no longer available and we’ve also added in new data that hasn’t been reported before, and it now presents the data as a wide range. I’ve taken the average of the range. So, if it’s presented as somewhere between 500 and 1,000 people, the number would be 750.

So, let’s kick off the latest entry with the big question…

Facebook “Comic Fan” Population: Around 115.8 million in the United States

The first half of 2025 was off to an interesting start as we saw a decrease in the overall population for five months in a row. From January 2025 to June 2025, there was a loss of 8.45 million individuals. But, July stopped the slide with an increase of about 3.5 million individuals. August saw a jump of 24.8 million individuals while Facebook in the United States saw a decrease of about 500,000 individuals. September saw another bump of 850,000 while overall Facebook population increased by 2.2 million. October was a slight decrease in “comic fans” but also in the overall Facebook user population for the US. While November and December 2025 also saw drops.

January 2026 saw an increase of about 400,000 individuals. That turned out to be a short jump as February saw a decrease of 200,000 individuals, a rounding difference. Men dropped 400,000 while those that don’t have their gender identified increased by 200,000.

Gender

The overall population of comic fans dipped a little from the previous month. February saw a decrease of 200,000 individuals, a rounding difference. Men dropped 400,000 while those that don’t have their gender identified increased by 200,000.

Age

February saw some slight shifts from the previous month. “18 and under,” “40-44,” “50-54,” and “55-59” all increased. “19-24,” “25-29,” and “30-34” all decreased. The rest remained the same. These were small shifts, nothing major.

Relationship Status

Those marked “Single” saw a big jump from the previous month, 700,000 individuals. “Married” saw an increase of about 450,000 and “Unspecified” increased 250,000.

New Stats!

Education has been combined to see how many individuals have at least a college degree. This month saw an increase in both percentage and population size with 35.5 million, up about 350,000 individuals to 30.66%. In 2024, 31.3% of the American population had at least a college degree.

20.5 million fans are parents! That’s a decrease from the previous month which was 22.65 million.

And finally, what’s the crossover with fans of board games and video games? 64.2 million, 55.44% of comic fans also enjoy board/tabletop/card games, a massive increase from the previous month. An increase from the previous month, 70.4 million, 60.79% also enjoy video games. Combined, 91.85 million like board games or video games and 42.1 million enjoy board games and video games. Get your licensing engines revving!

Demo-Graphics is back! Demo-Graphics was relaunched in 2025 because the question still remains… who are comic fans?

What is Demo-Graphics?

Each month I dive into data from Facebook looking at the various demographics it can tell us about comic fans. This isn’t hard numbers, purchasers, or “Wednesday warriors,” but best used to show trends in the industry and the potential of the market out there. This has shown the shift towards women being a major force in readers and a shift to the younger demographic.

How does it work?

We use key terms, “likes”, that users have indicated and have come up with our own set to measure each month. There’s over 50 terms used (and no I won’t release them). We stick to specific terms for the industry such as “comics” and “graphic novels” and “one-shots” as well as publishers and leave out broad terms like specific characters or stories. Just because someone likes Batman doesn’t mean they like comics.

Other things to know…

This data is important in that it shows who the potential comic audience could be. These are not purchasers, these are people who have shown an affinity for comics, are potential purchasers, and those with a clear interest.

Also, with this being online/technology, due to laws and restrictions, those under the age of 13 are underrepresented.

Since the last time this feature was run, Facebook has made adjustments as to what it can report so some data is no longer available and we’ve also added in new data that hasn’t been reported before, and it now presents the data as a wide range. I’ve taken the average of the range. So, if it’s presented as somewhere between 500 and 1,000 people, the number would be 750.

So, let’s kick off the latest entry with the big question…

Facebook “Comic Fan” Population: Around 116 million in the United States

The first half of 2025 was off to an interesting start as we saw a decrease in the overall population for five months in a row. From January 2025 to June 2025, there was a loss of 8.45 million individuals. But, July stopped the slide with an increase of about 3.5 million individuals. August saw a jump of 24.8 million individuals while Facebook in the United States saw a decrease of about 500,000 individuals. September saw another bump of 850,000 while overall Facebook population increased by 2.2 million. October was a slight decrease in “comic fans” but also in the overall Facebook user population for the US. While November and December 2025 also saw drops.

January 2026 sees an increase of about 400,000 individuals. Whether this is a temporary bump, seasonal changes, or something else, we’ll have to wait and see.

Gender

The overall population of comic fans grew but that doesn’t mean it did so for each gender. “Men” dropped about 500,000 individuals while women saw an increase of 250,000.

Age

Like gender, age too wasn’t consistent in gains. “18 and under,” “35-39,” and “65+” all saw gains while the rest remained the same or dipped.

Relationship Status

Generally, all of these actually decreased in population over the month. “Engaged” saw a slight increase of about 50,000 and “unspecified” remained the same. Beyond that, all other demographics saw a decrease.

New Stats!

Education has been combined to see how many individuals have at least a college degree. This month saw a decrease in both percentage and population size with 35.15 million, down about 200,000 individuals. In 2024, 31.3% of the American population had at least a college degree.

22.65 million fans are parents! That’s an increase from the previous month which was 22.1 million.

And finally, what’s the crossover with fans of board games and video games? 66.45 million, 57.28% of comic fans also enjoy board/tabletop/card games, a massive increase from the previous month. An increase from the previous month, 71.1 million, 61.29% also enjoy video games. Combined, 93.2 million like board games or video games and 44.4 million enjoy board games and video games. Get your licensing engines revving!

Demo-Graphics is back with its seventh entry for 2025 (plus some bonus features)! Demo-Graphics was relaunched because the question still remains… who are comic fans?

What is Demo-Graphics?

Each month I dive into data from Facebook looking at the various demographics it can tell us about comic fans. This isn’t hard numbers, purchasers, or “Wednesday warriors,” but best used to show trends in the industry and the potential of the market out there. This has shown the shift towards women being a major force in readers and a shift to the younger demographic.

How does it work?

We use key terms, “likes”, that users have indicated and have come up with our own set to measure each month. There’s over 50 terms used (and no I won’t release them). We stick to specific terms for the industry such as “comics” and “graphic novels” and “one-shots” as well as publishers and leave out broad terms like specific characters or stories. Just because someone likes Batman doesn’t mean they like comics.

Other things to know…

This data is important in that it shows who the potential comic audience could be. These are not purchasers, these are people who have shown an affinity for comics, are potential purchasers, and those with a clear interest.

Also, with this being online/technology, due to laws and restrictions, those under the age of 13 are underrepresented.

Since the last time this feature was run, Facebook has made adjustments as to what it can report so some data is no longer available and we’ve also added in new data that hasn’t been reported before, and it now presents the data as a wide range. I’ve taken the average of the range. So, if it’s presented as somewhere between 500 and 1,000 people, the number would be 750.

So, let’s kick off the latest entry with the big question…

Facebook “Comic Fan” Population: Around 115.6 million in the United States

The first half of 2025 was off to an interesting start as we saw a decrease in the overall population for five months in a row. From January 2025 to June 2025, there was a loss of 8.45 million individuals. But, July stopped the slide with an increase of about 3.5 million individuals. August saw a jump of 24.8 million individuals while Facebook in the United States saw a decrease of about 500,000 individuals. September saw another bump of 850,000 while overall Facebook population increased by 2.2 million. October was a slight decrease in “comic fans” but also in the overall Facebook user population for the US. While November also dipped, it decreased just 200,000 individuals.

December sees a further decrease of a little over 2 million individuals dropping it below August’s jump. It’s possible those the algorithm picked up due to summer films have dropped off but it’s hard to exactly say why those people disappeared.

Gender

With a smaller overall population, every category dropped for the month though the percentages increased a bit. Due to rounding, those that indicate neither male or female wound up “negative” for the month, so both male and female saw percentage gains overall.

Age

Nearly every segment for age saw a dip in the population but two bucked that trend Those “18 and under” as well as “25-29” both saw slight gains in overall population for the month.

Relationship Status

Much like age there was mostly dips in the overall population for each relationship status, but there was one exception to this as well. “Engaged” remained steady from the previous month.

New Stats!

Education has been combined to see how many individuals have at least a college degree. This month saw an increase in individuals having at least a college degree, 35.35 million. With a smaller overall population, the percentage of the population has increased to 30.58%. In 2024, 31.3% of the American population had at least a college degree.

22.1 million fans are parents! That’s another decrease from the previous month which was 23.1 million. That’s four months in a row this group has decreased in size.

And finally, what’s the crossover with fans of board games and video games? 46.7 million, 40.4% of comic fans also enjoy board/tabletop/card games, an increase from the previous month. An increase from the previous month, 70.3 million, 60.81% also enjoy video games. Combined, 83.95 million like board games or video games and 32.55 million enjoy board games and video games. Get your licensing engines revving!

What’s Next?

With the year wrapped up, we’ll dive in talking about the trends over the year as we kick off 2026!

Demo-Graphics is back with its seventh entry for 2025 (plus some bonus features)! Demo-Graphics was relaunched because the question still remains… who are comic fans?

What is Demo-Graphics?

Each month I dive into data from Facebook looking at the various demographics it can tell us about comic fans. This isn’t hard numbers, purchasers, or “Wednesday warriors,” but best used to show trends in the industry and the potential of the market out there. This has shown the shift towards women being a major force in readers and a shift to the younger demographic.

How does it work?

We use key terms, “likes”, that users have indicated and have come up with our own set to measure each month. There’s over 50 terms used (and no I won’t release them). We stick to specific terms for the industry such as “comics” and “graphic novels” and “one-shots” as well as publishers and leave out broad terms like specific characters or stories. Just because someone likes Batman doesn’t mean they like comics.

Other things to know…

This data is important in that it shows who the potential comic audience could be. These are not purchasers, these are people who have shown an affinity for comics, are potential purchasers, and those with a clear interest.

Also, with this being online/technology, due to laws and restrictions, those under the age of 13 are underrepresented.

Since the last time this feature was run, Facebook has made adjustments as to what it can report so some data is no longer available and we’ve also added in new data that hasn’t been reported before, and it now presents the data as a wide range. I’ve taken the average of the range. So, if it’s presented as somewhere between 500 and 1,000 people, the number would be 750.

So, let’s kick off the latest entry with the big question…

Facebook “Comic Fan” Population: Around 117.75 million in the United States

The first half of 2025 was off to an interesting start as we saw a decrease in the overall population for five months in a row. From January 2025 to June 2025, there was a loss of 8.45 million individuals. But, July stopped the slide with an increase of about 3.5 million individuals. August saw a jump of 24.8 million individuals while Facebook in the United States saw a decrease of about 500,000 individuals. September saw another bump of 850,000 while overall Facebook population increased by 2.2 million. October was a slight decrease in “comic fans” but also in the overall Facebook user population for the US. While November also dipped, it decreased just 200,000 individuals.

Gender

Over the month, men saw a slight increase of 100,000 whole women dipped by 50,000 and “other” (those not reporting gender) dropped by 250,000.

Age

Generally, those aged 25 and up increased in their respective groups with those “30-34” decreasing by 100,000. There was some bigger drops in “18 and under” which saw a decrease of 88,000 and “19-24” which decreased 550,000. There’s been a steady decrease in these groups for three months now. It could be an overall trend with younger individuals leaving Facebook in general or something more.

Relationship Status

There were either increases or the population held steady from the previous month. “Single,” “Married,” and “Unspecified” all increased over the month while “In a Relationship,” and “Engaged” both stayed steady.

New Stats!

Education has been combined to see how many individuals have at least a college degree. This month saw an increase in individuals having at least a college degree, 35.6 million. With a smaller overall population, the percentage of the population has increased to 30.23%. In 2024, 31.3% of the American population had at least a college degree.

23.1 million fans are parents! That’s another decrease from the previous month which was 23.4 million. That’s three months in a row this group has decreased in size.

And finally, what’s the crossover with fans of board games and video games? 45.05 million, 38.26% of comic fans also enjoy board/tabletop/card games, a decrease from the previous month. 67.8 million, 57.58% also enjoy video games, an increase from the previous month. Combined, 82.35 million like board games or video games and 29.9 million enjoy board games and video games. Get your licensing engines revving!

What’s Next?

All of this is a re-starting point. Things have shifted in how I’m collecting the data, like age, but it’s been quite a while since I’ve regularly done this. As we move along, we’ll continue to look at trends over time. If we can start getting sales data again, we could see if there is a correlation between these stats and the overall health of the comic market.