Demo-Graphics is back! Demo-Graphics was relaunched in 2025 because the question still remains… who are comic fans?

What is Demo-Graphics?

Each month I dive into data from Facebook looking at the various demographics it can tell us about comic fans. This isn’t hard numbers, purchasers, or “Wednesday warriors,” but best used to show trends in the industry and the potential of the market out there. This has shown the shift towards women being a major force in readers and a shift to the younger demographic.

How does it work?

We use key terms, “likes”, that users have indicated and have come up with our own set to measure each month. There’s over 50 terms used (and no I won’t release them). We stick to specific terms for the industry such as “comics” and “graphic novels” and “one-shots” as well as publishers and leave out broad terms like specific characters or stories. Just because someone likes Batman doesn’t mean they like comics.

Other things to know…

This data is important in that it shows who the potential comic audience could be. These are not purchasers, these are people who have shown an affinity for comics, are potential purchasers, and those with a clear interest.

Also, with this being online/technology, due to laws and restrictions, those under the age of 13 are underrepresented.

Since the last time this feature was run, Facebook has made adjustments as to what it can report so some data is no longer available and we’ve also added in new data that hasn’t been reported before, and it now presents the data as a wide range. I’ve taken the average of the range. So, if it’s presented as somewhere between 500 and 1,000 people, the number would be 750.

So, let’s kick off the latest entry with the big question…

Facebook “Comic Fan” Population: Around 81.6 million in the United States

After last month’s adjustment, comic fans decreased this month by about 2 million individuals. But, overall, Facebook gained around 2.15 million individuals. Men decreased by 1.35 million while women decreased by 800,000. The population that doesn’t list either gender increased by about 150,000.

Gender

Women remained a majority of the population but now over half of fans. Last month they accounted for 49.9% of the population but now are 50.12%. Men decreased as a percentage from last month’s 48.6% to 48.1%. Those who don’t report themselves as “male” or “female” account for 1.78, up from 1.6%.

Age

The biggest issue with all of this reporting is the limitation of those under the age of 13 using the system. With new laws limiting the use of social media by children, it’ll be interesting to see if this shifts at all. But, compared to the previous month, the percentages have changed very little with a few going up or down a tenth of a percent.

Relationship Status

Compared to the previous goofed stats, the percentages for this month remains pretty steady interestingly. Like “ages” above, they have all shifted up or down a tenth of a percent with no major swings.

New Stats!

Education: 21.8 million have a college degree or higher. About 36.4% of Americans have a bachelor degree or better while about 26.72% of comic fans do.

Parents: 13.9 million (17.03%)

Board Game Fans: 51.5 million (63.11%)
Video Game Fans: 47.1 million (57.72%)
Board Game and Video Game Fans: 31.15 million (38.17%)
Board Game or Video Game Fans: 67.05 million (82.17%)