Category Archives: Technology

AfterShock and comiXology Team Up for Exclusive Digital Connection Covers

For the first time, AfterShock and comiXology have partnered to provide limited-time exclusive digital connecting covers across several exciting titles. These covers will only be available to add to your digital collection via the comiXology platform until May 11, 2017.

Issues included are InSEXts #10 (Marguerite Bennett & Ariela Kristantina), Rough Riders: Riders on the Storm #2 (Adam Glass & Patrick Olliffe), Black-Eyed Kids #12 (Joe Pruett & Szymon Kudranski), Shipwreck #4 (Warren Ellis & Phil Hester), Animosity #6 (Marguerite Bennett & Rafael de Latorre), Jackpot! #5 (Ray Fawkes & Georges Duarte), and Captain Kid #5 (Mark Waid, Tom Peyer & Wilfredo Torres). The connecting covers were illustrated by Mike Zagari and colored by Gabe Eltaeb.

Each digital comic will be released over the course of the next month, but can be pre-ordered right now! You’ll need to act fast, as time is extremely limited to get these exclusive digital covers.

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The Comics Are All Right: Marvel, Geo-location, and Contextual Marketing

Last week Marvel announced they were making some changes in their email program and would start advertising comics in movie theaters and on television. The news was covered with some praise, which it deserves, but beyond the announcement itself there wasn’t much as to what they were actually doing. So, this felt like the perfect opportunity to go into more depth as “The Comics Are All Right” column’s point is to point out the negative, positive, and present things with actual facts and data.

But, to better understand the Marvel announcement about geo-location and marketing, you need to first understand email. I’m not talking about the email you send to one person, I’m talking bulk email where special programs are used to send thousands or even millions of messages. When these messages are sent there’s a few extra steps compared to a one off message you send to a friend, and one of those is adding more information to the email. That info might help track people who open or click the message or it might change parts of the email like adding your first name to the message or changing an image. Usually, that is based on static information in a database, like a first name or a product being sold based on past purchases or your behavior on a website.

What Marvel is doing is doing that, but it’s on steroids.

By teaming up with the company Moveable Ink, a leader in what’s known as contextual marketing, Marvel is able to leverage more information than what’s in a database and also able to power their email program in a different way. Moveable Ink is a technology leader in what’s known as contextual marketing. This type of marketing delivers content based on behavior and data. You probably experience it every day without noticing. Moveable Ink makes that marketing easier in email through their toolset.

In the announcement, Marvel said they’d be including information for local comic book shops in the emails they send promoting their spring comic launches like X-Men Gold and Secret Empire. In the past, that information would be static. Marvel would use information like a zip code to match your location with a local shop and that information would be merged into the email. Where this program differs is that the information can constantly change. If Marvel leverages Moveable Ink in the way it’s supposed to be used an email you’re sent can show different shops based on your actual physical location. In one location on Monday you’ll be shown one shop and in another location on Tuesday you’ll be shown a different shop. The email evolves based on your physical location.

The above the scenario is what Marvel touched upon in their announcement without that much detail and also left out is the cost of it all. Moveable Ink is not cheap. For 600,000 opened emails a company would pay around $15,000. Marvel has an email list of about 1.5 million and averages about 14% opens per email. So, they’re spending about $5,000 per email sent using this system. But, it’s a successful tool and can boost sales, though I haven’t ever discussed real world purchasing with Moveable Ink only online sales when it comes to their success stories.

And that’s a big question to me. How success will be measured? A digital sale is easy to measure, but driving someone to a store to buy a physical product is a bit more difficult. The publisher can look at opens and then cross reference sales to a store, maybe, but it’s not an easy task laid out. Add in the fact this will need to boost comic sales by the 10s of thousands to be profitable and you have to respect the task at hand.

But, what Marvel didn’t lay out in their announcement email is the other uses of the tool. Sales can be updated when they end. New release information can be swapped out. Events can be better tailored to the individual and promoted. The same email may look different in the morning than it does in the evening. There’s a long list of possibilities and to see what they do with this new found tool will be interesting.

This is a big leap for the comic industry, one that is woefully outdated in the marketing and promotion. This technology has existed since 2010 and I’ve been aware and working with it in my political email career for 4 or 5 years at this point, and was checking it out for years before. Hopefully, other publishers take note of this move and truly understand how powerful this technology is and how much it can benefit them. Someone needs to be first and Marvel has stepped up.

eigoMANGA Will Showcase Its Comic Book Virtual Reality Demo At Animation On Display

eigoMANGA will showcase it’s virtual reality comic book app at Animation On Display (AOD), which is on March 18-19, 2017 at the Santa Clara Marriott in Santa Clara, CA.

Project eigoMANGA VR‘ is the company’s comic book reading app and distribution platform for Google VR. At Animation On Display, eigoMANGA’s team members will discuss the technology and vision of experiencing comics through ‘eigoMANGA VR’.

eigoMANGA’s presentation is scheduled for Saturday at 4 pm to 5 pm in Live Events 2. eigoMANGA’s release plans and details about ‘Project eigoMANGA VR’ will also be announced at the event. Comic book publishers, creators, and fans who are attending Animation On Display are being encouraged to partake in the presentation.

Dungeons & Dragons Goes Beyond

At PAX East, Wizards of the Coast announce D&D Beyond an official digital toolset for use with the Dungeons & Dragons fifth edition rules. Partnering with Curse, the app goes beyond the pen and paper and provides rules, character building, digital character sheets, and more.

The app contains a D&D Compendium with official content, allows you to create, browse, and use homebrew content, manage characters, manage campaigns, news, articles, forums, and you’ll be able to access it anywhere on any device.

Its goal is to make management easier to play the popular roleplaying game. It’ll be available on any device and will empower by beginners and veterans.

Marvel Digital Buy One Get One Sale

Now’s the time to shop Digital! Through 3/13 11:00 PM EST, Marvel Digital Comics Shop is holding a Buy One Get One Marvel Sale…on ALL titles storewide! With the purchase of any digital comic or collection, you’ll get another digital title — for free! Just use Cart Code MARVEL.*

Have yet to check out Jason Aaron and Olivier Coipel’s Unworthy Thor? Now’s your chance to read the series that has critics and fans abuzz! Follow the disgraced Odinson as he begins his quest for a relic from a dead universe, one that is the key to the fallen god’s redemption.

Or, with his Netflix debut March 17th, you may want to channel your Chi with Iron Fist! Read mystically-charged comics starring K’un Lun’s Kung Fu Warrior, like the fan-favorite Immortal Iron Fist (2006) or Danny Rand’s latest turn in Power Man and Iron Fist (2016)!

Want a launching-off point of even more to read? Visit the Digital Comics Shop’s Discover Section, and explore comics based off your favorite characters, creators and events!

Best of all, digital trades and comics are perfect for on-the-go reading! All purchases in the Marvel Digital Comics Shop are added to your personal library, and can be read on any mobile device and in the Marvel Comics app on iPhone, iPad and Android devices!

An added bonus? Marvel Insiders get 2,500 Insider points when they shop the Buy One Get One sale this weekend! Not a Marvel Insider? Sign up today and earn exclusive prizes just by being a Marvel fan! See what rewards are available here!

Don’t miss out on the perfect opportunity to expand your reading! Take part in the Buy One Get One Marvel Sale, running from 3/10 12:00 AM EST until 3/13 11:00 PM EST!

 

*Offer valid until 3/13/17 11:00 PM EST on Marvel titles only. Promotion code can be used to buy any Marvel digital comic and/or digital collection and get another Marvel digital comic or digital collection of equal or lesser value for free.  No limit to the number of purchases for which the free offer applies.  Offer not valid on bundles or preorders. Marvel user account and internet connection required.

Hanna-Barbera, Looney Tunes and MGM on Video Subscription Service, Boomerang

Time Warner’s Turner and Warner Bros. have announced they have partnered on a new standalone domestic premium video subscription service – Boomerang – that will launch in the Spring. This will be the first time the two companies have offered the massive Hanna-Barbera, Looney Tunes and MGM animation library of over 5,000 titles on a streaming platform. Boomerang will provide audiences instant and exclusive access to both brand-new original series and timeless franchises like Scooby Doo, Tom & Jerry, Bugs Bunny, The Jetsons and The Flintstones among many others. Launching with a vast number of episodes, new content will be added weekly for kids, families and animation lovers of all ages to enjoy.

Boomerang will be the exclusive home to a slate of new, original series, including Warner Bros. Animation’s Dorothy and the Wizard of Oz, an uplifting comedic fantasy series that transports audiences to the magical land of Oz and follows the ruby slipper adventures of its brave and feisty princess protagonist; and Wacky Races, a full-engine overhaul of the Hanna-Barbera classic series that takes viewers on a ride filled with zany slapstick comedy, high-octane thrills and exotic locales around the world.  Additionally, Boomerang will be the only place to catch new episodes of three fan-favorite series, Scooby-Doo, Looney Tunes and Tom & Jerry.

Boomerang will support its world-class content offering with a robust set of product features in the months following launch including: family profiles, personalized recommendations, download-to-go, Spanish audio and interactive features that will give users new and exciting ways to discover and share content. The Boomerang OTT service will be powered by applications and technology developed by DramaFever, a Warner Bros. Digital Networks company.

The service will be ad-free and launch domestically on Web, iOS and Android devices for $4.99 per month (with a 7-day Free Trial) or $39.99 annually (with a 30-day Free Trial).

The product will expand to several more platforms after launch, including Amazon, Roku and Apple TV. Turner and Warner Bros. is exploring additional distribution opportunities with both new and existing partners in the future.

Marvel Embraces Contextual Marketing like Moveable Ink

Marvel announced today it’s giving a shot to its online advertising and email program through geotargeting technology that will allow the company to connect comic fans with local comic shops. The technology is nothing new. Known as “contextual marketing,” it has been in use for years now but this is its first use in the comic industry. The technology, usually based on location information like cellular location or IP addresses, allows tailored messaging to be delivered to individuals.

I first wrote about this sort of targeting in 2010 and two months ago called for Marvel to begin this exact program. In the job that actually pays the bills, I’ve been using this technology for about 5 years now.

One leading provider in this area is Moveable Ink. Started in 2010, the company is the leader of “contextual marketing” in the email industry. The technology provides personalization at point of click, not point of send. Generally, email is tailored at the time of sending creating a static message that might vary. A single email may have 5 different versions that can’t be changed once sent. This technology allows for even greater targeting at a considerable price. Using geolocation data, it allows Moveable Ink to deliver data such as the closest comic shops based on your actual location. If you receive such information then fly across the country the email will update based on your new location. This is real time data delivery instead of the more common aspect of using pre-populated information. In the scenario I previously described you may get a message with a local shop based on your zip code and that content won’t change if you physically move around in the real world.

This technology is even more powerful than Marvel has hinted at, and here’s just a few examples of how they might use the technology:

  1. Instead of sending emails about current sales, app updates, or new releases, Marvel will be able to update emails based on the date. While you might get this week’s new releases, the same email could deliver you next week’s new releases when it’s release time.
  2. The email you receive in the morning could be updated. That same email could display something different in the evening. For example an image could have the sun in during the day and moon at night, all based on what time it is locally for you.
  3. As online sales ramp down, Marvel can update the emails they send with the latest information.
  4. One email sent can update individuals on the local signings or conventions based on your location.
  5. The comics advertised could be tailored to the individual’s preference.
  6. Ads can be tailored not just to inform on local shops but with images and text tailored to the individual.

All of this comes at a pretty penny. Marvel with this announcement has indicated they are willing to invest in marketing. These types of programs can cost in the 10s of thousands of dollars and in the case of email depends on list size. 600,000 opens would cost about $13,000. And that’s a low quote. I’d estimate Marvel has about 1.5 million email subscribers.

Below is Marvel’s full announcement:

The fun and excitement is happening each and every week at your local comic shop! Today, Marvel is excited to announce a new marketing initiative specially designed to increase comic store foot traffic and bring new readers into stores through the use of GeoTargeting technologies.

“Marvel is always looking for ways to get more people through the doors of their local comic stores,“ says Marvel SVP Sales & Marketing David Gabriel. “With these new tools at our disposal, we’re looking to tap into fans of Marvel television, films, animation, games and even our licensed product and turn them into comic book readers. Not only will these prospective readers learn exactly where their nearest shop is, but all the great Marvel comics waiting for them when they get there!”

Once again leading the way in how comics reach larger audiences, these new technologies will provide both new, casual, and hardcore fans with information about comic shops in their area (location, store hours, phone #) and the exciting Marvel Comics waiting for them inside! Embedded within Marvel e-mails, shared across over Marvel social media networks, fed through advertising partners, and more – this ambitious program is estimated to reach millions of prospective readers – both new and existing!

“Comic book shops have been and always will be the lifeblood of our industry,” says Marvel Editor-in-Chief Axel Alonso. “It’s Marvel’s mission to not only keep those retailers stocked with exciting comics, but to keep fans coming through their doors week after week to engage with those communities. We have a lot of exciting ideas for how to reach new and lapsed fans in 2017, and this is just the start.”

Rolling out first with spring Marvel comic launches, including X-MEN GOLD and SECRET EMPIRE, Marvel is set to reach entirely new audiences in 2017! The biggest characters and creators are waiting for you at your nearest comic book retailer!

comiXology Unlimited March Titles Coming and Going

ComiXology has announced the latest addition and subtractions from their comiXology Unlimited platform. The service allows unlimited reading from a curated set of titles for just $5.99 a month. The service also provides a 30 day free trial for individuals.

Check below for the full list of what’s coming and going in March 2017.

ADDITIONS

A&A: The Adventures of Archer & Armstrong Vol. 1 and #1-#4 by Rafer Roberts and David Lafuente (Valiant Entertainment)
Ajin: Demi-Human Vol. 1 by Sakurai Gamon, Miura Tsuina, Sakurai Gamon and Miura Tsuina (Kodansha Comics)
ALIVE Vol. 1 by Tadashi Kawashima (Kodansha Comics)
Baltimore Vol. 1-2 by Christopher Golden, Mike Mignola and Ben Stenbeck (Dark Horse Comics)
Comic Book History of Comics #1-#2 by Fred Van Lente and Ryan Dunlavey (IDW Publishing)
Creeple Peeple #2-#3 by Matt Anderson, Patrick D. Pidgeon and Tim Patrick Lattie (IDW Publishing)
Cyberines #1 by Joe Martino, RJ Micheals, Cory Hamscher and Pow Rodrix (Red Anvil Comics)
Dean Koontz’s Frankenstein: Storm Surge collection and #1-#6 by Dean Koontz, Chuck Dixon, Rik Hoskin and Andres Ponce (Dynamite)
Dorothy of Oz Prequel #3-#4 by David Tipton and Blair Shedd (Dynamite)
Felony Comics #2-#3 by Josh Burggraf, Harris Smith, Amy Searles and Various (Negative Pleasure Publications)
Gakuen Prince Vol. 1 by Jun Yuzuki (Kodansha Comics)
Ghost in the Shell: Stand Alone Complex Vol. 1-2 by Yu Kinutani (Kodansha Comics)
King: the Phantom #1-#4 by Brian Clevinger and Brent Schoonover (Dynamite)
Legend of the Mantamaji Book 1 by Eric Dean Seaton, Brandon Palas and Andrew Dalhouse (“And . . Action!” Entertainment)
Mighty Morphin Power Rangers: Pink #1-#2 by Brenden Fletcher, Kelly Thompson and Daniele Di Nicuolo (BOOM! Studios)
Owlgirls #1 by Robert J. Sodaro, Rachele Aragno and Dave Ryan (Red Anvil Comics)
Patricia Briggs’ Alpha & Omega: Cry Wolf Vol. 1 and #1-#8 by Patricia Briggs, David Lawrence and Jordan Gunderson (Dynamite)
Predator: Life and Death collection and #1-#4 by Dan Abnett and Brian Thies (Dark Horse Comics)
Princess Resurrection Vol. 1 by Yasunori Mitsunaga (Kodansha Comics)
Pumpkin Scissors Vol. 1 by Ryotaro Iwanaga (Kodansha Comics)
Shadowflame #1-#2 by Joe Martino (Red Anvil Comics)
Star Trek (2011-2016) Vol. 3 by Mike Johnson, Claudia Balboni and Stephen Molnar (IDW Publishing)
Street Fighter II Vol. 1 and #0-#6 by Ken Siu-Chong, Alvin Lee and Arnold Tsang (UDON)
Template: The Complete First Season by Quinton Miles and Andres Quezada (QAM! Comics)
The Hidden GN by Richard Sala (Fantagraphics)
Vinland Saga Vol. 1 by Makoto Yukimura (Kodansha Comics)
War of the Independents #1-#2 by Dave Ryan, Franchesco! and Dave Ryan (Red Anvil Comics)
Yozakura Quartet Vol. 1 by Suzuhito Yasuda (Kodansha Comics)

IMAGE 25 Additions available Monday, March 6

The Manhattan Projects Deluxe Edition Vol. 1-2, Vol. 1-6 and #1-#25 by Jonathan Hickman and Nick Pitarra (Image Comics)
The Manhattan Projects: The Sun Beyond the Stars #1-#4 by Jonathan Hickman and Nick Pitarra (Image Comics)
Pax Romana Vol. 1 and #1-#4 by Jonathan Hickman (Image Comics)
The Sword Complete Deluxe Edition, Vol. 1-4, and #1-#24 and Jonathan Luna and Joshua Luna (Image Comics)

REMOVALS

Abandoned Cars GN by Tim Lane (Fantagraphics)
Athos In America GN by Jason (Fantagraphics)
Dead Drop collection and #1-#4 by Ales Kot and Adam Gorham (Valiant Entertainment)
Dean Koontz’s Frankenstein: Prodigal Son #1-#5 by Dean Koontz, Chuck Dixon and Brett Booth (Dynamite)
Hit: 1957 #1-#2 by Bryce Carlson and Vanesa R. Del Rey (BOOM! Studios)
I Don’t Get It GN Shannon Wheeler (BOOM! Studios)
I Told You So GN Shannon Wheeler (BOOM! Studios)
King: Flash Gordon #1-#4 by Ben Acker, Ben Blacker and Lee Ferguson (Dynamite)
Low Moon GN by Jason (Fantagraphics)
Night Fisher GN by R. Kikuo Johnson (Fantagraphics)
Patricia Briggs’ Mercy Thompson: Homecoming collection and #1-#4 by Patricia Briggs, David Lawrence and Amelia Woo (Dynamite)
Potter’s Field collection and #1-#3 by Mark Waid and Paul Azaceta (BOOM! Studios)
Street Fighter #1-#6 by Ken Siu-Chong, Kaare Andrews, Joy Ang, Hanna Chen, Hyung-Tae Kim and various (UDON)
The Returning #1 by Jason Starr and Andrea Mutti (BOOM! Studios)

Everything Coming to Marvel Unlimited This March

Marvel Unlimited, Marvel’s digital comics subscription service, offers members unlimited access to over 20,000 issues of Marvel’s classic and newer titles, delivered digitally through your desktop web browser and the Marvel Unlimited mobile app. With classic and newer issues added every week here are some of the amazing Marvel titles coming to Marvel Unlimited this March:

allnewwolverineannual001_cvrWeek of 3/6

ALL-NEW WOLVERINE ANNUAL #1
AMAZING SPIDER-MAN #17
CARNAGE #11
CIVIL WAR II: CHOOSING SIDES #5
DEADPOOL V GAMBIT #4
GUARDIANS OF THE GALAXY #11
HAN SOLO #3
HOWARD THE DUCK #10
HYPERION #6  FINAL ISSUE!
MARVEL UNIVERSE GUARDIANS OF THE GALAXY #11
MS. MARVEL #10
NOVA #10
ROCKET RACCOON & GROOT #8
SILVER SURFER #6
SPIDER-GWEN #11
SPIDER-MAN 2099 #14
SPIDER-MAN #7
THE ASTONISHING ANT-MAN #11
THUNDERBOLTS #4
UNCANNY AVENGERS #13

Week of 3/13

A YEAR OF MARVELS: SEPTEMBER INFINITE COMIC #1
ALL-NEW, ALL-DIFFERENT AVENGERS #14
CIVIL WAR II: ULYSSES INFINITE COMIC #5
DAREDEVIL #11
DEADPOOL & THE MERCS FOR MONEY #3
DEADPOOL: TOO SOON? INFINITE COMIC #5
DOCTOR STRANGE #11
INVINCIBLE IRON MAN #13
MARVEL TSUM TSUM #2
MARVEL UNIVERSE AVENGERS: ULTRON REVOLUTION #3
MARVEL’S DOCTOR STRANGE PRELUDE INFINITE COMIC #1
MOON KNIGHT #6
POE DAMERON #6
SILK #12
SPIDEY #10
SQUADRON SUPREME #11
UNCANNY X-MEN #12

civilwarii_amazingspiderman004_cvrWeek of 3/20

A-FORCE #9
ALL-NEW INHUMANS #11
ALL-NEW X-MEN #13
BLACK PANTHER #6
CIVIL WAR II: AMAZING SPIDER-MAN #4  FINAL ISSUE!
CIVIL WAR II: GODS OF WAR #4  FINAL ISSUE!
DEADPOOL #18
GWENPOOL, THE UNBELIEVABLE #6
MARVEL UNIVERSE GUARDIANS OF THE GALAXY #12
MOCKINGBIRD #7
OLD MAN LOGAN #11
ROCKET RACCOON & GROOT #9
SCARLET WITCH #10
SPIDER-MAN 2099 #15
SPIDER-MAN #8
STAR WARS: THE FORCE AWAKENS ADAPTATION #4
UNCANNY AVENGERS #14
UNCANNY INHUMANS #13

voteloki004_cvrWeek of 3/27

AGENTS OF S.H.I.E.L.D. #9
ALL-NEW WOLVERINE #12
AMAZING SPIDER-MAN #18
CARNAGE #12
CIVIL WAR II #5
CIVIL WAR II: CHOOSING SIDES #6  FINAL ISSUE!
CIVIL WAR II: X-MEN #4  FINAL ISSUE!
DEADPOOL V GAMBIT #5  FINAL ISSUE!
DEADPOOL: TOO SOON? INFINITE COMIC #6
EXTRAORDINARY X-MEN ANNUAL #1
GUARDIANS OF THE GALAXY #12
INTERNATIONAL IRON MAN #7  FINAL ISSUE!
KARNAK #5
MARVEL UNIVERSE ULTIMATE SPIDER-MAN VS. THE SINISTER SIX #3
MIGHTY THOR #11
PATSY WALKER, A.K.A. HELLCAT! #10
POWER MAN AND IRON FIST #8
THE ASTONISHING ANT-MAN #12
THE PUNISHER #5
UNCANNY X-MEN #13
VENOM: SPACE KNIGHT #12
VISION #11
VOTE LOKI #4  FINAL ISSUE!

Not a Marvel Unlimited member? Join today!

Marvel Unlimited subscribers have access to some of the greatest Marvel Comics featuring The Avengers, Spider-Man, Daredevil, Doctor Strange, and more! With March’s update, Marvel Unlimited will also be expanding its back catalog with the following series: Cloak and Dagger (1985), Warlock and The Infinity Watch (1992), Thunderbolts (1997) and Guardians of the Galaxy (1990)!

This amazing service is accessible through Marvel Unlimited on the web and through the Marvel Unlimited app on iPhone, iPad and Android devices.

New to the Marvel Universe, and don’t know where to start? Don’t worry! Marvel Unlimited subscribers have access to the DISCOVER section of Marvel Unlimited. Subscribers are now able to discover new pathways into the Marvel Universe by being able to search by their favorite storylines or creators.

With classic and newer issues being added to Marvel Unlimited on a weekly basis as early as six months after they’re in stores, you’ll definitely want to join Marvel Unlimited and enjoy the experience of the Marvel Universe!

DC Entertainment Launches DC Kids and Justice League Action: Run

dc-kids-8Warner Bros. Consumer Products, in partnership with DC Entertainment, debuts the original YouTube series, DC Kids, a new show created specifically for young Super Hero fans. Geared for kids and tweens, the first episode is live with new episodes premiering every Friday.

From Telepictures Productions Inc., the same award-winning team that produces the popular YouTube series DC All Access, DC Kids introduces two super-fans as the hosts of this exciting new show,11-year-old Jett Bednar and 14-year-old Analei T. Song. The show will be filled with all things DC including fan-favorites such as DC Super Hero Girls, Teen Titans Go!, and Justice League Action. Jett and Analei will bring viewers into all the action, including interviews from the red carpet, exclusive access to San Diego Comic-Con and Toy Fairs, behind-the-scenes at Warner Bros. Animation,and even grand openings of DC theme park rides and attractions.

DC Kids will also be filled with non-stop fun and family-friendly content, including unboxings and demos of the latest DC toys and products, Super Hero-themed DIY crafts, hacks, activities, and even challenges that will let viewers get in on the fun! It will be a non-stop party at DC Kids!

In the premiere episode, fans will get a close-up look at The LEGO Batman Movie as Jett and Analei unbox LEGO construction sets inspired by unforgettable moments from the blockbuster film.

jla-run-splash-screenWBCP has also announced the global launch of the all-new Justice League Action Run mobile app now available in 12 languages on the Apple App Store and Google Play.The app is the ultimate DC destination for kids where they can catch the latest episodes of the new DC Kids original YouTube series, as well as animated videos from the DC universe, comic books, the latest DC news and more. The center piece of the app is an exciting mission-based runner-style game featuring Batman, Superman, Wonder Woman and more members of the Justice League. Inspired by the new hit animated series, Justice League Action airing on Cartoon Network, kids can race into the action, complete with iconic super powers, heroic Super-Villain battles, and epic rewards. With new characters, content, and exciting features rolling out all year long, Justice League Action: Run will offer kids endless opportunities to engage and interact with their favorite Justice League characters.

 

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