Tag Archives: statistics

Demo-Graphics: Comic Fandom on Facebook – US Edition

Each month I run demographic data of comic “fans” based on data mined from Facebook.

This data is compiled using key terms, “likes,” users have as part of their profiles. Primarily terms are focused on generic ones such as “comics” or “graphic novels” or publishers. I stay away from specific characters, creators or series because this does not indicate they are a comic book fan. Over 100 terms are used for this report.

This data is important in that it shows who the potential comic audience could be. This is not purchasers, these are people who have shown an affinity for comics and are potential purchasers and those with an interest.

Also, with this being online/technology, due to laws and restrictions, those under the age of 13 are underrepresented.

Facebook Population: Over 61,000,000 in the United States

That’s an increase of 5 million individuals which is in addition to last month’s 24 million increase. The European report also saw a recent jump so we can only assume something has changed in the algorithms.

The Spanish-speaking population last month was 13.57%, and this month the population has continued to decrease to 12.95%, not keeping up with the population increase.

Gender and Age

Last month men accounted for 44.64% and women were 51.79%. This month shifts with women increasing to 54.10% and men accounting for 44.26%. When looking at the data for ages men account for 27.3 million and women are 32.9 million. When it comes to relationship status men are 26.7 million and women are 32.2 million.

Men at no point are the majority now.

Relationship Status

Things have increased across the board. The only decrease from last month are men who identify as widowed and those engaged remains the same.

Education

Things remain pretty similar to last month when it comes to education stats.

Gender Interest

The population has boomed and for raw numbers every grouping saw an increase or remained the same. When it comes to those interested in the same gender they each saw a decrease in percent even though the population grew for each.

Ethnicity

African Americans saw a massive increase by 2.3 million and up to 18.03% from the previous 15.54%. Asian Americans increased by 2 million but their percentage dipped a little. Hispanics also increased across the board but saw their percentages decrease too compared to last month.

 

 

And come back next month for a new look at the data! And on February 15th we’ll have the next report of Europe’s data!

Demo-Graphics: Comic Fandom on Facebook – European Edition

Each month I run demographic data of comic “fans” based on data mined from Facebook. Due to popular demand, I have split out and launched a “European edition” that runs on the 15th of every month!

This data is compiled using key terms, “likes,” users have as part of their profiles. Primarily terms are focused on generic ones such as “comics” or “graphic novels” or publishers. I stay away from specific characters, creators or series, because this does not indicate they are a comic book fan. Over 100 terms are used for this report.

This data is important in that it shows who the potential comic audience could be. This is not purchasers, these are people who have shown an affinity for comics and are potential purchasers and those with an interest.

Also, with this being online/technology, due to laws and restrictions, those under the age of 13 are likely underrepresented. Europe also has some other data restrictions that will be discussed below.

Facebook Population: Over 79,000,000 in Europe

That’s an increase of 6 million compared to the previous report’s massive jump. It would seem this is not a blip and most likely something in the algorithm changed.That’s 23 million more individuals compared to what I reported for the United States in the beginning of the month. Worldwide, there’s an estimated 260,594,214 individuals interested in comics.

Gender and Age

In October women accounted for 52.05% while men accounted for 46.58%. This month things shifted a little. Men now account for 46.84% and women 51.90%.

Like the previous reporting the age and gender is all over the place with the majority traded off multiple times.

Relationship Status

The blips that plagued the last month are gone and the data is fleshed out again. Things have generally increased across the board with the larger population.

Education

And like the relationship stats, gaps from last month are no longer present and things have increased across the board. It’s difficult to really compare due to last month’s gaps.

Gender Interest

And here’s where data privacy differs. In some European nations this information can’t be reported which means either removing those countries or just not reporting on this. I chose the latter for now.

And come back next month for a new look at the data and the first comparison of just Europe!

Demo-Graphics: Comic Fandom on Facebook – US Edition

Each month I run demographic data of comic “fans” based on data mined from Facebook.

This data is compiled using key terms, “likes,” users have as part of their profiles. Primarily terms are focused on generic ones such as “comics” or “graphic novels” or publishers. I stay away from specific characters, creators or series because this does not indicate they are a comic book fan. Over 100 terms are used for this report.

This data is important in that it shows who the potential comic audience could be. This is not purchasers, these are people who have shown an affinity for comics and are potential purchasers and those with an interest.

Also, with this being online/technology, due to laws and restrictions, those under the age of 13 are likely underrepresented.

Facebook Population: Over 56,000,000 in the United States

That’s an explosion of 24 million individuals. The European report also saw a recent jump so we can only assume something has changed in the algorithms. Worldwide, the estimate is 260,594,214 which is an increase of about 22.5 million compared to last month.

The Spanish-speaking population last month was 15.00%, and this month the population has decreased to 13.57%, not keeping up with the population increase.

Gender and Age

Last month men accounted for 50% and women were 50%. This month shifts with women accounting for 51.79% and men accounting for 44.64%. When looking at the data for ages men account for 25.6 million and women are 29.2 million. When it comes to relationship status men are 25.2 million and women are 28.8 million.

Men at no point are the majority now, though it’s a 50/50 split from 26-29 years old.

Relationship Status

With a population book, things have exploded here too. Generally things remained steady with the largest segments losing a few percentage points that all went to “Unspecified.”

Education

While there are a few levels of education where men and women are even, men are only the majority for a “Professional degree.”

Gender Interest

The population has boomed and for raw numbers every grouping saw an increase. When it comes to those interested in the same gender they each saw a decrease in percent even though the population grew for each.

Ethnicity

African Americans increased by 3.3 million though the percent decreased. Asian Americans increased by 680,000 with the percent also decreasing. Hispanics decreased as a percentage but the population grew by 3.1 million and all subcategories saw increases too.

 

 

And come back next month for a new look at the data! And on February 15th we’ll have the next report of Europe’s data!

Demo-Graphics: The Walking Dead

Its been about 10 months since we last looked at The Walking Dead‘s demographics via Facebook’s data. With the eighth season debut, it felt like an appropriate time to see how things have changed for the record setting show, and best selling comic book series.

For this report, we’re looking at fans within the United States that enjoy The Walking Dead in comics, television, books, games, or even the characters. We’ll also compare the latest results to those of last report.

Facebook Population: Over 22 million fans in the US

In the ten months since the last report the fandom population has grown by about 2 million individuals. The previous report saw a decrease of 4 million individuals so things have begun to recover to what they were, though not all the way there yet. Spanish speakers account for 3.3 million fans, 15.%. That’s a decrease of 200,000 Spanish speakers and decrease in the percentage of the population.

Gender and Age

A year ago women accounting for 55% and men 46% (with the result being over 100% due to rounding). Women have made the most gains now accounting for 59.09% with men accounting for 42.47%. Again, that’s over 100% due to rounding. When looking at the breakdown by age, women account for 57.9% and when looking at the data based on their “relationship status” they account for 58.5%. No matter how you cut it, women have seen greater growth over the months.

The graph below which shows age and gender has shifted since last year. Men no longer are a majority at any point where as before they became a majority from age 18 to 33.

Relationship Status

When it comes to their relationships, those listed as “single” saw the second highest gain with 800,000 individuals. Those listing “unspecified” saw the biggest gains with 1.8 million individuals. “In relationship” increased by 500,000, while “married” saw no change. Even with the slight gain in overall population men remained steady with “single,” “engaged,” and “civil union.” Men listing “married” decreased by 200,000. Women saw gains across the board except for “divorced” which saw a decrease of 2,000 individuals.

Education

Big changes when it comes to education. Women are now a majority in at every education level.

Gender Interest

Men and women interested in the same gender both increased as far as total. “Women interested in women” decreased as far as percentage. When it comes to men interested in “men and women,” that decreased both in total and percent though women interested in “men and women” saw gains in both.

Ethnicity

African Americans, Asian Americans, and Hispanics all saw gains compared to the last report, though those gains didn’t keep up with the overall population increase. Interestingly Hispanics listed as bilingual decreased by 600,000 while “English dominant” increased by 830,000 and “Spanish dominant” decreased by 490,000.

And that wraps up this report! We’ll again look at these numbers during the fall break and when this season wraps up!

 

Demo-Graphics: Comic Fandom on Facebook – European Edition

Each month I run demographic data of comic “fans” based on data mined from Facebook. Due to popular demand, I have split out and launched a “European edition” that runs on the 15th of every month!

This data is compiled using key terms, “likes,” users have as part of their profiles. Primarily terms are focused on generic ones such as “comics” or “graphic novels” or publishers. I stay away from specific characters, creators or series, because this does not indicate they are a comic book fan. Over 100 terms are used for this report.

This data is important in that it shows who the potential comic audience could be. This is not purchasers, these are people who have shown an affinity for comics and are potential purchasers and those with an interest.

Also, with this being online/technology, due to laws and restrictions, those under the age of 13 are likely underrepresented. Europe also has some other data restrictions that will be discussed below.

After missing a month, we’re back!

Facebook Population: Over 73,000,000 in Europe

That’s an increase of 34 million compared to the previous report, a massive increase. Is this a blip? Is this a permanent thing? We’ll find out next month! That’s 39 million more individuals compared to what I reported for the United States in the beginning of the month. Worldwide, there’s an estimated 261,950,834 individuals interested in comics.

Gender and Age

In August women accounted for 46.15% while men accounted for 51.28%. This month things shifted a lot. Men now account for 46.58% and women 52.05%.

Like the previous reporting the age and gender is all over the place with the majority traded off multiple times.

Relationship Status

Also happening in our last reporting, some data wasn’t returned. We’ve filled in what we can and left blank that which wasn’t returned.

Education

Like the relationship status, education too had some issues, so we’ll have to see if this was just a glitch in the next report.

Gender Interest

And here’s where data privacy differs. In some European nations this information can’t be reported which means either removing those countries or just not reporting on this. I chose the latter for now.

And come back next month for a new look at the data and the first comparison of just Europe!

Demo-Graphics: Comic Fandom on Facebook – US Edition

Each month I run demographic data of comic “fans” based on data mined from Facebook.

This data is compiled using key terms, “likes,” users have as part of their profiles. Primarily terms are focused on generic ones such as “comics” or “graphic novels” or publishers. I stay away from specific characters, creators or series because this does not indicate they are a comic book fan. Over 100 terms are used for this report.

This data is important in that it shows who the potential comic audience could be. This is not purchasers, these are people who have shown an affinity for comics and are potential purchasers and those with an interest.

Also, with this being online/technology, due to laws and restrictions, those under the age of 13 are likely underrepresented.

Facebook Population: Over 34,000,000 in the United States

That’s an uptick from the previous month by 2 million individuals. Worldwide, the estimate is 255,692,995 which is an increase of about 17 million compared to last month.

The Spanish-speaking population last month was 15.00%, and this month the population has decreased to 14.71%.

Gender and Age

Last month men accounted for 50% and women were 50%. Again that’s the case with no changes, even with the increased population. When looking at the relationship status and ages totals the likelihood is more a 51/49 split towards men.

Women continue to be the majority under the age of 18, but things remain close in the 18-21 demographic as well.

Relationship Status

The population increased but the only major shifts are “Single” which increased by 200,000, “Married” increased by 1 million, and “Unspecified” increased by 700,000.

Education

Things remain pretty steady here as well with little change from last month.

Gender Interest

And things are almost exactly the same as last month when it comes to percentages for those interested in the same gender.

Ethnicity

African Americans increased by 300,000, Asian Americans increased by 80,000, and Hispanics increased by 1.2 million.

Generation

With a larger population, there’s increases across the board. Baby Boomers went up 400,000, Generation X by 700,000, and Millennials by 1 million.

And come back next month for a new look at the data! And on February 15th we’ll have the next report of Europe’s data!

Demo-Graphics: Comic Fandom on Facebook – US Edition

Each month I run demographic data of comic “fans” based on data mined from Facebook.

This data is compiled using key terms, “likes,” users have as part of their profiles. Primarily terms are focused on generic ones such as “comics” or “graphic novels” or publishers. I stay away from specific characters, creators or series because this does not indicate they are a comic book fan. Over 100 terms are used for this report.

This data is important in that it shows who the potential comic audience could be. This is not purchasers, these are people who have shown an affinity for comics and are potential purchasers and those with an interest.

Also, with this being online/technology, due to laws and restrictions, those under the age of 13 are likely underrepresented.

Facebook Population: Over 32,000,000 in the United States

That number holds steady from the previous month. Worldwide, the estimate is 238,054,783 which is a decrease of about 1.5 million compared to last month.

The Spanish-speaking population last month was 15.94%, and this month the population has decreased to 15.00%.

Gender and Age

Last month men accounted for 50% and women were 50%. Again that’s the case with no changes. When looking at the data for ages men account for 16.7 million and women are 15.7 million. When it comes to relationship status men are 16.2 million and women are 15.5 million. So, it’s probably closer to 51/49 split between men and women.

Women continue to be the majority under the age of 18, but things remain close in the 18-21 demographic as well.

Relationship Status

With a steady population this remains so as well. Those that are “Single” dropped 100,000, and “Unspecified” dropped 200,000. “Open Relationship” saw an increase of 1,000.

Education

Things remain pretty steady here as well with little change from last month.

Gender Interest

And things are almost exactly the same as last month when it comes to percentages for those interested in the same gender.

Ethnicity

African Americans increased by 100,000 compared to last month and Asian Americans increased by 10,000.

Generation

Generation X increased by 100,000 while the others remained the same.

And come back next month for a new look at the data! And on February 15th we’ll have the next report of Europe’s data!

Demo-Graphics: Comic Fandom on Facebook – European Edition

Each month I run demographic data of comic “fans” based on data mined from Facebook. Due to popular demand, I have split out and launched a “European edition” that runs on the 15th of every month!

This data is compiled using key terms, “likes,” users have as part of their profiles. Primarily terms are focused on generic ones such as “comics” or “graphic novels” or publishers. I stay away from specific characters, creators or series, because this does not indicate they are a comic book fan. Over 100 terms are used for this report.

This data is important in that it shows who the potential comic audience could be. This is not purchasers, these are people who have shown an affinity for comics and are potential purchasers and those with an interest.

Also, with this being online/technology, due to laws and restrictions, those under the age of 13 are likely underrepresented. Europe also has some other data restrictions that will be discussed below.

Facebook Population: Over 9,000,000 in Europe

That number decreases (1 million) since last month. That’s still 7 million more individuals compared to what I reported for the United States in the beginning of the month. Worldwide, there’s an estimated 239,542,206 individuals interested in comics.

Gender and Age

In July women accounted for 45.00% while men accounted for 52.50%. This month things shifted a bunch. Men now account for 51.28% and women 46.15%.

Things have shifted a bunch when it comes to age as you can see as you move right. We’ll have to wait a month to see if this was a glitch or a new shift.

Relationship Status

The latter half of the data wasn’t returned so that’s left blank. It’s unknown if these terms are being abandoned and we’ll have a better idea next month.

Education

Like the relationship status, education too had some issues, so we’ll have to see if this was just a glitch in the next report.

Gender Interest

And here’s where data privacy differs. In some European nations this information can’t be reported which means either removing those countries or just not reporting on this. I chose the latter for now.

And come back next month for a new look at the data and the first comparison of just Europe!

Demo-Graphics: Comic Fandom on Facebook – US Edition

Each month I run demographic data of comic “fans” based on data mined from Facebook.

This data is compiled using key terms, “likes,” users have as part of their profiles. Primarily terms are focused on generic ones such as “comics” or “graphic novels” or publishers. I stay away from specific characters, creators or series because this does not indicate they are a comic book fan. Over 100 terms are used for this report.

This data is important in that it shows who the potential comic audience could be. This is not purchasers, these are people who have shown an affinity for comics and are potential purchasers and those with an interest.

Also, with this being online/technology, due to laws and restrictions, those under the age of 13 are likely underrepresented.

Facebook Population: Over 32,000,000 in the United States

That’s a slight dip from last month’s 34 million but up from 29 million two months ago. Worldwide, the estimate is 239,542,206 which is a decrease of about 24 million compared to last month putting it right about where it was two months ago.

The Spanish-speaking population last month was 16.76%, and this month the population has decreased to 15.94%.

Gender and Age

Last month men accounted for 52.94% and women were 50%. Due to rounding you can get over 100% in Facebook. Things have shifted a bit more with each now making up 50% of the population. When looking at the data for ages men account for 16.9 million and women are 15.8 million. When it comes to relationship status men are 16.4 million and women are 15.8 million. So, it’s probably closer to 52/48 or 51/49 split between men and women.

Women continue to be the majority under the age of 18, but things remain close in the 18-21 demographic as well.

Relationship Status

With a smaller population, things have decreased here as expected when it comes to raw numbers. When it comes to percentages things have shifted very little.

Education

And with a smaller population, here too we see things have decreased but remain similar to the previous month.

Gender Interest

And things are almost exactly the same as last month when it comes to percentages for those interested in the same gender.

Ethnicity

African Americans remained the same in population size while Asian Americans dipped by 90,000 and Hispanics dipped by 300,000.

Generation

Millennials saw the biggest decrease from last month, a drop of 2 million. Generation X dipped 800,000, and Baby Boomers dropped 200,000.

And come back next month for a new look at the data! And on February 15th we’ll have the next report of Europe’s data!

Demo-Graphics: Comic Fandom on Facebook – US Edition

Continuing our data dive we’re looking at the overall state of comic fandom on Facebook. Who likes comics? We’re rerunning our monthly stats for general comic fans that are updated on the first of each month. Find out below where things stand!

This data is compiled using key terms, “likes,” users have as part of their profiles. Primarily terms are focused on generic ones such as “comics” or “graphic novels” or publishers. I stay away from specific characters, creators or series because this does not indicate they are a comic book fan. Over 100 terms are used for this report.

This data is important in that it shows who the potential comic audience could be. This is not purchasers, these are people who have shown an affinity for comics and are potential purchasers and those with an interest.

Also, with this being online/technology, due to laws and restrictions, those under the age of 13 are likely underrepresented.

Facebook Population: Over 34,000,000 in the United States

That’s a rebound from last month’s 29 million and an improvement on the previous month’s 30 million. Worldwide, the estimate is 263,110,587 which is an increase of about 22.2 million compared to last month.

The Spanish-speaking population last month was 18.28%, and this month the population has decreased to 16.76%, the vast increase in the population outpaced that of Spanish speakers.

Gender and Age

Last month men accounted for 65.52% and women were 34.14%. Things have shifted a lot with women accounting for 50% of the population and men accounting for 52.94%. Due to rounding you can get over 100% in Facebook. Going by the age and relationship data, women are likely in the 48% range.

When it comes to age and gender over time, things have shifted greatly with women being the majority 17 and under and the gap being narrow throughout.

Relationship Status

Across the board there’s been increases since last month with those “engaged” remaining stagnant.

Education

Women made massive games compared to last month.

Gender Interest

With women making such gains, their percents increased a lot. Of note “men interested in men” increased while “men interested in men and women” decreased.

Ethnicity

All three groups saw a boost over the month with African Americans increasing by 1 million, Asian Americans by 70,000, and Hispanics by 400,000. Interestingly Spanish dominant decreased by 200,000.

Generation

All three groups saw increases with Baby Boomers gaining 1 million, Generation X gaining 2.9 million, and Millennials gaining 2 million.

And come back next week where we’ll do a dive looking at how everyone stacks up and how it all compares to last year.

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