Each month I run demographic data of comic “fans” based on data mined from Facebook.
This data is compiled using key terms, “likes,” users have as part of their profiles. Primarily terms are focused on generic ones such as “comics” or “graphic novels” or publishers. I stay away from specific characters, creators or series because this does not indicate they are a comic book fan. Over 100 terms are used for this report.
This data is important in that it shows who the potential comic audience could be. This is not purchasers, these are people who have shown an affinity for comics and are potential purchasers and those with an interest.
Also, with this being online/technology, due to laws and restrictions, those under the age of 13 are underrepresented.
Facebook Population: Over 71,000,000 in the United States
That’s a decrease from the previous month by about 1 million individuals. Men and women decreased by 1 million each. Those unknown increased by 1 million.
The Spanish-speaking population last month was 12.22%, and this month the population has increased to 12.96%.
Gender and Age
Last month men accounted for 45.83% and women were 54.17%. This month Women account for 53.52% and men account for 45.07%. When looking at the data for ages men account for 45.51% and women are 53.51%. When it comes to relationship status men are 45.77% and women are 53%.
This is the ninth month in a row that women are the majority of fans. Things began to change in October when the universe was split 50/50 and they have continued to change since. These numbers tend to be ahead of noticeable changes in the industry so expect both a positive trajectory for the industry and also women leading the charge.
This month’s distribution of gender by age is similar to the previous month’s.
This month’s stats are pretty similar to the previous month. This “In Relationship” dipped by 200,000 while those “unspecified” dropped by 1 million.
Things are very similar to the previous month when it comes to the statistics for education.
Despite a decreased overall population there are some gains here. Asian Americans increased by 100,000 individuals. Hispanic individuals who are bilingual increased by 100,000 as well while those who list English dominant or Spanish dominant decreased 100,000 each.
And that wraps up this month’s data. We’ll be back on the 15th for our first look at the European data of the year!