Each month I run demographic data of comic “fans” based on data mined from Facebook. Due to popular demand, I have split out and launched a “European edition” that runs on the 15th of every month!
This data is compiled using key terms, “likes,” users have as part of their profiles. Primarily terms are focused on generic ones such as “comics” or “graphic novels” or publishers. I stay away from specific characters, creators or series, because this does not indicate they are a comic book fan. Over 100 terms are used for this report.
This data is important in that it shows who the potential comic audience could be. This is not purchasers, these are people who have shown an affinity for comics and are potential purchasers and those with an interest.
Also, with this being online/technology, due to laws and restrictions, those under the age of 13 are likely underrepresented. Europe also has some other data restrictions that will be discussed below.
Facebook Population: Over 44,000,000 in Europe
After a two month decrease of 17 million individuals, this month continues that decline with 3 million fewer individuals than the month before. But, that’s still 13 million more individuals compared to what I reported for the United States in the beginning of the month. Worldwide, there’s an estimated 273,236,110 individuals interested in comics. That’s a decrease of 13 million compared to last month.
Gender and Age
In December women accounted for 44.68% while men accounted for 53.19%. This month men saw some gains but things generally remained steady. Men account for 54.55% while women account for 45.45%.
Even with the continued drop in population the graph below is similar to last month. Women become a majority sooner than last month and there’s a greater gap between men and women under the age of 17.
The relationship status statistic is interesting in that everything dropped compared to last month except those that are “single” which remained steady. In fact, compared to last month both men and women gained in their individual count while the overall number remained the same (Facebook rounds).
As can be expected with the smaller population the numbers reflect that and with women decreasing more than men this month, that too is reflected in these steps.
And here’s where data privacy differs. In some European nations this information can’t be reported which means either removing those countries or just not reporting on this. I chose the latter for now.
And come back next month for a new look at the data and the first comparison of just Europe!