Each month I run demographic data of comic “fans” based on data mined from Facebook.
This data is compiled using key terms, “likes,” users have as part of their profiles. Primarily terms are focused on generic ones such as “comics” or “graphic novels” or publishers. I stay away from specific characters, creators or series because this does not indicate they are a comic book fan. Over 100 terms are used for this report.
This data is important in that it shows who the potential comic audience could be. This is not purchasers, these are people who have shown an affinity for comics and are potential purchasers and those with an interest.
Also, with this being online/technology, due to laws and restrictions, those under the age of 13 are underrepresented.
Facebook Population: Over 66,000,000 in the United States
That’s a decrease from the previous month by about 5 million individuals. That’s on top of the 1 million from the previous month. Men and unknown decreased by 1 million and women decreased by 3 million.
The Spanish-speaking population last month was 12.96%, and this month the population has decreased to 12.73%.
Gender and Age
Last month men accounted for 45.07% and women were 53.52%. This month Women account for 53.03% and men account for 46.97%. When looking at the data for ages men account for 46.11% and women are 52.67%. When it comes to relationship status men are 46.80% and women are 52.72%.
This is the tenth month in a row that women are the majority of fans. Things began to change in October when the universe was split 50/50 and they have continued to change since. These numbers tend to be ahead of noticeable changes in the industry we’ve seen an increase in the overall audience and dip so expect some gains and losses over months.
This month’s distribution of gender by age is similar to the previous month’s.
With a smaller population, the overall populations have decreased, that shouldn’t be too surprising. Those “single” and “unspecified” each dropped 1 million while those “married” decreased by 2 million. When it comes to percentage of the populations, that hasn’t changed all that much with the biggest being those “married” dropping 1.21 percentage points.
Lower population and things have dropped here while the percentages remain relatively the same.
Compared to the previous month, African Americans dipped 2 million and their percentage also saw a drop of about 1.64 percentage points. Asian Americans decreased by 100,000, and Hispanics dropped 1 million but their percentage only decreased 0.13 percentage points.
And that wraps up this month’s data. We’ll be back on the 15th for our first look at the European data of the year!