Demo-Graphics is back! Demo-Graphics was relaunched in 2025 because the question still remains… who are comic fans?

What is Demo-Graphics?

Each month I dive into data from Facebook looking at the various demographics it can tell us about comic fans. This isn’t hard numbers, purchasers, or “Wednesday warriors,” but best used to show trends in the industry and the potential of the market out there. This has shown the shift towards women being a major force in readers and a shift to the younger demographic.

How does it work?

We use key terms, “likes”, that users have indicated and have come up with our own set to measure each month. There’s over 50 terms used (and no I won’t release them). We stick to specific terms for the industry such as “comics” and “graphic novels” and “one-shots” as well as publishers and leave out broad terms like specific characters or stories. Just because someone likes Batman doesn’t mean they like comics.

Other things to know…

This data is important in that it shows who the potential comic audience could be. These are not purchasers, these are people who have shown an affinity for comics, are potential purchasers, and those with a clear interest.

Also, with this being online/technology, due to laws and restrictions, those under the age of 13 are underrepresented.

Since the last time this feature was run, Facebook has made adjustments as to what it can report so some data is no longer available and we’ve also added in new data that hasn’t been reported before, and it now presents the data as a wide range. I’ve taken the average of the range. So, if it’s presented as somewhere between 500 and 1,000 people, the number would be 750.

So, let’s kick off the latest entry with the big question…

Facebook “Comic Fan” Population: Around 83.6 million in the United States

This month’s amount might seem like a big drop from the previous month but… we noticed in some changes with Facebook, they added a bunch of key words that have little to do with comics (ex. “publishing”). We removed two or three terms from the previous month causing the dip… sigh. We’ll be far more vigilant in future months to make sure things remain consistent and no erroneous terms are added.

Overall, the Facebook population dropped by about 4.5 million individuals, so we’d have likely seen a drop and before catching the error, the total “comic” population dipped by about 3 million. So, there was likely a decrease this month, we just don’t know by how much.

Gender

Women remained a majority of the population with 49.9%. The biggest shift is that those who don’t report themselves as “male” or “female” account for 1.6%.

Age

The biggest issue with all of this reporting is the limitation of those under the age of 13 using the system. With new laws limiting the use of social media by children, it’ll be interesting to see if this shifts at all.

Relationship Status

Compared to the previous goofed stats, the percentages for this month remains pretty steady interestingly.

New Stats!

Education: 22.85 million have a college degree or higher. About 36.4% of Americans have a bachelor degree or better while about 27.33% of comic fans do.

Parents: 14.45 million (17.28%)

Board Game Fans: 50.8 million (60.77%)
Video Game Fans: 48.95 million (58.55%)
Board Game and Video Game Fans: 31 million (37.08%)
Board Game or Video Game Fans: 68.35 million (81.76%)