Each month I run demographic data of comic “fans” based on data mined from Facebook.
This data is compiled using key terms, “likes,” users have as part of their profiles. Primarily terms are focused on generic ones such as “comics” or “graphic novels” or publishers. I stay away from specific characters, creators or series, because this does not indicate they are a comic book fan. Over 100 terms are used for this report.
This data is important in that it shows who the potential comic audience could be. This is not purchasers, these are people who have shown an affinity for comics and are potential purchasers and those with an interest.
Also, with this being online/technology, due to laws and restrictions, those under the age of 13 are likely underrepresented.
Facebook Population: Over 41,000,000 in the United States
That’s an increase of 4 million almost returning to the population size before last month’s weird decrease of 6 million. Worldwide, the estimate is 307,542,149 which is an increase of about 28 million compared to last month.
The Spanish-speaking population last month was 22.97%, and this month the population has increased up to 23.41% which was due to an increase in those identified as Spanish speaking.
Gender and Age
Last month men accounted for 62.16% and women were 37.84%. Women saw gains this past month as their population was the majority of the increase. Women now account for 41.46% while men accounted for 58.54%.
Women continue to never become a majority even though they do so in the general Facebook population.
You can see the above data below in its raw form.
For the most part this month’s data was similar to last month’s. Those “married” saw a little gain as those “single” dipped a bit.
There’s been some shifts from the previous month and it’s interesting in that women are a majority in high school and college.
Those interested in the same gender was very similar to last month. Most of the shifts can be attributed in the gain of women.
African Americans and Hispanics each saw gains this month.
Every group saw gains with Baby Boomers gaining as a percentage of the population.
And come back next month for a new look at the data! And on October 15th we’ll have the second report of Europe’s data!