Demo-Graphics: Facebook US Users

With San Diego Comic-Con kicking off this week, I’ll be looking at a whole bunch of data crunched from mining Facebook. To kick this off, I thought it’d be good to look at how Facebook itself might have changed. It’s been a year since I last looked at the data, and much has changed.

We’ll also be using this data to see how things might impact the comic fan population, and how comic fans compare to the general Facebook population.

Unlike my other reports, this one focuses just on people who are on Facebook and located in the United States. No terms are used at all as far as likes, interests, etc.

Facebook Population: Over 231,000,000 in the United States

Since July of 2016, the population of Facebook users has increased by 33 million individuals. Of that, Spanish speakers now account for 14.29% with 33 million of them. In 2016 that population was 27 million or 13.64%.

Gender and Age

In 2014, men accounted for 45.56% and women were 53.33%. In 2015 it was 53.40% women and 46.07% men. In 2016 women account for 54.04% while men account for 45.45%. In 2017 women have dipped to 52.38% while men account for 45.89%.

In the United States as a whole, women account for 51%, while men are about 49%, that was as of the 2010 Census. So, Facebook skewers slightly more female.

We’ll next look at how the percentage of women and men break down through age. Men have become a majority from ages 26-29, a change from last year and there’s also more age ranges where the two demographics split 50/50.

Relationship Status

With the large increase in population interestingly the change is primarily focused on “unspecified” in Relationship Status. There’s increases elsewhere but that demographic saw the vast majority of the increase.

Education

Generally the groups have increased for those who have higher degrees but those with college education and lower, things were pretty steady since last year.

Gender Interest

Compared to last year “men interested in men,” “men interested in men and women,” “women interested in women,” and “women interested in men and women” have all dipped when it comes to percentage even though they all grew in population.

Ethnicity

The African American population increased since last year by about 2.7 percentage points. Asian Americans and Hispanics all decreased in percentage though the overall population increased.

Generation

All across the board the populations grew since last year with Baby Boomers actually having the largest raw growth.

Now that we know where Facebook as a whole stands, we can explore more specifics! Join us tomorrow when we start to dive into specific stats, up first DC Entertainment!