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Demo-Graphics: Comic Fandom on Facebook – European Edition

Each month I run demographic data of comic “fans” based on data mined from Facebook. Due to popular demand, I have split out and launched a “European edition” that runs on the 15th of every month!

This data is compiled using key terms, “likes,” users have as part of their profiles. Primarily terms are focused on generic ones such as “comics” or “graphic novels” or publishers. I stay away from specific characters, creators or series, because this does not indicate they are a comic book fan. Over 100 terms are used for this report.

This data is important in that it shows who the potential comic audience could be. This is not purchasers, these are people who have shown an affinity for comics and are potential purchasers and those with an interest.

Also, with this being online/technology, due to laws and restrictions, those under the age of 13 are likely underrepresented. Europe also has some other data restrictions that will be discussed below.

Facebook Population: Over 44,000,000 in Europe

After a two month decrease of 17 million individuals, this month continues that decline with 3 million fewer individuals than the month before. But, that’s still 13 million more individuals compared to what I reported for the United States in the beginning of the month. Worldwide, there’s an estimated 273,236,110 individuals interested in comics. That’s a decrease of 13 million compared to last month.

Gender and Age

In December women accounted for 44.68% while men accounted for 53.19%. This month men saw some gains but things generally remained steady. Men account for 54.55% while women account for 45.45%.

Even with the continued drop in population the graph below is similar to last month. Women become a majority sooner than last month and there’s a greater gap between men and women under the age of 17.

Relationship Status

The relationship status statistic is interesting in that everything dropped compared to last month except those that are “single” which remained steady. In fact, compared to last month both men and women gained in their individual count while the overall number remained the same (Facebook rounds).

Education

As can be expected with the smaller population the numbers reflect that and with women decreasing more than men this month, that too is reflected in these steps.

Gender Interest

And here’s where data privacy differs. In some European nations this information can’t be reported which means either removing those countries or just not reporting on this. I chose the latter for now.

And come back next month for a new look at the data and the first comparison of just Europe!

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Demo-Graphics: Comic Fandom on Facebook – US Edition

Each month I run demographic data of comic “fans” based on data mined from Facebook.

This data is compiled using key terms, “likes,” users have as part of their profiles. Primarily terms are focused on generic ones such as “comics” or “graphic novels” or publishers. I stay away from specific characters, creators or series because this does not indicate they are a comic book fan. Over 100 terms are used for this report.

This data is important in that it shows who the potential comic audience could be. This is not purchasers, these are people who have shown an affinity for comics and are potential purchasers and those with an interest.

Also, with this being online/technology, due to laws and restrictions, those under the age of 13 are likely underrepresented.

Facebook Population: Over 31,000,000 in the United States

That’s an increase of 1 million compared to last month. Worldwide, the estimate is 283,888,014 which is a decrease of about 300,000 compared to last month.

The Spanish-speaking population last month was 15.00%, and this month the population has decreased to 14.32%. The population decreased by about 100,000 and the overall population increased by 1 million.

Gender and Age

Last month men accounted for 52.78% and women were 47.22%. Women made some gains while men dipped this past month. Women account for 48.65% while men account for 51.35%.

Men remained the same population wise while women gained 1 million individuals.

comics-facebook-gender-3-1-17

Women continue to be the majority of fans under the age of 18 and eventually become the majority of fans as age increases.

comics-facebook-gender-age-3-1-17

Relationship Status

Compared to last month, relationship status has remained steady. Women make some gains reflecting their increase in overall population, but there is actually little change otherwise.

comics-facebook-relationship-3-1-17

Education

When it comes to high degrees, there’s been some gains since last month, especially when it comes to women. Those listing their educational level in the high school range remains steady.

comics-facebook-education-3-1-17

Gender Interest

Women increased a bit as part of the population, but generally, these stats too remained the same compared to last month.

comics-facebook-gender-interest-3-1-17

Ethnicity

Again, like make of the above stats, ethnicity also remained fairly steady. Asian Americans increased by 40,000 and Hispanics increased by 100,000. Above we reported that Spanish speakers decreased by 100,000 and we see that here with that amount decreased in Spanish-dominant Hispanic individuals.

comics-facebook-ethnicity-3-1-17

Generation

Again, populations remained pretty steady. Millenials saw an increase of 1 million individuals compared to last month.

comics-facebook-generation-3-1-17

And come back next month for a new look at the data! And on February 15th we’ll have the next report of Europe’s data!

Demo-Graphics: Comic Fandom on Facebook – European Edition

Each month I run demographic data of comic “fans” based on data mined from Facebook. Due to popular demand, I have split out and launched a “European edition” that runs on the 15th of every month!

This data is compiled using key terms, “likes,” users have as part of their profiles. Primarily terms are focused on generic ones such as “comics” or “graphic novels” or publishers. I stay away from specific characters, creators or series, because this does not indicate they are a comic book fan. Over 100 terms are used for this report.

This data is important in that it shows who the potential comic audience could be. This is not purchasers, these are people who have shown an affinity for comics and are potential purchasers and those with an interest.

Also, with this being online/technology, due to laws and restrictions, those under the age of 13 are likely underrepresented. Europe also has some other data restrictions that will be discussed below.

Facebook Population: Over 47,000,000 in Europe

Due to my spacing out, I missed January’s report, but since December, that’s a decrease of 17 million individuals. But, that’s still 11 million more individuals compared to what I reported for the United States in the beginning of the month. Worldwide, there’s an estimated 286,826,575 individuals interested in comics.

Gender and Age

In December women accounted for 45.31% while men accounted for 53.13%. This month men saw some gains but things generally remained steady. Men account for 53.19% while women account for 44.68%.

comics-facebook-gender-2-15-17

The drop in population is primarily of those over the age of 18. Those under 18 remained steady compared to last month. There’s also much more parity between men and women across the board on for all ages.

comics-facebook-gender-age-2-15-17

Relationship Status

For most things, there was a drop across the board for relationship statuses. Some remained steady, like those widowed, but generally the overall populations dropped reflecting the smaller overall population.

comics-facebook-relationship-status-2-15-17

Education

Things haven’t changed a ton since last month. The gaps have expanded for some, but generally, the populations remain steady.

comics-facebook-education-2-15-17

Gender Interest

And here’s where data privacy differs. In some European nations this information can’t be reported which means either removing those countries or just not reporting on this. I chose the latter for now.

And come back next month for a new look at the data and the first comparison of just Europe!

Demo-Graphics: Comic Fandom on Facebook – US Edition

Each month I run demographic data of comic “fans” based on data mined from Facebook.

This data is compiled using key terms, “likes,” users have as part of their profiles. Primarily terms are focused on generic ones such as “comics” or “graphic novels” or publishers. I stay away from specific characters, creators or series because this does not indicate they are a comic book fan. Over 100 terms are used for this report.

This data is important in that it shows who the potential comic audience could be. This is not purchasers, these are people who have shown an affinity for comics and are potential purchasers and those with an interest.

Also, with this being online/technology, due to laws and restrictions, those under the age of 13 are likely underrepresented.

Facebook Population: Over 36,000,000 in the United States

That’s a decrease of 2 million compared to last month. Worldwide, the estimate is 284,163,264 which is an decrease of about 10 million compared to last month.

The Spanish-speaking population last month was 15.79%, and this month the population has decreased to 15.00%. The population decreased and we’ll discuss that more later.

Gender and Age

Last month men accounted for 52.63% and women were 50.00%. Women made some gains while men dipped this past month. Women account for 47.22% while men account for 52.78%.

Men decreased by 1 million individuals compared to last month while women decreased by 2 million.

comics-facebook-gender-2-1-17

Women continue to be the majority of fans under the age of 18 and eventually become the majority of fans as age increases.

comics-facebook-gender-age-2-1-17

Relationship Status

“Single,” “In Relationship,” “Married,” and “Unspecified” all dropped significantly since the previous month.

comics-facebook-relationship-2-1-17

Education

There’s not much of a change as far as the percentages for each educational level and the men and women who make up each.

comics-facebook-education-2-1-17

Gender Interest

There’s some slight changes as far as percentages compared to last month, but we’re talking tenths of a percent.

comics-facebook-gender-interest-2-1-17

Ethnicity

Compared to last month African Americans and Asian Americans both saw a dip. Hispanics though saw an overall increase driven by those who are bilingual and English dominant. Spanish dominant decreased.

comics-facebook-ethnicity-2-1-17

Generation

With a decrease of the overall population, we see that reflected here. There’s no major changes from the previous month.

comics-facebook-generation-2-1-17

And come back next month for a new look at the data! And on February 15th we’ll have the next report of Europe’s data!

Demo-Graphics: Gender Shifts Since 2013

Earlier today I presented the newest demographic details of those who “like” comics on Facebook. These stats have been compiled since late 2012 and have been interesting indicators for shifts. We can see the shrinking of the gap between men and women, and recently an expansion of the gap between the sexes. 2016 saw a volatile demographic where the overall population was consistently up and down and rather flat overall. January 2016 was 38 million individuals and January 2017 is also 38 million individuals.

It’s also interesting that the percents for men and women seem to get closer to each other towards the end of the year in each year.

Check out the shifts in raw numbers and percentage. Well have more data over the next week.

comics-gender-percent-2013-to-2017-1 comics-gender-percent-2013-to-2017-2

Demo-Graphics: Comic Fandom on Facebook – US Edition

Each month I run demographic data of comic “fans” based on data mined from Facebook.

This data is compiled using key terms, “likes,” users have as part of their profiles. Primarily terms are focused on generic ones such as “comics” or “graphic novels” or publishers. I stay away from specific characters, creators or series because this does not indicate they are a comic book fan. Over 100 terms are used for this report.

This data is important in that it shows who the potential comic audience could be. This is not purchasers, these are people who have shown an affinity for comics and are potential purchasers and those with an interest.

Also, with this being online/technology, due to laws and restrictions, those under the age of 13 are likely underrepresented.

Facebook Population: Over 38,000,000 in the United States

That’s a decrease of 7 million compared to last month. Worldwide, the estimate is 294,575,230 which is an decrease of about 33 million compared to last month.

The Spanish-speaking population last month was 21.33%, and this month the population has decreased to 15.79%. The population decreased and we’ll discuss that more later.

Gender and Age

Last month men accounted for 57.78% and women were 40.00%. Women made some gains while men dipped this past month. Women account for 50.00% while men account for 52.63%. Once you get to these large numbers Facebook rounds hence how the two are over 100%.

The population drop is men who decreased by 6 million. Women on the other hand increased by 1 million.

comics-facebook-gender-1-1-17

Women finally become the majority as age increases. We haven’t seen this shift in a while, but this month is a change as men drop in population while women increase.

comics-facebook-gender-age-1-1-17

Relationship Status

“Single,” “In Relationship,” and “Unspecified” all dropped significantly since the previous month.

comics-facebook-relationship-1-1-17

Education

Weirdly education numbers increased overall and the shift in male/female demographics doesn’t seem to impact these numbers as much as you’d think.

comics-facebook-education-1-1-17

Gender Interest

Men interested in men increased as part of the population, women interested in women decreased in percent, men interested in men and women decreased in percent and women interested in men and women increased.

comics-facebook-gender-interest-1-1-17

Ethnicity

The shifts in ethnic breakdowns is interesting. African Americans decreased by 2.2 million with men decreased by 1.3 million and women decreased by 800,000. Asian Americans dipped by 200,000 with men dropping by 120,000 and women decreasing 60,000. Hispanics saw the biggest drop which makes sense since we also see a drop in Spanish speakers. All Hispanics decreased by 5.4 million, Bilingual by 3.2 million, English dominant by 200,000, and Spanish dominant by 2.2 million. Men generally decreased more than women in the Hispanic population.

comics-facebook-ethnicity-1-1-17

Generation

While the overall population decreased that didn’t happen overall. Baby Boomers increased by 1.1 million and Millennials decreased by 7 million. We saw above how many increased as age increases and we see it below as female Baby Boomers saw a gain of 1.1 million while men only increased by 100,000.

comics-facebook-generation-1-1-17

And come back next month for a new look at the data! And on January 15th we’ll have the second report of Europe’s data!

Demo-Graphics: Comic Fandom on Facebook – European Edition

Each month I run demographic data of comic “fans” based on data mined from Facebook. Due to popular demand I have split out and launched a “European edition” that runs on the 15th of every month!

This data is compiled using key terms, “likes,” users have as part of their profiles. Primarily terms are focused on generic ones such as “comics” or “graphic novels” or publishers. I stay away from specific characters, creators or series, because this does not indicate they are a comic book fan. Over 100 terms are used for this report.

This data is important in that it shows who the potential comic audience could be. This is not purchasers, these are people who have shown an affinity for comics and are potential purchasers and those with an interest.

Also, with this being online/technology, due to laws and restrictions, those under the age of 13 are likely underrepresented. Europe also has some other data restrictions that will be discussed below.

Facebook Population: Over 64,000,000 in Europe

That’s an increase of 3 million individuals from Europe last month and 19 million more individuals than compared to what I reported for the United States in the beginning of the month. Worldwide, there’s an estimated 347,581,854 individuals interested in comics.

Gender and Age

Last month women account for 47.54% while men account for 52.46%. This month men saw some gains as they grew while women remained the same. Men account for 53.13% while women account for 45.31%.

comics-europe-facebook-gender-12-15-16

Compared to last month the percents and general trends between men, women, and age remain similar with some exceptions. Those age 17 and under actually have a gap, men regain the majority at age 42-45, and there’s a larger gap between men and women age 65+.

comics-europe-facebook-gender-age-12-15-16

Relationship Status

There’s some changes from last month with big changes in those “single,” “married,” and “unspecified.” The first two say dips of a million or more and the last saw a gain of 3 million.

comics-europe-facebook-relationhip-status-12-15-16

Education

Things haven’t changed a ton since last month. The gaps have expanded for some, but generally, the populations remain steady

comics-europe-facebook-education-12-15-16

Gender Interest

And here’s where data privacy differs. In some European nations this information can’t be reported which means either removing those countries or just not reporting on this. I chose the latter for now.

And come back next month for a new look at the data and the first comparison of just Europe!

Demo-Graphics: Comic Fandom on Facebook – US Edition

Each month I run demographic data of comic “fans” based on data mined from Facebook.

This data is compiled using key terms, “likes,” users have as part of their profiles. Primarily terms are focused on generic ones such as “comics” or “graphic novels” or publishers. I stay away from specific characters, creators or series, because this does not indicate they are a comic book fan. Over 100 terms are used for this report.

This data is important in that it shows who the potential comic audience could be. This is not purchasers, these are people who have shown an affinity for comics and are potential purchasers and those with an interest.

Also, with this being online/technology, due to laws and restrictions, those under the age of 13 are likely underrepresented.

Facebook Population: Over 45,000,000 in the United States

That’s an increase of 4 million compared to last month. Worldwide, the estimate is 327,711,486 which is an increase of about 21 million compared to last month.

The Spanish-speaking population last month was 22.93%, and this month the population has decreased to 21.33%. The population increased, but not as fast as the overall population.

Gender and Age

Last month men accounted for 60.98% and women were 39.02%. Women made some gains while men dipped this past month. Women account for 40.00% while men account for 57.78%.

facebook-comics-gender-12-1-16

Women continue to never become a majority even though they do so in the general Facebook population.

facebook-comics-gender-age-12-1-16

Relationship Status

Pretty much across the board things gained due to the bigger population. Interestingly men listed as “open relationship” and “separated” both dipped.

facebook-comics-relationship-12-1-16

Education

There’s been some shifts from the previous month and it’s interesting to see where women are the majority.

facebook-comics-education-12-1-16

Gender Interest

Women gained overall, and you of course see that here. Men interesting in men, women interested in women, and women interested in both men and women all saw gains too.

facebook-comics-gender-interest-12-1-16

Ethnicity

African Americans are the only overall group that saw gains this month with 1 million more individuals. Interestingly the individual Hispanic group all saw gains, but it was not enough to shift the overall Hispanic total.

facebook-comics-ethnicity-12-1-16

Generation

And the overall gains are seen reflected here.

facebook-comics-generation-12-1-16

And come back next month for a new look at the data! And on November 15th we’ll have the second report of Europe’s data!

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