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Demo-Graphics: Comic Fandom on Facebook – US Edition

Each month I run demographic data of comic “fans” based on data mined from Facebook.

This data is compiled using key terms, “likes,” users have as part of their profiles. Primarily terms are focused on generic ones such as “comics” or “graphic novels” or publishers. I stay away from specific characters, creators or series because this does not indicate they are a comic book fan. Over 100 terms are used for this report.

This data is important in that it shows who the potential comic audience could be. This is not purchasers, these are people who have shown an affinity for comics and are potential purchasers and those with an interest.

Also, with this being online/technology, due to laws and restrictions, those under the age of 13 are underrepresented.

Facebook Population: Over 61,000,000 in the United States

That’s an increase of 5 million individuals which is in addition to last month’s 24 million increase. The European report also saw a recent jump so we can only assume something has changed in the algorithms.

The Spanish-speaking population last month was 13.57%, and this month the population has continued to decrease to 12.95%, not keeping up with the population increase.

Gender and Age

Last month men accounted for 44.64% and women were 51.79%. This month shifts with women increasing to 54.10% and men accounting for 44.26%. When looking at the data for ages men account for 27.3 million and women are 32.9 million. When it comes to relationship status men are 26.7 million and women are 32.2 million.

Men at no point are the majority now.

Relationship Status

Things have increased across the board. The only decrease from last month are men who identify as widowed and those engaged remains the same.

Education

Things remain pretty similar to last month when it comes to education stats.

Gender Interest

The population has boomed and for raw numbers every grouping saw an increase or remained the same. When it comes to those interested in the same gender they each saw a decrease in percent even though the population grew for each.

Ethnicity

African Americans saw a massive increase by 2.3 million and up to 18.03% from the previous 15.54%. Asian Americans increased by 2 million but their percentage dipped a little. Hispanics also increased across the board but saw their percentages decrease too compared to last month.

 

 

And come back next month for a new look at the data! And on February 15th we’ll have the next report of Europe’s data!

Demo-Graphics: Comic Fandom on Facebook – European Edition

Each month I run demographic data of comic “fans” based on data mined from Facebook. Due to popular demand, I have split out and launched a “European edition” that runs on the 15th of every month!

This data is compiled using key terms, “likes,” users have as part of their profiles. Primarily terms are focused on generic ones such as “comics” or “graphic novels” or publishers. I stay away from specific characters, creators or series, because this does not indicate they are a comic book fan. Over 100 terms are used for this report.

This data is important in that it shows who the potential comic audience could be. This is not purchasers, these are people who have shown an affinity for comics and are potential purchasers and those with an interest.

Also, with this being online/technology, due to laws and restrictions, those under the age of 13 are likely underrepresented. Europe also has some other data restrictions that will be discussed below.

Facebook Population: Over 79,000,000 in Europe

That’s an increase of 6 million compared to the previous report’s massive jump. It would seem this is not a blip and most likely something in the algorithm changed.That’s 23 million more individuals compared to what I reported for the United States in the beginning of the month. Worldwide, there’s an estimated 260,594,214 individuals interested in comics.

Gender and Age

In October women accounted for 52.05% while men accounted for 46.58%. This month things shifted a little. Men now account for 46.84% and women 51.90%.

Like the previous reporting the age and gender is all over the place with the majority traded off multiple times.

Relationship Status

The blips that plagued the last month are gone and the data is fleshed out again. Things have generally increased across the board with the larger population.

Education

And like the relationship stats, gaps from last month are no longer present and things have increased across the board. It’s difficult to really compare due to last month’s gaps.

Gender Interest

And here’s where data privacy differs. In some European nations this information can’t be reported which means either removing those countries or just not reporting on this. I chose the latter for now.

And come back next month for a new look at the data and the first comparison of just Europe!

Demo-Graphics: Comic Fandom on Facebook – US Edition

Each month I run demographic data of comic “fans” based on data mined from Facebook.

This data is compiled using key terms, “likes,” users have as part of their profiles. Primarily terms are focused on generic ones such as “comics” or “graphic novels” or publishers. I stay away from specific characters, creators or series because this does not indicate they are a comic book fan. Over 100 terms are used for this report.

This data is important in that it shows who the potential comic audience could be. This is not purchasers, these are people who have shown an affinity for comics and are potential purchasers and those with an interest.

Also, with this being online/technology, due to laws and restrictions, those under the age of 13 are likely underrepresented.

Facebook Population: Over 56,000,000 in the United States

That’s an explosion of 24 million individuals. The European report also saw a recent jump so we can only assume something has changed in the algorithms. Worldwide, the estimate is 260,594,214 which is an increase of about 22.5 million compared to last month.

The Spanish-speaking population last month was 15.00%, and this month the population has decreased to 13.57%, not keeping up with the population increase.

Gender and Age

Last month men accounted for 50% and women were 50%. This month shifts with women accounting for 51.79% and men accounting for 44.64%. When looking at the data for ages men account for 25.6 million and women are 29.2 million. When it comes to relationship status men are 25.2 million and women are 28.8 million.

Men at no point are the majority now, though it’s a 50/50 split from 26-29 years old.

Relationship Status

With a population book, things have exploded here too. Generally things remained steady with the largest segments losing a few percentage points that all went to “Unspecified.”

Education

While there are a few levels of education where men and women are even, men are only the majority for a “Professional degree.”

Gender Interest

The population has boomed and for raw numbers every grouping saw an increase. When it comes to those interested in the same gender they each saw a decrease in percent even though the population grew for each.

Ethnicity

African Americans increased by 3.3 million though the percent decreased. Asian Americans increased by 680,000 with the percent also decreasing. Hispanics decreased as a percentage but the population grew by 3.1 million and all subcategories saw increases too.

 

 

And come back next month for a new look at the data! And on February 15th we’ll have the next report of Europe’s data!

Demo-Graphics: Comic Fandom on Facebook – European Edition

Each month I run demographic data of comic “fans” based on data mined from Facebook. Due to popular demand, I have split out and launched a “European edition” that runs on the 15th of every month!

This data is compiled using key terms, “likes,” users have as part of their profiles. Primarily terms are focused on generic ones such as “comics” or “graphic novels” or publishers. I stay away from specific characters, creators or series, because this does not indicate they are a comic book fan. Over 100 terms are used for this report.

This data is important in that it shows who the potential comic audience could be. This is not purchasers, these are people who have shown an affinity for comics and are potential purchasers and those with an interest.

Also, with this being online/technology, due to laws and restrictions, those under the age of 13 are likely underrepresented. Europe also has some other data restrictions that will be discussed below.

After missing a month, we’re back!

Facebook Population: Over 73,000,000 in Europe

That’s an increase of 34 million compared to the previous report, a massive increase. Is this a blip? Is this a permanent thing? We’ll find out next month! That’s 39 million more individuals compared to what I reported for the United States in the beginning of the month. Worldwide, there’s an estimated 261,950,834 individuals interested in comics.

Gender and Age

In August women accounted for 46.15% while men accounted for 51.28%. This month things shifted a lot. Men now account for 46.58% and women 52.05%.

Like the previous reporting the age and gender is all over the place with the majority traded off multiple times.

Relationship Status

Also happening in our last reporting, some data wasn’t returned. We’ve filled in what we can and left blank that which wasn’t returned.

Education

Like the relationship status, education too had some issues, so we’ll have to see if this was just a glitch in the next report.

Gender Interest

And here’s where data privacy differs. In some European nations this information can’t be reported which means either removing those countries or just not reporting on this. I chose the latter for now.

And come back next month for a new look at the data and the first comparison of just Europe!

Demo-Graphics: Comic Fandom on Facebook – US Edition

Each month I run demographic data of comic “fans” based on data mined from Facebook.

This data is compiled using key terms, “likes,” users have as part of their profiles. Primarily terms are focused on generic ones such as “comics” or “graphic novels” or publishers. I stay away from specific characters, creators or series because this does not indicate they are a comic book fan. Over 100 terms are used for this report.

This data is important in that it shows who the potential comic audience could be. This is not purchasers, these are people who have shown an affinity for comics and are potential purchasers and those with an interest.

Also, with this being online/technology, due to laws and restrictions, those under the age of 13 are likely underrepresented.

Facebook Population: Over 34,000,000 in the United States

That’s an uptick from the previous month by 2 million individuals. Worldwide, the estimate is 255,692,995 which is an increase of about 17 million compared to last month.

The Spanish-speaking population last month was 15.00%, and this month the population has decreased to 14.71%.

Gender and Age

Last month men accounted for 50% and women were 50%. Again that’s the case with no changes, even with the increased population. When looking at the relationship status and ages totals the likelihood is more a 51/49 split towards men.

Women continue to be the majority under the age of 18, but things remain close in the 18-21 demographic as well.

Relationship Status

The population increased but the only major shifts are “Single” which increased by 200,000, “Married” increased by 1 million, and “Unspecified” increased by 700,000.

Education

Things remain pretty steady here as well with little change from last month.

Gender Interest

And things are almost exactly the same as last month when it comes to percentages for those interested in the same gender.

Ethnicity

African Americans increased by 300,000, Asian Americans increased by 80,000, and Hispanics increased by 1.2 million.

Generation

With a larger population, there’s increases across the board. Baby Boomers went up 400,000, Generation X by 700,000, and Millennials by 1 million.

And come back next month for a new look at the data! And on February 15th we’ll have the next report of Europe’s data!

Demo-Graphics: Comic Fandom on Facebook – US Edition

Each month I run demographic data of comic “fans” based on data mined from Facebook.

This data is compiled using key terms, “likes,” users have as part of their profiles. Primarily terms are focused on generic ones such as “comics” or “graphic novels” or publishers. I stay away from specific characters, creators or series because this does not indicate they are a comic book fan. Over 100 terms are used for this report.

This data is important in that it shows who the potential comic audience could be. This is not purchasers, these are people who have shown an affinity for comics and are potential purchasers and those with an interest.

Also, with this being online/technology, due to laws and restrictions, those under the age of 13 are likely underrepresented.

Facebook Population: Over 32,000,000 in the United States

That number holds steady from the previous month. Worldwide, the estimate is 238,054,783 which is a decrease of about 1.5 million compared to last month.

The Spanish-speaking population last month was 15.94%, and this month the population has decreased to 15.00%.

Gender and Age

Last month men accounted for 50% and women were 50%. Again that’s the case with no changes. When looking at the data for ages men account for 16.7 million and women are 15.7 million. When it comes to relationship status men are 16.2 million and women are 15.5 million. So, it’s probably closer to 51/49 split between men and women.

Women continue to be the majority under the age of 18, but things remain close in the 18-21 demographic as well.

Relationship Status

With a steady population this remains so as well. Those that are “Single” dropped 100,000, and “Unspecified” dropped 200,000. “Open Relationship” saw an increase of 1,000.

Education

Things remain pretty steady here as well with little change from last month.

Gender Interest

And things are almost exactly the same as last month when it comes to percentages for those interested in the same gender.

Ethnicity

African Americans increased by 100,000 compared to last month and Asian Americans increased by 10,000.

Generation

Generation X increased by 100,000 while the others remained the same.

And come back next month for a new look at the data! And on February 15th we’ll have the next report of Europe’s data!

Demo-Graphics: Comic Fandom on Facebook – European Edition

Each month I run demographic data of comic “fans” based on data mined from Facebook. Due to popular demand, I have split out and launched a “European edition” that runs on the 15th of every month!

This data is compiled using key terms, “likes,” users have as part of their profiles. Primarily terms are focused on generic ones such as “comics” or “graphic novels” or publishers. I stay away from specific characters, creators or series, because this does not indicate they are a comic book fan. Over 100 terms are used for this report.

This data is important in that it shows who the potential comic audience could be. This is not purchasers, these are people who have shown an affinity for comics and are potential purchasers and those with an interest.

Also, with this being online/technology, due to laws and restrictions, those under the age of 13 are likely underrepresented. Europe also has some other data restrictions that will be discussed below.

Facebook Population: Over 9,000,000 in Europe

That number decreases (1 million) since last month. That’s still 7 million more individuals compared to what I reported for the United States in the beginning of the month. Worldwide, there’s an estimated 239,542,206 individuals interested in comics.

Gender and Age

In July women accounted for 45.00% while men accounted for 52.50%. This month things shifted a bunch. Men now account for 51.28% and women 46.15%.

Things have shifted a bunch when it comes to age as you can see as you move right. We’ll have to wait a month to see if this was a glitch or a new shift.

Relationship Status

The latter half of the data wasn’t returned so that’s left blank. It’s unknown if these terms are being abandoned and we’ll have a better idea next month.

Education

Like the relationship status, education too had some issues, so we’ll have to see if this was just a glitch in the next report.

Gender Interest

And here’s where data privacy differs. In some European nations this information can’t be reported which means either removing those countries or just not reporting on this. I chose the latter for now.

And come back next month for a new look at the data and the first comparison of just Europe!

Demo-Graphics: Comic Fandom on Facebook – US Edition

Each month I run demographic data of comic “fans” based on data mined from Facebook.

This data is compiled using key terms, “likes,” users have as part of their profiles. Primarily terms are focused on generic ones such as “comics” or “graphic novels” or publishers. I stay away from specific characters, creators or series because this does not indicate they are a comic book fan. Over 100 terms are used for this report.

This data is important in that it shows who the potential comic audience could be. This is not purchasers, these are people who have shown an affinity for comics and are potential purchasers and those with an interest.

Also, with this being online/technology, due to laws and restrictions, those under the age of 13 are likely underrepresented.

Facebook Population: Over 32,000,000 in the United States

That’s a slight dip from last month’s 34 million but up from 29 million two months ago. Worldwide, the estimate is 239,542,206 which is a decrease of about 24 million compared to last month putting it right about where it was two months ago.

The Spanish-speaking population last month was 16.76%, and this month the population has decreased to 15.94%.

Gender and Age

Last month men accounted for 52.94% and women were 50%. Due to rounding you can get over 100% in Facebook. Things have shifted a bit more with each now making up 50% of the population. When looking at the data for ages men account for 16.9 million and women are 15.8 million. When it comes to relationship status men are 16.4 million and women are 15.8 million. So, it’s probably closer to 52/48 or 51/49 split between men and women.

Women continue to be the majority under the age of 18, but things remain close in the 18-21 demographic as well.

Relationship Status

With a smaller population, things have decreased here as expected when it comes to raw numbers. When it comes to percentages things have shifted very little.

Education

And with a smaller population, here too we see things have decreased but remain similar to the previous month.

Gender Interest

And things are almost exactly the same as last month when it comes to percentages for those interested in the same gender.

Ethnicity

African Americans remained the same in population size while Asian Americans dipped by 90,000 and Hispanics dipped by 300,000.

Generation

Millennials saw the biggest decrease from last month, a drop of 2 million. Generation X dipped 800,000, and Baby Boomers dropped 200,000.

And come back next month for a new look at the data! And on February 15th we’ll have the next report of Europe’s data!

Demo-Graphics: Comic Fandom on Facebook – US Edition

Continuing our data dive we’re looking at the overall state of comic fandom on Facebook. Who likes comics? We’re rerunning our monthly stats for general comic fans that are updated on the first of each month. Find out below where things stand!

This data is compiled using key terms, “likes,” users have as part of their profiles. Primarily terms are focused on generic ones such as “comics” or “graphic novels” or publishers. I stay away from specific characters, creators or series because this does not indicate they are a comic book fan. Over 100 terms are used for this report.

This data is important in that it shows who the potential comic audience could be. This is not purchasers, these are people who have shown an affinity for comics and are potential purchasers and those with an interest.

Also, with this being online/technology, due to laws and restrictions, those under the age of 13 are likely underrepresented.

Facebook Population: Over 34,000,000 in the United States

That’s a rebound from last month’s 29 million and an improvement on the previous month’s 30 million. Worldwide, the estimate is 263,110,587 which is an increase of about 22.2 million compared to last month.

The Spanish-speaking population last month was 18.28%, and this month the population has decreased to 16.76%, the vast increase in the population outpaced that of Spanish speakers.

Gender and Age

Last month men accounted for 65.52% and women were 34.14%. Things have shifted a lot with women accounting for 50% of the population and men accounting for 52.94%. Due to rounding you can get over 100% in Facebook. Going by the age and relationship data, women are likely in the 48% range.

When it comes to age and gender over time, things have shifted greatly with women being the majority 17 and under and the gap being narrow throughout.

Relationship Status

Across the board there’s been increases since last month with those “engaged” remaining stagnant.

Education

Women made massive games compared to last month.

Gender Interest

With women making such gains, their percents increased a lot. Of note “men interested in men” increased while “men interested in men and women” decreased.

Ethnicity

All three groups saw a boost over the month with African Americans increasing by 1 million, Asian Americans by 70,000, and Hispanics by 400,000. Interestingly Spanish dominant decreased by 200,000.

Generation

All three groups saw increases with Baby Boomers gaining 1 million, Generation X gaining 2.9 million, and Millennials gaining 2 million.

And come back next week where we’ll do a dive looking at how everyone stacks up and how it all compares to last year.

Demo-Graphics: The State of Marvel Comics

In July of 2014, I looked at the Facebook demographics of Marvel. I followed that up in 2015. And again in 2016. With San Diego Comic-Con kicking off this week, we’re returning to see how things stand. Yesterday was DC Comics‘ stats, and tomorrow will be Indie/Small Press comics.

For those that don’t know, this data is mined from Facebook’s demographic data using terms that correspond to likes, groups, etc. For this report, we’re not looking at Marvel Comics specifically, but also Marvel Studio, Marvel Entertainment, and more. So think of this as the Marvel brand.

Facebook Marvel Comics Fan Population: Over 37,000,000 United States

Last year dropped 7 million, but we have an impressive rebound of 22 million individuals. It’s unknown exactly why there was such a jump though DC also saw a massive jump over the year. The answer remains a mystery and won’t be answered.

Since last year, Spanish speakers has decreased to 15.41%. In 2014, they were 14.39% and in 2015 accounted for 13.18%. In 2016 it was 19.33%.

Gender and Age

In 2014 Men made up about 63.16% of the population and women were 36.84% for those interested in Marvel. In 2015 men accounted for 77.27% while women accounted for 20%. In 2016 women made gains as they accounted for 34% while men accounted for 66%. This year we see a major shift as women become a majority with 51.35% and men slip to 48.65%.

Things have changed a lot since last year which saw women briefly becoming the majority but men almost entirely the majority. This year women and men are close in percent until age 50 where there’s a clear split most likely do to general Facebook user demographics.

Relationship Status

Pretty much across the board the populations have doubled for each status except “Unspecified” which increased 3 fold.

Education

As expected with a larger population here too the stats have ballooned.

Gender Interest

Those interested in the same sex generally saw increases in the overall number but dipped in percent. The exception to this is “women interested in women” who saw an increase in percentage and overall number.

Ethnicity

A bigger overall population it shouldn’t be a surprise that each demographic here grew. African Americans increased by 3.4 million, Asian Americans by 510,000, and Hispanics by 2.5 million.

Generation

This too has seen some boosts. Baby Boomers saw an increase by 890,000, Generation X by 4.2 million and Millennials by 14 million.

Join us again tomorrow when we’ll look at indie/small press comics!

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