Each month I run demographic data of comic “fans” based on data mined from Facebook. Due to popular demand, I have split out and launched a “European edition” that runs on the 15th of every month (ok, one day late this month)!
This data is compiled using key terms, “likes,” users have as part of their profiles. Primarily terms are focused on generic ones such as “comics” or “graphic novels” or publishers. I stay away from specific characters, creators or series, because this does not indicate they are a comic book fan. Over 100 terms are used for this report.
This data is important in that it shows who the potential comic audience could be. This is not purchasers, these are people who have shown an affinity for comics and are potential purchasers and those with an interest.
Also, with this being online/technology, due to laws and restrictions, those under the age of 13 are likely underrepresented. Europe also has some other data restrictions that will be discussed below.
Facebook Population: Over 43,000,000 in Europe
That number increases a little (1 million ) since last month, but continues the rebound from the dip of the previous months before that. But, that’s still 14 million more individuals compared to what I reported for the United States in the beginning of the month. Worldwide, there’s an estimated 267,973,263 individuals interested in comics.
Gender and Age
In May women accounted for 42.86% while men accounted for 57.14%. This month things shifted a bunch. Men now account for 53.49% and women 46.51%.
Things are pretty similar to last month when it comes to the graph of gender and age though women retake a majority at age 65+.
“Single” took a dip compared to last month with this “married” and “unspecified” each seeing significant gains.
Things haven’t shifted here much compared to last month. Women mostly saw gains across the board due to their increased population.
And here’s where data privacy differs. In some European nations this information can’t be reported which means either removing those countries or just not reporting on this. I chose the latter for now.
And come back next month for a new look at the data and the first comparison of just Europe!