Each month I run demographic data of comic “fans” based on data mined from Facebook. Due to popular demand, I have split out and launched a “European edition” that runs on the 15th of every month!
This data is compiled using key terms, “likes,” users have as part of their profiles. Primarily terms are focused on generic ones such as “comics” or “graphic novels” or publishers. I stay away from specific characters, creators or series, because this does not indicate they are a comic book fan. Over 100 terms are used for this report.
This data is important in that it shows who the potential comic audience could be. This is not purchasers, these are people who have shown an affinity for comics and are potential purchasers and those with an interest.
Also, with this being online/technology, due to laws and restrictions, those under the age of 13 are likely underrepresented. Europe also has some other data restrictions that will be discussed below.
Facebook Population: Over 9,000,000 in Europe
That number decreases (1 million) since last month. That’s still 7 million more individuals compared to what I reported for the United States in the beginning of the month. Worldwide, there’s an estimated 239,542,206 individuals interested in comics.
Gender and Age
In July women accounted for 45.00% while men accounted for 52.50%. This month things shifted a bunch. Men now account for 51.28% and women 46.15%.
Things have shifted a bunch when it comes to age as you can see as you move right. We’ll have to wait a month to see if this was a glitch or a new shift.
The latter half of the data wasn’t returned so that’s left blank. It’s unknown if these terms are being abandoned and we’ll have a better idea next month.
Like the relationship status, education too had some issues, so we’ll have to see if this was just a glitch in the next report.
And here’s where data privacy differs. In some European nations this information can’t be reported which means either removing those countries or just not reporting on this. I chose the latter for now.
And come back next month for a new look at the data and the first comparison of just Europe!