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Demo-Graphics: Comic Fandom on Facebook – European Edition

Each month I run demographic data of comic “fans” based on data mined from Facebook. The monthly report is focused on the United States and runs the first of every month. Due to popular demand, today launches a European edition that will run on the 15th of every month!

This data is compiled using key terms, “likes,” users have as part of their profiles. Primarily terms are focused on generic ones such as “comics” or “graphic novels” or publishers. I stay away from specific characters, creators or series, because this does not indicate they are a comic book fan. Over 100 terms are used for this report.

This data is important in that it shows who the potential comic audience could be. This is not purchasers, these are people who have shown an affinity for comics and are potential purchasers and those with an interest.

Also, with this being online/technology, due to laws and restrictions, those under the age of 13 are likely underrepresented. Europe also has some other data restrictions that will be discussed below.

Facebook Population: Over 55,000,000 in Europe

That’s 18 million more individuals than compared to what I reported for the United States in the beginning of the month. What’s interesting is that using the same terms as those used in the US report there are 54 million individuals. Adding in European publishers an additional 1 million individuals are added.

Worldwide, the estimate is 279,069,449 which is an increase of about 15 million compared to last month.

Gender and Age

In the United States at the beginning of the month women were reported as 37.84% of comic fandom while men accounted for 62.16%. In Europe, women account for 45.45% while men account for 54.55%.

facebook-comics-europe-gender-9-15-16

This month in the United States at no point do women become a majority of fans. In Europe men and women age 38 to 46 are about in even numbers. Eventually men become the majority again at age 65 and up.

facebook-comics-europe-gender-age-9-15-16

Part of the chance above is reflected below. Men increased in population age 46 and up while women dropped across the board at every age.

facebook-comics-europe-gender-age-raw-9-15-16

Relationship Status

Compared to the United States, the relationship status of individuals is actually pretty different. “Single,” “In Relationship,” “Divorced,” and “Married” are all much lower when it comes to percentage. Those “Engaged” is a little higher, but what’s much higher is the individuals marked “Unspecified,” and those as “Civil Union,” “Domestic Partnership,” and “Open Relationship.”

facebook-comics-europe-relationship-status-9-15-16

Education

Compared to the United States those with Doctorate or Master’s Degrees are lower, but College Grads, in College are higher. I don’t know how Europe generally compares to the US as far as education, but differences are probably reflected here.

facebook-comics-europe-education-9-15-16

Gender Interest

And here’s where data privacy differs. In some European nations this information can’t be reported which means either removing those countries or just not reporting on this. I chose the latter for now.

And come back next month for a new look at the data and the first comparison of just Europe!

Demo-Graphics: Comic Fandom on Facebook

Each month I run demographic data of comic “fans” based on data mined from Facebook.

This data is compiled using key terms, “likes,” users have as part of their profiles. Primarily terms are focused on generic ones such as “comics” or “graphic novels” or publishers. I stay away from specific characters, creators or series, because this does not indicate they are a comic book fan. Over 100 terms are used for this report.

This data is important in that it shows who the potential comic audience could be. This is not purchasers, these are people who have shown an affinity for comics and are potential purchasers and those with an interest.

Also, with this being online/technology, due to laws and restrictions, those under the age of 13 are likely underrepresented.

Facebook Population: Over 37,000,000 in the United States

That’s a decrease of 6 million people compared to last month. Worldwide, the estimate is 279,069,449 which is an increase of about 15 million compared to last month.

The Spanish-speaking population last month was 20.93%, and this month the population has increased up to 22.97% which was due to the overall population decreasing.

Gender and Age

Last month men accounted for 55.81% and women were 44.19%. Women saw a decrease from last month. While men decreased by 1 million, women decreased by 5 million. Women now account for 37.84% while men are 62.16%.

facebook comics 9.1.16

We’ll next look at how the percentage of women and men break down through age. What’s interesting is that women generally become the majority in the 40ish age span. This month, women never become a majority. That’ll be explained below.

facebook comics gender age 9.1.16

Part of the chance above is reflected below. Men increased in population age 46 and up while women dropped across the board at every age.

facebook comics gender age raw 9.1.16

Relationship Status

Everything has decreased when it comes to this and with men being a larger part of the population, their percentages increased.

facebook comics relationship 9.1.16

Education

There’s been some shifts from the previous month and a lot is due to men being a larger part of the population.

facebook comics education 9.1.16

Gender Interest

Women interested in women saw a big increase over the month, but percentages for other folks interested in the same gender decreased.

comics facebook gender interest 8.1.16

Ethnicity

African Americans held steady since last month, while Asian Americans and Hispanics both saw dips.

facebook comics ethnicity 9.1.16

Generation

Every grouping dropped this month. Baby Boomers are down 1 million, Generation X is down 1.1 million, and Millennials are down 3 million.

facebook comics generation 9.1.16

And come back next month for a new look at the data!

Demo-Graphics: The State of “Gamers” 2016

It’s been a little over a year since I did a report about “gamers” and with Gen Con kicking off today, it felt appropriate to visit this data. So, welcome to the third annual State of Gamers.

This data is gained through mining Facebook and includes over 175 different terms from a variety of games, publishers, and more. The terms I used are varied, and many, from the name of games to the name of publishers and terms like collectible card game. For this I did my best to stay away from generic terms for genres (like Fantasy) and terms that specifically mentioned video games. I also avoided games like Monopoly or Scategories, I wanted to focus on the games you’d find at Gen Con.

We’ll compare this report to last year’s data set.

Facebook Population: Over 33,000,000 in the United States

That’s some steady growth from last year with 2 million more individuals in the United States falling into this demographic.

Spanish speakers account for now 7.3 million fans. That’s 22.12% a vast increase from last year’s 12.58% in the United States.

Gender and Age

In 2015 Men accounted for 51.61% compared to women at 48.39%. That percentage shifted a bit from last year with men now accounting for 54.55% and women accounting for 45.45%

gamers facebook 8.3.16

We’ll next look at how the percentage of women and men break down through age. It’s similar but shifted. Women now become the majority around age 46 as opposed to around age 38 last year.

gamers facebook age gender 8.3.16

And the raw data below.

gamers facebook age gender raw 8.3.16

Relationship Status

The stats this year are very similar to last though those “Married” took a drop and those “Unspecified” increased.

gamers facebook relationship status 8.3.16

Education

The education stats haven’t shifted much since last year.

gamers facebook education 8.3.16

Gender Interest

Women interested in women increased from last year while Men interested in Men and Men and Women interested in Men and Women all saw decreases.

gamers facebook gender interest 8.3.16

Ethnicity

This is the second year for this data. African Americans saw big gains as well as Hispanics. Asian Americans saw a raw increase, but their percentage decrease.

gamers facebook ethnicity 8.3.16

Generation

Baby Boomers saw a sharp decrease over the last year dropping over 50%. Generation X also saw a bit of a dip, while Millennials saw an increase.

gamers facebook generation 8.3.16

And that wraps up our look at who the gamers are in the United States! Happy gaming!

Demo-Graphics: Comic Fandom on Facebook

Each month I run demographic data of comic “fans” based on data mined from Facebook.

This data is compiled using key terms, “likes,” users have as part of their profiles. Primarily terms are focused on generic ones such as “comics” or “graphic novels” or publishers. I stay away from specific characters, creators or series, because this does not indicate they are a comic book fan. Over 100 terms are used for this report.

This data is important in that it shows who the potential comic audience could be. This is not purchasers, these are people who have shown an affinity for comics and are potential purchasers and those with an interest.

Facebook Population: Over 43,000,000 in the United States

That’s an increase of 1 million people compared to last month. Worldwide, the estimate is 264,832,517 which is a decrease of about 15.5 million compared to last month.

The Spanish-speaking population last month was 20.48%, and this month the population has increased up to 20.93%.

Gender and Age

Last month men accounted for 54.76% and women were 45.24%. The population increase was just men, so they saw a slight gain and now account for 55.81% and women account for 44.19%.

comics facebook gender 8.1.16

We’ll next look at how the percentage of women and men break down through age.

comics facebook gender age 8.1.16

Generally, all of the age brackets have increased from last month, though those age 38 and up have remained steady. Interestingly, women age 17 and under has dropped  compared to last month.

comics facebook gender age raw 8.1.16

Relationship Status

There’s been some shifts compared to last month. Those “engaged,” “in relationship,” “married,” “unspecified,” “domestic partnership,” “divorced,” and “widowed” all increased compared to last month.

comics facebook relationship 8.1.16

Education

There’s been some shifts from the previous month but it’s still interesting to see where men and women are in equal numbers when it comes to education.

comics facebook education 8.1.16

Gender Interest

Women interested in women saw a big increase over the month, but percentages for other folks interested in the same gender decreased.

comics facebook gender interest 8.1.16

Ethnicity

African Americans saw gains while Asian Americans dipped a bit from last month.

comics facebook ethnicity 8.1.16

Generation

All groups saw gains compared to last month.

comics facebook generation 8.1.16

And come back next month for a new look at the data!

Demo-Graphics: The Comparisons

This week I’ve been releasing demographic breakdowns of various comic related populations on Facebook. You can see what’s already posted for Marvel, DC and Indie/Small Press general Comic Fans and Facebook itself.

But here’s a nice handy post showing off those various groups compared to each other in some handy graphs.

Gender

When it comes to women, Indie/Small Press comics outperforms the general comic population and is close to matching Facebook as a whole. The largest gap between men and women is Marvel who lags far behind.

Stats Gender 7.19.16African Americans

When it comes to percentage, comics generally outperform Facebook as a whole with the general comic fandom having the highest percentage of African Americans and Marvel being second. DC lags far behind, so they have work to do.

Stats African Americans 7.19.16Asian Americans

General Comic Fans, Marvel outperform Facebook as far as Asian Americans as a percent of the population. Marvel is the leader with about 50% more than Facebook. DC Comics is about event. Interestingly Indie/Small Press lags a bit behind.

Stats Asian Americans 7.19.16Hispanics

Across the board comics has more Hispanics as part of their population compared to Facebook as a whole. Almost all outperform by about 50% and every segment is about even with the general Comic Fandom being the best.

Stats Hispanics 7.19.16Generation

Millennials appear to be more into comics than they are Facebook when it comes to percentage. This is across the board by a wide margin with Millennials flocking to DC Comics the most.

Stats Generation 7.19.16

Demo-Graphics: Comic Fandom on Facebook

Earlier this month I posted the statistics of the general comic fandom on Facebook. As we release all stats, here’s a repeat of that post.

Here’s the data already released for Marvel, DC and Indie/Small Press.

This data is compiled using key terms, “likes,” users have as part of their profiles. Primarily terms are focused on generic ones such as “comics” or “graphic novels” or publishers. I stay away from specific characters, creators or series, because this does not indicate they are a comic book fan. Over 100 terms are used for this report.

This data is important in that it shows who the potential comic audience could be. This is not purchasers, these are people who have shown an affinity for comics and are potential purchasers and those with an interest.

Facebook Population: Over 42,000,000 in the United States

Has remained steady this month. After a bit of fluctuation over the last few months, it’s now settled at a consistent amount. Worldwide, the estimate is 280,326,308.

The Spanish-speaking population last month was 15.17%, and this month the population has increased up to 20.48%.

Gender and Age

The population has remained steady and the gender split has also remained steady. Men account for 54.76% and women account for 45.24%.facebook comics gender 6.1.16We’ll next look at how the percentage of women and men break down through age.

facebook comics gender age 7.1.16While the population has remained steady there has been some shifts in the raw data below. The population last month was 41.14 million and this month its increased to 42.57 million. The shift is for those age 26 to 64 which increased in population size. Those age 25 and under decreased.

facebook comics gender age raw 7.1.16Relationship Status

Relationship stats have shifted last month. “Single,” “Unspecified,” and “Open Relationship” all increased from last month.

facebook comics relationship 7.1.16Education

There’s been some shifts from the previous month but it’s still interesting to see where men and women are in equal numbers when it comes to education.

facebook comics education 7.1.16Gender Interest

Men interested in men and women interested in women both increased compared to last month.

facebook comics gender interest 7.1.16Ethnicity

African Americans and Asian Americans bother increased while Hispanics remained steady compared to last month.

facebook comics ethnicity 7.1.16Generation

Both Baby Boomers and Generation X both decreased from last month.

facebook comics generation 7.1.16And come back tomorrow to see where everyone stands!

Demo-Graphics: The State of Marvel Comics

In July of 2014, I looked at the Facebook demographics of Marvel. I followed that up in 2015. With San Diego Comic-Con kicking off this week, we’re returning to see how things stand. Yesterday was DC Comics‘ stats, and tomorrow will be Indie/Small Press comics.

For those that don’t know, this data is mined from Facebook’s demographic data using terms that correspond to likes, groups, etc. For this report, we’re not looking at Marvel Comics specifically, but also Marvel Studio, Marvel Entertainment, and more. So think of this as the Marvel brand.

Facebook Marvel Comics Fan Population: Over 15,000,000 United States

That’s a massive drop from last year’s 22 million. That’s a drop of 7 million from last year. There was a term that was a slight difference in terms used which could account for that difference. There could be other explanation such as dud accounts removed. The answer remains a mystery and won’t be answered.

Since last year, Spanish speakers has increased to 19.33%. In 2014, they were 14.39% and in 2015 accounted for 13.18%.

Gender and Age

In 2014 Men made up about 63.16% of the population and women were 36.84% for those interested in Marvel. In 2015 men accounted for 77.27% while women accounted for 20%. This year women made gains as they now account for 34% while men account for 66%. That’s better than 2015, but still worse than 2014.

 

marvel facebook 7.19.16Here’s how the gender plays out over age. Unlike last year, women so gain a majority briefly and this is most likely due to the general trend of those who have signed up for Facebook in general.

marvel facebook age gender 7.19.16Marvel saw population loss for those age 25 and under. Women under age 17 decreased percentage wise though saw gains at all other age groups.

marvel facebook age gender raw 7.19.16Relationship Status

While a lot of the percentages are similar to last year, those Single decreased, while those Married and Unspecified increased.

marvel facebook relationship status 7.19.16

Education

As expected, with an older population higher degrees of college and up have increased when it comes to percentage.

marvel facebook education 7.19.16Gender Interest

While Men interested in Men and Men interested in both Men and Women remained relatively the same as far as percentage, Women interested in Women and Women interested in both Men and Women saw large increases.  Both were close to doubling as far as their percentage of the population.

marvel facebook gender interest 7.19.16Ethnicity

Compared to last year African Americans increased as a percentage of the population by about 1.3 percentage points. Hispanics too saw an increase of close to 5 percentage points. Asian Americans saw a large decrease dropping by about 3 percentage points.

marvel facebook ethnicity 7.19.16Generation

Baby Boomers increased in both population size and percent while Generation X just saw an increase in percentage. Millennials saw a decrease in raw numbers and as a percent of the population.

marvel facebook generation 7.19.16Join us again tomorrow when we’ll look at indie/small press comics!

Demo-Graphics: The State of DC Entertainment

With San Diego Comic-Con about to begin we’re looking at the demographic data for various publishers and comics. We’ve already posted Facebook‘s general stats, and tomorrow will be Marvel, followed by Indie comics, and the industry as a whole. Up now is DC Entertainment.

This statistic breakdown, we’ve looked at terms like DC Comics and Vertigo Comics, but not specific comic series or characters. It’s a focus on DC Entertainment and its publishing imprints. Think of it as looking at the DC brand.

Facebook DC Comics Fan Population: Over 11,000,000 US

DC Comic’s stats have shifted in interesting ways since 2015. Last year the population stood at 12 million individuals, so the overall population has shifted some. In 2014 it was 7.6 million, so it’s still up compared to two years ago.

In 2014 Spanish speakers accounted for 14.55%, 2015 it was 14.17%, and in 2015 it’s now 18.18% with 2 million individuals.

Gender and Age

In 2014, men accounted for 68.18% and women were 28.64% of the DC population. In 2015 men accounted for 73.33% and women were 27.50%. In 2016 we see a hell of a change with 56.36% of the population being male and 40% female.

The general comic population is men accounting for 54.76% and women account for 45.24%, so DC isn’t that far off from that.

And here’s the stats in a handy pie-chart.

DC Facebook gender 7.18.16And here’s how gender shapes up by percent over age. Compared to last year this graph has changed a lot. Women never become a majority last year but this year we see women overtaking men and becoming a majority at the 50-53 age range. This is a bit older than the general comics population which is at 42-45.

Last year men spiked at 26-29 and this year men spike at 30-33, a bit older. There has been a shift.

dc facebook gender age 7.18.16Compared to last year there’s been a drop in raw population for those under the age of 38. Those under 17 dropped a lot, close to 800,000 individuals. While women saw a big leap in the overall population, those under the age of 17 gained just 0.15 percentage points.

dc facebook gender age raw 7.18.16Relationship Status

While a lot of the relationship status is similar to last year, those that are “Single” saw the largest drop while those “In Relationships” and “Married” saw gains when it comes to their percentage.

dc facebook relationship status 7.18.16Education

With a smaller population than last year the raw numbers have dropped, but the percentages generally remain the same. There is a drop with younger individuals which can be expected due to that loss of them as mentioned above.

dc facebook education 7.18.16Gender Interest

There’s been some very interesting shifts when it comes to percentages comparing this year and last year. Men interested in Men, Women interested in Women, and Women interested in both Men and Women are all up. Men interested in Men and Women is just down slightly.

dc facebook gender interest 7.18.16Ethnicity

Here things are a bit better too compared to last year, but not by a whole lot. African Americans remain the same in overall population, but African American women went up about 17 percentage points. Asian Americans increased by 50,000 since last year with women almost doubling. Hispanics increased by 100,000 since last year with those saying their bilingual seeing the largest increase. In fact, those who identify as bilingual and those who are English dominant flipped in the overall population size.

dc facebook ethnicity 7.18.16Generation

Baby Boomers and Generation X both increased in overall population while Millennials saw a drop since last year.

dc facebook generation 7.18.16Come back tomorrow when we’ll look at stats for Marvel!

Demo-Graphics: Facebook US Users

With San Diego Comic-Con kicking off this week, I’ll be looking at a whole bunch of data crunched from mining Facebook. To kick this off, I thought it’d be good to look at how Facebook itself might have changed. It’s been over a year since I last looked at the data, and much has changed, including some of the process itself and what is returned as far as data.

We’ll also be using this data to see how things might impact the comic fan population, and how comic fans compare to the general Facebook population.

Unlike my other reports, this one focuses just on people who are on Facebook and located in the United States. No terms are used at all as far as likes, interests, etc.

Facebook Population: Over 198,000,000 in the United States

Since January of 2015, the population of Facebook users has increased by 7 million individuals. It’s been about 18 million since 2014. Of that, Spanish speakers now account for 13.64% with 27 million of them. In 2015 that population was 19 million or 9.95%.

Gender and Age

In 2014, men accounted for 45.56% and women were 53.33%. In 2015 it was 53.40% women and 46.07% men. In 2016 women account for 54.04% while men account for 45.45%.

In the United States as a whole, women account for 51%, while men are about 49%, that was as of the 2010 Census. So, Facebook skewers slightly more female.

Facebook Gender 7.15.16We’ll next look at how the percentage of women and men break down through age. Unlike comic fans, there’s never a point where men are a clear majority. At most there’s parity from ages 22 to 29. That parity also existed last year.

facebook gender age 7.15.16And here is all of the data presented in its raw form. Compared to 2015, what we see is interesting. Under 17 has shrunk again as far as population, and so has those 56 and up.

facebook gender age raw 7.15.16Relationship Status

Compared to last year Unspecified received the greatest gain, with all of the other stats shifting a little higher or lower.

facebook relationship 7.15.16Education

While the population grew this year, these stats have remained pretty steady compared to last year.

facebook education 7.15.16Gender Interest

Things here has remained relatively steady as well. Unspecified saw gains as far as percentage which caused others to dip a bit. The most was Men interested in Women and Women interested in Men which both decreased about 1 percentage point.

facebook gender interest 7.15.16Ethnicity

The African American population remained steady, while Asian Americans and Hispanics both saw large gains. Hispanics grew by 6 million compared to last year.

facebook ethnicity 7.15.16Generation

Baby Boomers dipped a bit as both Generation X and Millennials both grew.

facebook generation 7.15.16Now that we know where Facebook as a whole stands, we can explore more specifics! Join us tomorrow when we start to dive into specific stats, up first DC Entertainment!

Demo-Graphics: Comic Fandom on Facebook

It’s the first of the month, and first of the year, and that means a new look at the demographics of people who “like” comics on Facebook. This data is compiled using demographic data from Facebook, and is limited to the United States.

This data is compiled using key terms, “likes,” users have as part of their profiles. Primarily terms are focused on generic ones such as “comics” or “graphic novels” or publishers. I stay away from specific characters, creators or series, because this does not indicate they are a comic book fan. Over 100 terms are used for this report.

This data is important in that it shows who the potential comic audience could be. This is not purchasers, these are people who have shown an affinity for comics and are potential purchasers and those with an interest.

Facebook Population: Over 42,000,000 in the United States

Has remained steady this month. After a bit of fluctuation over the last few months, it’s now settled at a consistent amount. Worldwide, the estimate is 280,326,308.

The Spanish-speaking population last month was 15.17%, and this month the population has increased up to 20.48%.

Gender and Age

The population has remained steady and the gender split has also remained steady. Men account for 54.76% and women account for 45.24%.facebook comics gender 6.1.16We’ll next look at how the percentage of women and men break down through age.

facebook comics gender age 7.1.16While the population has remained steady there has been some shifts in the raw data below. The population last month was 41.14 million and this month its increased to 42.57 million. The shift is for those age 26 to 64 which increased in population size. Those age 25 and under decreased.

facebook comics gender age raw 7.1.16Relationship Status

Relationship stats have shifted last month. “Single,” “Unspecified,” and “Open Relationship” all increased from last month.

facebook comics relationship 7.1.16Education

There’s been some shifts from the previous month but it’s still interesting to see where men and women are in equal numbers when it comes to education.

facebook comics education 7.1.16Gender Interest

Men interested in men and women interested in women both increased compared to last month.

facebook comics gender interest 7.1.16Ethnicity

African Americans and Asian Americans bother increased while Hispanics remained steady compared to last month.

facebook comics ethnicity 7.1.16Generation

Both Baby Boomers and Generation X both decreased from last month.

facebook comics generation 7.1.16And that wraps up this month’s report!

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