Tag Archives: facebook

Demo-Graphics: Comic Fandom on Facebook – European Edition

Each month I run demographic data of comic “fans” based on data mined from Facebook. Due to popular demand, I have split out and launched a “European edition” that runs on the 15th of every month (ok, one day late this month)!

This data is compiled using key terms, “likes,” users have as part of their profiles. Primarily terms are focused on generic ones such as “comics” or “graphic novels” or publishers. I stay away from specific characters, creators or series, because this does not indicate they are a comic book fan. Over 100 terms are used for this report.

This data is important in that it shows who the potential comic audience could be. This is not purchasers, these are people who have shown an affinity for comics and are potential purchasers and those with an interest.

Also, with this being online/technology, due to laws and restrictions, those under the age of 13 are likely underrepresented. Europe also has some other data restrictions that will be discussed below.

Facebook Population: Over 42,000,000 in Europe

That number dips a little (2 million ) since last month, but generally is a rebound from the dip of the previous months before that. But, that’s still 12 million more individuals compared to what I reported for the United States in the beginning of the month. Worldwide, there’s an estimated 240,808,941 individuals interested in comics.

Gender and Age

In April women accounted for 45.45% while men accounted for 54.55%. This month things shifted slightly with men remaining the same in population size and women dipped a little. Due to that, men account for 57.14% and women 42.86%.

Things are pretty similar to last month when it comes to the graph of gender and age though men retake a majority at age 65+.

Relationship Status

Things remain pretty steady since last month other than “married” which dropped 900,000 individuals and “unspecified” also dropped 1 million. That’s where most of the month’s change comes from.

Education

Things haven’t shifted here much compared to last month.

Gender Interest

And here’s where data privacy differs. In some European nations this information can’t be reported which means either removing those countries or just not reporting on this. I chose the latter for now.

And come back next month for a new look at the data and the first comparison of just Europe!

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Demo-Graphics: Comic Fandom on Facebook – US Edition

Each month I run demographic data of comic “fans” based on data mined from Facebook.

This data is compiled using key terms, “likes,” users have as part of their profiles. Primarily terms are focused on generic ones such as “comics” or “graphic novels” or publishers. I stay away from specific characters, creators or series because this does not indicate they are a comic book fan. Over 100 terms are used for this report.

This data is important in that it shows who the potential comic audience could be. This is not purchasers, these are people who have shown an affinity for comics and are potential purchasers and those with an interest.

Also, with this being online/technology, due to laws and restrictions, those under the age of 13 are likely underrepresented.

Facebook Population: Over 30,000,000 in the United States

That drops from the previous month’s 37 million. Worldwide, the estimate is 240,808,941 which is a decrease of about 42,000,000 compared to last month.

The Spanish-speaking population last month was 16.22%, and this month the population has increased to 18.33%.

Gender and Age

Last month men accounted for 51.35% and women were 48.65%. Things have shifted a lot with men now accounting for 66.67% and women have dropped to 33.33%. Men have gained about 1 million individuals from the previous month while women decreased by 8 million.

Things have shifted a lot as women are no longer a majority under the age of 18 and things have shifted where they don’t become a majority until the 50 to 53 demographic. There’s of course a greater gap between men and women.

Relationship Status

Men saw a bit of an increase in those that are “single” but generally things dropped across the board, especially for women since their overall population dropped.

Education

And as is expected with women decreasing we see that here too.

Gender Interest

When it comes to percents, things don’t shift that much. Most of the women decreased in the “unspecified” with women interested in men also seeing a sizeable decrease.

Ethnicity

Here too women see a decrease whole men have increased across the board in varying amounts.

Generation

Finally, everything saw a drop as the decrease in women was across the board. Especially hit was Millennials who saw a decrease of 4.9 million individuals.

And come back next month for a new look at the data! And on February 15th we’ll have the next report of Europe’s data!

Demo-Graphics: Comic Fandom on Facebook – European Edition

Each month I run demographic data of comic “fans” based on data mined from Facebook. Due to popular demand, I have split out and launched a “European edition” that runs on the 15th of every month!

This data is compiled using key terms, “likes,” users have as part of their profiles. Primarily terms are focused on generic ones such as “comics” or “graphic novels” or publishers. I stay away from specific characters, creators or series, because this does not indicate they are a comic book fan. Over 100 terms are used for this report.

This data is important in that it shows who the potential comic audience could be. This is not purchasers, these are people who have shown an affinity for comics and are potential purchasers and those with an interest.

Also, with this being online/technology, due to laws and restrictions, those under the age of 13 are likely underrepresented. Europe also has some other data restrictions that will be discussed below.

Facebook Population: Over 44,000,000 in Europe

After a decrease for a few months, this month’s results remain steady with no change. But, that’s still 7 million more individuals compared to what I reported for the United States in the beginning of the month. Worldwide, there’s an estimated 282,456,070 individuals interested in comics. That’s an increase of 9 million compared to last month.

Gender and Age

In December women accounted for 45.45% while men accounted for 54.55%. This month men saw some gains but things generally remained steady. Men account for 54.55% while women account for 45.45%.

With only a few changes, the below graph is similar to last month.

Relationship Status

There’s been some shift since last month. “In Relationship,” “Married” and “Civil Union” all increased a bit from the previous month.

Education

Things haven’t shifted here much compared to last month.

Gender Interest

And here’s where data privacy differs. In some European nations this information can’t be reported which means either removing those countries or just not reporting on this. I chose the latter for now.

And come back next month for a new look at the data and the first comparison of just Europe!

Demo-Graphics: Comic Fandom on Facebook – US Edition

Each month I run demographic data of comic “fans” based on data mined from Facebook.

This data is compiled using key terms, “likes,” users have as part of their profiles. Primarily terms are focused on generic ones such as “comics” or “graphic novels” or publishers. I stay away from specific characters, creators or series because this does not indicate they are a comic book fan. Over 100 terms are used for this report.

This data is important in that it shows who the potential comic audience could be. This is not purchasers, these are people who have shown an affinity for comics and are potential purchasers and those with an interest.

Also, with this being online/technology, due to laws and restrictions, those under the age of 13 are likely underrepresented.

Facebook Population: Over 37,000,000 in the United States

That holds steady from the previous month. Worldwide, the estimate is 282,456,070 which is a decrease of about 1,400,000 compared to last month.

The Spanish-speaking population last month was 14.32%, and this month the population has increased to 16.22%.

Gender and Age

Last month men accounted for 51.35% and women were 48.65%. Things remained steady this month. Women account for 48.65% while men account for 51.35%.

Men remained the same population wise while women gained 1 million individuals.

comics-facebook-gender-3-1-17

Women continue to be the majority of fans under the age of 18 and eventually become the majority of fans as age increases.

Relationship Status

Compared to last month, relationship status has remained pretty steady. “In Relationship,” and “unspecified” both increased a bit.

Education

Things shift a little here and there compared to last month, but generally like the overall population this has remained steady.

Gender Interest

This too remained relatively steady compared to last month.

Ethnicity

African-Americans made some gains from the previous month while Asian Americans and Hispanics both saw drops.

Generation

Baby Boomers dropped a little bit compared to last month, but things again remained steady.

And come back next month for a new look at the data! And on February 15th we’ll have the next report of Europe’s data!

Demo-Graphics: Comic Fandom on Facebook – European Edition

Each month I run demographic data of comic “fans” based on data mined from Facebook. Due to popular demand, I have split out and launched a “European edition” that runs on the 15th of every month!

This data is compiled using key terms, “likes,” users have as part of their profiles. Primarily terms are focused on generic ones such as “comics” or “graphic novels” or publishers. I stay away from specific characters, creators or series, because this does not indicate they are a comic book fan. Over 100 terms are used for this report.

This data is important in that it shows who the potential comic audience could be. This is not purchasers, these are people who have shown an affinity for comics and are potential purchasers and those with an interest.

Also, with this being online/technology, due to laws and restrictions, those under the age of 13 are likely underrepresented. Europe also has some other data restrictions that will be discussed below.

Facebook Population: Over 44,000,000 in Europe

After a two month decrease of 17 million individuals, this month continues that decline with 3 million fewer individuals than the month before. But, that’s still 13 million more individuals compared to what I reported for the United States in the beginning of the month. Worldwide, there’s an estimated 273,236,110 individuals interested in comics. That’s a decrease of 13 million compared to last month.

Gender and Age

In December women accounted for 44.68% while men accounted for 53.19%. This month men saw some gains but things generally remained steady. Men account for 54.55% while women account for 45.45%.

Even with the continued drop in population the graph below is similar to last month. Women become a majority sooner than last month and there’s a greater gap between men and women under the age of 17.

Relationship Status

The relationship status statistic is interesting in that everything dropped compared to last month except those that are “single” which remained steady. In fact, compared to last month both men and women gained in their individual count while the overall number remained the same (Facebook rounds).

Education

As can be expected with the smaller population the numbers reflect that and with women decreasing more than men this month, that too is reflected in these steps.

Gender Interest

And here’s where data privacy differs. In some European nations this information can’t be reported which means either removing those countries or just not reporting on this. I chose the latter for now.

And come back next month for a new look at the data and the first comparison of just Europe!

Demo-Graphics: Comic Fandom on Facebook – US Edition

Each month I run demographic data of comic “fans” based on data mined from Facebook.

This data is compiled using key terms, “likes,” users have as part of their profiles. Primarily terms are focused on generic ones such as “comics” or “graphic novels” or publishers. I stay away from specific characters, creators or series because this does not indicate they are a comic book fan. Over 100 terms are used for this report.

This data is important in that it shows who the potential comic audience could be. This is not purchasers, these are people who have shown an affinity for comics and are potential purchasers and those with an interest.

Also, with this being online/technology, due to laws and restrictions, those under the age of 13 are likely underrepresented.

Facebook Population: Over 31,000,000 in the United States

That’s an increase of 1 million compared to last month. Worldwide, the estimate is 283,888,014 which is a decrease of about 300,000 compared to last month.

The Spanish-speaking population last month was 15.00%, and this month the population has decreased to 14.32%. The population decreased by about 100,000 and the overall population increased by 1 million.

Gender and Age

Last month men accounted for 52.78% and women were 47.22%. Women made some gains while men dipped this past month. Women account for 48.65% while men account for 51.35%.

Men remained the same population wise while women gained 1 million individuals.

comics-facebook-gender-3-1-17

Women continue to be the majority of fans under the age of 18 and eventually become the majority of fans as age increases.

comics-facebook-gender-age-3-1-17

Relationship Status

Compared to last month, relationship status has remained steady. Women make some gains reflecting their increase in overall population, but there is actually little change otherwise.

comics-facebook-relationship-3-1-17

Education

When it comes to high degrees, there’s been some gains since last month, especially when it comes to women. Those listing their educational level in the high school range remains steady.

comics-facebook-education-3-1-17

Gender Interest

Women increased a bit as part of the population, but generally, these stats too remained the same compared to last month.

comics-facebook-gender-interest-3-1-17

Ethnicity

Again, like make of the above stats, ethnicity also remained fairly steady. Asian Americans increased by 40,000 and Hispanics increased by 100,000. Above we reported that Spanish speakers decreased by 100,000 and we see that here with that amount decreased in Spanish-dominant Hispanic individuals.

comics-facebook-ethnicity-3-1-17

Generation

Again, populations remained pretty steady. Millenials saw an increase of 1 million individuals compared to last month.

comics-facebook-generation-3-1-17

And come back next month for a new look at the data! And on February 15th we’ll have the next report of Europe’s data!

Demo-Graphics: Comic Fandom on Facebook – European Edition

Each month I run demographic data of comic “fans” based on data mined from Facebook. Due to popular demand, I have split out and launched a “European edition” that runs on the 15th of every month!

This data is compiled using key terms, “likes,” users have as part of their profiles. Primarily terms are focused on generic ones such as “comics” or “graphic novels” or publishers. I stay away from specific characters, creators or series, because this does not indicate they are a comic book fan. Over 100 terms are used for this report.

This data is important in that it shows who the potential comic audience could be. This is not purchasers, these are people who have shown an affinity for comics and are potential purchasers and those with an interest.

Also, with this being online/technology, due to laws and restrictions, those under the age of 13 are likely underrepresented. Europe also has some other data restrictions that will be discussed below.

Facebook Population: Over 47,000,000 in Europe

Due to my spacing out, I missed January’s report, but since December, that’s a decrease of 17 million individuals. But, that’s still 11 million more individuals compared to what I reported for the United States in the beginning of the month. Worldwide, there’s an estimated 286,826,575 individuals interested in comics.

Gender and Age

In December women accounted for 45.31% while men accounted for 53.13%. This month men saw some gains but things generally remained steady. Men account for 53.19% while women account for 44.68%.

comics-facebook-gender-2-15-17

The drop in population is primarily of those over the age of 18. Those under 18 remained steady compared to last month. There’s also much more parity between men and women across the board on for all ages.

comics-facebook-gender-age-2-15-17

Relationship Status

For most things, there was a drop across the board for relationship statuses. Some remained steady, like those widowed, but generally the overall populations dropped reflecting the smaller overall population.

comics-facebook-relationship-status-2-15-17

Education

Things haven’t changed a ton since last month. The gaps have expanded for some, but generally, the populations remain steady.

comics-facebook-education-2-15-17

Gender Interest

And here’s where data privacy differs. In some European nations this information can’t be reported which means either removing those countries or just not reporting on this. I chose the latter for now.

And come back next month for a new look at the data and the first comparison of just Europe!

Demo-Graphics: Comic Fandom on Facebook – US Edition

Each month I run demographic data of comic “fans” based on data mined from Facebook.

This data is compiled using key terms, “likes,” users have as part of their profiles. Primarily terms are focused on generic ones such as “comics” or “graphic novels” or publishers. I stay away from specific characters, creators or series because this does not indicate they are a comic book fan. Over 100 terms are used for this report.

This data is important in that it shows who the potential comic audience could be. This is not purchasers, these are people who have shown an affinity for comics and are potential purchasers and those with an interest.

Also, with this being online/technology, due to laws and restrictions, those under the age of 13 are likely underrepresented.

Facebook Population: Over 36,000,000 in the United States

That’s a decrease of 2 million compared to last month. Worldwide, the estimate is 284,163,264 which is an decrease of about 10 million compared to last month.

The Spanish-speaking population last month was 15.79%, and this month the population has decreased to 15.00%. The population decreased and we’ll discuss that more later.

Gender and Age

Last month men accounted for 52.63% and women were 50.00%. Women made some gains while men dipped this past month. Women account for 47.22% while men account for 52.78%.

Men decreased by 1 million individuals compared to last month while women decreased by 2 million.

comics-facebook-gender-2-1-17

Women continue to be the majority of fans under the age of 18 and eventually become the majority of fans as age increases.

comics-facebook-gender-age-2-1-17

Relationship Status

“Single,” “In Relationship,” “Married,” and “Unspecified” all dropped significantly since the previous month.

comics-facebook-relationship-2-1-17

Education

There’s not much of a change as far as the percentages for each educational level and the men and women who make up each.

comics-facebook-education-2-1-17

Gender Interest

There’s some slight changes as far as percentages compared to last month, but we’re talking tenths of a percent.

comics-facebook-gender-interest-2-1-17

Ethnicity

Compared to last month African Americans and Asian Americans both saw a dip. Hispanics though saw an overall increase driven by those who are bilingual and English dominant. Spanish dominant decreased.

comics-facebook-ethnicity-2-1-17

Generation

With a decrease of the overall population, we see that reflected here. There’s no major changes from the previous month.

comics-facebook-generation-2-1-17

And come back next month for a new look at the data! And on February 15th we’ll have the next report of Europe’s data!

Demo-Graphics: Gender Shifts Since 2013

Earlier today I presented the newest demographic details of those who “like” comics on Facebook. These stats have been compiled since late 2012 and have been interesting indicators for shifts. We can see the shrinking of the gap between men and women, and recently an expansion of the gap between the sexes. 2016 saw a volatile demographic where the overall population was consistently up and down and rather flat overall. January 2016 was 38 million individuals and January 2017 is also 38 million individuals.

It’s also interesting that the percents for men and women seem to get closer to each other towards the end of the year in each year.

Check out the shifts in raw numbers and percentage. Well have more data over the next week.

comics-gender-percent-2013-to-2017-1 comics-gender-percent-2013-to-2017-2

Demo-Graphics: Comic Fandom on Facebook – US Edition

Each month I run demographic data of comic “fans” based on data mined from Facebook.

This data is compiled using key terms, “likes,” users have as part of their profiles. Primarily terms are focused on generic ones such as “comics” or “graphic novels” or publishers. I stay away from specific characters, creators or series because this does not indicate they are a comic book fan. Over 100 terms are used for this report.

This data is important in that it shows who the potential comic audience could be. This is not purchasers, these are people who have shown an affinity for comics and are potential purchasers and those with an interest.

Also, with this being online/technology, due to laws and restrictions, those under the age of 13 are likely underrepresented.

Facebook Population: Over 38,000,000 in the United States

That’s a decrease of 7 million compared to last month. Worldwide, the estimate is 294,575,230 which is an decrease of about 33 million compared to last month.

The Spanish-speaking population last month was 21.33%, and this month the population has decreased to 15.79%. The population decreased and we’ll discuss that more later.

Gender and Age

Last month men accounted for 57.78% and women were 40.00%. Women made some gains while men dipped this past month. Women account for 50.00% while men account for 52.63%. Once you get to these large numbers Facebook rounds hence how the two are over 100%.

The population drop is men who decreased by 6 million. Women on the other hand increased by 1 million.

comics-facebook-gender-1-1-17

Women finally become the majority as age increases. We haven’t seen this shift in a while, but this month is a change as men drop in population while women increase.

comics-facebook-gender-age-1-1-17

Relationship Status

“Single,” “In Relationship,” and “Unspecified” all dropped significantly since the previous month.

comics-facebook-relationship-1-1-17

Education

Weirdly education numbers increased overall and the shift in male/female demographics doesn’t seem to impact these numbers as much as you’d think.

comics-facebook-education-1-1-17

Gender Interest

Men interested in men increased as part of the population, women interested in women decreased in percent, men interested in men and women decreased in percent and women interested in men and women increased.

comics-facebook-gender-interest-1-1-17

Ethnicity

The shifts in ethnic breakdowns is interesting. African Americans decreased by 2.2 million with men decreased by 1.3 million and women decreased by 800,000. Asian Americans dipped by 200,000 with men dropping by 120,000 and women decreasing 60,000. Hispanics saw the biggest drop which makes sense since we also see a drop in Spanish speakers. All Hispanics decreased by 5.4 million, Bilingual by 3.2 million, English dominant by 200,000, and Spanish dominant by 2.2 million. Men generally decreased more than women in the Hispanic population.

comics-facebook-ethnicity-1-1-17

Generation

While the overall population decreased that didn’t happen overall. Baby Boomers increased by 1.1 million and Millennials decreased by 7 million. We saw above how many increased as age increases and we see it below as female Baby Boomers saw a gain of 1.1 million while men only increased by 100,000.

comics-facebook-generation-1-1-17

And come back next month for a new look at the data! And on January 15th we’ll have the second report of Europe’s data!

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