Tag Archives: facebook

Demo-Graphics: Comic Fandom on Facebook – US Edition

Each month I run demographic data of comic “fans” based on data mined from Facebook.

This data is compiled using key terms, “likes,” users have as part of their profiles. Primarily terms are focused on generic ones such as “comics” or “graphic novels” or publishers. I stay away from specific characters, creators or series, because this does not indicate they are a comic book fan. Over 100 terms are used for this report.

This data is important in that it shows who the potential comic audience could be. This is not purchasers, these are people who have shown an affinity for comics and are potential purchasers and those with an interest.

Also, with this being online/technology, due to laws and restrictions, those under the age of 13 are likely underrepresented.

Facebook Population: Over 45,000,000 in the United States

That’s an increase of 4 million compared to last month. Worldwide, the estimate is 327,711,486 which is an increase of about 21 million compared to last month.

The Spanish-speaking population last month was 22.93%, and this month the population has decreased to 21.33%. The population increased, but not as fast as the overall population.

Gender and Age

Last month men accounted for 60.98% and women were 39.02%. Women made some gains while men dipped this past month. Women account for 40.00% while men account for 57.78%.

facebook-comics-gender-12-1-16

Women continue to never become a majority even though they do so in the general Facebook population.

facebook-comics-gender-age-12-1-16

Relationship Status

Pretty much across the board things gained due to the bigger population. Interestingly men listed as “open relationship” and “separated” both dipped.

facebook-comics-relationship-12-1-16

Education

There’s been some shifts from the previous month and it’s interesting to see where women are the majority.

facebook-comics-education-12-1-16

Gender Interest

Women gained overall, and you of course see that here. Men interesting in men, women interested in women, and women interested in both men and women all saw gains too.

facebook-comics-gender-interest-12-1-16

Ethnicity

African Americans are the only overall group that saw gains this month with 1 million more individuals. Interestingly the individual Hispanic group all saw gains, but it was not enough to shift the overall Hispanic total.

facebook-comics-ethnicity-12-1-16

Generation

And the overall gains are seen reflected here.

facebook-comics-generation-12-1-16

And come back next month for a new look at the data! And on November 15th we’ll have the second report of Europe’s data!

Demo-Graphics: Comic Fandom on Facebook – European Edition

Each month I run demographic data of comic “fans” based on data mined from Facebook. Due to popular demand I have split out and launched a “European edition” that runs on the 15th of every month!

This data is compiled using key terms, “likes,” users have as part of their profiles. Primarily terms are focused on generic ones such as “comics” or “graphic novels” or publishers. I stay away from specific characters, creators or series, because this does not indicate they are a comic book fan. Over 100 terms are used for this report.

This data is important in that it shows who the potential comic audience could be. This is not purchasers, these are people who have shown an affinity for comics and are potential purchasers and those with an interest.

Also, with this being online/technology, due to laws and restrictions, those under the age of 13 are likely underrepresented. Europe also has some other data restrictions that will be discussed below.

Facebook Population: Over 61,000,000 in Europe

That’s an increase of 4 million individuals from Europe last month and 20 million more individuals than compared to what I reported for the United States in the beginning of the month. Worldwide, there’s an estimated 306,654,04 individuals interested in comics.

Gender and Age

Last month women account for 45.61% while men account for 52.63%. This month men continued to decrease and now stand at 52.46% with women increasing to 47.54%.

comics-facebook-gender-11-15-16

Compared to last month the percents and general trends between men, women, and age remain similar.

comics-facebook-gender-age-11-15-16

The increase from last month is widespread with folks ages 22 to 57 increasing and those 17 and under remaining steady.

Relationship Status

There’s some changes from last month with big changes in those “single,” “married,” and “unspecified” all increasing by over a million.

comics-facebook-relationship-11-15-16

Education

Things haven’t changed a ton since last month. The gaps have expanded for some, but generally the populations just grew in similar amounts.

comics-facebook-education-11-15-16

Gender Interest

And here’s where data privacy differs. In some European nations this information can’t be reported which means either removing those countries or just not reporting on this. I chose the latter for now.

And come back next month for a new look at the data and the first comparison of just Europe!

Demo-Graphics: Comic Fandom on Facebook – US Edition

Each month I run demographic data of comic “fans” based on data mined from Facebook.

This data is compiled using key terms, “likes,” users have as part of their profiles. Primarily terms are focused on generic ones such as “comics” or “graphic novels” or publishers. I stay away from specific characters, creators or series, because this does not indicate they are a comic book fan. Over 100 terms are used for this report.

This data is important in that it shows who the potential comic audience could be. This is not purchasers, these are people who have shown an affinity for comics and are potential purchasers and those with an interest.

Also, with this being online/technology, due to laws and restrictions, those under the age of 13 are likely underrepresented.

Facebook Population: Over 41,000,000 in the United States

That holds steady from the previous month. Worldwide, the estimate is 306,654,045 which is a decrease of about 1 million compared to last month.

The Spanish-speaking population last month was 23.41%, and this month the population has decreased to 22.93% which likely has to due to the decrease in the Hispanic population.

Gender and Age

Last month men accounted for 58.54% and women were 41.46%. Women dipped a bit while men gained over the past month. Women account for 39.02% while men account for 60.98%.

facebook-comics-11-1-16-gender

Women continue to never become a majority even though they do so in the general Facebook population.

facebook-comics-11-1-16-gender-age

Relationship Status

For the most part this month’s data was similar to last month’s. Those “engaged” and “in a relationship” both dipped compared to last month while those “married” and “unspecified” both saw gains.

facebook-comics-11-1-16-relationship-status

Education

There’s been some shifts from the previous month and it’s interesting that women continue to be the majority in high school while men and women are now equal for those in college.

facebook-comics-11-1-16-education

Gender Interest

Those interested in the same gender was very similar to last month. Men interested in men increased a bit as well as men interested in both men and women. Women interested in women decreased. This could be due to the shifts in the gender make-up of the overall population.

facebook-comics-11-1-16-gender-interest

Ethnicity

African Americans and Asian Americans each saw an increase in the past month. Hispanics who speak English dominantly and also speak Spanis dominantly both decreased over the month.

facebook-comics-11-1-16-ethnicity

Generation

These stats remained almost completely unchanged other than a couple of shifts when it comes to the male and female population for each.

facebook-comics-11-1-16-generation

And come back next month for a new look at the data! And on November 15th we’ll have the second report of Europe’s data!

Demo-Graphics: Comic Fandom on Facebook – European Edition

Each month I run demographic data of comic “fans” based on data mined from Facebook. Due to popular demand I have split out and launched a “European edition” that runs on the 15th of every month!

This data is compiled using key terms, “likes,” users have as part of their profiles. Primarily terms are focused on generic ones such as “comics” or “graphic novels” or publishers. I stay away from specific characters, creators or series, because this does not indicate they are a comic book fan. Over 100 terms are used for this report.

This data is important in that it shows who the potential comic audience could be. This is not purchasers, these are people who have shown an affinity for comics and are potential purchasers and those with an interest.

Also, with this being online/technology, due to laws and restrictions, those under the age of 13 are likely underrepresented. Europe also has some other data restrictions that will be discussed below.

Facebook Population: Over 57,000,000 in Europe

That’s an increase of 2 million individuals from Europe last month and 16 million more individuals than compared to what I reported for the United States in the beginning of the month. Worldwide, there’s an estimated 307,542,149 individuals interested in comics.

Gender and Age

Last month women account for 45.45% while men account for 54.55%. This month men remain the same with the overall number, but dipped to 52.63%, while women increased to 45.61% due to an increase in population.

comics-facebook-europe-10-15-16

Compared to last month the percents and general trends between men, women, and age remain similar.

comics-facebook-europe-age-gender-10-15-16

The below is where things get interesting. The population remains relatively unchanged under the age of 25. At 26 and older is where we see all of the gains. It makes me wonder if Europe’s comic reading population skews older in their activity. This will be something to watch as we go forward.

comics-facebook-europe-age-gender-raw-10-15-16

Relationship Status

There’s come changes from last month, but nothing huge. Mainly Those “engaged,” “in relationship,” and “married” all saw gains.

comics-facebook-europe-realtionship-10-15-16

Education

There’s some interesting changes in education since last month. Women became the majority of those listed as “in college” and “in high school” saw a large increase in men and women. It’s unknown as to the cause of that.

comics-facebook-europe-education-10-15-16

Gender Interest

And here’s where data privacy differs. In some European nations this information can’t be reported which means either removing those countries or just not reporting on this. I chose the latter for now.

And come back next month for a new look at the data and the first comparison of just Europe!

Demo-Graphics: Comic Fandom on Facebook – US Edition

Each month I run demographic data of comic “fans” based on data mined from Facebook.

This data is compiled using key terms, “likes,” users have as part of their profiles. Primarily terms are focused on generic ones such as “comics” or “graphic novels” or publishers. I stay away from specific characters, creators or series, because this does not indicate they are a comic book fan. Over 100 terms are used for this report.

This data is important in that it shows who the potential comic audience could be. This is not purchasers, these are people who have shown an affinity for comics and are potential purchasers and those with an interest.

Also, with this being online/technology, due to laws and restrictions, those under the age of 13 are likely underrepresented.

Facebook Population: Over 41,000,000 in the United States

That’s an increase of 4 million almost returning to the population size before last month’s weird decrease of 6 million. Worldwide, the estimate is 307,542,149 which is an increase of about 28 million compared to last month.

The Spanish-speaking population last month was 22.97%, and this month the population has increased up to 23.41% which was due to an increase in those identified as Spanish speaking.

Gender and Age

Last month men accounted for 62.16% and women were 37.84%. Women saw gains this past month as their population was the majority of the increase. Women now account for 41.46% while men accounted for 58.54%.

facebook-comics-gender-10-1-16

Women continue to never become a majority even though they do so in the general Facebook population.

facebook-comics-gender-age-10-1-16

You can see the above data below in its raw form.

facebook-comics-gender-age-raw-10-1-16

Relationship Status

For the most part this month’s data was similar to last month’s. Those “married” saw a little gain as those “single” dipped a bit.

facebook-comics-relationship-10-1-16

Education

There’s been some shifts from the previous month and it’s interesting in that women are a majority in high school and college.

facebook-comics-education-10-1-16

Gender Interest

Those interested in the same gender was very similar to last month. Most of the shifts can be attributed in the gain of women.

facebook-comics-relationship-interest-10-1-16

Ethnicity

African Americans and Hispanics each saw gains this month.

facebook-comics-ethnicity-10-1-16

Generation

Every group saw gains with Baby Boomers gaining as a percentage of the population.

facebook-comics-generation-10-1-16

And come back next month for a new look at the data! And on October 15th we’ll have the second report of Europe’s data!

Demo-Graphics: Comic Fandom on Facebook – European Edition

Each month I run demographic data of comic “fans” based on data mined from Facebook. The monthly report is focused on the United States and runs the first of every month. Due to popular demand, today launches a European edition that will run on the 15th of every month!

This data is compiled using key terms, “likes,” users have as part of their profiles. Primarily terms are focused on generic ones such as “comics” or “graphic novels” or publishers. I stay away from specific characters, creators or series, because this does not indicate they are a comic book fan. Over 100 terms are used for this report.

This data is important in that it shows who the potential comic audience could be. This is not purchasers, these are people who have shown an affinity for comics and are potential purchasers and those with an interest.

Also, with this being online/technology, due to laws and restrictions, those under the age of 13 are likely underrepresented. Europe also has some other data restrictions that will be discussed below.

Facebook Population: Over 55,000,000 in Europe

That’s 18 million more individuals than compared to what I reported for the United States in the beginning of the month. What’s interesting is that using the same terms as those used in the US report there are 54 million individuals. Adding in European publishers an additional 1 million individuals are added.

Worldwide, the estimate is 279,069,449 which is an increase of about 15 million compared to last month.

Gender and Age

In the United States at the beginning of the month women were reported as 37.84% of comic fandom while men accounted for 62.16%. In Europe, women account for 45.45% while men account for 54.55%.

facebook-comics-europe-gender-9-15-16

This month in the United States at no point do women become a majority of fans. In Europe men and women age 38 to 46 are about in even numbers. Eventually men become the majority again at age 65 and up.

facebook-comics-europe-gender-age-9-15-16

Part of the chance above is reflected below. Men increased in population age 46 and up while women dropped across the board at every age.

facebook-comics-europe-gender-age-raw-9-15-16

Relationship Status

Compared to the United States, the relationship status of individuals is actually pretty different. “Single,” “In Relationship,” “Divorced,” and “Married” are all much lower when it comes to percentage. Those “Engaged” is a little higher, but what’s much higher is the individuals marked “Unspecified,” and those as “Civil Union,” “Domestic Partnership,” and “Open Relationship.”

facebook-comics-europe-relationship-status-9-15-16

Education

Compared to the United States those with Doctorate or Master’s Degrees are lower, but College Grads, in College are higher. I don’t know how Europe generally compares to the US as far as education, but differences are probably reflected here.

facebook-comics-europe-education-9-15-16

Gender Interest

And here’s where data privacy differs. In some European nations this information can’t be reported which means either removing those countries or just not reporting on this. I chose the latter for now.

And come back next month for a new look at the data and the first comparison of just Europe!

Demo-Graphics: Comic Fandom on Facebook

Each month I run demographic data of comic “fans” based on data mined from Facebook.

This data is compiled using key terms, “likes,” users have as part of their profiles. Primarily terms are focused on generic ones such as “comics” or “graphic novels” or publishers. I stay away from specific characters, creators or series, because this does not indicate they are a comic book fan. Over 100 terms are used for this report.

This data is important in that it shows who the potential comic audience could be. This is not purchasers, these are people who have shown an affinity for comics and are potential purchasers and those with an interest.

Also, with this being online/technology, due to laws and restrictions, those under the age of 13 are likely underrepresented.

Facebook Population: Over 37,000,000 in the United States

That’s a decrease of 6 million people compared to last month. Worldwide, the estimate is 279,069,449 which is an increase of about 15 million compared to last month.

The Spanish-speaking population last month was 20.93%, and this month the population has increased up to 22.97% which was due to the overall population decreasing.

Gender and Age

Last month men accounted for 55.81% and women were 44.19%. Women saw a decrease from last month. While men decreased by 1 million, women decreased by 5 million. Women now account for 37.84% while men are 62.16%.

facebook comics 9.1.16

We’ll next look at how the percentage of women and men break down through age. What’s interesting is that women generally become the majority in the 40ish age span. This month, women never become a majority. That’ll be explained below.

facebook comics gender age 9.1.16

Part of the chance above is reflected below. Men increased in population age 46 and up while women dropped across the board at every age.

facebook comics gender age raw 9.1.16

Relationship Status

Everything has decreased when it comes to this and with men being a larger part of the population, their percentages increased.

facebook comics relationship 9.1.16

Education

There’s been some shifts from the previous month and a lot is due to men being a larger part of the population.

facebook comics education 9.1.16

Gender Interest

Women interested in women saw a big increase over the month, but percentages for other folks interested in the same gender decreased.

comics facebook gender interest 8.1.16

Ethnicity

African Americans held steady since last month, while Asian Americans and Hispanics both saw dips.

facebook comics ethnicity 9.1.16

Generation

Every grouping dropped this month. Baby Boomers are down 1 million, Generation X is down 1.1 million, and Millennials are down 3 million.

facebook comics generation 9.1.16

And come back next month for a new look at the data!

Demo-Graphics: The State of “Gamers” 2016

It’s been a little over a year since I did a report about “gamers” and with Gen Con kicking off today, it felt appropriate to visit this data. So, welcome to the third annual State of Gamers.

This data is gained through mining Facebook and includes over 175 different terms from a variety of games, publishers, and more. The terms I used are varied, and many, from the name of games to the name of publishers and terms like collectible card game. For this I did my best to stay away from generic terms for genres (like Fantasy) and terms that specifically mentioned video games. I also avoided games like Monopoly or Scategories, I wanted to focus on the games you’d find at Gen Con.

We’ll compare this report to last year’s data set.

Facebook Population: Over 33,000,000 in the United States

That’s some steady growth from last year with 2 million more individuals in the United States falling into this demographic.

Spanish speakers account for now 7.3 million fans. That’s 22.12% a vast increase from last year’s 12.58% in the United States.

Gender and Age

In 2015 Men accounted for 51.61% compared to women at 48.39%. That percentage shifted a bit from last year with men now accounting for 54.55% and women accounting for 45.45%

gamers facebook 8.3.16

We’ll next look at how the percentage of women and men break down through age. It’s similar but shifted. Women now become the majority around age 46 as opposed to around age 38 last year.

gamers facebook age gender 8.3.16

And the raw data below.

gamers facebook age gender raw 8.3.16

Relationship Status

The stats this year are very similar to last though those “Married” took a drop and those “Unspecified” increased.

gamers facebook relationship status 8.3.16

Education

The education stats haven’t shifted much since last year.

gamers facebook education 8.3.16

Gender Interest

Women interested in women increased from last year while Men interested in Men and Men and Women interested in Men and Women all saw decreases.

gamers facebook gender interest 8.3.16

Ethnicity

This is the second year for this data. African Americans saw big gains as well as Hispanics. Asian Americans saw a raw increase, but their percentage decrease.

gamers facebook ethnicity 8.3.16

Generation

Baby Boomers saw a sharp decrease over the last year dropping over 50%. Generation X also saw a bit of a dip, while Millennials saw an increase.

gamers facebook generation 8.3.16

And that wraps up our look at who the gamers are in the United States! Happy gaming!

Demo-Graphics: Comic Fandom on Facebook

Each month I run demographic data of comic “fans” based on data mined from Facebook.

This data is compiled using key terms, “likes,” users have as part of their profiles. Primarily terms are focused on generic ones such as “comics” or “graphic novels” or publishers. I stay away from specific characters, creators or series, because this does not indicate they are a comic book fan. Over 100 terms are used for this report.

This data is important in that it shows who the potential comic audience could be. This is not purchasers, these are people who have shown an affinity for comics and are potential purchasers and those with an interest.

Facebook Population: Over 43,000,000 in the United States

That’s an increase of 1 million people compared to last month. Worldwide, the estimate is 264,832,517 which is a decrease of about 15.5 million compared to last month.

The Spanish-speaking population last month was 20.48%, and this month the population has increased up to 20.93%.

Gender and Age

Last month men accounted for 54.76% and women were 45.24%. The population increase was just men, so they saw a slight gain and now account for 55.81% and women account for 44.19%.

comics facebook gender 8.1.16

We’ll next look at how the percentage of women and men break down through age.

comics facebook gender age 8.1.16

Generally, all of the age brackets have increased from last month, though those age 38 and up have remained steady. Interestingly, women age 17 and under has dropped  compared to last month.

comics facebook gender age raw 8.1.16

Relationship Status

There’s been some shifts compared to last month. Those “engaged,” “in relationship,” “married,” “unspecified,” “domestic partnership,” “divorced,” and “widowed” all increased compared to last month.

comics facebook relationship 8.1.16

Education

There’s been some shifts from the previous month but it’s still interesting to see where men and women are in equal numbers when it comes to education.

comics facebook education 8.1.16

Gender Interest

Women interested in women saw a big increase over the month, but percentages for other folks interested in the same gender decreased.

comics facebook gender interest 8.1.16

Ethnicity

African Americans saw gains while Asian Americans dipped a bit from last month.

comics facebook ethnicity 8.1.16

Generation

All groups saw gains compared to last month.

comics facebook generation 8.1.16

And come back next month for a new look at the data!

Demo-Graphics: The Comparisons

This week I’ve been releasing demographic breakdowns of various comic related populations on Facebook. You can see what’s already posted for Marvel, DC and Indie/Small Press general Comic Fans and Facebook itself.

But here’s a nice handy post showing off those various groups compared to each other in some handy graphs.

Gender

When it comes to women, Indie/Small Press comics outperforms the general comic population and is close to matching Facebook as a whole. The largest gap between men and women is Marvel who lags far behind.

Stats Gender 7.19.16African Americans

When it comes to percentage, comics generally outperform Facebook as a whole with the general comic fandom having the highest percentage of African Americans and Marvel being second. DC lags far behind, so they have work to do.

Stats African Americans 7.19.16Asian Americans

General Comic Fans, Marvel outperform Facebook as far as Asian Americans as a percent of the population. Marvel is the leader with about 50% more than Facebook. DC Comics is about event. Interestingly Indie/Small Press lags a bit behind.

Stats Asian Americans 7.19.16Hispanics

Across the board comics has more Hispanics as part of their population compared to Facebook as a whole. Almost all outperform by about 50% and every segment is about even with the general Comic Fandom being the best.

Stats Hispanics 7.19.16Generation

Millennials appear to be more into comics than they are Facebook when it comes to percentage. This is across the board by a wide margin with Millennials flocking to DC Comics the most.

Stats Generation 7.19.16

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