Each month I run demographic data of comic “fans” based on data mined from Facebook. Due to popular demand, I have split out and launched a “European edition” that runs on the 15th of every month (ok, one day late this month)!
This data is compiled using key terms, “likes,” users have as part of their profiles. Primarily terms are focused on generic ones such as “comics” or “graphic novels” or publishers. I stay away from specific characters, creators or series, because this does not indicate they are a comic book fan. Over 100 terms are used for this report.
This data is important in that it shows who the potential comic audience could be. This is not purchasers, these are people who have shown an affinity for comics and are potential purchasers and those with an interest.
Also, with this being online/technology, due to laws and restrictions, those under the age of 13 are likely underrepresented. Europe also has some other data restrictions that will be discussed below.
Facebook Population: Over 42,000,000 in Europe
That number dips a little (2 million ) since last month, but generally is a rebound from the dip of the previous months before that. But, that’s still 12 million more individuals compared to what I reported for the United States in the beginning of the month. Worldwide, there’s an estimated 240,808,941 individuals interested in comics.
Gender and Age
In April women accounted for 45.45% while men accounted for 54.55%. This month things shifted slightly with men remaining the same in population size and women dipped a little. Due to that, men account for 57.14% and women 42.86%.
Things are pretty similar to last month when it comes to the graph of gender and age though men retake a majority at age 65+.
Things remain pretty steady since last month other than “married” which dropped 900,000 individuals and “unspecified” also dropped 1 million. That’s where most of the month’s change comes from.
Things haven’t shifted here much compared to last month.
And here’s where data privacy differs. In some European nations this information can’t be reported which means either removing those countries or just not reporting on this. I chose the latter for now.
And come back next month for a new look at the data and the first comparison of just Europe!