Each month I run demographic data of comic “fans” based on data mined from Facebook.
This data is compiled using key terms, “likes,” users have as part of their profiles. Primarily terms are focused on generic ones such as “comics” or “graphic novels” or publishers. I stay away from specific characters, creators or series because this does not indicate they are a comic book fan. Over 100 terms are used for this report.
This data is important in that it shows who the potential comic audience could be. This is not purchasers, these are people who have shown an affinity for comics and are potential purchasers and those with an interest.
Also, with this being online/technology, due to laws and restrictions, those under the age of 13 are likely underrepresented.
Facebook Population: Over 38,000,000 in the United States
That’s a decrease of 7 million compared to last month. Worldwide, the estimate is 294,575,230 which is an decrease of about 33 million compared to last month.
The Spanish-speaking population last month was 21.33%, and this month the population has decreased to 15.79%. The population decreased and we’ll discuss that more later.
Gender and Age
Last month men accounted for 57.78% and women were 40.00%. Women made some gains while men dipped this past month. Women account for 50.00% while men account for 52.63%. Once you get to these large numbers Facebook rounds hence how the two are over 100%.
The population drop is men who decreased by 6 million. Women on the other hand increased by 1 million.
Women finally become the majority as age increases. We haven’t seen this shift in a while, but this month is a change as men drop in population while women increase.
“Single,” “In Relationship,” and “Unspecified” all dropped significantly since the previous month.
Weirdly education numbers increased overall and the shift in male/female demographics doesn’t seem to impact these numbers as much as you’d think.
Men interested in men increased as part of the population, women interested in women decreased in percent, men interested in men and women decreased in percent and women interested in men and women increased.
The shifts in ethnic breakdowns is interesting. African Americans decreased by 2.2 million with men decreased by 1.3 million and women decreased by 800,000. Asian Americans dipped by 200,000 with men dropping by 120,000 and women decreasing 60,000. Hispanics saw the biggest drop which makes sense since we also see a drop in Spanish speakers. All Hispanics decreased by 5.4 million, Bilingual by 3.2 million, English dominant by 200,000, and Spanish dominant by 2.2 million. Men generally decreased more than women in the Hispanic population.
While the overall population decreased that didn’t happen overall. Baby Boomers increased by 1.1 million and Millennials decreased by 7 million. We saw above how many increased as age increases and we see it below as female Baby Boomers saw a gain of 1.1 million while men only increased by 100,000.
And come back next month for a new look at the data! And on January 15th we’ll have the second report of Europe’s data!