Each month I run demographic data of comic “fans” based on data mined from Facebook. Due to popular demand, I have split out and launched a “European edition” that runs on the 15th of every month!
This data is compiled using key terms, “likes,” users have as part of their profiles. Primarily terms are focused on generic ones such as “comics” or “graphic novels” or publishers. I stay away from specific characters, creators or series, because this does not indicate they are a comic book fan. Over 100 terms are used for this report.
This data is important in that it shows who the potential comic audience could be. This is not purchasers, these are people who have shown an affinity for comics and are potential purchasers and those with an interest.
Also, with this being online/technology, due to laws and restrictions, those under the age of 13 are likely underrepresented. Europe also has some other data restrictions that will be discussed below.
Facebook Population: Over 110,000,000 in Europe
That’s an increase of 13 million compared to the previous report. The previous month increased by 14 million. That’s 38 million more individuals compared to what I reported for the United States in the beginning of the month.
Gender and Age
In the last report, women accounted for 50.52% while men accounted for 48.45%. This month things shifted. Men now account for 46.36% and women 49.09%. Those not listing their gender jumped to 5 from the previous month’s 1 million.
When looking at the data for age, the breakdown is 50.26% women and 47.82% men and when looking at relationships, it’s 50.41% women and 48.15% men.
Similar to the previous month, we see men become the majority at age grouping 22-25 and become the minority at the group 30-33 (last month was 34-37 and the previous 30-33).
While some of the numbers have changed, generally the percentages have shifted just a bit for each demographic. “Unspecified” looks to be where the majority of new individuals are with a jump of 5 million.
Education has shifted slightly compared to last month much like the relationship status and quite a few remained the same to the previous month as well.
And come back next month for a new look at the data on the 1st and 15th of the month!