Each month I run demographic data of comic “fans” based on data mined from Facebook. Due to popular demand, I have split out and launched a “European edition” that runs on the 15th of every month!
This data is compiled using key terms, “likes,” users have as part of their profiles. Primarily terms are focused on generic ones such as “comics” or “graphic novels” or publishers. I stay away from specific characters, creators or series, because this does not indicate they are a comic book fan. Over 100 terms are used for this report.
This data is important in that it shows who the potential comic audience could be. This is not purchasers, these are people who have shown an affinity for comics and are potential purchasers and those with an interest.
Also, with this being online/technology, due to laws and restrictions, those under the age of 13 are likely underrepresented. Europe also has some other data restrictions that will be discussed below.
After missing a month, we’re back!
Facebook Population: Over 84,000,000 in Europe
That’s an decrease of 1 million compared to the previous report. That’s 17 million more individuals compared to what I reported for the United States in the beginning of the month.
Gender and Age
In the last report, women accounted for 50.59% while men accounted for 48.24%. This month things shifted. Men now account for 47.62% and women 51.19%. The 1 million individuals whose gender is unknown is still present this month..
Similar to the previous month, we see men become the majority at age grouping 22-25 and become the minority at the group 30-33. The graph is similar to the previous month.
There’s a dip from last month so some of these stats have decreased and some have increased as well. There’s no real pattern but also no major changes from the previous month.
Much like “relationship statue,” education hasn’t shifted all that much either, even with the change in overall population. Some increased, some decreased.
And here’s where data privacy differs. In some European nations this information can’t be reported which means either removing those countries or just not reporting on this. I chose the latter for now.
And come back next month for a new look at the data on the 1st and 15th of the month!