Each month I run demographic data of comic “fans” based on data mined from Facebook.
This data is compiled using key terms, “likes,” users have as part of their profiles. Primarily terms are focused on generic ones such as “comics” or “graphic novels” or publishers. I stay away from specific characters, creators or series because this does not indicate they are a comic book fan. Over 100 terms are used for this report.
This data is important in that it shows who the potential comic audience could be. This is not purchasers, these are people who have shown an affinity for comics and are potential purchasers and those with an interest.
Also, with this being online/technology, due to laws and restrictions, those under the age of 13 are underrepresented.
Facebook Population: Over 61,000,000 in the United States
That’s an increase of 5 million individuals which is in addition to last month’s 24 million increase. The European report also saw a recent jump so we can only assume something has changed in the algorithms.
The Spanish-speaking population last month was 13.57%, and this month the population has continued to decrease to 12.95%, not keeping up with the population increase.
Gender and Age
Last month men accounted for 44.64% and women were 51.79%. This month shifts with women increasing to 54.10% and men accounting for 44.26%. When looking at the data for ages men account for 27.3 million and women are 32.9 million. When it comes to relationship status men are 26.7 million and women are 32.2 million.
Men at no point are the majority now.
Things have increased across the board. The only decrease from last month are men who identify as widowed and those engaged remains the same.
Things remain pretty similar to last month when it comes to education stats.
The population has boomed and for raw numbers every grouping saw an increase or remained the same. When it comes to those interested in the same gender they each saw a decrease in percent even though the population grew for each.
African Americans saw a massive increase by 2.3 million and up to 18.03% from the previous 15.54%. Asian Americans increased by 2 million but their percentage dipped a little. Hispanics also increased across the board but saw their percentages decrease too compared to last month.
And come back next month for a new look at the data! And on February 15th we’ll have the next report of Europe’s data!