Tag Archives: gender

Demo-Graphics: Comic Fandom on Facebook – US Edition

Continuing our data dive we’re looking at the overall state of comic fandom on Facebook. Who likes comics? We’re rerunning our monthly stats for general comic fans that are updated on the first of each month. Find out below where things stand!

This data is compiled using key terms, “likes,” users have as part of their profiles. Primarily terms are focused on generic ones such as “comics” or “graphic novels” or publishers. I stay away from specific characters, creators or series because this does not indicate they are a comic book fan. Over 100 terms are used for this report.

This data is important in that it shows who the potential comic audience could be. This is not purchasers, these are people who have shown an affinity for comics and are potential purchasers and those with an interest.

Also, with this being online/technology, due to laws and restrictions, those under the age of 13 are likely underrepresented.

Facebook Population: Over 34,000,000 in the United States

That’s a rebound from last month’s 29 million and an improvement on the previous month’s 30 million. Worldwide, the estimate is 263,110,587 which is an increase of about 22.2 million compared to last month.

The Spanish-speaking population last month was 18.28%, and this month the population has decreased to 16.76%, the vast increase in the population outpaced that of Spanish speakers.

Gender and Age

Last month men accounted for 65.52% and women were 34.14%. Things have shifted a lot with women accounting for 50% of the population and men accounting for 52.94%. Due to rounding you can get over 100% in Facebook. Going by the age and relationship data, women are likely in the 48% range.

When it comes to age and gender over time, things have shifted greatly with women being the majority 17 and under and the gap being narrow throughout.

Relationship Status

Across the board there’s been increases since last month with those “engaged” remaining stagnant.

Education

Women made massive games compared to last month.

Gender Interest

With women making such gains, their percents increased a lot. Of note “men interested in men” increased while “men interested in men and women” decreased.

Ethnicity

All three groups saw a boost over the month with African Americans increasing by 1 million, Asian Americans by 70,000, and Hispanics by 400,000. Interestingly Spanish dominant decreased by 200,000.

Generation

All three groups saw increases with Baby Boomers gaining 1 million, Generation X gaining 2.9 million, and Millennials gaining 2 million.

And come back next week where we’ll do a dive looking at how everyone stacks up and how it all compares to last year.

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Demo-Graphics: The State of Indie/Small Press Comics

Earlier this week I brought you demographic reports based off of Facebook data for Marvel, and DC. Up next is independent/small press comics! Basically, everyone not the “big two.”

For this report I looked at comic book publisher likes that are not the big two or part of the big two. For this report, Vertigo, Zuda, Icon, are not included though they share similar comics as to other in this report. For this report, terms like IDW Publishing, BOOM! Studios, Fantagraphics were included. Manga was left out of this as well.

You can check out the stats for 2014 as well as those for 2015, and 2016.

Facebook Population: Over 4,200,000 in the United States

The indie/small press population has dropped about 2.6 million individuals. The previous year gained 2.4 million. With explosive growth for both DC and Marvel it’s interesting to see this drop and especially drop that much.

In 2014 and 2015 Spanish speakers accounted for 12.50%. In 2016 the percentage increased to 16.18%. 2017 sees the percent drop to 14.76%.

Gender and Age

In 2014 men accounted for 57.50% of the population and women 40.63%. A year later, that shifted with men accounting for 59.09% and women 40.91%. 2016 saw women account for 51.47% and men 48.53%.

It looks like women have mainly dropped interest accounting for 40.48% in 2017 while men increased to 59.52%. Men decreased about 800,000 while women decreased 1.8 million.

With men being a majority again things have shifted once again. Women are a majority age 17 and under but it looks like the 20s and 30s is where there’s the greatest loss in women.

Relationship Status

With a smaller populate, every demographic took a dive, though there’s a larger percentage that are “unspecified,” a trend we’ve seen elsewhere. “Single” also saw an increase in percentage.

Education

With such a change in gender breakdowns, there’s absolutely shifts here.

Gender Interest

“Men interested in men” and “men interested in men and women” both remained steady since last year as far as percentage. Women is where things dropped but that’s expected due to the overall population decrease.

Ethnicity

Compared to last year all ethnicities decreased in overall population but precentage is mixed. African Americans and Asian Americans both increased as a percentage while Hispanics dropped. Interestingly, English-dominant Hispanics increased slightly in percentage.

Generation

And not shockingly populations dropped here too. Generation X and Millennials saw a slight increase in percentage while Baby Boomers saw a loss.

Join us tomorrow when we look at comicdom as a whole!

Demo-Graphics: The State of Marvel Comics

In July of 2014, I looked at the Facebook demographics of Marvel. I followed that up in 2015. And again in 2016. With San Diego Comic-Con kicking off this week, we’re returning to see how things stand. Yesterday was DC Comics‘ stats, and tomorrow will be Indie/Small Press comics.

For those that don’t know, this data is mined from Facebook’s demographic data using terms that correspond to likes, groups, etc. For this report, we’re not looking at Marvel Comics specifically, but also Marvel Studio, Marvel Entertainment, and more. So think of this as the Marvel brand.

Facebook Marvel Comics Fan Population: Over 37,000,000 United States

Last year dropped 7 million, but we have an impressive rebound of 22 million individuals. It’s unknown exactly why there was such a jump though DC also saw a massive jump over the year. The answer remains a mystery and won’t be answered.

Since last year, Spanish speakers has decreased to 15.41%. In 2014, they were 14.39% and in 2015 accounted for 13.18%. In 2016 it was 19.33%.

Gender and Age

In 2014 Men made up about 63.16% of the population and women were 36.84% for those interested in Marvel. In 2015 men accounted for 77.27% while women accounted for 20%. In 2016 women made gains as they accounted for 34% while men accounted for 66%. This year we see a major shift as women become a majority with 51.35% and men slip to 48.65%.

Things have changed a lot since last year which saw women briefly becoming the majority but men almost entirely the majority. This year women and men are close in percent until age 50 where there’s a clear split most likely do to general Facebook user demographics.

Relationship Status

Pretty much across the board the populations have doubled for each status except “Unspecified” which increased 3 fold.

Education

As expected with a larger population here too the stats have ballooned.

Gender Interest

Those interested in the same sex generally saw increases in the overall number but dipped in percent. The exception to this is “women interested in women” who saw an increase in percentage and overall number.

Ethnicity

A bigger overall population it shouldn’t be a surprise that each demographic here grew. African Americans increased by 3.4 million, Asian Americans by 510,000, and Hispanics by 2.5 million.

Generation

This too has seen some boosts. Baby Boomers saw an increase by 890,000, Generation X by 4.2 million and Millennials by 14 million.

Join us again tomorrow when we’ll look at indie/small press comics!

Demo-Graphics: The State of DC Entertainment

With San Diego Comic-Con about to begin we’re looking at the demographic data for various publishers and comics. We’ve already posted Facebook‘s general stats, and tomorrow will be Marvel, followed by Indie comics, and the industry as a whole. Up now is DC Entertainment.

This statistic breakdown, we’ve looked at terms like DC Comics and Vertigo Comics, but not specific comic series or characters. It’s a focus on DC Entertainment and its publishing imprints. Think of it as looking at the DC brand.

Facebook DC Comics Fan Population: Over 23,000,000 US

DC Comic’s stats have shifted in interesting ways since 2016. Last year the population stood at 11 million individuals, so the overall population has more than doubled. In 2015 it was 12 million and in 2014 it was 7.6 million.

In 2014 Spanish speakers accounted for 14.55%, 2015 it was 14.17%, and in 2015 it’s now 18.18% with 2 million individuals.

Gender and Age

In 2014, men accounted for 68.18% and women were 28.64% of the DC population. In 2015 men accounted for 73.33% and women were 27.50%. In 2016 56.36% of the population was male and 40% female.

This year, women account for 47.83% and men 52.17%.

And here’s the stats in a handy pie-chart.

When it comes to age and gender, things have changed a lot since last year. Women are a majority under the age of 18 and become the majority at a younger age.

Relationship Status

Everything has increased across the board and done so in an impressive way.

Education

Larger population everything again increases across the board.

Gender Interest

Though the populations have increased when it comes to percentages those interested in the same gender saw decreases when it comes to percentages.

Ethnicity

Populations grew overall compared to last year but percentages are a bit mixed. African Americans grew to 13.91% but Asian Americans and Hispanics both decreased when it comes to percent.

Generation

Again, an increase in population, not too shocking, but… Baby Boomers and Generation X decreased in percent and Millennials increased.

Come back tomorrow when we’ll look at stats for Marvel!

Demo-Graphics: Facebook US Users

With San Diego Comic-Con kicking off this week, I’ll be looking at a whole bunch of data crunched from mining Facebook. To kick this off, I thought it’d be good to look at how Facebook itself might have changed. It’s been a year since I last looked at the data, and much has changed.

We’ll also be using this data to see how things might impact the comic fan population, and how comic fans compare to the general Facebook population.

Unlike my other reports, this one focuses just on people who are on Facebook and located in the United States. No terms are used at all as far as likes, interests, etc.

Facebook Population: Over 231,000,000 in the United States

Since July of 2016, the population of Facebook users has increased by 33 million individuals. Of that, Spanish speakers now account for 14.29% with 33 million of them. In 2016 that population was 27 million or 13.64%.

Gender and Age

In 2014, men accounted for 45.56% and women were 53.33%. In 2015 it was 53.40% women and 46.07% men. In 2016 women account for 54.04% while men account for 45.45%. In 2017 women have dipped to 52.38% while men account for 45.89%.

In the United States as a whole, women account for 51%, while men are about 49%, that was as of the 2010 Census. So, Facebook skewers slightly more female.

We’ll next look at how the percentage of women and men break down through age. Men have become a majority from ages 26-29, a change from last year and there’s also more age ranges where the two demographics split 50/50.

Relationship Status

With the large increase in population interestingly the change is primarily focused on “unspecified” in Relationship Status. There’s increases elsewhere but that demographic saw the vast majority of the increase.

Education

Generally the groups have increased for those who have higher degrees but those with college education and lower, things were pretty steady since last year.

Gender Interest

Compared to last year “men interested in men,” “men interested in men and women,” “women interested in women,” and “women interested in men and women” have all dipped when it comes to percentage even though they all grew in population.

Ethnicity

The African American population increased since last year by about 2.7 percentage points. Asian Americans and Hispanics all decreased in percentage though the overall population increased.

Generation

All across the board the populations grew since last year with Baby Boomers actually having the largest raw growth.

Now that we know where Facebook as a whole stands, we can explore more specifics! Join us tomorrow when we start to dive into specific stats, up first DC Entertainment!

Demo-Graphics: Comic Fandom on Facebook – European Edition

Each month I run demographic data of comic “fans” based on data mined from Facebook. Due to popular demand, I have split out and launched a “European edition” that runs on the 15th of every month!

This data is compiled using key terms, “likes,” users have as part of their profiles. Primarily terms are focused on generic ones such as “comics” or “graphic novels” or publishers. I stay away from specific characters, creators or series, because this does not indicate they are a comic book fan. Over 100 terms are used for this report.

This data is important in that it shows who the potential comic audience could be. This is not purchasers, these are people who have shown an affinity for comics and are potential purchasers and those with an interest.

Also, with this being online/technology, due to laws and restrictions, those under the age of 13 are likely underrepresented. Europe also has some other data restrictions that will be discussed below.

Facebook Population: Over 40,000,000 in Europe

That number decreases (3 million) since last month. That’s still 6 million more individuals compared to what I reported for the United States in the beginning of the month. Worldwide, there’s an estimated 263,110,587 individuals interested in comics.

Gender and Age

In June women accounted for 46.51% while men accounted for 53.49%. This month things shifted a bunch. Men now account for 52.50% and women 45.00%.

Things are pretty similar to last month though those under the age of 17 are now similar in percent of the population.

Relationship Status

With a slightly smaller population the numbers here have dipped as well.

Education

Things haven’t shifted here much compared to last month.

Gender Interest

And here’s where data privacy differs. In some European nations this information can’t be reported which means either removing those countries or just not reporting on this. I chose the latter for now.

And come back next month for a new look at the data and the first comparison of just Europe!

Demo-Graphics: Comic Fandom on Facebook – US Edition

Each month I run demographic data of comic “fans” based on data mined from Facebook.

This data is compiled using key terms, “likes,” users have as part of their profiles. Primarily terms are focused on generic ones such as “comics” or “graphic novels” or publishers. I stay away from specific characters, creators or series because this does not indicate they are a comic book fan. Over 100 terms are used for this report.

This data is important in that it shows who the potential comic audience could be. This is not purchasers, these are people who have shown an affinity for comics and are potential purchasers and those with an interest.

Also, with this being online/technology, due to laws and restrictions, those under the age of 13 are likely underrepresented.

Facebook Population: Over 34,000,000 in the United States

That’s a rebound from last month’s 29 million and an improvement on the previous month’s 30 million. Worldwide, the estimate is 263,110,587 which is an increase of about 22.2 million compared to last month.

The Spanish-speaking population last month was 18.28%, and this month the population has decreased to 16.76%, the vast increase in the population outpaced that of Spanish speakers.

Gender and Age

Last month men accounted for 65.52% and women were 34.14%. Things have shifted a lot with women accounting for 50% of the population and men accounting for 52.94%. Due to rounding you can get over 100% in Facebook. Going by the age and relationship data, women are likely in the 48% range.

When it comes to age and gender over time, things have shifted greatly with women being the majority 17 and under and the gap being narrow throughout.

Relationship Status

Across the board there’s been increases since last month with those “engaged” remaining stagnant.

Education

Women made massive games compared to last month.

Gender Interest

With women making such gains, their percents increased a lot. Of note “men interested in men” increased while “men interested in men and women” decreased.

Ethnicity

All three groups saw a boost over the month with African Americans increasing by 1 million, Asian Americans by 70,000, and Hispanics by 400,000. Interestingly Spanish dominant decreased by 200,000.

Generation

All three groups saw increases with Baby Boomers gaining 1 million, Generation X gaining 2.9 million, and Millennials gaining 2 million.

And come back next month for a new look at the data! And on February 15th we’ll have the next report of Europe’s data!

Demo-Graphics: Comic Fandom on Facebook – European Edition

Each month I run demographic data of comic “fans” based on data mined from Facebook. Due to popular demand, I have split out and launched a “European edition” that runs on the 15th of every month (ok, one day late this month)!

This data is compiled using key terms, “likes,” users have as part of their profiles. Primarily terms are focused on generic ones such as “comics” or “graphic novels” or publishers. I stay away from specific characters, creators or series, because this does not indicate they are a comic book fan. Over 100 terms are used for this report.

This data is important in that it shows who the potential comic audience could be. This is not purchasers, these are people who have shown an affinity for comics and are potential purchasers and those with an interest.

Also, with this being online/technology, due to laws and restrictions, those under the age of 13 are likely underrepresented. Europe also has some other data restrictions that will be discussed below.

Facebook Population: Over 43,000,000 in Europe

That number increases a little (1 million ) since last month, but continues the rebound from the dip of the previous months before that. But, that’s still 14 million more individuals compared to what I reported for the United States in the beginning of the month. Worldwide, there’s an estimated 267,973,263 individuals interested in comics.

Gender and Age

In May women accounted for 42.86% while men accounted for 57.14%. This month things shifted a bunch. Men now account for 53.49% and women 46.51%.

Things are pretty similar to last month when it comes to the graph of gender and age though women retake a majority at age 65+.

Relationship Status

“Single” took a dip compared to last month with this “married” and “unspecified” each seeing significant gains.

Education

Things haven’t shifted here much compared to last month. Women mostly saw gains across the board due to their increased population.

Gender Interest

And here’s where data privacy differs. In some European nations this information can’t be reported which means either removing those countries or just not reporting on this. I chose the latter for now.

And come back next month for a new look at the data and the first comparison of just Europe!

Demo-Graphics: Comic Fandom on Facebook – US Edition

Each month I run demographic data of comic “fans” based on data mined from Facebook.

This data is compiled using key terms, “likes,” users have as part of their profiles. Primarily terms are focused on generic ones such as “comics” or “graphic novels” or publishers. I stay away from specific characters, creators or series because this does not indicate they are a comic book fan. Over 100 terms are used for this report.

This data is important in that it shows who the potential comic audience could be. This is not purchasers, these are people who have shown an affinity for comics and are potential purchasers and those with an interest.

Also, with this being online/technology, due to laws and restrictions, those under the age of 13 are likely underrepresented.

Facebook Population: Over 29,000,000 in the United States

That drops from the previous month’s 30 million. Worldwide, the estimate is 240,994,240 which is an increase of about 186,000 compared to last month.

The Spanish-speaking population last month was 18.33%, and this month the population has decreased slightly to 18.28%.

Gender and Age

Last month men accounted for 66.67% and women were 33.33%. Things have shifted a little with men accounting for 65.52% and women account for 34.14%. That’s due to the overall drop of the population with women only decreasing a fraction of that.

Things are very similar to last month when it comes to the arc and line graphic of gender percents as they relate to age compared to last mont.

Relationship Status

Things generally dipped with the decrease of the overall population, but interestingly those “engaged” increased.

Education

And as is expected with women decreasing we see that here too, but men increased of those in college and lower in education.

Gender Interest

When it comes to percents, things don’t shift that much.

Ethnicity

With a lower overall population you see that here too though Asian Americans increased by 30,000 from last month.

Generation

Finally, Baby Boomers and Generation X decreased by 100,000 each compared to last month.

And come back next month for a new look at the data! And on February 15th we’ll have the next report of Europe’s data!

Demo-Graphics: Comic Fandom on Facebook – European Edition

Each month I run demographic data of comic “fans” based on data mined from Facebook. Due to popular demand, I have split out and launched a “European edition” that runs on the 15th of every month (ok, one day late this month)!

This data is compiled using key terms, “likes,” users have as part of their profiles. Primarily terms are focused on generic ones such as “comics” or “graphic novels” or publishers. I stay away from specific characters, creators or series, because this does not indicate they are a comic book fan. Over 100 terms are used for this report.

This data is important in that it shows who the potential comic audience could be. This is not purchasers, these are people who have shown an affinity for comics and are potential purchasers and those with an interest.

Also, with this being online/technology, due to laws and restrictions, those under the age of 13 are likely underrepresented. Europe also has some other data restrictions that will be discussed below.

Facebook Population: Over 42,000,000 in Europe

That number dips a little (2 million ) since last month, but generally is a rebound from the dip of the previous months before that. But, that’s still 12 million more individuals compared to what I reported for the United States in the beginning of the month. Worldwide, there’s an estimated 240,808,941 individuals interested in comics.

Gender and Age

In April women accounted for 45.45% while men accounted for 54.55%. This month things shifted slightly with men remaining the same in population size and women dipped a little. Due to that, men account for 57.14% and women 42.86%.

Things are pretty similar to last month when it comes to the graph of gender and age though men retake a majority at age 65+.

Relationship Status

Things remain pretty steady since last month other than “married” which dropped 900,000 individuals and “unspecified” also dropped 1 million. That’s where most of the month’s change comes from.

Education

Things haven’t shifted here much compared to last month.

Gender Interest

And here’s where data privacy differs. In some European nations this information can’t be reported which means either removing those countries or just not reporting on this. I chose the latter for now.

And come back next month for a new look at the data and the first comparison of just Europe!

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