Each month I run demographic data of comic “fans” based on data mined from Facebook. Due to popular demand, I have split out and launched a “European edition” that runs on the 15th of every month!
This data is compiled using key terms, “likes,” users have as part of their profiles. Primarily terms are focused on generic ones such as “comics” or “graphic novels” or publishers. I stay away from specific characters, creators or series, because this does not indicate they are a comic book fan. Over 100 terms are used for this report.
This data is important in that it shows who the potential comic audience could be. This is not purchasers, these are people who have shown an affinity for comics and are potential purchasers and those with an interest.
Also, with this being online/technology, due to laws and restrictions, those under the age of 13 are likely underrepresented. Europe also has some other data restrictions that will be discussed below.
Facebook Population: Over 79,000,000 in Europe
That’s an increase of 6 million compared to the previous report’s massive jump. It would seem this is not a blip and most likely something in the algorithm changed.That’s 23 million more individuals compared to what I reported for the United States in the beginning of the month. Worldwide, there’s an estimated 260,594,214 individuals interested in comics.
Gender and Age
In October women accounted for 52.05% while men accounted for 46.58%. This month things shifted a little. Men now account for 46.84% and women 51.90%.
Like the previous reporting the age and gender is all over the place with the majority traded off multiple times.
The blips that plagued the last month are gone and the data is fleshed out again. Things have generally increased across the board with the larger population.
And like the relationship stats, gaps from last month are no longer present and things have increased across the board. It’s difficult to really compare due to last month’s gaps.
And here’s where data privacy differs. In some European nations this information can’t be reported which means either removing those countries or just not reporting on this. I chose the latter for now.
And come back next month for a new look at the data and the first comparison of just Europe!