Tag Archives: industry

Demo-Graphics: Gender Shifts Since 2013

Earlier today I presented the newest demographic details of those who “like” comics on Facebook. These stats have been compiled since late 2012 and have been interesting indicators for shifts. We can see the shrinking of the gap between men and women, and recently an expansion of the gap between the sexes. 2016 saw a volatile demographic where the overall population was consistently up and down and rather flat overall. January 2016 was 38 million individuals and January 2017 is also 38 million individuals.

It’s also interesting that the percents for men and women seem to get closer to each other towards the end of the year in each year.

Check out the shifts in raw numbers and percentage. Well have more data over the next week.

comics-gender-percent-2013-to-2017-1 comics-gender-percent-2013-to-2017-2

Demo-Graphics: Comic Fandom on Facebook – US Edition

Each month I run demographic data of comic “fans” based on data mined from Facebook.

This data is compiled using key terms, “likes,” users have as part of their profiles. Primarily terms are focused on generic ones such as “comics” or “graphic novels” or publishers. I stay away from specific characters, creators or series because this does not indicate they are a comic book fan. Over 100 terms are used for this report.

This data is important in that it shows who the potential comic audience could be. This is not purchasers, these are people who have shown an affinity for comics and are potential purchasers and those with an interest.

Also, with this being online/technology, due to laws and restrictions, those under the age of 13 are likely underrepresented.

Facebook Population: Over 38,000,000 in the United States

That’s a decrease of 7 million compared to last month. Worldwide, the estimate is 294,575,230 which is an decrease of about 33 million compared to last month.

The Spanish-speaking population last month was 21.33%, and this month the population has decreased to 15.79%. The population decreased and we’ll discuss that more later.

Gender and Age

Last month men accounted for 57.78% and women were 40.00%. Women made some gains while men dipped this past month. Women account for 50.00% while men account for 52.63%. Once you get to these large numbers Facebook rounds hence how the two are over 100%.

The population drop is men who decreased by 6 million. Women on the other hand increased by 1 million.

comics-facebook-gender-1-1-17

Women finally become the majority as age increases. We haven’t seen this shift in a while, but this month is a change as men drop in population while women increase.

comics-facebook-gender-age-1-1-17

Relationship Status

“Single,” “In Relationship,” and “Unspecified” all dropped significantly since the previous month.

comics-facebook-relationship-1-1-17

Education

Weirdly education numbers increased overall and the shift in male/female demographics doesn’t seem to impact these numbers as much as you’d think.

comics-facebook-education-1-1-17

Gender Interest

Men interested in men increased as part of the population, women interested in women decreased in percent, men interested in men and women decreased in percent and women interested in men and women increased.

comics-facebook-gender-interest-1-1-17

Ethnicity

The shifts in ethnic breakdowns is interesting. African Americans decreased by 2.2 million with men decreased by 1.3 million and women decreased by 800,000. Asian Americans dipped by 200,000 with men dropping by 120,000 and women decreasing 60,000. Hispanics saw the biggest drop which makes sense since we also see a drop in Spanish speakers. All Hispanics decreased by 5.4 million, Bilingual by 3.2 million, English dominant by 200,000, and Spanish dominant by 2.2 million. Men generally decreased more than women in the Hispanic population.

comics-facebook-ethnicity-1-1-17

Generation

While the overall population decreased that didn’t happen overall. Baby Boomers increased by 1.1 million and Millennials decreased by 7 million. We saw above how many increased as age increases and we see it below as female Baby Boomers saw a gain of 1.1 million while men only increased by 100,000.

comics-facebook-generation-1-1-17

And come back next month for a new look at the data! And on January 15th we’ll have the second report of Europe’s data!

Demo-Graphics: Comic Fandom on Facebook – European Edition

Each month I run demographic data of comic “fans” based on data mined from Facebook. Due to popular demand I have split out and launched a “European edition” that runs on the 15th of every month!

This data is compiled using key terms, “likes,” users have as part of their profiles. Primarily terms are focused on generic ones such as “comics” or “graphic novels” or publishers. I stay away from specific characters, creators or series, because this does not indicate they are a comic book fan. Over 100 terms are used for this report.

This data is important in that it shows who the potential comic audience could be. This is not purchasers, these are people who have shown an affinity for comics and are potential purchasers and those with an interest.

Also, with this being online/technology, due to laws and restrictions, those under the age of 13 are likely underrepresented. Europe also has some other data restrictions that will be discussed below.

Facebook Population: Over 64,000,000 in Europe

That’s an increase of 3 million individuals from Europe last month and 19 million more individuals than compared to what I reported for the United States in the beginning of the month. Worldwide, there’s an estimated 347,581,854 individuals interested in comics.

Gender and Age

Last month women account for 47.54% while men account for 52.46%. This month men saw some gains as they grew while women remained the same. Men account for 53.13% while women account for 45.31%.

comics-europe-facebook-gender-12-15-16

Compared to last month the percents and general trends between men, women, and age remain similar with some exceptions. Those age 17 and under actually have a gap, men regain the majority at age 42-45, and there’s a larger gap between men and women age 65+.

comics-europe-facebook-gender-age-12-15-16

Relationship Status

There’s some changes from last month with big changes in those “single,” “married,” and “unspecified.” The first two say dips of a million or more and the last saw a gain of 3 million.

comics-europe-facebook-relationhip-status-12-15-16

Education

Things haven’t changed a ton since last month. The gaps have expanded for some, but generally, the populations remain steady

comics-europe-facebook-education-12-15-16

Gender Interest

And here’s where data privacy differs. In some European nations this information can’t be reported which means either removing those countries or just not reporting on this. I chose the latter for now.

And come back next month for a new look at the data and the first comparison of just Europe!

Demo-Graphics: The Walking Dead

Its been about 8 months since we last looked at The Walking Dead‘s demographics via Facebook’s data. With the seventh season’s mid-season break, it felt like an appropriate time to see how things have changed for the record setting show, and best selling comic book series.

For this report, we’re looking at fans within the United States that enjoy The Walking Dead in comics, television, books, games, or even the characters. We’ll also compare the latest results to those of last report.

Facebook Population: Over 20 million fans in the US

That’s a decrease of 4 million individuals from 8 months ago. Spanish speakers account for 3.5 million fans, 17.5%. That’s a decrease of 500,000 Spanish speakers but an increase as far as percentage of the population.

Gender and Age

A year ago women accounting for 54.17% and men 45.83%. Women continue to gain now accounting for 55% while men are 46%. The reason it’s over 100% is that when numbers are this large they’re often rounded in some way.

walking-dead-facebook-gender-12-12-16

The graph below is similar to last year but a big difference is that women under 17 are a much greater percentage of their age group.

walking-dead-facebook-gender-age-12-12-16

Relationship Status

Compared to last year, those that are “single” saw a pretty big drop, but there was also a loss of those “married,” though that gained as far as percentage.

walking-dead-facebook-relationship-12-12-16

Education

There’s some slight shifts as far as education. Higher education when it comes to graduate degrees and in college are both dominated by women.

walking-dead-facebook-education-12-12-16

Gender Interest

Men and women interested in the same gender both increased as far as percentages but those interested in men and women saw a decrease.

walking-dead-facebook-gender-interest-12-12-16

Ethnicity

African Americans saw a large increase compared to last report. Asian Americans also saw a slight increase. Hispanics saw big decrease primarily due to a decrease in English dominant and Spanish dominant.

walking-dead-facebook-ethnicity-12-12-16

Generation

And finally, as expected, overall stats dropped. Baby Boomers and Generation X both increased as far as percentage.

walking-dead-facebook-ethniciy-12-12-16

And that wraps up this report. Come back on the 15th where we’ll have a new demographics breakdown of individuals in Europe.

 

Demo-Graphics: Comic Fandom on Facebook – US Edition

Each month I run demographic data of comic “fans” based on data mined from Facebook.

This data is compiled using key terms, “likes,” users have as part of their profiles. Primarily terms are focused on generic ones such as “comics” or “graphic novels” or publishers. I stay away from specific characters, creators or series, because this does not indicate they are a comic book fan. Over 100 terms are used for this report.

This data is important in that it shows who the potential comic audience could be. This is not purchasers, these are people who have shown an affinity for comics and are potential purchasers and those with an interest.

Also, with this being online/technology, due to laws and restrictions, those under the age of 13 are likely underrepresented.

Facebook Population: Over 45,000,000 in the United States

That’s an increase of 4 million compared to last month. Worldwide, the estimate is 327,711,486 which is an increase of about 21 million compared to last month.

The Spanish-speaking population last month was 22.93%, and this month the population has decreased to 21.33%. The population increased, but not as fast as the overall population.

Gender and Age

Last month men accounted for 60.98% and women were 39.02%. Women made some gains while men dipped this past month. Women account for 40.00% while men account for 57.78%.

facebook-comics-gender-12-1-16

Women continue to never become a majority even though they do so in the general Facebook population.

facebook-comics-gender-age-12-1-16

Relationship Status

Pretty much across the board things gained due to the bigger population. Interestingly men listed as “open relationship” and “separated” both dipped.

facebook-comics-relationship-12-1-16

Education

There’s been some shifts from the previous month and it’s interesting to see where women are the majority.

facebook-comics-education-12-1-16

Gender Interest

Women gained overall, and you of course see that here. Men interesting in men, women interested in women, and women interested in both men and women all saw gains too.

facebook-comics-gender-interest-12-1-16

Ethnicity

African Americans are the only overall group that saw gains this month with 1 million more individuals. Interestingly the individual Hispanic group all saw gains, but it was not enough to shift the overall Hispanic total.

facebook-comics-ethnicity-12-1-16

Generation

And the overall gains are seen reflected here.

facebook-comics-generation-12-1-16

And come back next month for a new look at the data! And on November 15th we’ll have the second report of Europe’s data!

Demo-Graphics: Comic Fandom on Facebook – European Edition

Each month I run demographic data of comic “fans” based on data mined from Facebook. Due to popular demand I have split out and launched a “European edition” that runs on the 15th of every month!

This data is compiled using key terms, “likes,” users have as part of their profiles. Primarily terms are focused on generic ones such as “comics” or “graphic novels” or publishers. I stay away from specific characters, creators or series, because this does not indicate they are a comic book fan. Over 100 terms are used for this report.

This data is important in that it shows who the potential comic audience could be. This is not purchasers, these are people who have shown an affinity for comics and are potential purchasers and those with an interest.

Also, with this being online/technology, due to laws and restrictions, those under the age of 13 are likely underrepresented. Europe also has some other data restrictions that will be discussed below.

Facebook Population: Over 61,000,000 in Europe

That’s an increase of 4 million individuals from Europe last month and 20 million more individuals than compared to what I reported for the United States in the beginning of the month. Worldwide, there’s an estimated 306,654,04 individuals interested in comics.

Gender and Age

Last month women account for 45.61% while men account for 52.63%. This month men continued to decrease and now stand at 52.46% with women increasing to 47.54%.

comics-facebook-gender-11-15-16

Compared to last month the percents and general trends between men, women, and age remain similar.

comics-facebook-gender-age-11-15-16

The increase from last month is widespread with folks ages 22 to 57 increasing and those 17 and under remaining steady.

Relationship Status

There’s some changes from last month with big changes in those “single,” “married,” and “unspecified” all increasing by over a million.

comics-facebook-relationship-11-15-16

Education

Things haven’t changed a ton since last month. The gaps have expanded for some, but generally the populations just grew in similar amounts.

comics-facebook-education-11-15-16

Gender Interest

And here’s where data privacy differs. In some European nations this information can’t be reported which means either removing those countries or just not reporting on this. I chose the latter for now.

And come back next month for a new look at the data and the first comparison of just Europe!

Demo-Graphics: Comic Fandom on Facebook – US Edition

Each month I run demographic data of comic “fans” based on data mined from Facebook.

This data is compiled using key terms, “likes,” users have as part of their profiles. Primarily terms are focused on generic ones such as “comics” or “graphic novels” or publishers. I stay away from specific characters, creators or series, because this does not indicate they are a comic book fan. Over 100 terms are used for this report.

This data is important in that it shows who the potential comic audience could be. This is not purchasers, these are people who have shown an affinity for comics and are potential purchasers and those with an interest.

Also, with this being online/technology, due to laws and restrictions, those under the age of 13 are likely underrepresented.

Facebook Population: Over 41,000,000 in the United States

That holds steady from the previous month. Worldwide, the estimate is 306,654,045 which is a decrease of about 1 million compared to last month.

The Spanish-speaking population last month was 23.41%, and this month the population has decreased to 22.93% which likely has to due to the decrease in the Hispanic population.

Gender and Age

Last month men accounted for 58.54% and women were 41.46%. Women dipped a bit while men gained over the past month. Women account for 39.02% while men account for 60.98%.

facebook-comics-11-1-16-gender

Women continue to never become a majority even though they do so in the general Facebook population.

facebook-comics-11-1-16-gender-age

Relationship Status

For the most part this month’s data was similar to last month’s. Those “engaged” and “in a relationship” both dipped compared to last month while those “married” and “unspecified” both saw gains.

facebook-comics-11-1-16-relationship-status

Education

There’s been some shifts from the previous month and it’s interesting that women continue to be the majority in high school while men and women are now equal for those in college.

facebook-comics-11-1-16-education

Gender Interest

Those interested in the same gender was very similar to last month. Men interested in men increased a bit as well as men interested in both men and women. Women interested in women decreased. This could be due to the shifts in the gender make-up of the overall population.

facebook-comics-11-1-16-gender-interest

Ethnicity

African Americans and Asian Americans each saw an increase in the past month. Hispanics who speak English dominantly and also speak Spanis dominantly both decreased over the month.

facebook-comics-11-1-16-ethnicity

Generation

These stats remained almost completely unchanged other than a couple of shifts when it comes to the male and female population for each.

facebook-comics-11-1-16-generation

And come back next month for a new look at the data! And on November 15th we’ll have the second report of Europe’s data!

Demo-Graphics: Comic Fandom on Facebook – European Edition

Each month I run demographic data of comic “fans” based on data mined from Facebook. Due to popular demand I have split out and launched a “European edition” that runs on the 15th of every month!

This data is compiled using key terms, “likes,” users have as part of their profiles. Primarily terms are focused on generic ones such as “comics” or “graphic novels” or publishers. I stay away from specific characters, creators or series, because this does not indicate they are a comic book fan. Over 100 terms are used for this report.

This data is important in that it shows who the potential comic audience could be. This is not purchasers, these are people who have shown an affinity for comics and are potential purchasers and those with an interest.

Also, with this being online/technology, due to laws and restrictions, those under the age of 13 are likely underrepresented. Europe also has some other data restrictions that will be discussed below.

Facebook Population: Over 57,000,000 in Europe

That’s an increase of 2 million individuals from Europe last month and 16 million more individuals than compared to what I reported for the United States in the beginning of the month. Worldwide, there’s an estimated 307,542,149 individuals interested in comics.

Gender and Age

Last month women account for 45.45% while men account for 54.55%. This month men remain the same with the overall number, but dipped to 52.63%, while women increased to 45.61% due to an increase in population.

comics-facebook-europe-10-15-16

Compared to last month the percents and general trends between men, women, and age remain similar.

comics-facebook-europe-age-gender-10-15-16

The below is where things get interesting. The population remains relatively unchanged under the age of 25. At 26 and older is where we see all of the gains. It makes me wonder if Europe’s comic reading population skews older in their activity. This will be something to watch as we go forward.

comics-facebook-europe-age-gender-raw-10-15-16

Relationship Status

There’s come changes from last month, but nothing huge. Mainly Those “engaged,” “in relationship,” and “married” all saw gains.

comics-facebook-europe-realtionship-10-15-16

Education

There’s some interesting changes in education since last month. Women became the majority of those listed as “in college” and “in high school” saw a large increase in men and women. It’s unknown as to the cause of that.

comics-facebook-europe-education-10-15-16

Gender Interest

And here’s where data privacy differs. In some European nations this information can’t be reported which means either removing those countries or just not reporting on this. I chose the latter for now.

And come back next month for a new look at the data and the first comparison of just Europe!

Demo-Graphics: Comic Fandom on Facebook – US Edition

Each month I run demographic data of comic “fans” based on data mined from Facebook.

This data is compiled using key terms, “likes,” users have as part of their profiles. Primarily terms are focused on generic ones such as “comics” or “graphic novels” or publishers. I stay away from specific characters, creators or series, because this does not indicate they are a comic book fan. Over 100 terms are used for this report.

This data is important in that it shows who the potential comic audience could be. This is not purchasers, these are people who have shown an affinity for comics and are potential purchasers and those with an interest.

Also, with this being online/technology, due to laws and restrictions, those under the age of 13 are likely underrepresented.

Facebook Population: Over 41,000,000 in the United States

That’s an increase of 4 million almost returning to the population size before last month’s weird decrease of 6 million. Worldwide, the estimate is 307,542,149 which is an increase of about 28 million compared to last month.

The Spanish-speaking population last month was 22.97%, and this month the population has increased up to 23.41% which was due to an increase in those identified as Spanish speaking.

Gender and Age

Last month men accounted for 62.16% and women were 37.84%. Women saw gains this past month as their population was the majority of the increase. Women now account for 41.46% while men accounted for 58.54%.

facebook-comics-gender-10-1-16

Women continue to never become a majority even though they do so in the general Facebook population.

facebook-comics-gender-age-10-1-16

You can see the above data below in its raw form.

facebook-comics-gender-age-raw-10-1-16

Relationship Status

For the most part this month’s data was similar to last month’s. Those “married” saw a little gain as those “single” dipped a bit.

facebook-comics-relationship-10-1-16

Education

There’s been some shifts from the previous month and it’s interesting in that women are a majority in high school and college.

facebook-comics-education-10-1-16

Gender Interest

Those interested in the same gender was very similar to last month. Most of the shifts can be attributed in the gain of women.

facebook-comics-relationship-interest-10-1-16

Ethnicity

African Americans and Hispanics each saw gains this month.

facebook-comics-ethnicity-10-1-16

Generation

Every group saw gains with Baby Boomers gaining as a percentage of the population.

facebook-comics-generation-10-1-16

And come back next month for a new look at the data! And on October 15th we’ll have the second report of Europe’s data!

Demo-Graphics: Comic Fandom on Facebook – European Edition

Each month I run demographic data of comic “fans” based on data mined from Facebook. The monthly report is focused on the United States and runs the first of every month. Due to popular demand, today launches a European edition that will run on the 15th of every month!

This data is compiled using key terms, “likes,” users have as part of their profiles. Primarily terms are focused on generic ones such as “comics” or “graphic novels” or publishers. I stay away from specific characters, creators or series, because this does not indicate they are a comic book fan. Over 100 terms are used for this report.

This data is important in that it shows who the potential comic audience could be. This is not purchasers, these are people who have shown an affinity for comics and are potential purchasers and those with an interest.

Also, with this being online/technology, due to laws and restrictions, those under the age of 13 are likely underrepresented. Europe also has some other data restrictions that will be discussed below.

Facebook Population: Over 55,000,000 in Europe

That’s 18 million more individuals than compared to what I reported for the United States in the beginning of the month. What’s interesting is that using the same terms as those used in the US report there are 54 million individuals. Adding in European publishers an additional 1 million individuals are added.

Worldwide, the estimate is 279,069,449 which is an increase of about 15 million compared to last month.

Gender and Age

In the United States at the beginning of the month women were reported as 37.84% of comic fandom while men accounted for 62.16%. In Europe, women account for 45.45% while men account for 54.55%.

facebook-comics-europe-gender-9-15-16

This month in the United States at no point do women become a majority of fans. In Europe men and women age 38 to 46 are about in even numbers. Eventually men become the majority again at age 65 and up.

facebook-comics-europe-gender-age-9-15-16

Part of the chance above is reflected below. Men increased in population age 46 and up while women dropped across the board at every age.

facebook-comics-europe-gender-age-raw-9-15-16

Relationship Status

Compared to the United States, the relationship status of individuals is actually pretty different. “Single,” “In Relationship,” “Divorced,” and “Married” are all much lower when it comes to percentage. Those “Engaged” is a little higher, but what’s much higher is the individuals marked “Unspecified,” and those as “Civil Union,” “Domestic Partnership,” and “Open Relationship.”

facebook-comics-europe-relationship-status-9-15-16

Education

Compared to the United States those with Doctorate or Master’s Degrees are lower, but College Grads, in College are higher. I don’t know how Europe generally compares to the US as far as education, but differences are probably reflected here.

facebook-comics-europe-education-9-15-16

Gender Interest

And here’s where data privacy differs. In some European nations this information can’t be reported which means either removing those countries or just not reporting on this. I chose the latter for now.

And come back next month for a new look at the data and the first comparison of just Europe!

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