Each month we run demographic data of comic “fans” based on data mined from Facebook.
This data is compiled using key terms, “likes,” users have as part of their profiles. Primarily terms are focused on generic ones such as “comics” or “graphic novels” or publishers. I stay away from specific characters, creators or series because this does not indicate they are a comic book fan. Over 100 terms are used for this report.
This data is important in that it shows who the potential comic audience could be. This is not purchasers, these are people who have shown an affinity for comics and are potential purchasers and those with an interest.
Also, with this being online/technology, due to laws and restrictions, those under the age of 13 are underrepresented.
Facebook Population: Over 73,000,000 in the United States
That’s an increase of 7 million from the previous month. Men and women each increased by 3 million individuals while those whose gender is not reported came in at 1 million..
The Spanish-speaking population last month was 12.73%, and this month the population has increased to 13.70%.
Gender and Age
Last month men accounted for 45.45% and women were 54.55%. This month Women account for 53.42% and men account for 45.21%. When looking at the data for ages men account for 46.39% and women are 53.88%. When it comes to relationship status men are 46.23% and women are 54.28%.
It’s been a full year since that women became the majority of fans. Things began to change in October when the universe was split 50/50 and they have continued to change since. These numbers tend to be ahead of noticeable changes in the industry we’ve seen an increase in the overall audience and dip so expect some gains and losses over months.
This month’s distribution of gender by age is similar to the previous months.
The stats have relatively remained the same from the previous month when it comes to percentages. This is despite the larger overall population.
And much like the relationship status, education remains relatively the same with a few changes here and there but most can be accounted for due to the larger overall population.
African Americans and Hispanics each gained about one percentage point compared to the previous month. Asian Americans also saw an increased of about a quarter of a percent.
And that wraps up this month’s data. We’ll be back on the 15th for our first look at the European data of the year!