Each month I run demographic data of comic “fans” based on data mined from Facebook. Due to popular demand I have split out and launched a “European edition” that runs on the 15th of every month!
This data is compiled using key terms, “likes,” users have as part of their profiles. Primarily terms are focused on generic ones such as “comics” or “graphic novels” or publishers. I stay away from specific characters, creators or series, because this does not indicate they are a comic book fan. Over 100 terms are used for this report.
This data is important in that it shows who the potential comic audience could be. This is not purchasers, these are people who have shown an affinity for comics and are potential purchasers and those with an interest.
Also, with this being online/technology, due to laws and restrictions, those under the age of 13 are likely underrepresented. Europe also has some other data restrictions that will be discussed below.
Facebook Population: Over 57,000,000 in Europe
That’s an increase of 2 million individuals from Europe last month and 16 million more individuals than compared to what I reported for the United States in the beginning of the month. Worldwide, there’s an estimated 307,542,149 individuals interested in comics.
Gender and Age
Last month women account for 45.45% while men account for 54.55%. This month men remain the same with the overall number, but dipped to 52.63%, while women increased to 45.61% due to an increase in population.
Compared to last month the percents and general trends between men, women, and age remain similar.
The below is where things get interesting. The population remains relatively unchanged under the age of 25. At 26 and older is where we see all of the gains. It makes me wonder if Europe’s comic reading population skews older in their activity. This will be something to watch as we go forward.
There’s come changes from last month, but nothing huge. Mainly Those “engaged,” “in relationship,” and “married” all saw gains.
There’s some interesting changes in education since last month. Women became the majority of those listed as “in college” and “in high school” saw a large increase in men and women. It’s unknown as to the cause of that.
And here’s where data privacy differs. In some European nations this information can’t be reported which means either removing those countries or just not reporting on this. I chose the latter for now.
And come back next month for a new look at the data and the first comparison of just Europe!