Tag Archives: industry

Demo-Graphics: The State of DC Entertainment

We’ve kicked off our yearly review of comic fandom demographics! We’ve already posted Facebook‘s general stats, and tomorrow will be Marvel, followed by Indie comics, and the industry as a whole. Up now is DC Entertainment.

This statistic breakdown, we’ve looked at terms like DC Comics and Vertigo Comics, but not specific comic series or characters. It’s a focus on DC Entertainment and its publishing imprints. Think of it as looking at the DC brand.

Facebook DC Comics Fan Population: Over 28,000,000 US

In the year since we’ve run these stats, the population has grown 5 million. In 2017 it stood at 23 million and 2016 it was 11 million individuals. In 2015 it was 12 million and in 2014 it was 7.6 million.

In 2014 Spanish speakers accounted for 14.55%, 2015 it was 14.17%, in 2016 it was 18.18%. 2017 the group shrunk to 12.86% but the population grew 1.6 million to 3.6 million individuals.

Gender and Age

In 2014, men accounted for 68.18% and women were 28.64% of the DC population. In 2015 men accounted for 73.33% and women were 27.50%. In 2016 56.36% of the population was male and 40% female. in 2017 it was women for 47.83% and men 52.17%.

In the year since, women are now 53.57% and men 46.43%, this follows the trend we’ve seen for the last ten months of women being the majority of comic fans

And here’s the stats in a handy pie-chart.

Unlike last year, men are at no point a majority. In facet women are over 60% of the fans under the age of 18. While we might not know why, there’s a chance DC Superhero Girls have helped grow that segment.

Relationship Status

The overall population has increased and so have most of the below. Those that haven’t have seen no change. There are some individual genders that have decreased though. Single men is an example and that decreased 200,000 while the overall population of that demographic grew 400,000.

Education

Much like the above, some increased and some decreased for specific genders.

Ethnicity

Every ethnicity has grown since last year. African American fans increased by 1.2 million. Asian Americans saw an increase of 110,000. Hispanics saw an increase of 1.1 million with each sub-group increasing as well.

Come back tomorrow when we’ll look at stats for Marvel!

Demo-Graphics: Facebook US Users

Were continuing our year look at demographics of the comic industry and while we focus on comics, we need to see how Facebook has changed to better understand what has happened. It’s been a year since I last looked at the data, and much has changed.

We’ll also be using this data to see how things might impact the comic fan population, and how comic fans compare to the general Facebook population.

Unlike my other reports, this one focuses just on people who are on Facebook and located in the United States. No terms are used at all as far as likes, interests, etc.

Facebook Population: Over 240,000,000 in the United States

Since July of 2017, the population of Facebook users has increased by 9 million individuals. That’s much slower than the 33 million growth from 2016 into 2017. Of that, Spanish speakers now account for 13.33% with 32 million individuals. That’s down from 2017 which was 33 million or 14.29%.

Gender and Age

In 2014, men accounted for 45.56% and women were 53.33%. In 2015 it was 53.40% women and 46.07% men. In 2016 women accounted for 54.04% while men accounted for 45.45%. In 2017 women dipped to 52.38% while men account for 45.89%. In 2018 women continued to decrease in percent of population with 50% while men remained relatively steady with 45.83%.

In the United States as a whole, women account for 51%, while men are about 49%, that was as of the 2010 Census. So, Facebook skewers slightly less female.

We’ll next look at how the percentage of women and men break down through age. Men have become a majority from ages 26-29, the same as last year and there’s also more age ranges where the two demographics split 50/50.

Relationship Status

While the overall population increased, it doesn’t mean all of the below has. Many of the various groups have actually dipped from the previous year other than those “unspecified” which increased by 4 million.

Education

Much like relationships, even though the overall population increased it doesn’t mean that each of these groupings have. While there’s some, overall, it’s mixed like the above.

Ethnicity

The African American population increased since last year by about 4 million individuals and 1.15 percentage points. Asian Americans increased by 500,000 and 0.53 percentage points. Hispanics increased by 6 million and 1.96 percentage points.

Now that we know where Facebook as a whole stands, we’ll explore more specifics! Join us tomorrow when we start to dive into specific stats, up first DC Entertainment!

Demo-Graphics: Comic Fandom on Facebook – US Edition

Each month I run demographic data of comic “fans” based on data mined from Facebook.

This data is compiled using key terms, “likes,” users have as part of their profiles. Primarily terms are focused on generic ones such as “comics” or “graphic novels” or publishers. I stay away from specific characters, creators or series because this does not indicate they are a comic book fan. Over 100 terms are used for this report.

This data is important in that it shows who the potential comic audience could be. This is not purchasers, these are people who have shown an affinity for comics and are potential purchasers and those with an interest.

Also, with this being online/technology, due to laws and restrictions, those under the age of 13 are underrepresented.

Facebook Population: Over 66,000,000 in the United States

That’s a decrease from the previous month by about 5 million individuals. That’s on top of the 1 million from the previous month. Men and unknown decreased by 1 million and women decreased by 3 million.

The Spanish-speaking population last month was 12.96%, and this month the population has decreased to 12.73%.

Gender and Age

Last month men accounted for 45.07% and women were 53.52%. This month Women account for 53.03% and men account for 46.97%. When looking at the data for ages men account for 46.11% and women are 52.67%. When it comes to relationship status men are 46.80% and women are 52.72%.

This is the tenth month in a row that women are the majority of fans. Things began to change in October when the universe was split 50/50 and they have continued to change since. These numbers tend to be ahead of noticeable changes in the industry we’ve seen an increase in the overall audience and dip so expect some gains and losses over months.

This month’s distribution of gender by age is similar to the previous month’s.

Relationship Status

With a smaller population, the overall populations have decreased, that shouldn’t be too surprising. Those “single” and “unspecified” each dropped 1 million while those “married” decreased by 2 million. When it comes to percentage of the populations, that hasn’t changed all that much with the biggest being those “married” dropping 1.21 percentage points.

Education

Lower population and things have dropped here while the percentages remain relatively the same.

Ethnicity

Compared to the previous month, African Americans dipped 2 million and their percentage also saw a drop of about 1.64 percentage points. Asian Americans decreased by 100,000, and Hispanics dropped 1 million but their percentage only decreased 0.13 percentage points.

 

 

And that wraps up this month’s data. We’ll be back on the 15th for our first look at the European data of the year!

SDCC 2018: Demo-Graphics: Comic Fandom on Facebook – European Edition

Each month I run demographic data of comic “fans” based on data mined from Facebook. Due to popular demand, I have split out and launched a “European edition” that runs on the 15th of every month! But, we’ve delayed it one day to kick off our San Diego Comic-Con annual data roundup!

This data is compiled using key terms, “likes,” users have as part of their profiles. Primarily terms are focused on generic ones such as “comics” or “graphic novels” or publishers. I stay away from specific characters, creators or series, because this does not indicate they are a comic book fan. Over 100 terms are used for this report.

This data is important in that it shows who the potential comic audience could be. This is not purchasers, these are people who have shown an affinity for comics and are potential purchasers and those with an interest.

Also, with this being online/technology, due to laws and restrictions, those under the age of 13 are likely underrepresented. Europe also has some other data restrictions that will be discussed below.

Facebook Population: Over 97,000,000 in Europe

That’s a decrease of 13 million compared to the previous report. That’s 26 million more individuals compared to what I reported for the United States in the beginning of the month.

Gender and Age

In the last report, women accounted for 49.09% while men accounted for 46.36%. This month things shifted. Men now account for 48.45% and women 51.55%.

When looking at the data for age, the breakdown is 51.01% women and 48.36% men and when looking at relationships, it’s 51.73% women and 49.27% men.

Similar to the previous month, things remain the same with men becoming a slim majority in the age 22-25 age group and then lose it in the 30-33 age group.

Relationship Status

The population has shrunk this month and we see that reflected here. Mostly though, the percentages remain pretty constant from the previous month.

Education

Again, like the above, things have shifted only slightly from the previous month.

 

And come back next month for a new look at the data on the 1st and 15th of the month!

Demo-Graphics: Comic Fandom on Facebook – US Edition

Each month I run demographic data of comic “fans” based on data mined from Facebook.

This data is compiled using key terms, “likes,” users have as part of their profiles. Primarily terms are focused on generic ones such as “comics” or “graphic novels” or publishers. I stay away from specific characters, creators or series because this does not indicate they are a comic book fan. Over 100 terms are used for this report.

This data is important in that it shows who the potential comic audience could be. This is not purchasers, these are people who have shown an affinity for comics and are potential purchasers and those with an interest.

Also, with this being online/technology, due to laws and restrictions, those under the age of 13 are underrepresented.

Facebook Population: Over 71,000,000 in the United States

That’s a decrease from the previous month by about 1 million individuals. Men and women decreased by 1 million each. Those unknown increased by 1 million.

The Spanish-speaking population last month was 12.22%, and this month the population has increased to 12.96%.

Gender and Age

Last month men accounted for 45.83% and women were 54.17%. This month Women account for 53.52% and men account for 45.07%. When looking at the data for ages men account for 45.51% and women are 53.51%. When it comes to relationship status men are 45.77% and women are 53%.

This is the ninth month in a row that women are the majority of fans. Things began to change in October when the universe was split 50/50 and they have continued to change since. These numbers tend to be ahead of noticeable changes in the industry so expect both a positive trajectory for the industry and also women leading the charge.

This month’s distribution of gender by age is similar to the previous month’s.

Relationship Status

This month’s stats are pretty similar to the previous month. This “In Relationship” dipped by 200,000 while those “unspecified” dropped by 1 million.

Education

Things are very similar to the previous month when it comes to the statistics for education.

Ethnicity

Despite a decreased overall population there are some gains here. Asian Americans increased by 100,000 individuals. Hispanic individuals who are bilingual increased by 100,000 as well while those who list English dominant or Spanish dominant decreased 100,000 each.

 

 

And that wraps up this month’s data. We’ll be back on the 15th for our first look at the European data of the year!

Demo-Graphics: Comic Fandom on Facebook – European Edition

Each month I run demographic data of comic “fans” based on data mined from Facebook. Due to popular demand, I have split out and launched a “European edition” that runs on the 15th of every month!

This data is compiled using key terms, “likes,” users have as part of their profiles. Primarily terms are focused on generic ones such as “comics” or “graphic novels” or publishers. I stay away from specific characters, creators or series, because this does not indicate they are a comic book fan. Over 100 terms are used for this report.

This data is important in that it shows who the potential comic audience could be. This is not purchasers, these are people who have shown an affinity for comics and are potential purchasers and those with an interest.

Also, with this being online/technology, due to laws and restrictions, those under the age of 13 are likely underrepresented. Europe also has some other data restrictions that will be discussed below.

Facebook Population: Over 110,000,000 in Europe

That’s an increase of 13 million compared to the previous report. The previous month increased by 14 million. That’s 38 million more individuals compared to what I reported for the United States in the beginning of the month.

Gender and Age

In the last report, women accounted for 50.52% while men accounted for 48.45%. This month things shifted. Men now account for 46.36% and women 49.09%. Those not listing their gender jumped to 5 from the previous month’s 1 million.

When looking at the data for age, the breakdown is 50.26% women and 47.82% men and when looking at relationships, it’s 50.41% women and 48.15% men.

Similar to the previous month, we see men become the majority at age grouping 22-25 and become the minority at the group 30-33 (last month was 34-37 and the previous 30-33).

Relationship Status

While some of the numbers have changed, generally the percentages have shifted just a bit for each demographic. “Unspecified” looks to be where the majority of new individuals are with a jump of 5 million.

Education

Education has shifted slightly compared to last month much like the relationship status and quite a few remained the same to the previous month as well.

 

And come back next month for a new look at the data on the 1st and 15th of the month!

Demo-Graphics: Comic Fandom on Facebook – US Edition

Each month I run demographic data of comic “fans” based on data mined from Facebook.

This data is compiled using key terms, “likes,” users have as part of their profiles. Primarily terms are focused on generic ones such as “comics” or “graphic novels” or publishers. I stay away from specific characters, creators or series because this does not indicate they are a comic book fan. Over 100 terms are used for this report.

This data is important in that it shows who the potential comic audience could be. This is not purchasers, these are people who have shown an affinity for comics and are potential purchasers and those with an interest.

Also, with this being online/technology, due to laws and restrictions, those under the age of 13 are underrepresented.

Facebook Population: Over 72,000,000 in the United States

That’s a vast increase from the previous month growing by about 10 million individuals. Men increased by 4 million while women increased by 7 million. Those unknown decreased by 1 million.

The Spanish-speaking population last month was 12.59%, and this month the population has decreased to 12.22%.

Gender and Age

Last month men accounted for 46.77% and women were 51.61%. This month saw women saw impressive gains overall in population. Women account for 54.17% and men account for 45.83%. When looking at the data for ages men account for 33.11 million and women are 39.13 million. When it comes to relationship status men are 31.26 million and women are 35.75 million.

This is the eighth month in a row that women are the majority of fans. Things began to change in October when the universe was split 50/50 and they have continued to change since. These numbers tend to be ahead of noticeable changes in the industry so expect both a positive trajectory for the industry and also women leading the charge.

While the graph this month is similar to the previous one though at no point are men a majority.

Relationship Status

Things have grown a lot since the previous and with that we see increases across the board in the various groupings. “Single,” “In Relationship,” “Married,” and “Unspecified” all grew by over a million a piece.

Education

And with a larger population, things increased here too.

Ethnicity

And with a larger population here too we see growth. African-Americans grew 3 million, Asian Americans by 100,000, and Hispanics saw overall growth by 3.3 million. Bilingual grew 800,000, English dominant by 1.9 million, and Spanish dominant by 400,000.

 

 

And that wraps up this month’s data. We’ll be back on the 15th for our first look at the European data of the year!

Demo-Graphics: Comic Fandom on Facebook – European Edition

Each month I run demographic data of comic “fans” based on data mined from Facebook. Due to popular demand, I have split out and launched a “European edition” that runs on the 15th of every month!

This data is compiled using key terms, “likes,” users have as part of their profiles. Primarily terms are focused on generic ones such as “comics” or “graphic novels” or publishers. I stay away from specific characters, creators or series, because this does not indicate they are a comic book fan. Over 100 terms are used for this report.

This data is important in that it shows who the potential comic audience could be. This is not purchasers, these are people who have shown an affinity for comics and are potential purchasers and those with an interest.

Also, with this being online/technology, due to laws and restrictions, those under the age of 13 are likely underrepresented. Europe also has some other data restrictions that will be discussed below.

Facebook Population: Over 97,000,000 in Europe

That’s an increase of 14 million compared to the previous report. That’s 35 million more individuals compared to what I reported for the United States in the beginning of the month.

Gender and Age

In the last report, women accounted for 50.60% while men accounted for 48.19%. This month things shifted. Men now account for 48.45% and women 50.52%. The 1 million individuals whose gender is unknown is still present this month. Also, the 1 million decrease of the overall population is just women.

When looking at the data for age, the breakdown is 51.30% women and 50.03% men and when looking at relationships, it’s 50.38% women and 48.96% men. Due to rounding some times some percents are greater than 100%.

Similar to the previous month, we see men become the majority at age grouping 22-25 and become the minority at the group 34-37 (last month was 30-33).

Relationship Status

While some of the numbers have changed, generally the percentages have shifted just a bit for each demographic.

Education

Education has shifted slightly compared to last month much like the relationship status.

 

And come back next month for a new look at the data on the 1st and 15th of the month!

Demo-Graphics: Comic Fandom on Facebook – US Edition

Each month I run demographic data of comic “fans” based on data mined from Facebook.

This data is compiled using key terms, “likes,” users have as part of their profiles. Primarily terms are focused on generic ones such as “comics” or “graphic novels” or publishers. I stay away from specific characters, creators or series because this does not indicate they are a comic book fan. Over 100 terms are used for this report.

This data is important in that it shows who the potential comic audience could be. This is not purchasers, these are people who have shown an affinity for comics and are potential purchasers and those with an interest.

Also, with this being online/technology, due to laws and restrictions, those under the age of 13 are underrepresented.

Facebook Population: Over 62,000,000 in the United States

That’s number remains steady from the previous month with no change at all.

The Spanish-speaking population last month was 12.74%, and this month the population has decreased to 12.58%.

Gender and Age

Last month men accounted for 45.16% and women were 51.61%. This month saw women saw impressive gains overall in population. Women account for 51.61% and men account for 46.77%. When looking at the data for ages men account for 29.4 million and women are 32.12 million. When it comes to relationship status men are 27.8 million and women are 30.2 million.

This is the seventh month in a row that women are the majority of fans. Things began to change in October when the universe was split 50/50 and they have continued to change since. These numbers tend to be ahead of noticeable changes in the industry so expect both a positive trajectory for the industry and also women leading the charge.

And we can see below, women are almost the majority through all age groups. At 26-29 the two genders are split 50/50.

Relationship Status

Things are generally steady compared to last month. Those “in relationship,” “civil union,” “divorced,” and “widowed” are down while “unspecified” and “open relationship” are up. “Open relationship” grew almost ten percent from last month.

Education

Things were actually pretty steady here compared to last month.

 

Ethnicity

African Americans dipped by 1 million since last month while Hispanics grew by 100,000 driven by Spanish dominant.

 

 

And that wraps up this month’s data. We’ll be back on the 15th for our first look at the European data of the year!

Demo-Graphics: The Walking Dead

Its been about 6 months since we last looked at The Walking Dead‘s demographics via Facebook’s data. With the season wrapping up and a new season of Fear the Walking Dead beginning, it felt like an appropriate time to see how things have changed for the show and best selling comic book series.

For this report, we’re looking at fans within the United States that enjoy The Walking Dead in comics, television, books, games, or even the characters. We’ll also compare the latest results to those of last report.

Facebook Population: Over 17 million fans in the US

In the six months since the last report the fandom population has decreased by 5 million individuals. That’s after the previous growth of 2 million and two reports ago saw a decrease of 4 million individuals. Spanish speakers account for 2.1 million fans, 12.35%. That’s a decrease of 1.2 million Spanish speakers and decrease in the percentage of the population.

Gender and Age

A year and a half ago women accounted for 55% and men 46% (with the result being over 100% due to rounding). In the previous report, women accounted for 59.09% with men accounting for 42.47%. Again, that was over 100% due to rounding.

For this latest report, women account for 53.53% and men 45.88%. When looking at age data, women account for 52.65% and men 46.89%. When it comes to relationships, it’s 52.97% female and 45.81% male. Women continue to be the majority.

Men return to being a majority, if just for a small amount. They become the majority in the 22-25 demographic and it’s a 50/50 split at 30-33.

Relationship Status

Things have dropped across the board with “single” and “unspecified” both seeing big drops as far as percentage.

Education

And of course with a smaller population, education has dipped too. Women are no longer the majority at every education level.

Gender Interest

Due to changes with Facebook policy, we’re unable to still provide this data.

Ethnicity

With a smaller population, it shouldn’t be surprising that the raw numbers have dropped. But, African Americans increased almost 3 percentage points and Asian Americans almost a half a percent. Hispanics dropped about 3.5 percentage points.

Specific Terms

But what about specific terms? Interesting enough, the majority of fans are in the United States for the comic series and Talking Dead. The latter makes sense. The rest vary in how many are in the US though most are in the 20-45% range. When it comes to gender, only those interested in video games are majority male.

And that wraps up this report! We’ll again look at these numbers when Fear the Walking Dead wraps up!

 

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