Each month I run demographic data of comic “fans” based on data mined from Facebook.
This data is compiled using key terms, “likes,” users have as part of their profiles. Primarily terms are focused on generic ones such as “comics” or “graphic novels” or publishers. I stay away from specific characters, creators or series because this does not indicate they are a comic book fan. Over 100 terms are used for this report.
This data is important in that it shows who the potential comic audience could be. This is not purchasers, these are people who have shown an affinity for comics and are potential purchasers and those with an interest.
Also, with this being online/technology, due to laws and restrictions, those under the age of 13 are underrepresented.
Facebook Population: Over 66,000,000 in the United States
That amount remains steady from the previous year. Men did decrease by 1 million and women increased by 1 million from the previous month but that may be due to rounding as opposed to major shifts in population size.
The Spanish-speaking population last month was 12.73%, and this month the population has remained at 12.73%.
Gender and Age
Last month men accounted for 46.97% and women were 53.03%. This month Women account for 54.55% and men account for 45.45%. When looking at the data for ages men account for 45.29% and women are 53.99%. When it comes to relationship status men are 45.06% and women are 53.18%.
This is the eleventh month in a row that women are the majority of fans. Things began to change in October when the universe was split 50/50 and they have continued to change since. These numbers tend to be ahead of noticeable changes in the industry we’ve seen an increase in the overall audience and dip so expect some gains and losses over months.
This month’s distribution of gender by age is similar to the previous month’s.
The population has remained the same and these stats have relatively remained the same as well from the previous month.
And much like the relationship status, education remains relatively the same with a few changes here and there but most can be accounted for as rounding changes.
Again, like the stats above, this one hasn’t shifted much at all. There’s some changes here and there but relatively the stats remain the same.
And that wraps up this month’s data. We’ll be back on the 15th for our first look at the European data of the year!