Each month I run demographic data of comic “fans” based on data mined from Facebook. Due to popular demand, I have split out and launched a “European edition” that runs on the 15th of every month!
This data is compiled using key terms, “likes,” users have as part of their profiles. Primarily terms are focused on generic ones such as “comics” or “graphic novels” or publishers. I stay away from specific characters, creators or series, because this does not indicate they are a comic book fan. Over 100 terms are used for this report.
This data is important in that it shows who the potential comic audience could be. This is not purchasers, these are people who have shown an affinity for comics and are potential purchasers and those with an interest.
Also, with this being online/technology, due to laws and restrictions, those under the age of 13 are likely underrepresented. Europe also has some other data restrictions that will be discussed below.
Facebook Population: Over 97,000,000 in Europe
That’s an increase of 14 million compared to the previous report. That’s 35 million more individuals compared to what I reported for the United States in the beginning of the month.
Gender and Age
In the last report, women accounted for 50.60% while men accounted for 48.19%. This month things shifted. Men now account for 48.45% and women 50.52%. The 1 million individuals whose gender is unknown is still present this month. Also, the 1 million decrease of the overall population is just women.
When looking at the data for age, the breakdown is 51.30% women and 50.03% men and when looking at relationships, it’s 50.38% women and 48.96% men. Due to rounding some times some percents are greater than 100%.
Similar to the previous month, we see men become the majority at age grouping 22-25 and become the minority at the group 34-37 (last month was 30-33).
While some of the numbers have changed, generally the percentages have shifted just a bit for each demographic.
Education has shifted slightly compared to last month much like the relationship status.
And come back next month for a new look at the data on the 1st and 15th of the month!