Demo-Graphics: The State of Indie/Small Press Comics

Earlier this week I brought you demographic reports based off of Facebook data for Marvel, and DC. Up next is independent/small press comics! Basically, everyone not the “big two.”

For this report I looked at comic book publisher likes that are not the big two or part of the big two. For this report, Vertigo, Zuda, Icon, are not included though they share similar comics as to other in this report. For this report, terms like IDW Publishing, BOOM! Studios, Fantagraphics were included. Manga was left out of this as well.

You can check out the stats for 2014 as well as those for 2015.

Facebook Population: Over 6,800,000 in the United States

The indie/small press population has grown since last year by about 2.4 million individuals. That’s double the amount as last year and the year before which each grew 1.2 million.

In 2014 and 2015 Spanish speakers accounted for 12.50%. In 2016 the percentage increased to 16.18%.

Gender and Age

In 2014 men accounted for 57.50% of the population and women 40.63%. A year later, that shifted with men accounting for 59.09% and women 40.91%. The past year has brought some impressive changes as women now are a majority with 51.47% and men account for 48.53%.

indie facebook gender 7.19.16This is how gender changes as far as percent over age. With women being a majority things are clearly different, but interestingly men overtake the majority around age 22 and lose it at about 33.

indie facebook gender age 7.19.16And the raw data.

indie facebook gender age raw 7.19.16Relationship Status

Compared to last year those engaged took a serious drop, decreasing about 12 percentage points. Those Married double in percentage and over tripled in raw number. Those that are Single dipped slightly too, dropping about 4 percentage points.

indie facebook relationship status 7.19.16Education

With such a change in gender breakdowns, there’s absolutely shifts here.

indie facebook education 7.19.16Gender Interest

With less Men, those all saw dips as far as how much they make up in percentage. Women interested in Women almost doubled while Women interested in both Men and Women increased about 0.7 percentage points.

indie facebook gender interest 7.19.16Ethnicity

Compared to last year all ethnicities increased a few percentage points.

indie facebook ethnicity 7.19.16Generation

The gains here all all in Generation X and Millennials, but what’s striking is again Generation X is majority women while Millennials are now about 50/50 parity.

indie facebook generation 7.19.16Join us tomorrow when we look at comicdom as a whole!

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