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Demo-Graphics: The State of Indie/Small Press Comics

Earlier this week I brought you demographic reports based off of Facebook data for Marvel, and DC. Up next is independent/small press comics! Basically, everyone not the “big two.”

For this report I looked at comic book publisher likes that are not the big two or part of the big two. For this report, Vertigo, Zuda, Icon, are not included though they share similar comics as to other in this report. For this report, terms like IDW Publishing, BOOM! Studios, Fantagraphics were included. Manga was left out of this as well. In 2014 49 terms were used to generate these stats. In 2015 that number has remained the same.

Facebook Population: Over 4,400,000 in the United States

The indie/small press population has grown since last year by about 1.2 million individuals. That’s the same amount it grew in the previous year.

In 2014 Spanish speakers accounted for 12.50%. In 2015, that percentage dipped a bit, and is also 12.5%.

Gender and Age

In 2014 men accounted for 57.50% of the population and women 40.63%. A year later, that has shifted a bit with men now accounting for 59.09% and women 40.91%.

Here’s the stats for gender.

Indie Facebook 7.8.15

This is how gender changes as far as percent over age.

Indie Facebook age gender 7.8.15

And the raw data. Unlike Marvel and DC, Indie/Small press has lost young women as far as percentage of the population.

Indie Facebook age gender raw 7.8.15

Relationship Status

A lot more people are engaged, compared to last year. Congrats everyone!

Indie Facebook relationship 7.8.15

And for those that like pie charts.

Indie facebook relationship pie chart 7.8.15


There’s so slight shifts since last year.

Indie Facebook education 7.8.15

Gender Interest

These stats are similar to last year, unlike Marvel and DC which saw the percentage of those interested in the same sex decrease.

Indie Facebook gender interest 7.8.15


For the first time we have these stats, so they’re presented here without comment.

Indie Facebook ethnicity 7.8.15


For the first time we have these stats, so they’re presented here without comment.

Indie Facebook generation 7.8.15

Join us tomorrow when we look at comicdom as a whole!

Almost American