It’s Monday, which means it’s a new edition of Facebook Fandom Spotlight, where I break down the demographics of a particular group of fans. For this week, it’s a group of fans that spans toys, cartoons, comics and more, Transformers. We’ll compare this group to the greater comic fandom.
For this report, I looked at a lot of terms of characters, television shows, video games and comic book series titles. It’s a long, exhaustive list primarily made up of the names of characters.
Facebook Population: Over 11,200,000 in the United States
That’s comparable to the greater comic book fandom, just a few hundred thousand short.
Spanish speakers account for now 1,620,000 fans, 14.46% in the United States that’s about 0.5% higher than the general comic fandom.
Gender and Age
When it comes to the breakdown of men and women, Transformers fans are pretty much similar to the general comic fandom populace. Men account for 58.93%, slightly higher than comics and women make up 41.07%, slightly lower.
Here’s the gender as it breaks down with age. We see the expected increase of female fans, most likely due to how Facebook users skew to begin with.
Here’s the breakdown of age and gender for the group.
The number of people that are in relationships, married or engage make up the majority of this group with men and women married an almost 50/50 split. The overall amounts are exactly the same compared to comic fandom, how the genders break down is different.
And for those that like pie charts.
Compared to general comic fandom, Transformers fans are more in college.
When it comes to same gender interest, Transformers fans is lower than the general comic fandom.
That wraps up this edition. Join us next Monday for a new Fandom Spotlight, Doctor Who fans!