About these ads

Facebook Fandom Spotlight: Transformers Fans

It’s Monday, which means it’s a new edition of Facebook Fandom Spotlight, where I break down the demographics of a particular group of fans. For this week, it’s a group of fans that spans toys, cartoons, comics and more, Transformers. We’ll compare this group to the greater comic fandom.

For this report, I looked at a lot of terms of characters, television shows, video games and comic book series titles. It’s a long, exhaustive list primarily made up of the names of characters.

Facebook Population: Over 11,200,000 in the United States

That’s comparable to the greater comic book fandom, just a few hundred thousand short.

Spanish speakers account for now 1,620,000 fans, 14.46% in the United States that’s about 0.5% higher than the general comic fandom.

Gender and Age

When it comes to the breakdown of men and women, Transformers fans are pretty much similar to the general comic fandom populace. Men account for 58.93%, slightly higher than comics and women make up 41.07%, slightly lower.

Transformers Fans

transformers gender facebook 9.9.13

Here’s the gender as it breaks down with age. We see the expected increase of female fans, most likely due to how Facebook users skew to begin with.

Transformers Fans

transformers gender age facebook 9.9.13

Here’s the breakdown of age and gender for the group.

Transformers Fans

transformers gender age data facebook

Relationship Status

The number of people that are in relationships, married or engage make up the majority of this group with men and women married an almost 50/50 split. The overall amounts are exactly the same compared to comic fandom, how the genders break down is different.

Transformers Fans

transformers relationship facebook 9.9.13

And for those that like pie charts.

Transformers Fans


Compared to general comic fandom, Transformers fans are more in college.

Transformers Fans

transformers education facebook 9.9.13

Gender Interest

When it comes to same gender interest, Transformers fans is lower than the general comic fandom.

Transformers Fans

transformers gender interest facebook 9.9.13

That wraps up this edition. Join us next Monday for a new Fandom Spotlight, Doctor Who fans!

About these ads

Tags: , , , , , , , , , , , , , , , , , , , ,

Categories: Marketing, Marketing Monday

Author:Brett Schenker

Brett is a political consultant who resides in Arlington, VA. He grew up in Cleveland, OH and Buffalo, NY and attended the University at Buffalo, majoring in Political Science. Since then Brett has made his mark on politics working in various positions such as a Legislative Staffer for the Erie County Legislature, Special Assistant for Senator John Kerry, as the Database Administrator for Forward Together PAC, Deputy Internet Director for Chris Dodd for President, and Internet/Database Director for Virginians for Brian Moran, and Email Deliverability Czar for Salsa Labs. In 2007 Brett formed 5B Consulting providing his expertise on database solutions, new media and email strategy. He's a long time geek, reading comics since he was a child and learning to spell his name on an Atari 800. When he's not working, he's reading comics, playing video games and relaxing with a nice cup of tea. You can follow him on Twitter @bhschenker


Subscribe to our RSS feed and social profiles to receive updates.

7 Comments on “Facebook Fandom Spotlight: Transformers Fans”

  1. September 9, 2013 at 10:13 pm #

    Reblogged this on MMA, Wrestling, Comic and Gaming News.


  1. About Those Facebook Fan Studies. I Go More Into Detail on the “How” | Graphic Policy - September 19, 2013

    […] shown that fandoms differ. Doctor Who fans are 50% female. Transformers fans are almost 59% male. Fans of female comic book characters are over 62% female! Fans of comics, and geek culture as a […]

  2. The Underbase Reviews MTMTE 21 - October 4, 2013

    […] Yeah! What 113 said! With a side order of this…. Facebook Fandom Spotlight: Transformers Fans | Graphic Policy […]

  3. TransMissions Episode 9 | TransMissions - October 10, 2013

    […] Facebook Fandom Spotlight: Transformers Fans from Graphic Policy shows Transformers fans are 41% women (via link from Mairghread Scott on Twitter) […]

  4. 10 Questions with John Barber Senior Editor at IDW | Graphic Policy - October 17, 2013

    […] We recently ran a study looking at Transformers fans on Facebook and found it’s about 60% male. In a similar study we found women overwhelmingly are interested in […]

  5. Facebook Fandom Spotlight: Hasbro’s G.I. Joe | Graphic Policy - November 11, 2013

    […] With it being Veteran’s Day, I felt it appropriate to look at another military inspired toyline, comic, cartoon and movie series, G.I. Joe for today’s Facebook Fandom Spotlight. For this report, we’ll also compare the results to a similar property, Transformers. […]

  6. More on the Facebook demographics that reveal a surprising number of female comics fans | - April 16, 2014

    […] shown that fandoms differ. Doctor Who fans are 50% female. Transformers fans are almost 59% male. Fans of female comic book characters are over 62% female! Fans of comics, and geek culture as a […]

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s


Get every new post delivered to your Inbox.

Join 3,952 other followers

%d bloggers like this: