Its been about 6 months since we last looked at The Walking Dead‘s demographics via Facebook’s data. With the season wrapping up and a new season of Fear the Walking Dead beginning, it felt like an appropriate time to see how things have changed for the show and best selling comic book series.

For this report, we’re looking at fans within the United States that enjoy The Walking Dead in comics, television, books, games, or even the characters. We’ll also compare the latest results to those of last report.

Facebook Population: Over 17 million fans in the US

In the six months since the last report the fandom population has decreased by 5 million individuals. That’s after the previous growth of 2 million and two reports ago saw a decrease of 4 million individuals. Spanish speakers account for 2.1 million fans, 12.35%. That’s a decrease of 1.2 million Spanish speakers and decrease in the percentage of the population.

Gender and Age

A year and a half ago women accounted for 55% and men 46% (with the result being over 100% due to rounding). In the previous report, women accounted for 59.09% with men accounting for 42.47%. Again, that was over 100% due to rounding.

For this latest report, women account for 53.53% and men 45.88%. When looking at age data, women account for 52.65% and men 46.89%. When it comes to relationships, it’s 52.97% female and 45.81% male. Women continue to be the majority.

Men return to being a majority, if just for a small amount. They become the majority in the 22-25 demographic and it’s a 50/50 split at 30-33.

Relationship Status

Things have dropped across the board with “single” and “unspecified” both seeing big drops as far as percentage.

Education

And of course with a smaller population, education has dipped too. Women are no longer the majority at every education level.

Gender Interest

Due to changes with Facebook policy, we’re unable to still provide this data.

Ethnicity

With a smaller population, it shouldn’t be surprising that the raw numbers have dropped. But, African Americans increased almost 3 percentage points and Asian Americans almost a half a percent. Hispanics dropped about 3.5 percentage points.

Specific Terms

But what about specific terms? Interesting enough, the majority of fans are in the United States for the comic series and Talking Dead. The latter makes sense. The rest vary in how many are in the US though most are in the 20-45% range. When it comes to gender, only those interested in video games are majority male.

And that wraps up this report! We’ll again look at these numbers when Fear the Walking Dead wraps up!

Its been about 10 months since we last looked at The Walking Dead‘s demographics via Facebook’s data. With the eighth season debut, it felt like an appropriate time to see how things have changed for the record setting show, and best selling comic book series.

For this report, we’re looking at fans within the United States that enjoy The Walking Dead in comics, television, books, games, or even the characters. We’ll also compare the latest results to those of last report.

Facebook Population: Over 22 million fans in the US

In the ten months since the last report the fandom population has grown by about 2 million individuals. The previous report saw a decrease of 4 million individuals so things have begun to recover to what they were, though not all the way there yet. Spanish speakers account for 3.3 million fans, 15.%. That’s a decrease of 200,000 Spanish speakers and decrease in the percentage of the population.

Gender and Age

A year ago women accounting for 55% and men 46% (with the result being over 100% due to rounding). Women have made the most gains now accounting for 59.09% with men accounting for 42.47%. Again, that’s over 100% due to rounding. When looking at the breakdown by age, women account for 57.9% and when looking at the data based on their “relationship status” they account for 58.5%. No matter how you cut it, women have seen greater growth over the months.

The graph below which shows age and gender has shifted since last year. Men no longer are a majority at any point where as before they became a majority from age 18 to 33.

Relationship Status

When it comes to their relationships, those listed as “single” saw the second highest gain with 800,000 individuals. Those listing “unspecified” saw the biggest gains with 1.8 million individuals. “In relationship” increased by 500,000, while “married” saw no change. Even with the slight gain in overall population men remained steady with “single,” “engaged,” and “civil union.” Men listing “married” decreased by 200,000. Women saw gains across the board except for “divorced” which saw a decrease of 2,000 individuals.

Education

Big changes when it comes to education. Women are now a majority in at every education level.

Gender Interest

Men and women interested in the same gender both increased as far as total. “Women interested in women” decreased as far as percentage. When it comes to men interested in “men and women,” that decreased both in total and percent though women interested in “men and women” saw gains in both.

Ethnicity

African Americans, Asian Americans, and Hispanics all saw gains compared to the last report, though those gains didn’t keep up with the overall population increase. Interestingly Hispanics listed as bilingual decreased by 600,000 while “English dominant” increased by 830,000 and “Spanish dominant” decreased by 490,000.

And that wraps up this report! We’ll again look at these numbers during the fall break and when this season wraps up!

Its been about 8 months since we last looked at The Walking Dead‘s demographics via Facebook’s data. With the seventh season’s mid-season break, it felt like an appropriate time to see how things have changed for the record setting show, and best selling comic book series.

For this report, we’re looking at fans within the United States that enjoy The Walking Dead in comics, television, books, games, or even the characters. We’ll also compare the latest results to those of last report.

Facebook Population: Over 20 million fans in the US

That’s a decrease of 4 million individuals from 8 months ago. Spanish speakers account for 3.5 million fans, 17.5%. That’s a decrease of 500,000 Spanish speakers but an increase as far as percentage of the population.

Gender and Age

A year ago women accounting for 54.17% and men 45.83%. Women continue to gain now accounting for 55% while men are 46%. The reason it’s over 100% is that when numbers are this large they’re often rounded in some way.

The graph below is similar to last year but a big difference is that women under 17 are a much greater percentage of their age group.

Relationship Status

Compared to last year, those that are “single” saw a pretty big drop, but there was also a loss of those “married,” though that gained as far as percentage.

Education

There’s some slight shifts as far as education. Higher education when it comes to graduate degrees and in college are both dominated by women.

Gender Interest

Men and women interested in the same gender both increased as far as percentages but those interested in men and women saw a decrease.

Ethnicity

African Americans saw a large increase compared to last report. Asian Americans also saw a slight increase. Hispanics saw big decrease primarily due to a decrease in English dominant and Spanish dominant.

Generation

And finally, as expected, overall stats dropped. Baby Boomers and Generation X both increased as far as percentage.

And that wraps up this report. Come back on the 15th where we’ll have a new demographics breakdown of individuals in Europe.

Its been about a  year since we last looked at The Walking Dead‘s demographics via Facebook’s data. With the sixth season wrapped up, it felt like an appropriate time to see how things have changed for the record setting show, and best selling comic book series.

For this report, we’re looking at fans within the United States that enjoy The Walking Dead in comics, television, books, games, or even the characters. We’ll also compare the latest results to those of last report.

Facebook Population: Over 24 million fans in the US

That’s an increase of about 2 million fans since last year. Spanish speakers account for 4 million fans, 16.67%. That’s an increase of 1 million Spanish speakers.

Gender and Age

A year ago, men and women were generally evenly split with women accounting for 51.82% and men for 50.91% (yes it’s more than 100%, but the system most likely rounds up for large numbers). A year later and women have surged with the 2 million increase almost entirely in that demographic. Women account for 13 million likes while men account for 11 million. That’s 54.17% women and 45.83% men.
Below is the trend line which looks at the age and gender of the individuals together. I think what’s interesting is this data is comparable to last year where women are a majority under the age of 17, then men are a majority for a bit, then women become the majority much earlier than comic book likes of the general Facebook population.

Below is the raw data for The Walking Dead fans.

Relationship Status

Compared to last year, the relationship status is almost the same. The only major shit is more individuals are “unspecified” and that mostly comes from “in a relationship” and “engaged.”

Education

Like relationships, education has remained relatively the same as last year.
Gender Interest

With more women the amount of women interesting in men has seen the most shift, but what’s also interesting is while there’s fewer men interested in men and women interested in women, there are more men and women interested in men and women.
Ethnicity

The last report was the first to track ethnicity and since then African Americans and Asian Americans have both increased slightly while Hispanics, particularly bilingual and Spanish dominant, have increased greatly.

Generation

And finally, compared to last year’s report, Baby Boomers and Generation X have both decreased in population size while Millennials make up almost 2/3 the population increasing in both raw numbers and as a percent.

And that wraps up the latest look at the demographics of those who like The Walking Dead on Facebook. Next week, Fear the Walking Dead!