What Does Facebook Tell Us about Pitch Perfect 2 and Mad Max?
This past weekend at the box-office was a triumph for women, and a blow to misogyny. Pitch Perfect 2 ruled the weekend earning $70.3 million domestically while Mad Max: Fury Road earned $44.44 million. The two films helped make it a record breaking weekend, but also had two films that had kick-ass women in it.
Pitch Perfect 2 was especially impressive earning about 5.5x the original film’s opening weekend. But should that have been a surprise? The original film found a huge audience after its initial theatrical run.
About 72% of the audience for Pitch Perfect 2 was female, and 57% was younger than 25. Mad Max: Fury Road was 60% male and 64% older than 25. While 51% of the population is female, 52% of moviegoers are women according to the MPAA.
Facebook shows us these general trends, the Pitch Perfect series has many more female fans while Mad Max skews more male. Both performed better than their stats though in their “opposite” gender of the majority of fans. More men attending Pitch Perfect 2, and more women attended Mad Max. That could account for their dual solid openings, as each gender brought the other to the cinema. Each fan page also does better in their weaker gender than previous films in the series.
No matter the why, each film shows that women shouldn’t be discounted when it comes to the cinema.