Demo-Graphics: The Walking Dead

Its been about five months since we last looked at The Walking Dead‘s demographics via Facebook’s data. With the new season underway, it felt like an appropriate time to see how things have changed for the record setting show, and best selling comic book series.

For this report, we’re looking at fans within the United States that enjoy The Walking Dead in comics, television, books, games, or even the characters. We’ll also compare the latest results to those of last report.

Facebook Population: Over 22 million fans in the US

That’s an increase of about 4.2 million fans since last year. Spanish speakers account for 3 million fans, 13.64%. That’s over the double amount of individuals since October.

Gender and Age

In October we saw a surge of female fans compared to the stats from 2013. Women account for 47.19% and men were 52.81%. Five months later, and women continue to grow in fans so that men and women are split even. Due to the rounding of numbers when dealing with these large number, men account for 50.91% and women 51.82%. Looking at the relationship status which pegs the universe at 22.8 million, women account for 50.01% of fans while men are 49.27%. The gender of the fans is split evenly.

wd gender 3.30.15Below is the trend line which looks at the age and gender of the individuals together.

wd age and gender 3.30.15Below is the raw data for The Walking Dead fans. The population has shifted slightly older compared to last year.

wd age and gender raw 3.30.15

Relationship Status

The biggest shift compared to October is those married who now account for a little over 30% compared to 24% then.

wd relationship 3.30.15And for those that like pie charts.

wd relationship pie chart 3.30.15

Education

Like relationships, education has changed a lot since last year, so we can’t really compare this year’s stats to last year’s.

wd education 3.30.15Gender Interest

Gender interest too has changed since last year. The biggest change is those who are unspecified, which rose across the board.

wd gender interest 3.30.15Ethnicity

This is also the first report where ethnicity is tracked for The Walking Dead. Interestingly African American women are a majority of fans for African Americans.

wd ethnicity 3.30.15Generation

When it comes to generational labels women account for a vast majorty of those interested in The Walking Dead for Baby Boomers and Generation X. It shouldn’t be surprising considering how the genders shift as the population ages.

wd generation 3.30.15

And that wraps up the latest edition of the Facebook Fandom Spotlight.

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