Demo-Graphics: The Walking Dead

Its been about 8 months since we last looked at The Walking Dead‘s demographics via Facebook’s data. With the seventh season’s mid-season break, it felt like an appropriate time to see how things have changed for the record setting show, and best selling comic book series.

For this report, we’re looking at fans within the United States that enjoy The Walking Dead in comics, television, books, games, or even the characters. We’ll also compare the latest results to those of last report.

Facebook Population: Over 20 million fans in the US

That’s a decrease of 4 million individuals from 8 months ago. Spanish speakers account for 3.5 million fans, 17.5%. That’s a decrease of 500,000 Spanish speakers but an increase as far as percentage of the population.

Gender and Age

A year ago women accounting for 54.17% and men 45.83%. Women continue to gain now accounting for 55% while men are 46%. The reason it’s over 100% is that when numbers are this large they’re often rounded in some way.

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The graph below is similar to last year but a big difference is that women under 17 are a much greater percentage of their age group.

walking-dead-facebook-gender-age-12-12-16

Relationship Status

Compared to last year, those that are “single” saw a pretty big drop, but there was also a loss of those “married,” though that gained as far as percentage.

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Education

There’s some slight shifts as far as education. Higher education when it comes to graduate degrees and in college are both dominated by women.

walking-dead-facebook-education-12-12-16

Gender Interest

Men and women interested in the same gender both increased as far as percentages but those interested in men and women saw a decrease.

walking-dead-facebook-gender-interest-12-12-16

Ethnicity

African Americans saw a large increase compared to last report. Asian Americans also saw a slight increase. Hispanics saw big decrease primarily due to a decrease in English dominant and Spanish dominant.

walking-dead-facebook-ethnicity-12-12-16

Generation

And finally, as expected, overall stats dropped. Baby Boomers and Generation X both increased as far as percentage.

walking-dead-facebook-ethniciy-12-12-16

And that wraps up this report. Come back on the 15th where we’ll have a new demographics breakdown of individuals in Europe.

 

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