Demo-Graphics: The Walking Dead

Its been about a  year since we last looked at The Walking Dead‘s demographics via Facebook’s data. With the sixth season wrapped up, it felt like an appropriate time to see how things have changed for the record setting show, and best selling comic book series.

For this report, we’re looking at fans within the United States that enjoy The Walking Dead in comics, television, books, games, or even the characters. We’ll also compare the latest results to those of last report.

Facebook Population: Over 24 million fans in the US

That’s an increase of about 2 million fans since last year. Spanish speakers account for 4 million fans, 16.67%. That’s an increase of 1 million Spanish speakers.

Gender and Age

A year ago, men and women were generally evenly split with women accounting for 51.82% and men for 50.91% (yes it’s more than 100%, but the system most likely rounds up for large numbers). A year later and women have surged with the 2 million increase almost entirely in that demographic. Women account for 13 million likes while men account for 11 million. That’s 54.17% women and 45.83% men.
wd gender 4.4.16Below is the trend line which looks at the age and gender of the individuals together. I think what’s interesting is this data is comparable to last year where women are a majority under the age of 17, then men are a majority for a bit, then women become the majority much earlier than comic book likes of the general Facebook population.

wd gender age 4.4.16Below is the raw data for The Walking Dead fans.

wd raw data 4.4. 16Relationship Status

Compared to last year, the relationship status is almost the same. The only major shit is more individuals are “unspecified” and that mostly comes from “in a relationship” and “engaged.”

wd relationship status 4.4.16Education

Like relationships, education has remained relatively the same as last year.
wd education 4.4.16Gender Interest

With more women the amount of women interesting in men has seen the most shift, but what’s also interesting is while there’s fewer men interested in men and women interested in women, there are more men and women interested in men and women.
wd gender interest 4.4.16Ethnicity

The last report was the first to track ethnicity and since then African Americans and Asian Americans have both increased slightly while Hispanics, particularly bilingual and Spanish dominant, have increased greatly.
wd ethnicity 4.4.16

Generation

And finally, compared to last year’s report, Baby Boomers and Generation X have both decreased in population size while Millennials make up almost 2/3 the population increasing in both raw numbers and as a percent.

wd generation 4.4.16And that wraps up the latest look at the demographics of those who like The Walking Dead on Facebook. Next week, Fear the Walking Dead!

Advertisements