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SDCC 2013: Special Facebook Fandom Spotlight: Facebook Users 7/15/2013

It’s Monday so that means we look at a segment of the comic book fanbase on Facebook. This week is a bit different though. I’ve been doing these posts comparing one to the other, but, how does it compare to Facebook users in general? With San Diego Comic-Con kicking off this week, I thought it’d be great to do a week of reports, but first kicking off with just Facebook users in general based on their geography.

For this study there were no terms used, just geography. So, this is straight users in the United States and then users globally which includes 21 countries, a mix of heavy comic readers and some of the most populous and representative of across the world.

Facebook Population: Over 176,000,000 in the United States

Facebook Population: Over 700,000,000 fans globally

Spanish speakers account for now 8,800,000 fans, 5% in the United States and 92 million, 13.14% globally.

Gender and Age

I’ve known this for a while, but women dominate Facebook users in the United States with a majority of 53.41% of the population. Globally it flips with women making up the minority with 46.29%. The fact women are the majority in the United States accounts for some of the statistics we’ve seen in the past when it comes to fandoms.

United States

facebook us 7.15.13

Global

facebook global 7.15.13

We’ll next look at how the percentage of women and men break down through age.

United States

facebook gender age us 7.15.13

Global

facebook gender age global 7.15.13

What’s interesting is women become the majority in both after some time, in the United States much sooner and in the United States women hold the majority in all age brackets except one.

And here’s all of that raw data.

United States

facebook gender age raw us 7.15.13

Global

facebook gender age raw global 7.15.13

Relationship Status

Comparing the US and global statistics, the United States percentage wise has more married individuals, but less engaged or in relationships.

United States

facebook relationship status us 7.15.13

Global

facebook relationship status global 7.15.13

And for those that like pie charts.

United States

facebook relationship status pie chart us 7.15.13

Global

facebook relationship status pie chart global 7.15.13

Education

When it comes to percentages, the United States has a greater percent listed as a college graduate compared to the greater global group.

United States

facebook education us 7.15.13

Global

facebook education global 7.15.13

Gender Interest

this one is interesting in that globally, the percentages of individuals interested in individuals of the same sex dwarfs that of the United States, pretty much all at the expense of women interested in men.

United States

facebook gender interest us 7.15.13

Global

facebook gender interest global 7.15.13

Now that we know how the United States and global statistics break down, we’ll be able to compare fandoms going forward. Join us tomorrow as we start off with a mid-Month look at comic fans in general!

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Categories: Marketing, Marketing Monday

Author:Brett Schenker

Brett is a political consultant who resides in Arlington, VA. He grew up in Cleveland, OH and Buffalo, NY and attended the University at Buffalo, majoring in Political Science. Since then Brett has made his mark on politics working in various positions such as a Legislative Staffer for the Erie County Legislature, Special Assistant for Senator John Kerry, as the Database Administrator for Forward Together PAC, Deputy Internet Director for Chris Dodd for President, and Internet/Database Director for Virginians for Brian Moran, and Email Deliverability Czar for Salsa Labs. In 2007 Brett formed 5B Consulting providing his expertise on database solutions, new media and email strategy. He's a long time geek, reading comics since he was a child and learning to spell his name on an Atari 800. When he's not working, he's reading comics, playing video games and relaxing with a nice cup of tea. You can follow him on Twitter @bhschenker

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