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Demo-Graphics: The Comparisons

This week I’ve been releasing demographic breakdowns of various comic related populations on Facebook. You can see what’s already posted for Marvel, DC and Indie/Small Press general Comic Fans and Facebook itself.

But here’s a nice handy post showing off those various groups compared to each other in some handy graphs.

Gender

When it comes to women, Indie/Small Press comics outperforms the general comic population and is close to matching Facebook as a whole. The largest gap between men and women is Marvel who lags far behind.

Stats Gender 7.19.16African Americans

When it comes to percentage, comics generally outperform Facebook as a whole with the general comic fandom having the highest percentage of African Americans and Marvel being second. DC lags far behind, so they have work to do.

Stats African Americans 7.19.16Asian Americans

General Comic Fans, Marvel outperform Facebook as far as Asian Americans as a percent of the population. Marvel is the leader with about 50% more than Facebook. DC Comics is about event. Interestingly Indie/Small Press lags a bit behind.

Stats Asian Americans 7.19.16Hispanics

Across the board comics has more Hispanics as part of their population compared to Facebook as a whole. Almost all outperform by about 50% and every segment is about even with the general Comic Fandom being the best.

Stats Hispanics 7.19.16Generation

Millennials appear to be more into comics than they are Facebook when it comes to percentage. This is across the board by a wide margin with Millennials flocking to DC Comics the most.

Stats Generation 7.19.16

Demo-Graphics: The State of Marvel Comics

In July of 2014, I looked at the Facebook demographics of Marvel. I followed that up in 2015. With San Diego Comic-Con kicking off this week, we’re returning to see how things stand. Yesterday was DC Comics‘ stats, and tomorrow will be Indie/Small Press comics.

For those that don’t know, this data is mined from Facebook’s demographic data using terms that correspond to likes, groups, etc. For this report, we’re not looking at Marvel Comics specifically, but also Marvel Studio, Marvel Entertainment, and more. So think of this as the Marvel brand.

Facebook Marvel Comics Fan Population: Over 15,000,000 United States

That’s a massive drop from last year’s 22 million. That’s a drop of 7 million from last year. There was a term that was a slight difference in terms used which could account for that difference. There could be other explanation such as dud accounts removed. The answer remains a mystery and won’t be answered.

Since last year, Spanish speakers has increased to 19.33%. In 2014, they were 14.39% and in 2015 accounted for 13.18%.

Gender and Age

In 2014 Men made up about 63.16% of the population and women were 36.84% for those interested in Marvel. In 2015 men accounted for 77.27% while women accounted for 20%. This year women made gains as they now account for 34% while men account for 66%. That’s better than 2015, but still worse than 2014.

 

marvel facebook 7.19.16Here’s how the gender plays out over age. Unlike last year, women so gain a majority briefly and this is most likely due to the general trend of those who have signed up for Facebook in general.

marvel facebook age gender 7.19.16Marvel saw population loss for those age 25 and under. Women under age 17 decreased percentage wise though saw gains at all other age groups.

marvel facebook age gender raw 7.19.16Relationship Status

While a lot of the percentages are similar to last year, those Single decreased, while those Married and Unspecified increased.

marvel facebook relationship status 7.19.16

Education

As expected, with an older population higher degrees of college and up have increased when it comes to percentage.

marvel facebook education 7.19.16Gender Interest

While Men interested in Men and Men interested in both Men and Women remained relatively the same as far as percentage, Women interested in Women and Women interested in both Men and Women saw large increases.  Both were close to doubling as far as their percentage of the population.

marvel facebook gender interest 7.19.16Ethnicity

Compared to last year African Americans increased as a percentage of the population by about 1.3 percentage points. Hispanics too saw an increase of close to 5 percentage points. Asian Americans saw a large decrease dropping by about 3 percentage points.

marvel facebook ethnicity 7.19.16Generation

Baby Boomers increased in both population size and percent while Generation X just saw an increase in percentage. Millennials saw a decrease in raw numbers and as a percent of the population.

marvel facebook generation 7.19.16Join us again tomorrow when we’ll look at indie/small press comics!

Demo-Graphics: The State of DC Entertainment

With San Diego Comic-Con about to begin we’re looking at the demographic data for various publishers and comics. We’ve already posted Facebook‘s general stats, and tomorrow will be Marvel, followed by Indie comics, and the industry as a whole. Up now is DC Entertainment.

This statistic breakdown, we’ve looked at terms like DC Comics and Vertigo Comics, but not specific comic series or characters. It’s a focus on DC Entertainment and its publishing imprints. Think of it as looking at the DC brand.

Facebook DC Comics Fan Population: Over 11,000,000 US

DC Comic’s stats have shifted in interesting ways since 2015. Last year the population stood at 12 million individuals, so the overall population has shifted some. In 2014 it was 7.6 million, so it’s still up compared to two years ago.

In 2014 Spanish speakers accounted for 14.55%, 2015 it was 14.17%, and in 2015 it’s now 18.18% with 2 million individuals.

Gender and Age

In 2014, men accounted for 68.18% and women were 28.64% of the DC population. In 2015 men accounted for 73.33% and women were 27.50%. In 2016 we see a hell of a change with 56.36% of the population being male and 40% female.

The general comic population is men accounting for 54.76% and women account for 45.24%, so DC isn’t that far off from that.

And here’s the stats in a handy pie-chart.

DC Facebook gender 7.18.16And here’s how gender shapes up by percent over age. Compared to last year this graph has changed a lot. Women never become a majority last year but this year we see women overtaking men and becoming a majority at the 50-53 age range. This is a bit older than the general comics population which is at 42-45.

Last year men spiked at 26-29 and this year men spike at 30-33, a bit older. There has been a shift.

dc facebook gender age 7.18.16Compared to last year there’s been a drop in raw population for those under the age of 38. Those under 17 dropped a lot, close to 800,000 individuals. While women saw a big leap in the overall population, those under the age of 17 gained just 0.15 percentage points.

dc facebook gender age raw 7.18.16Relationship Status

While a lot of the relationship status is similar to last year, those that are “Single” saw the largest drop while those “In Relationships” and “Married” saw gains when it comes to their percentage.

dc facebook relationship status 7.18.16Education

With a smaller population than last year the raw numbers have dropped, but the percentages generally remain the same. There is a drop with younger individuals which can be expected due to that loss of them as mentioned above.

dc facebook education 7.18.16Gender Interest

There’s been some very interesting shifts when it comes to percentages comparing this year and last year. Men interested in Men, Women interested in Women, and Women interested in both Men and Women are all up. Men interested in Men and Women is just down slightly.

dc facebook gender interest 7.18.16Ethnicity

Here things are a bit better too compared to last year, but not by a whole lot. African Americans remain the same in overall population, but African American women went up about 17 percentage points. Asian Americans increased by 50,000 since last year with women almost doubling. Hispanics increased by 100,000 since last year with those saying their bilingual seeing the largest increase. In fact, those who identify as bilingual and those who are English dominant flipped in the overall population size.

dc facebook ethnicity 7.18.16Generation

Baby Boomers and Generation X both increased in overall population while Millennials saw a drop since last year.

dc facebook generation 7.18.16Come back tomorrow when we’ll look at stats for Marvel!

Demo-Graphics: The State of Marvel Comics

In July of 2014, I looked at the Facebook demographics of Marvel. With San Diego Comic-Con kicking off this week, we’re returning to see how things stand. Yesterday was DC Comics‘ stats, and tomorrow will be Indie/Small Press comics.

For those that don’t know, this data is mined from Facebook’s demographic data using terms that correspond to likes, groups, etc. For this report, we’re not looking at Marvel Comics specifically, but also Marvel Studio, Marvel Entertainment, and more. So think of this as the Marvel brand.

Facebook Marvel Comics Fan Population: Over 22,000,000 United States

That’s up from last year’s stats by about 10.6 million, most of which is men. Since last year, Spanish speakers have shrank as part of the population. In 2014, they were 14.39% and in 2015 it now accounts for 13.18%.

Gender and Age

In 2014 Men made up about 63.16% of the population and women were 36.84% for those interested in Marvel. In the past year, Marvel has made an effort to engage the female demographic, but gains over the past year has mainly been with men. Though both gained, men increased by about 10 million, and women were about 200,000. Men are 77.27% of the population with women accounting for 20%.

Marvel Facebook gender 7.7.15

Here’s how the gender plays out over age.

Marvel Facebook age and gender 7.7.15

Marvel made gains age 22 to 41 mostly. Women did make gains as a percentage for those age 17 and under.

Marvel Facebook age and gender raw 7.7.15

Relationship Status

Compared to last year engaged, married, and unspecified gained in percentages.

Marvel Facebook relationship 7.7.15

And for those who like their pie charts.

Marvel Facebook relationship pie chart 7.7.15

Education

As expected, with an older population higher degrees of college and up have increased when it comes to percentage.

Marvel Facebook education 7.7.15

Gender Interest

When it comes to those interested in the same sex, those percentages have dropped all around compared to last year.

Marvel Facebook gender interest 7.7.15

Ethnicity

These stats were not available last year, so are presented for the first time.

Marvel Facebook ethnicity 7.7.15

Generation

These stats were not available last year, so are presented for the first time.

Marvel Facebook generation 7.7.15

Join us again tomorrow when we’ll look at indie/small press comics!

Demo-Graphics: The State of DC Entertainment

With San Diego Comic-Con about to begin we’re looking at the demographic data for various publishers and comics. We’ve already posted Facebook‘s general stats, and tomorrow will be Marvel, followed by Indie comics, and the industry as a whole. Up now is DC Entertainment.

This statistic breakdown, we’ve looked at terms like DC Comics and Vertigo Comics, but not specific comic series or characters. It’s a focus on DC Entertainment and its publishing imprints. Think of it as looking at the DC brand.

Facebook DC Comics Fan Population: Over 12,000,000 US

Compared to 2014’s statistics, the DC population grew by about 7.6 million. So, over the year, DC has built up their social media presence in an impressive way, over doubling their presence on Facebook.

In 2014 Spanish speakers accounted for 14.55% of the population. In 2014, that amount dropped to 14.17%, not a huge difference considering the growth.

Gender and Age

In 2014, men accounted for 68.18% and women were 28.64% of the DC population. Flash forward about a year, and men now account for 73.33% and women are now 27.50%. That continues a greater gender divide compared to last year, and it has widened over the past two.

And here’s the stats in a handy pie-chart.

DC Facebook 7.7.15

And here’s how gender shapes up by percent over age. Compared to last years, it shows the widened gap.

DC Facebook gender age 7.7.15

Here’s the full raw numbers as far as age and gender. While the gap has widened overall, it’s not constant overall. Women age 21 and under have gained in percentage of the population. Age 17 and under women account for 43.33%, 10% points more than last year.

DC Facebook age and gender raw 7.7.15

Relationship Status

Compared to last year less folks are single, in a relationship, married, pretty much all stats other than complicated and unspecified when it comes to percent.

DC Facebook Relationship 7.7.15

And for those who like their data in pie chart form.

DC Facebook relationship pie chart 7.7.15

Education

Compared to last year, the education stats haven’t changed all that much.

DC Facebook Education 7.7.15

Gender Interest

Compared to last year, the percents of those interested in the same gender has decreased.

DC Facebook gender interest 7.7.15

Ethnicity

This is the first year for this data. As we have nothing to compare it to, I’ll just present it without comment, and save the analysis for later when I compare DC, Marvel, and Indie comics.

DC Facebook ethnicity 7.7.15

Generation

This stat too is new. Here it’s presented in it’s raw form, and we’ll compare it to Marvel and Indie comics later.

DC Facebook Generation 7.7.15

Come back tomorrow when we’ll look at stats for Marvel!

Demo-Graphics: Thor

This week sees a changing of the guard as Marvel‘s Thor sees a new wielder of the mythical hammer Mjolnir. It just so happens that new wielder is a woman. With the discussion of gender in comics, both the characters and who reads comics, I thought it’d be interesting to release the first benchmark to see where Thor is now when it comes to gender demographics, and then check again in a few months to see what has changed, if anything. To get this data I looked into Facebook’s data with each line representing a specific term.

I previously looked at Thor’s demographics back in November 2013 when Thor 2 opened in theaters. Using similar terms, back then women accounted for 36.5% of the population. In the almost year since, the female population has increased, now accounting for 37.31% for all the Thor related terms.

Here are the latest stats:

thor facebook dataThat 37.31% is below the 45% women that make up the general comic fandom. It is better than Marvel’s general 36.84%, but just barely. We’ll track this though and see over the next year how this might shift with a woman wielding the hammer.

Thor_1_Cover

Demo-Graphics: The State of DC Entertainment

With San Diego Comic-Con under way we’re looking at the demographic data for various publishers and comics. We’ve already posted Marvel‘s stats, and later today will be a look at indie comics, and the industry as a whole. Up next is DC Entertainment.

This statistic breakdown, we’ve looked at terms like DC Comics and Vertigo Comics, but not specific comic series or characters. It’s a focus on DC Entertainment and its publishing imprints. Think of it as looking at the DC brand. Since 2013, Facebook has changed their system, which has resulted in greater, better results.

Facebook DC Comics Fan Population: Over 4,400,000 US

Compared to 2013’s statistics, the DC population grew by about 1.7 million. The 2014 report also looks at just the United States, where as in 2013 it looked at 20 countries. So, over the year, DC has built up their social media presence in an impressive way.

In 2013 Spanish speakers accounted for 16.19% of the population. In 2014, that amount dropped to 14.55%, but keep in mind this is just focused on the US, and not internationally, which likely accounts for the drop.

Gender and Age

In 2013, men accounted for 68.72% and women were 30.71% of the DC population. Flash forward about a year, and men now account for 68.18% and women are now 28.64%. Both of those have dropped, mostly as there’s a significantly higher amount of individuals who are not marking their gender.

Here’s how the stats have changed since last year.

dc changeAnd here’s the stats in a handy pie-chart.

dc gender 7.24.14

And here’s how gender shapes up by percent over age.

dc gender age 7.24.14Here’s the full raw numbers as far as age and gender. As you can see, like Marvel, the individuals under the age of 17 has shrunk, with the gains distributed in those over the age of 22.

dc gender age raw 7.24.14Relationship Status

Since 2013 Facebook has greatly expanded the stats for relationship status, so we can’t really compare it. Here’s the latest results.

dc relationship status 7.24.14And for those who like their data in pie chart form.

dc relationship status pie chart 7.24.14Education

The stats for education have also been updated, providing more choices. Here are the new statistics.

dc education 7.24.14Gender Interest

This statistic too has been changed since last year. However, the percentages for those interested in the same sex has dipped since last year.

dc gender interest 7.24.14That wraps it up! This afternoon we’ll be looking at indie comics, and even later how comic fandom has changed as a whole since last year.

 

Demo-Graphics: The State of Marvel Comics

In June of 2013, I looked at the Facebook demographics of Marvel. Over a year later, I thought it’d be good to revisit that, and see where the comic publisher/movie studio/juggernaut is at in our newly renamed Demo-Graphics. This Friday, we’ll also look at DC Comics, Indie Comic fans, and the comic industry in general.

For those that don’t know, this data is mined from Facebook’s demographic data using terms that correspond to likes, groups, etc. For this report, we’re not looking at Marvel Comics specifically, but also Marvel Studio, Marvel Entertainment, and more. So think of this as the Marvel brand.

Unlike 2013, this 2014 report also focuses just on the United States. Last year’s was about 20 countries. Also since last year Facebook has updated their system, making this a bit of an apples and orange comparison, but still, general trends when it comes to percentage changes should be interesting.

Facebook Marvel Comics Fan Population: Over 11,400,000 United States

That’s down from last year’s 12.9 million individuals, but we’re also looking at 1 country, instead of 20.

Compare that number to the greater comic fandom which is about 24 million fans in the United States.

Since last year, Spanish speakers have shrank as part of the population. In 2013, they were 17.25% and in 2014 it now accounts for 14.39%.

Gender and Age

In 2013 Men made up a little over 75% of the population and women just under 25% for those interested in Marvel. In that year, the company has made some massive improvements. Men now account for 63.16% and women now 36.84%.

Since last year for Marvel has decreased 12.29 percentage points, and women have increased 12.39 percentage points. Marvel has clearly made women a priority and that has moved the dial.

marvel gender 7.24.14

Here’s how the gender plays out over age.

marvel gender age 7.24.14Also changed since the previous year is how the ages break out in percentages. Those under 17 have dropped significantly, going from 24.6% of the population in 2013 to only 9.27% in 2014. Those 18-21 are about the same, and the percentage lost for those under 17 have been distributed to those over 22. Here’s the full raw numbers for 2014 as far as age and gender.

marvel gender age raw 7.24.14Relationship Status

There’s been some massive changes in the “relationship status” statistics. They’ve been expanded greatly, with more options, so comparing the two are very difficult. Here is where Marvel is in 2014.

marvel relationship status 7.24.14And for those who like their pie charts.

marvel relationship status pie chart 7.24.14Education

Education too has changed since last year giving a lot more options. Here’s the full stats for those interested in Marvel.

marvel education 7.24.14Gender Interest

This too has had the statistics expanded. Generally though, individuals interested in the same sex have dipped by a few tenths percentage points since 2013.

marvel gender interest 7.24.14Stay tuned today as we bring you more, including DC and the general Comic-dom!

Dark Horse Books Signs Sales & Distribution Deal With Random House

Dark Horse Books has announced a multi-year sales and distribution partnership with Random House Publisher Services, a division of Random House LLC for the bookstore market. Dark Horse, a leading independent publisher of best-selling graphic novels, manga, and art books, will begin its partnership with RHPS effective June 1, 2014. All newly published and backlist Dark Horse titles will be sold to bookstores worldwide by Random House Publishers Services, who also will be responsible for distribution and fulfillment for the titles.

Coming off an incredibly strong 2013 which saw the Dark Horse title, The Legend of Zelda: Hyrule Historia, rocket to New York Times Bestseller status and the top spot on Amazon’s bestsellers list for all books, Dark Horse is poised to expand its award-winning line to include more of the authors and properties that consumers are looking for.

Dark Horse founder and Publisher Mike Richardson in a statement said:

When I started Dark Horse Comics in 1986, the plan was to create the highest-quality books, comics, and graphic novels and get them into the hands of as many readers as possible. The decision to move the book market portion of our business was very difficult. Diamond Book Distributors, our current book market distributor, has been a great partner for us for nearly a decade, but it’s now time for a new approach, one we think helps us as we expand our prose and general book categories in traditional bookstores. While we are moving a portion of our business, we know that Diamond will continue to be a strong and valuable partner in the comics specialty market.

Diamond president and CEO Steve Geppi commented, “

Everyone at Diamond has the highest respect for Mike Richardson and Dark Horse, and we’re proud of the success we have helped them achieve. We will continue to grow our business with Dark Horse and all of the publishers we represent, in every possible way.

Diamond will continue to distribute Dark Horse comics, graphic novels, books, and other merchandise to the comics specialty market.

Jeff Abraham, President of Random House Publisher Services added:

Dark Horse has shown great resilience and impressive growth in the graphic novel and manga market over the last several years. We are thrilled with the opportunity to use the same capabilities and expertise that we apply to our current roster of clients and to contribute meaningfully to Dark Horse’s expanded reach into bookstores.

IDW Welcomes New Blood! Expands the Staff.

IDW Publishing has been growing in numerous ways in 2013, from market share in the direct market to sales in the book market to ever-increasing digital sales. To keep up with the exponential growth, two key roles are being filled, effective immediately.

Rosalind Morehead is stepping into the Marketing department as Marketing & PR Manager, spearheading the Company’s PR efforts, while Kate Henning joins as Manager of Sales Operations. Moorehead’s most recent experience includes eight years in sales and marketing at Mad Catz, Inc. Henning was a former Brand Manager at Diamond Comics Distributors giving her a unique understanding of the relationship between publishers, distributors and retailers.

In addition, IDW welcomes the arrival of Kahlil Schweitzer, as Sales & Marketing Coordinator. Schweitzer, a recent graduate of the University of Colorado and former IDW intern, will be aiding and abetting Wood and Morehead in the Marketing department.

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