Demo-Graphics: The State of Marvel Comics

In July of 2014, I looked at the Facebook demographics of Marvel. I followed that up in 2015. With San Diego Comic-Con kicking off this week, we’re returning to see how things stand. Yesterday was DC Comics‘ stats, and tomorrow will be Indie/Small Press comics.

For those that don’t know, this data is mined from Facebook’s demographic data using terms that correspond to likes, groups, etc. For this report, we’re not looking at Marvel Comics specifically, but also Marvel Studio, Marvel Entertainment, and more. So think of this as the Marvel brand.

Facebook Marvel Comics Fan Population: Over 15,000,000 United States

That’s a massive drop from last year’s 22 million. That’s a drop of 7 million from last year. There was a term that was a slight difference in terms used which could account for that difference. There could be other explanation such as dud accounts removed. The answer remains a mystery and won’t be answered.

Since last year, Spanish speakers has increased to 19.33%. In 2014, they were 14.39% and in 2015 accounted for 13.18%.

Gender and Age

In 2014 Men made up about 63.16% of the population and women were 36.84% for those interested in Marvel. In 2015 men accounted for 77.27% while women accounted for 20%. This year women made gains as they now account for 34% while men account for 66%. That’s better than 2015, but still worse than 2014.

 

marvel facebook 7.19.16Here’s how the gender plays out over age. Unlike last year, women so gain a majority briefly and this is most likely due to the general trend of those who have signed up for Facebook in general.

marvel facebook age gender 7.19.16Marvel saw population loss for those age 25 and under. Women under age 17 decreased percentage wise though saw gains at all other age groups.

marvel facebook age gender raw 7.19.16Relationship Status

While a lot of the percentages are similar to last year, those Single decreased, while those Married and Unspecified increased.

marvel facebook relationship status 7.19.16

Education

As expected, with an older population higher degrees of college and up have increased when it comes to percentage.

marvel facebook education 7.19.16Gender Interest

While Men interested in Men and Men interested in both Men and Women remained relatively the same as far as percentage, Women interested in Women and Women interested in both Men and Women saw large increases.  Both were close to doubling as far as their percentage of the population.

marvel facebook gender interest 7.19.16Ethnicity

Compared to last year African Americans increased as a percentage of the population by about 1.3 percentage points. Hispanics too saw an increase of close to 5 percentage points. Asian Americans saw a large decrease dropping by about 3 percentage points.

marvel facebook ethnicity 7.19.16Generation

Baby Boomers increased in both population size and percent while Generation X just saw an increase in percentage. Millennials saw a decrease in raw numbers and as a percent of the population.

marvel facebook generation 7.19.16Join us again tomorrow when we’ll look at indie/small press comics!