Demo-Graphics: Comic Fandom on Facebook – European Edition
Each month I run demographic data of comic “fans” based on data mined from Facebook. Due to popular demand, I have split out and launched a “European edition” that runs on the 15th of every month!
This data is compiled using key terms, “likes,” users have as part of their profiles. Primarily terms are focused on generic ones such as “comics” or “graphic novels” or publishers. I stay away from specific characters, creators or series, because this does not indicate they are a comic book fan. Over 100 terms are used for this report.
This data is important in that it shows who the potential comic audience could be. This is not purchasers, these are people who have shown an affinity for comics and are potential purchasers and those with an interest.
Also, with this being online/technology, due to laws and restrictions, those under the age of 13 are likely underrepresented. Europe also has some other data restrictions that will be discussed below.
Facebook Population: Over 44,000,000 in Europe
After a decrease for a few months, this month’s results remain steady with no change. But, that’s still 7 million more individuals compared to what I reported for the United States in the beginning of the month. Worldwide, there’s an estimated 282,456,070 individuals interested in comics. That’s an increase of 9 million compared to last month.
Gender and Age
In December women accounted for 45.45% while men accounted for 54.55%. This month men saw some gains but things generally remained steady. Men account for 54.55% while women account for 45.45%.
With only a few changes, the below graph is similar to last month.
There’s been some shift since last month. “In Relationship,” “Married” and “Civil Union” all increased a bit from the previous month.
Things haven’t shifted here much compared to last month.
And here’s where data privacy differs. In some European nations this information can’t be reported which means either removing those countries or just not reporting on this. I chose the latter for now.
And come back next month for a new look at the data and the first comparison of just Europe!