Each month I run demographic data of comic “fans” based on data mined from Facebook. Due to popular demand, I have split out and launched a “European edition” that runs during the middle of every month!
This data is compiled using key terms, “likes,” users have as part of their profiles. Primarily terms are focused on generic ones such as “comics” or “graphic novels” or publishers. I stay away from specific characters, creators or series, because this does not indicate they are a comic book fan. Over 100 terms are used for this report.
This data is important in that it shows who the potential comic audience could be. This is not purchasers, these are people who have shown an affinity for comics and are potential purchasers and those with an interest.
Also, with this being online/technology, due to laws and restrictions, those under the age of 13 are likely underrepresented. Europe also has some other data restrictions that will be discussed below.
Facebook Population: Over 90,000,000 in Europe
That’s a decrease of 7 million compared to the previous report and that month saw a decrease of 13 million individuals. That’s 24 million more individuals compared to what I reported for the United States in the beginning of the month.
Gender and Age
In the last report, women accounted for 51.55% while men accounted for 48.45%. This month things shifted. Men now account for 47.78% and women 52.22%.
When looking at the data for age, the breakdown is 51.96% women and 47.06% men and when looking at relationships, it’s 52.58% women and 47.75% men.
Similar to the previous month, things remain the same with men becoming a slim majority in the age 22-25 age group and then lose it in the 30-33 age group.
The population has shrunk this month and we see that reflected here. What is interesting though is those “in relationship” have increased from the previous month mainly in women.
And as I’d expect the amount of individuals has dropped while percentages have generally remained the same from the previous month.
And come back next month for a new look at the data on the 1st and 15th of the month!