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Demo-Graphics: Comic Fandom on Facebook – European Edition

We hinted at the return of some long-shelved regular features on the site, and the first back is Demo-Graphics! Earlier this month, we ran the statistics for comic fans within the United States and today (after a bit of a delay) we’re back with the second reporting of statistics from Europe!

What is Demo-Graphics?

Each month I dive into data from Facebook looking at the various demographics it can tell us about comic fans. This isn’t hard numbers but best used to show trends in the industry and the potential of the market out there. This has shown the shift towards women being a major force in readers and a shift to the younger demographic.

How does it work?

We use key terms, “likes”, that users have indicated and have come up with our own set to measure each month. There’s over 50 terms used (and no I won’t release them). We stick to specific terms for the industry such as “comics” and “graphic novels” and “one-shots” as well as publishers and leave out broad terms like specific characters or stories. Just because someone likes Batman doesn’t mean they like comics.

Other things to know…

This data is important in that it shows who the potential comic audience could be. These are not purchasers, these are people who have shown an affinity for comics and are potential purchasers and those with an interest.

Also, with this being online/technology, due to laws and restrictions, those under the age of 13 are underrepresented.

Since the last time this feature was run, Facebook has made adjustments as to what it can report so some data is no longer available and we’ve also added in new data that hasn’t been reported before (but some of it has been tracked over the years).

Facebook Population: Over 100,000,000 in Europe

That’s an increase of 2 million compared to the previous month. That’s 33 million more individuals compared to what I reported for the United States earlier this week.

Gender and Age

Interestingly, men account for the majority of fans. They account for 51.0% of the population compared to 50% of women. That’s a flip of the statistics in the United States where women are the majority. When looking at the data broken down by ages, women are a slight majority with about 2 million more individuals. So, it’s best to probably think of this fandom as pretty split between men and women.

There can be issues when breakdowns like this are close on Facebook as the app tends to round up and down with large numbers causing discrepancies and results greater than 50%.

Europe Facebook Gender February 2021

Similar to the previous month, things remain the same with men becoming a slim majority in the age 22-25 age group and then lose it in the 34-37 age group. It’s a similar statistic to the United States.

Europe Facebook Gender Age February 2021

Relationship Status

Compared to last month’s results things have changed slightly. While the overall population grew about 2 million, these stats increased about 1.4 million.

Highlights:

  • “In Relationship” increased by 200,000
  • “Unspecified” increased by 1 million
  • “Domestic Partnership” increased by 10,000
  • “Divorced” increased by 10,000
  • “Widowed” increased by 10,000
Facebook demographics relationship comic fans in Europe 1.1.21

Education

Things remain pretty steady when it comes to education. The percentages remain pretty much unchanged.

Facebook demographics education comic fans in Europe 2.1.21

Up next, we’ll compare the two groups of comic fans!

Demo-Graphics: Comic Fandom on Facebook – European Edition

We hinted at the return of some long-shelved regular features on the site, and the first back is Demo-Graphics! On Monday, we ran the statistics for comic fans within the United States and today (after a bit of a delay) we’re back with the first reporting of statistics from Europe!

What is Demo-Graphics?

Each month I dive into data from Facebook looking at the various demographics it can tell us about comic fans. This isn’t hard numbers but best used to show trends in the industry and the potential of the market out there. This has shown the shift towards women being a major force in readers and a shift to the younger demographic.

How does it work?

We use key terms, “likes”, that users have indicated and have come up with our own set to measure each month. There’s over 50 terms used (and no I won’t release them). We stick to specific terms for the industry such as “comics” and “graphic novels” and “one-shots” as well as publishers and leave out broad terms like specific characters or stories. Just because someone likes Batman doesn’t mean they like comics.

Other things to know…

This data is important in that it shows who the potential comic audience could be. These are not purchasers, these are people who have shown an affinity for comics and are potential purchasers and those with an interest.

Also, with this being online/technology, due to laws and restrictions, those under the age of 13 are underrepresented.

Since the last time this feature was run, Facebook has made adjustments as to what it can report so some data is no longer available and we’ve also added in new data that hasn’t been reported before (but some of it has been tracked over the years).

Facebook Population: Over 98,000,000 in Europe

That’s an increase of 8 million compared to the previous report that we ran in July 2018. That’s 28 million more individuals compared to what I reported for the United States earlier this week.

Gender and Age

Interestingly, men account for the majority of fans. They account for 51.02% of the population compared to 48.98% of women. That’s a flip of the statistics in the United States where women are the majority. When looking at the data broken down by ages, women are a slight majority though with 50.54%. The relationship statistics show men as the majority. We’ll have to see if this continues in the coming months and if not, figure out the disconnect between the three statistics.

Facebook demographics gender comic fans in Europe 1.1.21

Similar to the previous month, things remain the same with men becoming a slim majority in the age 22-25 age group and then lose it in the 34-37 age group. It’s a similar statistic to the United States.

Facebook demographics gender  age comic fans in Europe 1.1.21

Relationship Status

Much like with the United States. I thought it’d be interesting to see how these statistics might have shifted. The overall population actually dropped over the two years, decreasing by about 5 million, even though the overall population has increased.

Other highlights:

  • “Single” individuals decreased by about 3 million
  • “In Relationship” decreased by 1.1 million
  • “Married” increased by 3 million
  • “Unspecified” decreased by 4 million
Facebook demographics relationship comic fans in Europe 1.1.21

Education

For education, I did a look comparing some of the statistics for what I could find about Europe and it lines up pretty well. Compared to the previous reporting in 2018, the data hasn’t shifted much unlike the United States which saw a significant change.

Facebook demographics education comic fans in Europe 1.1.21

Up next, we’ll compare the two groups of comic fans!

Demo-Graphics: Comic Fandom on Facebook – European Edition

Each month I run demographic data of comic “fans” based on data mined from Facebook. Due to popular demand, I have split out and launched a “European edition” that runs during the middle of every month!

This data is compiled using key terms, “likes,” users have as part of their profiles. Primarily terms are focused on generic ones such as “comics” or “graphic novels” or publishers. I stay away from specific characters, creators or series, because this does not indicate they are a comic book fan. Over 100 terms are used for this report.

This data is important in that it shows who the potential comic audience could be. This is not purchasers, these are people who have shown an affinity for comics and are potential purchasers and those with an interest.

Also, with this being online/technology, due to laws and restrictions, those under the age of 13 are likely underrepresented. Europe also has some other data restrictions that will be discussed below.

Facebook Population: Over 90,000,000 in Europe

That’s a decrease of 7 million compared to the previous report and that month saw a decrease of 13 million individuals. That’s 24 million more individuals compared to what I reported for the United States in the beginning of the month.

Gender and Age

In the last report, women accounted for 51.55% while men accounted for 48.45%. This month things shifted. Men now account for 47.78% and women 52.22%.

When looking at the data for age, the breakdown is 51.96% women and 47.06% men and when looking at relationships, it’s 52.58% women and 47.75% men.

Similar to the previous month, things remain the same with men becoming a slim majority in the age 22-25 age group and then lose it in the 30-33 age group.

Relationship Status

The population has shrunk this month and we see that reflected here. What is interesting though is those “in relationship” have increased from the previous month mainly in women.

Education

And as I’d expect the amount of individuals has dropped while percentages have generally remained the same from the previous month.

 

And come back next month for a new look at the data on the 1st and 15th of the month!

SDCC 2018: Demo-Graphics: Comic Fandom on Facebook – European Edition

Each month I run demographic data of comic “fans” based on data mined from Facebook. Due to popular demand, I have split out and launched a “European edition” that runs on the 15th of every month! But, we’ve delayed it one day to kick off our San Diego Comic-Con annual data roundup!

This data is compiled using key terms, “likes,” users have as part of their profiles. Primarily terms are focused on generic ones such as “comics” or “graphic novels” or publishers. I stay away from specific characters, creators or series, because this does not indicate they are a comic book fan. Over 100 terms are used for this report.

This data is important in that it shows who the potential comic audience could be. This is not purchasers, these are people who have shown an affinity for comics and are potential purchasers and those with an interest.

Also, with this being online/technology, due to laws and restrictions, those under the age of 13 are likely underrepresented. Europe also has some other data restrictions that will be discussed below.

Facebook Population: Over 97,000,000 in Europe

That’s a decrease of 13 million compared to the previous report. That’s 26 million more individuals compared to what I reported for the United States in the beginning of the month.

Gender and Age

In the last report, women accounted for 49.09% while men accounted for 46.36%. This month things shifted. Men now account for 48.45% and women 51.55%.

When looking at the data for age, the breakdown is 51.01% women and 48.36% men and when looking at relationships, it’s 51.73% women and 49.27% men.

Similar to the previous month, things remain the same with men becoming a slim majority in the age 22-25 age group and then lose it in the 30-33 age group.

Relationship Status

The population has shrunk this month and we see that reflected here. Mostly though, the percentages remain pretty constant from the previous month.

Education

Again, like the above, things have shifted only slightly from the previous month.

 

And come back next month for a new look at the data on the 1st and 15th of the month!

Demo-Graphics: Comic Fandom on Facebook – European Edition

Each month I run demographic data of comic “fans” based on data mined from Facebook. Due to popular demand, I have split out and launched a “European edition” that runs on the 15th of every month!

This data is compiled using key terms, “likes,” users have as part of their profiles. Primarily terms are focused on generic ones such as “comics” or “graphic novels” or publishers. I stay away from specific characters, creators or series, because this does not indicate they are a comic book fan. Over 100 terms are used for this report.

This data is important in that it shows who the potential comic audience could be. This is not purchasers, these are people who have shown an affinity for comics and are potential purchasers and those with an interest.

Also, with this being online/technology, due to laws and restrictions, those under the age of 13 are likely underrepresented. Europe also has some other data restrictions that will be discussed below.

Facebook Population: Over 110,000,000 in Europe

That’s an increase of 13 million compared to the previous report. The previous month increased by 14 million. That’s 38 million more individuals compared to what I reported for the United States in the beginning of the month.

Gender and Age

In the last report, women accounted for 50.52% while men accounted for 48.45%. This month things shifted. Men now account for 46.36% and women 49.09%. Those not listing their gender jumped to 5 from the previous month’s 1 million.

When looking at the data for age, the breakdown is 50.26% women and 47.82% men and when looking at relationships, it’s 50.41% women and 48.15% men.

Similar to the previous month, we see men become the majority at age grouping 22-25 and become the minority at the group 30-33 (last month was 34-37 and the previous 30-33).

Relationship Status

While some of the numbers have changed, generally the percentages have shifted just a bit for each demographic. “Unspecified” looks to be where the majority of new individuals are with a jump of 5 million.

Education

Education has shifted slightly compared to last month much like the relationship status and quite a few remained the same to the previous month as well.

 

And come back next month for a new look at the data on the 1st and 15th of the month!

Demo-Graphics: Comic Fandom on Facebook – European Edition

Each month I run demographic data of comic “fans” based on data mined from Facebook. Due to popular demand, I have split out and launched a “European edition” that runs on the 15th of every month!

This data is compiled using key terms, “likes,” users have as part of their profiles. Primarily terms are focused on generic ones such as “comics” or “graphic novels” or publishers. I stay away from specific characters, creators or series, because this does not indicate they are a comic book fan. Over 100 terms are used for this report.

This data is important in that it shows who the potential comic audience could be. This is not purchasers, these are people who have shown an affinity for comics and are potential purchasers and those with an interest.

Also, with this being online/technology, due to laws and restrictions, those under the age of 13 are likely underrepresented. Europe also has some other data restrictions that will be discussed below.

Facebook Population: Over 97,000,000 in Europe

That’s an increase of 14 million compared to the previous report. That’s 35 million more individuals compared to what I reported for the United States in the beginning of the month.

Gender and Age

In the last report, women accounted for 50.60% while men accounted for 48.19%. This month things shifted. Men now account for 48.45% and women 50.52%. The 1 million individuals whose gender is unknown is still present this month. Also, the 1 million decrease of the overall population is just women.

When looking at the data for age, the breakdown is 51.30% women and 50.03% men and when looking at relationships, it’s 50.38% women and 48.96% men. Due to rounding some times some percents are greater than 100%.

Similar to the previous month, we see men become the majority at age grouping 22-25 and become the minority at the group 34-37 (last month was 30-33).

Relationship Status

While some of the numbers have changed, generally the percentages have shifted just a bit for each demographic.

Education

Education has shifted slightly compared to last month much like the relationship status.

 

And come back next month for a new look at the data on the 1st and 15th of the month!

Demo-Graphics: Comic Fandom on Facebook – European Edition

Each month I run demographic data of comic “fans” based on data mined from Facebook. Due to popular demand, I have split out and launched a “European edition” that runs on the 15th of every month!

This data is compiled using key terms, “likes,” users have as part of their profiles. Primarily terms are focused on generic ones such as “comics” or “graphic novels” or publishers. I stay away from specific characters, creators or series, because this does not indicate they are a comic book fan. Over 100 terms are used for this report.

This data is important in that it shows who the potential comic audience could be. This is not purchasers, these are people who have shown an affinity for comics and are potential purchasers and those with an interest.

Also, with this being online/technology, due to laws and restrictions, those under the age of 13 are likely underrepresented. Europe also has some other data restrictions that will be discussed below.

Facebook Population: Over 83,000,000 in Europe

That’s a decrease of 1 million compared to the previous report. That’s 21 million more individuals compared to what I reported for the United States in the beginning of the month.

Gender and Age

In the last report, women accounted for 51.19% while men accounted for 47.62%. This month things shifted. Men now account for 48.19% and women 50.60%. The 1 million individuals whose gender is unknown is still present this month. Also, the 1 million decrease of the overall population is just women.

When looking at the data for age, the breakdown is 51.20% women and 49.42% men and when looking at relationships, it’s 51.88% women and 50.33% men. Due to rounding some times some percents are greater than 100%.

Similar to the previous month, we see men become the majority at age grouping 22-25 and become the minority at the group 30-33. The graph is similar to the previous month.

Relationship Status

For the most part, relationship status populations are down compared to the previous month. The exception is those who are “separated” and those that are “widowed” which remained the same.

Education

Education has shifted slightly compared to last month and what’s interesting is that despite a decrease in population there’s some education levels that have actually increased.

 

And come back next month for a new look at the data on the 1st and 15th of the month!

Demo-Graphics: Comic Fandom on Facebook – European Edition

Each month I run demographic data of comic “fans” based on data mined from Facebook. Due to popular demand, I have split out and launched a “European edition” that runs on the 15th of every month!

This data is compiled using key terms, “likes,” users have as part of their profiles. Primarily terms are focused on generic ones such as “comics” or “graphic novels” or publishers. I stay away from specific characters, creators or series, because this does not indicate they are a comic book fan. Over 100 terms are used for this report.

This data is important in that it shows who the potential comic audience could be. This is not purchasers, these are people who have shown an affinity for comics and are potential purchasers and those with an interest.

Also, with this being online/technology, due to laws and restrictions, those under the age of 13 are likely underrepresented. Europe also has some other data restrictions that will be discussed below.

After missing a month, we’re back!

Facebook Population: Over 84,000,000 in Europe

That’s an decrease of 1 million compared to the previous report. That’s 17 million more individuals compared to what I reported for the United States in the beginning of the month.

Gender and Age

In the last report, women accounted for 50.59% while men accounted for 48.24%. This month things shifted. Men now account for 47.62% and women 51.19%. The 1 million individuals whose gender is unknown is still present this month..

Similar to the previous month, we see men become the majority at age grouping 22-25 and become the minority at the group 30-33. The graph is similar to the previous month.

Relationship Status

There’s a dip from last month so some of these stats have decreased and some have increased as well. There’s no real pattern but also no major changes from the previous month.

Education

Much like “relationship statue,” education hasn’t shifted all that much either, even with the change in overall population. Some increased, some decreased.

Gender Interest

And here’s where data privacy differs. In some European nations this information can’t be reported which means either removing those countries or just not reporting on this. I chose the latter for now.

And come back next month for a new look at the data on the 1st and 15th of the month!

Demo-Graphics: Comic Fandom on Facebook – European Edition

Each month I run demographic data of comic “fans” based on data mined from Facebook. Due to popular demand, I have split out and launched a “European edition” that runs on the 15th of every month! (We’re a few days late this month).

This data is compiled using key terms, “likes,” users have as part of their profiles. Primarily terms are focused on generic ones such as “comics” or “graphic novels” or publishers. I stay away from specific characters, creators or series, because this does not indicate they are a comic book fan. Over 100 terms are used for this report.

This data is important in that it shows who the potential comic audience could be. This is not purchasers, these are people who have shown an affinity for comics and are potential purchasers and those with an interest.

Also, with this being online/technology, due to laws and restrictions, those under the age of 13 are likely underrepresented. Europe also has some other data restrictions that will be discussed below.

After missing a month, we’re back!

Facebook Population: Over 85,000,000 in Europe

That’s an increase of 3 million compared to the previous report. That’s 24 million more individuals compared to what I reported for the United States in the beginning of the month.

Gender and Age

In November women accounted for 51.22% while men accounted for 48.78%. This month things shifted. Men now account for 48.24% and women 50.59%. There’s now 1 million individuals whose gender is unknown.

Similar to the previous month, we see men become the majority at age grouping 22-25 and become the minority at the group 30-33. Unlike last month, the dip of 62-64 is not present.

Relationship Status

With an increase in population, these numbers remain pretty steady from the previous month. Those “married” increased by 1 million but otherwise groups remained the same or increased in the thousands (“In relationship” increased by 100,000).

Education

Much like “relationship statue,” education hasn’t shifted all that much either, even with the increased population.

Gender Interest

And here’s where data privacy differs. In some European nations this information can’t be reported which means either removing those countries or just not reporting on this. I chose the latter for now.

And come back next month for a new look at the data on the 1st and 15th of the month!

Demo-Graphics: Comic Fandom on Facebook – European Edition

Each month I run demographic data of comic “fans” based on data mined from Facebook. Due to popular demand, I have split out and launched a “European edition” that runs on the 15th of every month! (We’re a few days late this month).

This data is compiled using key terms, “likes,” users have as part of their profiles. Primarily terms are focused on generic ones such as “comics” or “graphic novels” or publishers. I stay away from specific characters, creators or series, because this does not indicate they are a comic book fan. Over 100 terms are used for this report.

This data is important in that it shows who the potential comic audience could be. This is not purchasers, these are people who have shown an affinity for comics and are potential purchasers and those with an interest.

Also, with this being online/technology, due to laws and restrictions, those under the age of 13 are likely underrepresented. Europe also has some other data restrictions that will be discussed below.

After missing a month, we’re back!

Facebook Population: Over 82,000,000 in Europe

That’s an increase of 2 million compared to the previous report. That’s 25 million more individuals compared to what I reported for the United States in the beginning of the month.

Gender and Age

In November women accounted for 51.25% while men accounted for 47.5%. This month things shifted a lot. Men now account for 48.78% and women 51.22%.

Like the previous reporting the age and gender is all over the place with the majority traded off multiple times.

Relationship Status

Things haven’t shifted too much but “single” and “unspecified” did increase by 1 million each.

Education

Education hasn’t shifted too much since last month.

Gender Interest

And here’s where data privacy differs. In some European nations this information can’t be reported which means either removing those countries or just not reporting on this. I chose the latter for now.

And come back next month for a new look at the data on the 1st and 15th of the month!

Almost American
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