Demo-Graphics: Comic Fandom on Facebook – European Edition
Each month I run demographic data of comic “fans” based on data mined from Facebook. Due to popular demand, I have split out and launched a “European edition” that runs on the 15th of every month!
This data is compiled using key terms, “likes,” users have as part of their profiles. Primarily terms are focused on generic ones such as “comics” or “graphic novels” or publishers. I stay away from specific characters, creators or series, because this does not indicate they are a comic book fan. Over 100 terms are used for this report.
This data is important in that it shows who the potential comic audience could be. This is not purchasers, these are people who have shown an affinity for comics and are potential purchasers and those with an interest.
Also, with this being online/technology, due to laws and restrictions, those under the age of 13 are likely underrepresented. Europe also has some other data restrictions that will be discussed below.
Facebook Population: Over 83,000,000 in Europe
That’s a decrease of 1 million compared to the previous report. That’s 21 million more individuals compared to what I reported for the United States in the beginning of the month.
Gender and Age
In the last report, women accounted for 51.19% while men accounted for 47.62%. This month things shifted. Men now account for 48.19% and women 50.60%. The 1 million individuals whose gender is unknown is still present this month. Also, the 1 million decrease of the overall population is just women.
When looking at the data for age, the breakdown is 51.20% women and 49.42% men and when looking at relationships, it’s 51.88% women and 50.33% men. Due to rounding some times some percents are greater than 100%.
Similar to the previous month, we see men become the majority at age grouping 22-25 and become the minority at the group 30-33. The graph is similar to the previous month.
For the most part, relationship status populations are down compared to the previous month. The exception is those who are “separated” and those that are “widowed” which remained the same.
Education has shifted slightly compared to last month and what’s interesting is that despite a decrease in population there’s some education levels that have actually increased.
And come back next month for a new look at the data on the 1st and 15th of the month!