Demo-Graphics: Comic Fandom on Facebook – US Edition
Each month I run demographic data of comic “fans” based on data mined from Facebook. We start the new year with new stats and we’ll dive deeper into the year’s trends and the years in general in a follow up post.
This data is compiled using key terms, “likes,” users have as part of their profiles. Primarily terms are focused on generic ones such as “comics” or “graphic novels” or publishers. I stay away from specific characters, creators or series because this does not indicate they are a comic book fan. Over 100 terms are used for this report.
This data is important in that it shows who the potential comic audience could be. This is not purchasers, these are people who have shown an affinity for comics and are potential purchasers and those with an interest.
Also, with this being online/technology, due to laws and restrictions, those under the age of 13 are underrepresented.
Facebook Population: Over 62,000,000 in the United States
That’s a decrease of 5 million individuals returning the count back to about what it was the previous month.
The Spanish-speaking population last month was 12.09%, and this month the population has increased to 12.74%.
Gender and Age
Last month men accounted for 44.78% and women were 55.22%. This month saw women saw impressive gains overall in population. Women account for 51.61% and men account for 45.16%. When looking at the data for ages men account for 28.5 million and women are 32.1 million. When it comes to relationship status men are 27.4 million and women are 31 million.
This is the sixth month in a row that women are the majority of fans. Things began to change in October when the universe was split 50/50 and they have continued to change since. These numbers tend to be ahead of noticeable changes in the industry so expect both a positive trajectory for the industry and also women leading the charge.
And we can see below, women are the majority through all age groups.
Everything is down across the line when it comes to these stats.
And with a smaller population we see here decreases in these groupings.
Unfortunately this statistic seems to no longer be available. That’s two months in a row and with some announcements by Facebook we’ll unlikely be able to provide this until an alternative is figured out.
With a smaller population, you’d expect things to drop across the board but it hasn’t. African Americans and Hispanics dropped. Asian Americans held steady from the previous month. And while Hispanics dropped overall, those identified as “Spanish dominant” increased by 100,000.
And that wraps up this month’s data. We’ll be back on the 15th for our first look at the European data of the year!