Demo-Graphics: Comic Fandom on Facebook – US Edition
Each month I run demographic data of comic “fans” based on data mined from Facebook. We start the new year with new stats and we’ll dive deeper into the year’s trends and the years in general in a follow up post.
This data is compiled using key terms, “likes,” users have as part of their profiles. Primarily terms are focused on generic ones such as “comics” or “graphic novels” or publishers. I stay away from specific characters, creators or series because this does not indicate they are a comic book fan. Over 100 terms are used for this report.
This data is important in that it shows who the potential comic audience could be. This is not purchasers, these are people who have shown an affinity for comics and are potential purchasers and those with an interest.
Also, with this being online/technology, due to laws and restrictions, those under the age of 13 are underrepresented.
Facebook Population: Over 61,000,000 in the United States
That’s an increase of 4 million individuals returning the amount to the same level as two months ago.
The Spanish-speaking population last month was 13.16%, and this month the population has decreased to 12.62%, similar to what it was two months ago.
Gender and Age
Last month men accounted for 45.61% and women were 52.63%. This month saw women dip more than men in the overall population. Women account for 52.46% and men account for 45.90%. When looking at the data for ages men account for 28.6 million and women are 31.8 million. When it comes to relationship status men are 27.6 million and women are 30.8 million.
This is the fourth month in a row that women are the majority of fans. Things began to change in October when the universe was split 50/50.
And we can see below, women are the majority other than ages 22-25 which is close to a 50/50 split.
The the overall population has grown, not all “relationship status” have. “Single” remains stagnant while everything else saw a boost, though both men and women saw increases. The overall population count remains unchanged.
Almost ever education level increased compared to last month except for those in High School or Some High School. Some High School was down across the board while women dipped that are in High School. Men in High School and overall remained the same as the previous month.
With an increased population things have gotten interesting with this state. “Men interesting in men,” “women interested in women” increased in population and percent. Men and women interested in “men and women” both increased in overall population though “women interested in men and women” decreased in percent.
African Americans increased by 900,000 since the previous month. African American women increase 500,000 while men increased 300,000. Asian Americans increased by 200,000. Hispanics increased across the board with the population increasing 500,000.
And that wraps up the first Demo-Graphics of the year! We’ll be back with trends over the year (and years) and some new data I’ve been sitting on. Also, we’ll be back on the 15th for our first look at the European data of the year!