General Marvel

SDCC 2018: Demo-Graphics: Comic Fandom on Facebook – European Edition

Each month I run demographic data of comic “fans” based on data mined from Facebook. Due to popular demand, I have split out and launched a “European edition” that runs on the 15th of every month! But, we’ve delayed it one day to kick off our San Diego Comic-Con annual data roundup!

This data is compiled using key terms, “likes,” users have as part of their profiles. Primarily terms are focused on generic ones such as “comics” or “graphic novels” or publishers. I stay away from specific characters, creators or series, because this does not indicate they are a comic book fan. Over 100 terms are used for this report.

This data is important in that it shows who the potential comic audience could be. This is not purchasers, these are people who have shown an affinity for comics and are potential purchasers and those with an interest.

Also, with this being online/technology, due to laws and restrictions, those under the age of 13 are likely underrepresented. Europe also has some other data restrictions that will be discussed below.

Facebook Population: Over 97,000,000 in Europe

That’s a decrease of 13 million compared to the previous report. That’s 26 million more individuals compared to what I reported for the United States in the beginning of the month.

Gender and Age

In the last report, women accounted for 49.09% while men accounted for 46.36%. This month things shifted. Men now account for 48.45% and women 51.55%.

When looking at the data for age, the breakdown is 51.01% women and 48.36% men and when looking at relationships, it’s 51.73% women and 49.27% men.

Similar to the previous month, things remain the same with men becoming a slim majority in the age 22-25 age group and then lose it in the 30-33 age group.

Relationship Status

The population has shrunk this month and we see that reflected here. Mostly though, the percentages remain pretty constant from the previous month.

Education

Again, like the above, things have shifted only slightly from the previous month.

 

And come back next month for a new look at the data on the 1st and 15th of the month!