Demo-Graphics: Comic Fandom on Facebook – US Edition
Each month I run demographic data of comic “fans” based on data mined from Facebook.
This data is compiled using key terms, “likes,” users have as part of their profiles. Primarily terms are focused on generic ones such as “comics” or “graphic novels” or publishers. I stay away from specific characters, creators or series because this does not indicate they are a comic book fan. Over 100 terms are used for this report.
This data is important in that it shows who the potential comic audience could be. This is not purchasers, these are people who have shown an affinity for comics and are potential purchasers and those with an interest.
Also, with this being online/technology, due to laws and restrictions, those under the age of 13 are underrepresented.
Facebook Population: Over 72,000,000 in the United States
That’s a vast increase from the previous month growing by about 10 million individuals. Men increased by 4 million while women increased by 7 million. Those unknown decreased by 1 million.
The Spanish-speaking population last month was 12.59%, and this month the population has decreased to 12.22%.
Gender and Age
Last month men accounted for 46.77% and women were 51.61%. This month saw women saw impressive gains overall in population. Women account for 54.17% and men account for 45.83%. When looking at the data for ages men account for 33.11 million and women are 39.13 million. When it comes to relationship status men are 31.26 million and women are 35.75 million.
This is the eighth month in a row that women are the majority of fans. Things began to change in October when the universe was split 50/50 and they have continued to change since. These numbers tend to be ahead of noticeable changes in the industry so expect both a positive trajectory for the industry and also women leading the charge.
While the graph this month is similar to the previous one though at no point are men a majority.
Things have grown a lot since the previous and with that we see increases across the board in the various groupings. “Single,” “In Relationship,” “Married,” and “Unspecified” all grew by over a million a piece.
And with a larger population, things increased here too.
And with a larger population here too we see growth. African-Americans grew 3 million, Asian Americans by 100,000, and Hispanics saw overall growth by 3.3 million. Bilingual grew 800,000, English dominant by 1.9 million, and Spanish dominant by 400,000.
And that wraps up this month’s data. We’ll be back on the 15th for our first look at the European data of the year!