Demo-Graphics: Comic Fandom on Facebook – US Edition
Each month I run demographic data of comic “fans” based on data mined from Facebook.
This data is compiled using key terms, “likes,” users have as part of their profiles. Primarily terms are focused on generic ones such as “comics” or “graphic novels” or publishers. I stay away from specific characters, creators or series because this does not indicate they are a comic book fan. Over 100 terms are used for this report.
This data is important in that it shows who the potential comic audience could be. This is not purchasers, these are people who have shown an affinity for comics and are potential purchasers and those with an interest.
Also, with this being online/technology, due to laws and restrictions, those under the age of 13 are underrepresented.
Facebook Population: Over 62,000,000 in the United States
That’s number remains steady from the previous month with no change at all.
The Spanish-speaking population last month was 12.74%, and this month the population has decreased to 12.58%.
Gender and Age
Last month men accounted for 45.16% and women were 51.61%. This month saw women saw impressive gains overall in population. Women account for 51.61% and men account for 46.77%. When looking at the data for ages men account for 29.4 million and women are 32.12 million. When it comes to relationship status men are 27.8 million and women are 30.2 million.
This is the seventh month in a row that women are the majority of fans. Things began to change in October when the universe was split 50/50 and they have continued to change since. These numbers tend to be ahead of noticeable changes in the industry so expect both a positive trajectory for the industry and also women leading the charge.
And we can see below, women are almost the majority through all age groups. At 26-29 the two genders are split 50/50.
Things are generally steady compared to last month. Those “in relationship,” “civil union,” “divorced,” and “widowed” are down while “unspecified” and “open relationship” are up. “Open relationship” grew almost ten percent from last month.
Things were actually pretty steady here compared to last month.
African Americans dipped by 1 million since last month while Hispanics grew by 100,000 driven by Spanish dominant.
And that wraps up this month’s data. We’ll be back on the 15th for our first look at the European data of the year!