Demo-Graphics: Comic Fandom on Facebook – US Edition
Each month I run demographic data of comic “fans” based on data mined from Facebook. We start the new year with new stats and we’ll dive deeper into the year’s trends and the years in general in a follow up post.
This data is compiled using key terms, “likes,” users have as part of their profiles. Primarily terms are focused on generic ones such as “comics” or “graphic novels” or publishers. I stay away from specific characters, creators or series because this does not indicate they are a comic book fan. Over 100 terms are used for this report.
This data is important in that it shows who the potential comic audience could be. This is not purchasers, these are people who have shown an affinity for comics and are potential purchasers and those with an interest.
Also, with this being online/technology, due to laws and restrictions, those under the age of 13 are underrepresented.
Facebook Population: Over 57,000,000 in the United States
That’s an decrease of 4 million individuals returning the amount to similar levels as two years ago. We’ll see if the European numbers dip in two weeks time.
The Spanish-speaking population last month was 12.95%, and this month the population has increased to 13.16% due to the smaller total population.
Gender and Age
Last month men accounted for 44.26% and women were 54.10%. This month saw women dip more than men in the overall population. Women account for 52.63% and men account for 45.61%. When looking at the data for ages men account for 26.7 million and women are 29.5 million. When it comes to relationship status men are 25.9 million and women are 28.8 million.
Unlike previous months, men do become a majority at a point.
With a smaller population, we see a dip in some, but not all, populations. “Single,” “in relationship,” “married,” “unspecified” have all dipped the most. Only “engaged” remained unchanged.
Things have dipped pretty much across the board but we see that especially in the high school range.
With a smaller population, almost everything has dipped since last month. “Men interesting in women” remains the same. “Men interested in men” remains the same in percent as well as “men interested in men and women.” “Women interested in men and women” increased in percent from 1.19% to 1.22% and “women interested in women” decreased as a percent.
African Americans saw a dip over the month decreasing by 2.4 million and decreasing to 15.09% of the population from last month’s 18.03%. Most of that loss was seen in African American women who decreased 1.4 million.
Asian Americans saw a small decrease of 100,000 individuals and Hispanics decreased by 300,000.
And that wraps up the first Demo-Graphics of the year! We’ll be back with trends over the year (and years) and some new data I’ve been sitting on. Also, we’ll be back on the 15th for our first look at the European data of the year!