Demo-Graphics: Comic Fandom on Facebook – US Edition
Each month I run demographic data of comic “fans” based on data mined from Facebook. We start the new year with new stats and we’ll dive deeper into the year’s trends and the years in general in a follow up post.
This data is compiled using key terms, “likes,” users have as part of their profiles. Primarily terms are focused on generic ones such as “comics” or “graphic novels” or publishers. I stay away from specific characters, creators or series because this does not indicate they are a comic book fan. Over 100 terms are used for this report.
This data is important in that it shows who the potential comic audience could be. This is not purchasers, these are people who have shown an affinity for comics and are potential purchasers and those with an interest.
Also, with this being online/technology, due to laws and restrictions, those under the age of 13 are underrepresented.
Facebook Population: Over 67,000,000 in the United States
That’s an increase of 6 million individuals which is on top of the 4 million individuals gained last month.
The Spanish-speaking population last month was 12.62%, and this month the population has decreased to 12.09%.
Gender and Age
Last month men accounted for 45.90% and women were 52.46%. This month saw women saw impressive gains overall in population. Women account for 55.22% and men account for 44.78%. When looking at the data for ages men account for 28.6 million and women are 31.8 million. When it comes to relationship status men are 28.8 million and women are 35.3 million.
This is the fifth month in a row that women are the majority of fans. Things began to change in October when the universe was split 50/50 and they have continued to change since. These numbers tend to be ahead of noticeable changes in the industry so expect both a boost overall and also women leading the charge.
And we can see below, women are the majority other than ages 22-25 which is close to a 50/50 split.
With a bigger population, every overall segment grew from the previous month. The largest grown was those “Single” and “Unspecified” which each saw 2 million individuals.
And with a larger population we see here increases in these groupings.
Unfortunately this statistic seems to no longer be available. We’ll see if this is just this month or will be an issue going forward at which point we’ll figure out a new way to pull the data.
African Americans increased by 2,500,000 since the previous month. African American women increase 2,500,000 while men increased 1,100,000. Asian Americans decreased by 100,000. Hispanics increased across the board with the population increasing 400,000.
And that wraps up the first Demo-Graphics of the year! We’ll be back with trends over the year (and years) and some new data I’ve been sitting on. Also, we’ll be back on the 15th for our first look at the European data of the year!