Demo-Graphics: Comic Fandom on Facebook – US Edition

Each month I run demographic data of comic “fans” based on data mined from Facebook.

This data is compiled using key terms, “likes,” users have as part of their profiles. Primarily terms are focused on generic ones such as “comics” or “graphic novels” or publishers. I stay away from specific characters, creators or series because this does not indicate they are a comic book fan. Over 100 terms are used for this report.

This data is important in that it shows who the potential comic audience could be. This is not purchasers, these are people who have shown an affinity for comics and are potential purchasers and those with an interest.

Also, with this being online/technology, due to laws and restrictions, those under the age of 13 are likely underrepresented.

Facebook Population: Over 37,000,000 in the United States

That holds steady from the previous month. Worldwide, the estimate is 282,456,070 which is a decrease of about 1,400,000 compared to last month.

The Spanish-speaking population last month was 14.32%, and this month the population has increased to 16.22%.

Gender and Age

Last month men accounted for 51.35% and women were 48.65%. Things remained steady this month. Women account for 48.65% while men account for 51.35%.

Men remained the same population wise while women gained 1 million individuals.

comics-facebook-gender-3-1-17

Women continue to be the majority of fans under the age of 18 and eventually become the majority of fans as age increases.

Relationship Status

Compared to last month, relationship status has remained pretty steady. “In Relationship,” and “unspecified” both increased a bit.

Education

Things shift a little here and there compared to last month, but generally like the overall population this has remained steady.

Gender Interest

This too remained relatively steady compared to last month.

Ethnicity

African-Americans made some gains from the previous month while Asian Americans and Hispanics both saw drops.

Generation

Baby Boomers dropped a little bit compared to last month, but things again remained steady.

And come back next month for a new look at the data! And on February 15th we’ll have the next report of Europe’s data!

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