Demo-Graphics: Comic Fandom on Facebook – European Edition

Each month I run demographic data of comic “fans” based on data mined from Facebook. Due to popular demand I have split out and launched a “European edition” that runs on the 15th of every month!

This data is compiled using key terms, “likes,” users have as part of their profiles. Primarily terms are focused on generic ones such as “comics” or “graphic novels” or publishers. I stay away from specific characters, creators or series, because this does not indicate they are a comic book fan. Over 100 terms are used for this report.

This data is important in that it shows who the potential comic audience could be. This is not purchasers, these are people who have shown an affinity for comics and are potential purchasers and those with an interest.

Also, with this being online/technology, due to laws and restrictions, those under the age of 13 are likely underrepresented. Europe also has some other data restrictions that will be discussed below.

Facebook Population: Over 64,000,000 in Europe

That’s an increase of 3 million individuals from Europe last month and 19 million more individuals than compared to what I reported for the United States in the beginning of the month. Worldwide, there’s an estimated 347,581,854 individuals interested in comics.

Gender and Age

Last month women account for 47.54% while men account for 52.46%. This month men saw some gains as they grew while women remained the same. Men account for 53.13% while women account for 45.31%.

comics-europe-facebook-gender-12-15-16

Compared to last month the percents and general trends between men, women, and age remain similar with some exceptions. Those age 17 and under actually have a gap, men regain the majority at age 42-45, and there’s a larger gap between men and women age 65+.

comics-europe-facebook-gender-age-12-15-16

Relationship Status

There’s some changes from last month with big changes in those “single,” “married,” and “unspecified.” The first two say dips of a million or more and the last saw a gain of 3 million.

comics-europe-facebook-relationhip-status-12-15-16

Education

Things haven’t changed a ton since last month. The gaps have expanded for some, but generally, the populations remain steady

comics-europe-facebook-education-12-15-16

Gender Interest

And here’s where data privacy differs. In some European nations this information can’t be reported which means either removing those countries or just not reporting on this. I chose the latter for now.

And come back next month for a new look at the data and the first comparison of just Europe!

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