Demo-Graphics: Comic Fandom on Facebook – US Edition
Each month I run demographic data of comic “fans” based on data mined from Facebook.
This data is compiled using key terms, “likes,” users have as part of their profiles. Primarily terms are focused on generic ones such as “comics” or “graphic novels” or publishers. I stay away from specific characters, creators or series, because this does not indicate they are a comic book fan. Over 100 terms are used for this report.
This data is important in that it shows who the potential comic audience could be. This is not purchasers, these are people who have shown an affinity for comics and are potential purchasers and those with an interest.
Also, with this being online/technology, due to laws and restrictions, those under the age of 13 are likely underrepresented.
Facebook Population: Over 45,000,000 in the United States
That’s an increase of 4 million compared to last month. Worldwide, the estimate is 327,711,486 which is an increase of about 21 million compared to last month.
The Spanish-speaking population last month was 22.93%, and this month the population has decreased to 21.33%. The population increased, but not as fast as the overall population.
Gender and Age
Last month men accounted for 60.98% and women were 39.02%. Women made some gains while men dipped this past month. Women account for 40.00% while men account for 57.78%.
Women continue to never become a majority even though they do so in the general Facebook population.
Pretty much across the board things gained due to the bigger population. Interestingly men listed as “open relationship” and “separated” both dipped.
There’s been some shifts from the previous month and it’s interesting to see where women are the majority.
Women gained overall, and you of course see that here. Men interesting in men, women interested in women, and women interested in both men and women all saw gains too.
African Americans are the only overall group that saw gains this month with 1 million more individuals. Interestingly the individual Hispanic group all saw gains, but it was not enough to shift the overall Hispanic total.
And the overall gains are seen reflected here.
And come back next month for a new look at the data! And on November 15th we’ll have the second report of Europe’s data!
“This data is important in that it shows who the potential comic audience could be [out of people who use Facebook and are likely to use its Like functionality.]”